Today’s show is going to be a teaching show. We are going to talk about two online program options you may want to consider if you are going to be an online coach or teacher. We are going to compare launching a signature program that may be delivered live once or twice a year and creating, maintaining, marketing and launching a membership style site.
Debbie Hodge is the owner and creator of the membership site Get it Scrapped which is a scrapbooking education website where she teaches layout, design, and storytelling. She is also the author of the book Get It Scrapped!: Organize, Visualize, Create, and she has a premium priced online course called Teach What You Do where she teaches how to build online courses and the underlying online course business. Debbie shares her insights on starting membership sites and selling courses and the resulting workloads.
You can find Debbie here:
[03:29] How 2/3 of Debbie’s students teach creative topics.
[05:14] Starting teaching with chunks and series and building content up.
[06:10] Drawbacks of membership sites include the need to create constant content.
[07:27] Debbie's membership site offers a course a month.
[09:02] Content for Teach What You Do was created week by week by Debbie. This year she revamped the program. She also does coaching calls twice a month.
[11:29] Using older content to creating learning tracks.
[12:07] Membership sites require processes and support from other people.
[14:17] Getting people engaged with and using training in membership sites.
[16:27] Drawbacks of the 12 pay payment plan when people try to treat it like a membership.
[17:46] The price points for Debbie's online course.
[19:41] Being on your membership site and taking time when you don't have to be there.
[21:54] Ongoing promotion of membership models and having 5-day events or classes with guests and webinars and bonuses.
[23:12] Sending a discount offer with an older class as a bonus. Memberships aren't about huge numbers, but the numbers do need to be kept up.
[23:59] Debbie creates a video and runs ads to it and then uses retargeting for people who watched the video.
[25:22] Meeting people outside of your niche through social media.
[26:27] Sending videos out to lookalike audiences and chatbots.
[28:15] Debbie has plans to ramp things up and hope to get up to 1000 members.
[28:38] Promotion and funnels for Teach What You Sell
[29:35] Using Facebook live and retargeting for launches.
[30:25] The art of creating webinars.
[34:26] Time demands and struggles and not doing things the very last minute.
[35:03] Getting everything in place and having a great webinar and having something to work with and test.
[38:53] Starting a progressive series and making it assets for a membership site. Regular courses are a nice launching place for a membership.
[41:26] Advantages of getting a six-month fee and having members for six months.
Links and Resources: