Is your business growing or failing? How do you tell?

Where do you go for answers?

 I’ll tell you where - > here! This episode features Google Analytics and SEO expert Liz Lockard.  

 I met Liz way back in 2012 during one of the first rounds of Fearless Launching. 

 I was eager to get her on the show because I’ve been able to see her grow from a consulting business only to scaling her business with group training programs...literally from idea to launch and then beyond.  

 She’s been seen all over the web (and around Philly where she’s from) -- at LKR Social Media, Rise To The Top, Social Media Examiner and more… prepare yourself from some giggles...but in between we manage to cover a bunch of more serious and useful topics.

 This episode is jam packed.

Here’s what you’ll learn in this episode:

•Tricking yourself to launch (and to do many other things)

•Why a little pig makes me so happy

•How Liz got the knack for numbers and data, and all that stuff that makes    most people sick to their stomach

•What Liz thinks about trying to keep your SEO tuned exactly to Google algorith

•How to look at your data and know that your business is growing or at least on track

•What’s more wayyyy more important than watching page views

•On site and off site methods of “doing SEO” for your business website

•The #1 mistake that new business owners are doing when they try to SEO their website

 We do a lot of giggling for a chat about analytics and data...so don’t be surprised, but I can assure you that we dig in deeper on strategies and tips to get you started with both analytics and SEO.

Here’s what you’ll learn in this episode:

• What or Who is Edgar?

• How is Edgar different from other similar software like him?

• The first thing Laura did once you decided she decided to create it

• How did Laura come up with the idea?

• What Laura learned about the process of developing software and how it differs from creating online programs?

Plus we talk about what seems to be the growing trend of online entrepreneurs who are developing software, apps, and other non info-product-y products.