A few years ago when I was working on a bunch of different higher profile launches, I made a huge realization…there were some specific things people at all levels of business were doing.
At least outwardly.
No secrets.
Nothing extra fancy.
Just straight forward stuff really.
So, it’s easy to see how you might follow what you see and think - wow, I did exactly everything the same I did NOT get the same results. Yikes, what happened??
Well, today, I’m going to share some of those things that set big launches apart from ones that fall apart or fail.
Before we do that though - I think it’s important to say that failure comes in different forms. Your win is another person’s failure. Another person who thinks they had a stinky launch - you’d settle for ANY OLE DAY OF THE WEEK.
Listen in to learn the true performance indicators of a "good launch".