I am back after my move to Los Angeles. I am super excited to get back into it, and we have some really interesting episodes coming up. As we move into September, I know a lot of you are planning your launches right now. There is something about the fall that kind of feels like a new year with everyone planning their fourth quarters and new launches. Now is the time to get started in order to do the type of launch that you want to do.
We all know how important communication is. It can really help any part of your life or business. This is also a timely topic for me because I am creating a new beta program that focuses on communication and the type of communication that is necessary to have a successful launch. Today, I’m going to talk about four communication triggers that we all take for granted but are crucial for a successful launch.
[04:51] Adding a personal touch. The more often that we are the ones responding to people personally, the more they feel that we are speaking to them individually.
[07:07] Using a chatbot like ManyChat to respond to people right away especially on Facebook Messenger.
[10:48] People need a deadline in order to make a decision. Deadline funnel is a great tool for deadlines after sign ups.
[12:16] Deadlines, scarcity, and letting people know about deadlines helps people to make decisions.
[13:54] Consistency. The consistency of us showing up for our launch. It builds trust and reminds people that we are here for them.
[16:12] People count on publish dates it keeps them motivated and inspired.
[21:49] Tell your audience what to do.
[22:18] Use a personal touch and speak to your audience and be direct about what they need to do and when they need to do it. This shows you are willing to push them and teach them.
[25:16] Moving from being observed to being a teacher or coach.
Links and Resources:
There is a lot at stake when launching a new business venture. Entrepreneurs have a lot on the line including time, money, and emotions. Today, I’m going to do something a little different and talk about the darker side of launching. Understanding some of the more daunting things that can happen during a launch and knowing how to deal with them should make the challenge a little easier.
I talk about four of these challenges that can happen during a launch and how to approach each of these things. During a launch, you can experience a roller coaster of emotions, stress, and any number of issues that could affect your health, bank account, confidence, and motivation. I also share strategies that can help with these issues and coping with the demands of life and launching.
[04:11] How a launch can really push your limits when it comes to stress and physical and mental health.
[05:03] Preventing possible health issues by preparing in advance and getting rituals and systems in place for getting things done.
[08:01] How monetary loss can be a reality during a launch and being prepared and okay with that.
[09:10] Realizing that everything you have spent money on may not generate more money and detaching and managing expectations.
[12:21] Getting discouraged and wanting to quit after finishing a launch.
[16:24] How everything that you have learned is a teachable skill and it's up to others to use it or not.
[17:15] Problems that come up when life happens from changes in relationships, jobs, or any number of things.
[20:00] When life happens, it takes priority and other priorities may need to be juggled.
Links and Resources:
Today’s show is going to be a teaching show. We are going to talk about two online program options you may want to consider if you are going to be an online coach or teacher. We are going to compare launching a signature program that may be delivered live once or twice a year and creating, maintaining, marketing and launching a membership style site.
Debbie Hodge is the owner and creator of the membership site Get it Scrapped which is a scrapbooking education website where she teaches layout, design, and storytelling. She is also the author of the book Get It Scrapped!: Organize, Visualize, Create, and she has a premium priced online course called Teach What You Do where she teaches how to build online courses and the underlying online course business. Debbie shares her insights on starting membership sites and selling courses and the resulting workloads.
You can find Debbie here:
[03:29] How 2/3 of Debbie’s students teach creative topics.
[05:14] Starting teaching with chunks and series and building content up.
[06:10] Drawbacks of membership sites include the need to create constant content.
[07:27] Debbie's membership site offers a course a month.
[09:02] Content for Teach What You Do was created week by week by Debbie. This year she revamped the program. She also does coaching calls twice a month.
[11:29] Using older content to creating learning tracks.
[12:07] Membership sites require processes and support from other people.
[14:17] Getting people engaged with and using training in membership sites.
[16:27] Drawbacks of the 12 pay payment plan when people try to treat it like a membership.
[17:46] The price points for Debbie's online course.
[19:41] Being on your membership site and taking time when you don't have to be there.
[21:54] Ongoing promotion of membership models and having 5-day events or classes with guests and webinars and bonuses.
[23:12] Sending a discount offer with an older class as a bonus. Memberships aren't about huge numbers, but the numbers do need to be kept up.
[23:59] Debbie creates a video and runs ads to it and then uses retargeting for people who watched the video.
[25:22] Meeting people outside of your niche through social media.
[26:27] Sending videos out to lookalike audiences and chatbots.
[28:15] Debbie has plans to ramp things up and hope to get up to 1000 members.
[28:38] Promotion and funnels for Teach What You Sell
[29:35] Using Facebook live and retargeting for launches.
[30:25] The art of creating webinars.
[34:26] Time demands and struggles and not doing things the very last minute.
[35:03] Getting everything in place and having a great webinar and having something to work with and test.
[38:53] Starting a progressive series and making it assets for a membership site. Regular courses are a nice launching place for a membership.
[41:26] Advantages of getting a six-month fee and having members for six months.
Links and Resources: