The Fearless Launching Show with Anne Samoilov

The Fearless Launching Show is a podcast for entrepreneurs who want to bring their most important ideas to the world. My mission is to help online entrepreneurs narrow in on their most important ideas, get things done that matter, to build the life and business they dream about.
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Mar 14, 2019

Do you ever feel stuck in a rut in your business?

Day after day, week after week, you do the same things… never really trying anything new?

You’ve got your podcast and your webinars and your blog posts and your social. And not to say what you’ve got happening doesn’t work, but do you ever wonder if it could be better?

If you do wonder that, do you keep looking for that thing that will change, improve, or help you grow?

What about doing something slightly different--that doesn’t require you to change everything or hire anyone.

The best thing you can do is test something. Actually, start testing many things!!

That’s what we’re talking about today - why running tests is so important for your business.

So, if you’re ready to shake things up, today’s episode is for you.

For full show notes, head on over to 

Feb 28, 2019

What products do you want to create in your business?

If you’re not sure, today’s episode will give you some insights to help you decide.

Over the years, I’ve created many different types of offerings...some online courses, offline events, ebooks, coaching, memberships...and soon I’ll be diving into physical products.

For each type of offer there are ups and downs, challenges, and things to know before you invest a ton of time or energy.

When I took a look back at the various things I’ve offered (and how I’ve offered those things), I realized there were so many nuggets to share!

There’s something here for everyone.

While you’re listening, remember that there’s NO ONE WAY to do it! While you listen, ask yourself, what is right for you and your business.

For full show notes, head on over to

Feb 21, 2019

How is your business going to look 5 years from now?

Even if you’re crystal clear on what you are creating, the people you want to help and the products you just KNOW you want to sell…

There’s a good chance things will change in ways you might not expect or anticipate.

And that’s what we’re talking about today on the podcast. Today’s guest and co-host has been in the Fearless Launching community since DAY 1.

She’s also someone who I’ve watched grow, evolve, re-invent herself...all while staying very clear on the vision for her business.

(and she’s seen all of my changes too!)

Catherine Just is a fine artist, photographer but more than that she’s someone who shows people how to welcome in huge transformation in their lives.

If you have been feeling stuck on what to launch first, overthinking getting something out to the world, or just can’t seem to get out of your own way to complete ANYTHING… this interview and conversation is for you.


For full show notes, head on over to

Feb 14, 2019

Do you have a morning routine?

If you said yes, I’m curious exactly what you do.

If you’re anything like me, you’ve probably spent years, reaching for your phone, stumbling through the dark, mindlessly scrolling even before making coffee.

Whether that’s your email, social media, or your daily sales report...none of the above is a good way to start the day.

Those first critical moments in the morning are so important to your mental stamina, your mindset, the way you feel going through your day…

So, if you’re ready to harness the power of those half-dark moments (like I did), start feeling less anxious throughout the day, feel more energetic and just “on it” all day, today’s episode is for you.

We’re talking morning routines, but so much more…

For full show notes, head on over to

Feb 7, 2019

Do you have an idea for a product, course, book or business?

If you’re in the dreaming phase where you’re considering all the options of how to get your idea into the world, today’s episode is for you.

I’m diving into the topic of product development (and improvement) with a woman I’ve worked with over the past few years...she’s a brilliant designer, but also pretty much is the only person I go to for tech questions.

Michelle Martello is my guest on the podcast today - but more than that, she’s my co-host as we dive into the topic of course creation, product development, what it really takes to create a first time product, how to launch, and so much more.

Whether you’re just getting started with your first product or you’re looking to improve an existing one, this conversation will spark some inspiration and ideas.

For full show notes, head on over to

Jan 23, 2019

How much does it cost to launch? How much money do we REALLY need to get our online products, courses, and coaching programs into the hands of our ideal customers?

This is a question I received recently on a webinar…and just knew I wanted to share my answer with you here too!

If you’re getting ready to figure out how to launch your first product, course or coaching program, you might be wondering this…

If you’re developing a physical product you plan to launch online, please know there’s likely an additional process with its own set of costs associated with create a product.

Today - we’re going to focus on what you’re promoting, marketing, and launching online.

For full show notes, head on over to

Jan 18, 2019

Have you ever received feedback about your business or launch and weren’t sure exactly what to do with it?

Maybe you felt overwhelmed, or confused, or hurt...or ANGRY!

I think we’d all agree that feedback is important. But it can also be tough to deal with, tough to know the good from the bad…

Today we’re going to share my strategies for handling it all...including the process I force myself to follow every single time I get a download of information from anyone or anywhere.

Because, even if we know that feedback is important for our business, helps us grow and gives us new perspective on what we’re can often lead us to not taking any action.

No action equals no growth.

So, if you’ve got a launch coming up or are at a crossroads in your business or will likely be asking for advice from someone about either, this episode is for you.

For full show notes, head on over to

Jan 10, 2019

This is it.

The year.

Your breakout year. Your time.

Whether you say this to yourself every year or every day...

It’s time to take action now.

And I don’t mean planning your next launch or scheduling a webinar or ANYTHING LIKE THAT.

Those are one-time things.

Before you do ANY OF THAT, focus on how you show up every day for your audience…

Use this time of year to face, kickstart, and really make some changes.

If you’re ready to start building your platform, your brand, and be more visible, expand your audience...then I challenge you to make 4 simple promises to yourself (and your business).

For full show notes, head on over to

Dec 27, 2018

I want to talk about something I often avoid…because to be honest, I have an aversion to people who promise profit or revenue or any type of specific results.

If you’re listening and part of this community, I’m definitely here to make sure you prepare yourself and your business for launches — because preparation definitely leads to more profits.

That is proven. I’ve seen it time and again with the students in Fearless Launching and I’ve also supported my clients to be totally prepared for their launches.

So here’s what we’re going to cover in today’s episode:

  • First, I’m going to talk about the other drivers that will help you have more profitable launches…
  • Next we’ll talk about the elements of launches that can cause drops in profit or LESS revenue overall
  • How to make your launch budget - bid vs. actual
  • The importance of launch list and what it has to do with your profit

For full show notes, head on over to


Dec 13, 2018

Are you spending time reviewing what happened this in your business?

If the thought of going through all the numbers and creating a spreadsheet of data makes your skin crawl, this episode may be just enough!

I’ve got a simple process to share with you to review your launches, your overall business, and it’ll show you immediately what you need to focus on into the new year.

For full show notes, head on over to

Nov 22, 2018

How much time do you give yourself to prepare your launch?

When do you start thinking about the dates, deadlines, videos, webinars?

When do you start communicating with your audience to:

  • Make sure your offer is something they want (and want from you)
  • Connect with them and make sure you offer is something they are indeed struggling with

There are so many layers and moving pieces to an online product launch--especially ones that involve even one simple launch strategy--like say a 5-day challenge.

But for some reason, it might be still hard to tell when you should start mapping everything out!

So, today's episode answers this giving you 9 questions that you can ask yourself to help decide if you're ready to launch.

The only thing I'm giving away about these questions...

If you can say 'yes' to even just one, then spoiler alert, then you should get started right now!

For full show notes and to view the Facebook Live, head on over to

Nov 14, 2018

Launching your course or coaching program soon?

How do you choose the right launch strategy? How do you know what will get your offer in front of the right people?

You might be asking yourself one of these questions at some point as you start to plan out your next or first product launch.

So really - is there a best launch strategy? A best type of pre-launch content?

If you’re spending months stressing over our what your pre-launch content should be, today’s episode is for you.

So today we’re going to dive into the topic and help you figure out - how to choose the best one for your launch!


For full show notes, head on over to 

Nov 8, 2018

Be honest - do you ever feel like something is holding you back in your business?

No matter what your definition of success is - if you haven’t reached that - you might wonder when it’s going to happen for you.

And I think we can all get that…

Have you ever experienced that moment in your business when you look in the mirror and ask, “What am I doing wrong? What can I do better? Why isn’t this working???”

If so, today’s episode might be just what you need to hear.

Today, I’m sharing 3 things that could have easily derailed me multiple times...and why they ultimately didn’t and won’t ever.

For full show notes, head on over to

Nov 1, 2018

Have you ever felt like you were stuck in a repeating loop?

Like you just didn’t know what to do next? Maybe you’re overwhelmed? Maybe you’re just confused?

And if you could figure out what the problem was - you could take at least one step in the right direction…

Well, this often happens when we’re doing something new in our business...

When you’re creating an online course, a coaching program, maybe a new service you want to offer, or you’re developing any other type of product -- being stuck costs you time, money eventually, and a lot of frustration!

But there is a way out--even if it doesn’t look like it!

This is just a loop - and we can find the exit ramp together.

In today’s episode, we’ll explore some common launch loops people get stuck in and then how to exit ALL OF THEM.

For full show notes, head on over to

Oct 25, 2018

You’ve got a course, a coaching program, maybe a waitlist for both, you’ve been working day/night to create the content, to connect…

And you know you want to launch it -- soon.

So, you give yourself a pop quiz.

“Am I ready to launch?”

Sometimes it’s hard to answer this, right?

There are so many pieces to juggle, create and do before you launch anything!

What if you had a simple way to know FOR SURE that it was time to put those launch dates in your planner--ones you’d feel confident you could deliver on?

Well, today’s episode shares 3 simple specific questions to ask right now.

If you ARE working to get ready for a launch, today’s episode will give you the clarity you need.

For full show notes, head on over to

Oct 18, 2018

Does this sound familiar?

If you’re an online entrepreneur, you’re likely thinking about growing your email list, getting more traffic, building your platform, finding the right social media strategy…

And all of these have one thing in common.

You’re just looking to reach and connect with more real people.

It’s so easy to forget that last part - the real people.

And in our quest for automation, we even forget that there’s a more direct, often more powerful way to “engage” and “interact” with our ideal customers and potential partners.


Today’s guest is a short and documentary filmmaker who is building her audience and community by going back these basics…

So, if you’re struggling to build your audience or automate all the about you take a break from that and get a much needed reminder (like I did) of how important it is to BE with your peeps.

For full show notes, head on over to

Oct 11, 2018

Has this ever happened to you?

You finally set the date you’re going to unveil your product, your course, maybe your first online program to the world.

Feeling so ready do this.

But then the date comes and goes… so you push it back for real.

And then you keep pushing back the date.

Not just once. But twice. Maybe three times.

Now, there could be a real unavoidable reason for this and there often is, but it’s also possible something deeper is going on.

For full show notes + more, head on over to

Sep 27, 2018

I’m curious about something...

Actually a few things...

  • Are you a planner?
  • Do you plan things out, check off the boxes, and never miss a step?
  • Do you like to map out broad strokes without a ton of detail?
  • Do you find yourself taking action on something every single day?
  • Are there days/weeks/months in between your action (especially as it relates to what you want to launch)?
  • Do you often postpone your launches?
  • Have you never launched because you weren’t sure what to do first?

So, you don’t actually have to tell me the answers to these questions (unless you want to), do it for yourself.

Today’s 200th episode is one that dives in deep to how you can get better at not just planning (your launches, your life, your business), but how to get better at following, DOING, and completing the plan.

For full show notes, head on over to

Sep 20, 2018

It sounds like the dream scenario.

You build a small service based business, get so busy that your business is bursting at the seams…within a year you're at the six figure mark…and then within three years a simple shift in what you offer to your clients lands you with a seven figure business…

Sounds amazing, right?

Today's guest talks about her journey from starting an online business to now being a sought after Facebook Ads agency (but really, she does so much more).

You're going to love getting to know Emily Hirsh. Not only is her story full of lessons to consider as you grow your business, but she also drops some knowledge about running effective Facebook Ads campaigns.

Are you ready?

For full show notes, head on over to

Sep 6, 2018

Have you ever thought of creating a subscription box business?

Whether you’re an online business owner, a course creator, a physical business owner - offering a subscription box is a great way to add a high touch offering and one that brings in recurring revenue.

Today’s guest has built her own stationary and card subscription-based business from scratch.

She runs it mostly on her own. She curates the contents of each box, assembles all the boxes, ships everything too! Has two different types of boxes people can order and creates a beautiful experience no matter which one you choose!

So, if you’re interested in starting a new business, looking for a way to add a new type of offering to whatever you’re already doing, listen to my conversation with Danielle Nelson of Pretty By Post.

For full show notes, head on over to

Aug 30, 2018

Would you believe that self-awareness is your biggest (and often hidden) business super power?

How well do you know yourself? I don’t mean your likes, dislikes, dreams or your life story, but really do you know what makes you tick?

Today’s guest went on a journey to really figure out what made her tick in her business, how to avoid duplicating past negative workplace practices she’d experienced...and it led her to the Enneagram.

If you love personality tests of any kind, know your Myers Briggs type, your Strengthsfinder themes, then you’ll love today’s conversation with Kelsey Chapman.

For full show notes, head on over to

Aug 16, 2018

Let’s get real.

Sometimes it’s hard to know if you’re making progress on your business.

You show up week after week - publish the podcast, write the newsletter, host the webinar.

And even when you see more people paying attention, more likes, more people can feel a bit unclear.

Are you going in the right direction?

Are you saying and doing the right things?

Over the years I’ve seen many people beat themselves up for not being where they should be or being behind, I knew it was time to stop and share the story of a woman I’ve watched grow over the past several years.

When we dissected her journey, the things she’s accomplished, we could see plain as day how progress was happening all along - even in the “not big enough” moments that could have escaped her -- if she hadn’t been paying attention.

For full show notes, head on over to

Aug 16, 2018

The last time our guest was on the show, I received more emails than I expected...

I think people really connected with the idea of clutter and how it affects our daily life.

JoAnn Krall teaches entrepreneurs and regular ‘ole peeps who are doing various things in the world, how to organize their homes, businesses, and life. But today we’re talking about a problem that is near and dear to the hearts of anyone building a business online.

Information overload--in the form of paper or digital clutter.

How many of us can relate to the first days/months of learning how to start a blog, set up your Facebook Page, set up your business...and all those pdf downloads. Check your downloads folder on your computer now - and come clean with me.

How full is it and what’s in there?

For full show notes, head on over to



Aug 9, 2018

Today I wanted to rant a bit about a question I think hits the core of why most people get stuck on launching… They aren’t clear on what comes first. Is it the product? Is it the people? Or is it the process?

Today’s episode is going to be short - I think.

We’re going to talk about a topic I think we all need to be reminded of… a question really…

What comes first - the product, the people or the process? Or rather, what comes first the what, the who, or the how we’re going to do it?

First - I’ll rant a bit on the answer. Then, I’ll go over what to do no matter which one you’ve “got”.

For full show notes, head on over to

Aug 2, 2018

What is it email segmentation? Why should you use it? How to get started using it on your next launch?

That’s what we’re talking about on today’s episode of the podcast.

If you have an online business, or you’ve spent any time in the online world at all, then you’ve likely heard about the power of email marketing…you may have even heard of email segmentation.

And here’s why it’s so important…

Segmenting your email list is the best way to personalize the experience for each person in your audience.

But this isn’t just a launch strategy...

For full show notes, head on over to

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