Shouldn’t come as a shocker here…
Most people have at least one thing that stops or delays them from doing what they really want.
When it comes to launching, the blocks can crop up the second we get an idea for a product, when we finish a product, when we talk to someone about it, and pretty much every single step up to and through the launch process.
I invited my friend Denise Duffield Thomas to have a conversation about these blocks, because she’s in the middle of her own launch right now for her long-running Money Bootcamp.
If you suspect you have some blocks holding you back from launching, today’s episode is for you.
Not sure? Delay and procrastination are huge signs of blocks. So get yourself over to our conversation.
Plus - if you like what Denise is teaching, check out her Money Bootcamp which is starting live next week….
Click here to make sure to check out her first Live Bootcamp in 3 years before her early bird pricing ends on October 27th!
Every launch begins with a conversation - doesn’t matter who you have it with.
It may be a coach. It might be your journal. Maybe a friend.
But you need to have this conversation.
It’s the step most systems, calls, programs, courses don’t really talk about.
There’s a checklist of things that starts somewhere between knowing who your audience is (important) and what they want to buy from you (uber important).
This is the mother of all kick off calls. The kick off before the team gets hired and before the partners get contacted...before any launch leak happens or a webinar is announced.
...I like to think of this conversation as more of a confessional...where you lay out your hopes, dreams, fears, and plans (if you’ve got them already) for the launch and why you’re doing it.
Don’t worry - it’s not a loosey goosey conversation...
Before we get into the specifics, something you should know--
Your launch convo must be had with someone who knows you and your business well. Coach, mastermind partner, business bestie. Someone who you can trust to let you share without the fear of judgement of any kind.
Because it’s a mix of specifics and elements that aren’t completely defined, it’s important someone can ask you the right questions and let you share whatever comes out.
I. Part one of the conversation will be talking, answering, getting clear on some of the more surface questions:
II. Part two of the conversation you’ll probably start working on some deeper details together - and you’ll either be writing it out as you talk or putting sticky notes on your calendar.
Grab the 10 steps you should go through in the Launch Workbook.
We’re still not all the way deep yet, though.
III. Part three is probably more important than everything you talk about.
Lots of people talk about the launch story or the launch narrative...but not really telling you how to create it.
So, it’s no wonder you kind of guess what the words launch story even mean in the first place!
I’ll go into depth on creating your launch story in an upcoming post, but for now, here’s how to create in the most easy, straightforward sense.
For example, Fearless Launching isn’t so much about being scared to launch but being prepared, curious and willing to revise in order TO launch… those things allow you to be Fearless. And so - I like to bring in these little touches throughout the launch--in emails….
Think to yourself - what does this thing I’ve created all come back to > what’s the narrative, the reason, the underlying belief and mission….how you got here or where you are now and why you’re doing this.
There are three critical parts to a launch story….actually they’re more like layers really.
And I see them over and over and over again in my most successful client/student launches.
This is the visible reason you are launching or something that will be easy to see and talk about every single time - you write a blog post or send out an email.
Pretty much anything you can think about as the “why you’re so pushed to do this launch right now” is okay. There is no wrong answer...you just have to keep it very clear as to why.
Let me give you a few specific current examples.
Fearless Launching is just about to kick of a special what I call “Closing Cuz We’re Upgrading” launch.
I must close the doors in order to finish building out our new home and all the new content for the program.
Instead of holding off until everything’s ready, I want to give you a chance to join the program right now - at the current pricing, get your upgrades for free, plus watch the before & after in progress. That’s the story this time around.
In addition to the surface reason you’re doing the launch - the more visible obvious reason...there’s usually at least one more narrative at play when you launch anything….
And this seemingly sub or lesser story is really the undercurrent which gets up close to the real reason your product even exists.
It gives your launch depth and meaning.
Simon Sinek talks about your why in his famous book “Start With Why” for a reason.
If you’re launch was an Iceberg - above the water would be the visible reason for the event...and below the water...well, we know that’s actually what anchors the iceberg…
If your time of the year is the surface reason for launching, your deeper why is that you know the time of year might trigger a certain emotion that you’re hoping to help people through….
This is the case if your product is business or personal related. We are emotional beings and it’s critical to understand that as humans we are emotional no matter what we do.
The final ingredient in this whole story is understanding when to talk about the surface or the emotional part… when to lay it on thick and when to pull back.
Striking a balance between emotions, logistics, and practical reasons for someone to pay attention to what you’re offering is definitely something you get better at over time...and you never stop aiming to get better doing.
Understanding your audience is key to understanding when the thread is strong or weak or simply non-existent.
We go into this in more depth inside Fearless Launching, if you know you need help creating your story.
In the meantime, start today by doing the following.:
We’ll also be opening a very special promotion for Fearless Launching, so get to work on the steps above and you’ll be ready for us to start working on your launch together!
One of the best ways to improve the power of your products is to create them as if they are part of a course curriculum instead of just stand alone somewhat related products.
Here’s why this is important and the topic of today’s podcast.
You provide a clear path and roadmap to follow, which helps strengthen and grow your community.
You allow yourself time to choose what products you create and which products you’ll promote. Thus giving you more time and freedom to focus your creative efforts on what lights you up and making your work the best it can be.
Today’s episode will help you kind of do both and give you a strategy for improving revenue without slaving over a new or even an updated product. You can focus on what you deliver the best while still giving your customers more value.
I’ll be referencing a past article I wrote for the site Think Traffic - way back in 2012 and I’ll link it below...so listen and then head over to that post!
It’s funny how you can pull wisdom from the archives…and it was especially relevant as I started to lay out the future for Fearless Launching -- not just as a stand alone course, but as a curriculum -- one that starts outside my doors!
So let’s dive in.
First - let’s talk about the way people usually create courses.
They come up with their first idea and do that...then they choose another topic that is relevant but necessarily related and they might create that.
Sometimes the courses will have some relation to the other, but rarely do you see them as a first or second or third step or having any order at all.
That’s why a curriculum really makes your entire product suite stronger and smarter.
Read more at annesamoilov.com
You’re preparing for a launch…
If you have people helping you, are they as ready as you are to make it happen?
Today’s question, does your team know how to launch.
If you can’t say yes, it’s your responsibility to train them, to get them ready.
So, if you have a team, a VA, a project manager, maybe even just someone answering emails, then this episode will help you ensure your team has your back during your next launch.