In this episode, we wrap up the series all about how to communicate more effectively by having some real, honest talk about how to connect with new people….by building rapport.
I was surfing through You Tube videos and came across this powerful one from Tony Robbins where he talks about this topic of Rapport… https://www.youtube.com/watch?v=meLbMg7ySU4
You might think you don’t need to build rapport in order to gain new customers or clients, but rapport is the real thing people look to when they’re making the decision to buy from you. You might have the absolute perfect solution, but if they don’t either see themselves in you or aspire to be like you, they likely won’t buy from you!
Here’s what you can expect to find in this episode:
1) recap of the entire communication series
2) a personal story of why connection is so important to me
3) why you can’t rely solely on your words to communicate to your audience
4) 5 ways to build rapport online that you might already be using
5) Steps you can take to build rapport with a new audience
Mentioned In This Episode:
Re-listen to all the episodes in this series -
Many members of Fearless Launching have been asking about quizzes. Today’s show is all about quizzes and how to use them, create them, and incorporate them into a launch. I have recently seen online quizzes and online assessments used as part of some amazing launches, so it will be great to learn more.
Today’s guest is Josh Haynam from the the online quiz platform Interact. I have been taking quizzes as long as I can remember, and they are something that everyone can and should incorporate into their business and their launch or the lead up to their launch. Josh shares how Interact got started, what it is, and how everyone can incorporate quizzes into their online business.
You can find Josh here:
[04:19] The history of quizzes and taking quizzes in pubs in the 1700s.
[04:50] How quizzes are a proven thing with a history of people liking them.
[05:11] Adapting a quiz to whatever subject you are promoting.
[06:15] The psychology of quizzes and how everyone is seeking self-awareness.
[06:50] How quizzes allow us to talk about ourselves and find out information about ourselves.
[09:30] Using quizzes to build interest level and give people what they want.
[11:07] How a quiz can be a tool to understand what message to share with consumers.
[13:14] Personalized marketing as opposed to traditional marketing and taking the time to ask people what they want.
[14:26] Educating as opposed to selling while aligning the interests of the customer.
[18:07] How Josh has created a massive amount of blog posts and guest posts. He has done the work to know how everything comes together.
[20:06] The process for creating quizzes with Interactive using templates. Then changes are made in the builder. Adding links and hooking up your email and then publishing and the quiz is ready to go.
[24:06] Selecting a template versus creating a very specific quiz from a blank menu.
[26:00] The upside tree analogy for starting with templates then diving in and customizing.
[27:56] How the templates are similar to WordPress themes when it comes to getting up and running, but they can be customized later.
[30:06] Cool things people are doing such as "What type of therapy dog are you?" or "What type of Red Cross volunteer are you?"
[34:33] The importance of timing and quiz creating before a launch. The Elephant Pants used the quiz to fund their Kickstarter campaign.
[36:39] How quizzes are a very shareable piece of content that can go viral.
[38:19] A listener challenge to create your first quiz.
Links and Resources:
Do you ever feel like you are struggling to reach the right people and the right amount of eyes. Making sales can be a struggle. Teaching what you do is one thing, but seeing where you actually need to improve is sometimes more difficult. If you want to improve the impact of the things that you are putting out into the world and get people to look at your product and buy from you, all you have to do is tell stories.
Stories are so important for getting your point across and showing why your product is unique, special and relevant to the buyer. Today, I am going to talk about six stories that you need to share before anyone buys from you. You don’t have to tell all six, and I’m not going to tell you what to say, but these are things that your customers need to hear before buying from you.
[04:17] The importance of telling stories and how well Vanessa Chase does it.
[04:52] How Anne read stories about people who have gotten great results with essential oils. Stories are social proof in a way that is not salesy.
[06:53] How stories are the future of selling.
[07:57] Story #1: The problem they have now and why they might be ready for the solution I have. The first critical story is to tell your customer that they are in the right place and why it is important to solve the problem.
[08:38] Take the time to find out who your customer is and what their most relevant challenge is.
[10:25] Story #2: Tell your own story and share what inspires you and why you created your product or service.
[14:51] Story #3: Before and after. How someone tried your product and learning something unexpected.
[15:40] Story #4: Before and after. A case study of how someone transformed as a result of one or more selling points of your program.
[16:03] Before and after stories are super powerful so be sure and look for these in your clients and customers.
[18:00] Story # 5: Someone who has tried everything else, but your program is the one that worked for them.
[21:46] Story #6: The potential future of the person who uses your product or works with you. The glimpse.
[23:00] Using hope and proof to promote and sell your product.
[23:40] Sharing the story of someone who has achieved their dream. These are inspiring stories that inspire the idea of this could be my future.
Now It’s Your Turn
Links and Resources:
It’s been awhile since I have talked about tools. Last week when I talked about underrated communication triggers, I mentioned a few tools that I was testing out and received a number of questions about those tools. So today, I am going to talk about tools that can help you make your communication more consistent without having the added stress of wondering what to say and when to say it.
One of the things that is so important is responding and creating that first touch. We aren’t always ready and waiting in front of the computer, so it is important to automate that first response. It’s also easy to get lost and lose track of all of the forms of social and other communication so having scheduling tools in place creates organization and consistency. Time management and batching go together, so I also talk about tools that allow work to be done in advance.
[05:59] Communicating about the content I am publishing and sharing.
[06:33] Creating more engagement on Facebook business pages using ManyChat and Facebook Live.
[07:56] Creating an entire communication path through Facebook.
[08:22] Focusing on lead generation through Facebook Live.
[09:07] Planning posts out in advance on Instagram with Planoly.
[10:19] The Planoly grid looks exactly like the Instagram grid along with features like discover.
[10:45] Using tailwind for scheduling Pinterest and Instagram marketing.
[11:30] Continual for posting videos to Instagram.
[12:17] The importance of email for communicating with people.
[12:50] Receiving less email, but still staying connected with multiple touch points.
[14:15] Using messaging capabilities through programs other than your email provider.
[16:43] Voice memos are another great format for connecting with people.
[17:35] Embedded Google forms on a contact page are a great way to get information.
[18:17] Trello for managing projects and communication.
[20:03] Try one new tool at a time and give yourself time to learn to use it.
Links and Resources: