The Fearless Launching Show with Anne Samoilov

The Fearless Launching Show is a podcast for entrepreneurs who want to bring their most important ideas to the world. My mission is to help online entrepreneurs narrow in on their most important ideas, get things done that matter, to build the life and business they dream about.
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May 30, 2019

Launching requires confidence.

Confidence in yourself, your products, the results you deliver...and even confidence that you can help people!

People have different reactions to the fear of launching. You might not be able to squash those fears entirely, but there are 4 things you can do, skills you can build to allow you to actually launch (even if you’ve never done it before).

This week’s guest is Amy Latta, The Confidence Coach. She has some real, down to earth advice you can put in motion TODAY.

For full show notes, head on over to

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May 23, 2019

How do you feel about your business every single day?

Do you experience joy on a daily basis? Do you find joy even doing the day to day work in your business?

Today’s episode is an interview with a coach who helps people find their joy. Perfect right?

Now, you might think - how does this apply to my launches, my business...but let me tell you, finding your joy in the day to day is the critical difference between that feeling of success and the feeling like you’re not there yet.

So - if you’re ready to bring a little more joy into your business then keep listening!

For full show notes, head on over to

May 16, 2019

How important is writing effective marketing and launch copy to your launch results?

If you’ve ever had trouble writing copy, creating a sales page, writing the emails, or simply figure out WHAT TO SAY…today’s episode is for you.

Writing marketing copy can be one of the most challenging parts of the entire launch process.

Why? Because it’s not something you just master and then you’re good to go.

It’s a practice you need to keep doing, keep getting better at, keep honing...all through your business.

That’s why many seasoned entrepreneurs and business owners hire expert copywriters to help them write their sales pages, their emails, and even their social media messages.

Today’s episode is a recent Facebook Live conversation with one of the smartest sales and launch copywriters I know!

Christine Blubaugh is also a second-time co-host on the podcast. When I find amazing people, I always try to keep working, collaborating with them….so I had to bring her back!

For full show notes, head on over to

May 9, 2019

Some of the best ideas are born from person traditions… things you never imagine will be a business.

That’s what happened with 32-year-old Sashee Chandran and her multi-million dollar tea startup.

May 2, 2019

If I were to ask you what “stage” of business you’re in...are you in the discovery or creation stage?

Are you in the “launch your business” stage? Or are you in the building phase?

My guest today has some ways for you to figure out where you are…

Michelle Ward, best known as the “When I Grow Up Coach” is joining the podcast today to talk about these stages and what we can learn even if we think we’re in the building phase!

Let's get started! For full show notes, head on over to


Apr 25, 2019

Are you ready to break some rules in your business?

Our guest has some urgent information to share with you.

His latest book is one that he has called urgent, mostly because it contains information that could be outdated in just a year or two...but right not it’s powerful, detailed, and he’s ready to challenge what you know to be true about building your business.

Today, we’re speaking to author Nathan Latka about his latest book, “How To Be A Capitalist Without Any Capital.”

Now, I listened to this book, I read the book too…why? I consumed it in both ways because there’s a lot of refreshing perspectives that I just couldn’t leave to one format…

Nathan challenges what lots of online teachers and strategists are encouraging all of us to do...

Whether you agree with him or not, you’ll be left asking a lot of questions and coming to your own conclusions instead of simply nodding your head and continuing to accept everything you hear.

Let’s dive in.

For full show notes and a transcript, head on over to

Apr 18, 2019

If you’re eager to launch your business, you might be thinking about all the things you’ll create, what your products will be, how you’ll serve your audience, your coaching packages… fonts, don’t forget about fonts...

But that’s not all.

Business means you’ve got something to offer to people for sale after all, right?

Today we’re going to hit the pause button and do a little rewind (possibly).

But before you go down the path of creating your products first, consider what business you’re building.

For full show notes, head on over to

Apr 8, 2019

Thinking of creating a product-based business?  Looking to add a physical product to your current digital offers?

If you’re not sure how to get’s episode will show you what it takes even if you aren’t a designer, have never created a product before, or if you’re looking to add a product to your current digital line up.

We’re talking to Kristi Soomer founder of Encircled, an ethical clothing line based in Canada.

Before we dive into the conversation, ask yourself these questions:

-Do you have an idea for a product?

-What do you do first when creating a physical product steps?

-Do you need a website or blog?

-What’s the best way to get your product in front of people before you launch it?

-How do you design your product?

If you’ve been curious like I have been about creating a physical product business, this episode is for you! Kristi answers some of these questions while sharing her surprising story!

For full show notes, head on over to


Apr 4, 2019

Tell me if this sounds familiar.

You get an amazing idea for a product, course or something else you want to create and launch to the world. You start brainstorming all the amazing things … it literally comes pouring out of you.

Maybe right along with this brainstorm, you start talking to friends about it...because you are literally THAT excited.

Have you ever been so excited about your idea and then found out that it had already been done? Or maybe you knew that it was already done many times over, so you’ve spent years telling yourself, “Don’t you dare create that!” or “Don’t waste your time!”

Heck, I’ve had that same idea with my signature program Fearless Launching? How many people are teaching about launching, launch strategy, or some type of launching or even something related to launching? Let’s just say A LOT.

If you have experience this or are experiencing it right now, today’s episode is for you. You might just get you some simple tools to getting through those thoughts and creating something EVEN WHEN it’s being done by many other people.

For full show notes, head on over to

Mar 28, 2019

Are you going to launch soon? Or are you launching right now?

Then, you know that there are a variety of tasks, moving technical pieces, and jobs that need to get done to make that launch happen.

Am I right?

Landing pages, sales page, video script, webinar slides, writing your email, scheduling social media, coming up with the overall strategy and plan…

We’re being called on a daily basis to be copywriters, graphic designers, business strategists, paid traffic experts, CEOs, bookkeepers, and so much more in our business!

It’s no wonder why it often takes a whole lot of patience, time, and humility to get our products, services, and big ideas launched to the world.

So today, I’m going to talk about 4 of those roles you’ll playing during your launch, whether you’re working alone or with a team.

These are roles that you will need to assume if you are working alone--and most of us do start completely solo.

If you’re curious about the 4 people you need to become during a launch, this week’s episode is for you!

For full show notes, head on over to

Mar 21, 2019

If you’re launching soon, do you have your coming soon or waiting list page up?

If you do, but aren’t getting anyone signing up to be on your interest list, no’s episode is for you.

One of the first places experience you and your business (and the thing you’re launching) is on your waitlist.

As soon as you set an exact or rough launch date, your waitlist is the perfect place to send people who might be interested in your product.

I know this sounds simple.

We’ve all seen the “coming soon” pages. We’ve seen the “enrollment is closed” pages...and we know that this page can be an important way to make sure people raise their hands, show their interest…

So today, we’re going to talk about 6 SUPER SIMPLE WAYS to get people to sign up for your waitlist.

You can (and should) start add these to your to do list TODAY! For full show notes, head on over to

Mar 14, 2019

Do you ever feel stuck in a rut in your business?

Day after day, week after week, you do the same things… never really trying anything new?

You’ve got your podcast and your webinars and your blog posts and your social. And not to say what you’ve got happening doesn’t work, but do you ever wonder if it could be better?

If you do wonder that, do you keep looking for that thing that will change, improve, or help you grow?

What about doing something slightly different--that doesn’t require you to change everything or hire anyone.

The best thing you can do is test something. Actually, start testing many things!!

That’s what we’re talking about today - why running tests is so important for your business.

So, if you’re ready to shake things up, today’s episode is for you.

For full show notes, head on over to 

Feb 28, 2019

What products do you want to create in your business?

If you’re not sure, today’s episode will give you some insights to help you decide.

Over the years, I’ve created many different types of offerings...some online courses, offline events, ebooks, coaching, memberships...and soon I’ll be diving into physical products.

For each type of offer there are ups and downs, challenges, and things to know before you invest a ton of time or energy.

When I took a look back at the various things I’ve offered (and how I’ve offered those things), I realized there were so many nuggets to share!

There’s something here for everyone.

While you’re listening, remember that there’s NO ONE WAY to do it! While you listen, ask yourself, what is right for you and your business.

For full show notes, head on over to

Feb 21, 2019

How is your business going to look 5 years from now?

Even if you’re crystal clear on what you are creating, the people you want to help and the products you just KNOW you want to sell…

There’s a good chance things will change in ways you might not expect or anticipate.

And that’s what we’re talking about today on the podcast. Today’s guest and co-host has been in the Fearless Launching community since DAY 1.

She’s also someone who I’ve watched grow, evolve, re-invent herself...all while staying very clear on the vision for her business.

(and she’s seen all of my changes too!)

Catherine Just is a fine artist, photographer but more than that she’s someone who shows people how to welcome in huge transformation in their lives.

If you have been feeling stuck on what to launch first, overthinking getting something out to the world, or just can’t seem to get out of your own way to complete ANYTHING… this interview and conversation is for you.


For full show notes, head on over to

Feb 14, 2019

Do you have a morning routine?

If you said yes, I’m curious exactly what you do.

If you’re anything like me, you’ve probably spent years, reaching for your phone, stumbling through the dark, mindlessly scrolling even before making coffee.

Whether that’s your email, social media, or your daily sales report...none of the above is a good way to start the day.

Those first critical moments in the morning are so important to your mental stamina, your mindset, the way you feel going through your day…

So, if you’re ready to harness the power of those half-dark moments (like I did), start feeling less anxious throughout the day, feel more energetic and just “on it” all day, today’s episode is for you.

We’re talking morning routines, but so much more…

For full show notes, head on over to

Feb 7, 2019

Do you have an idea for a product, course, book or business?

If you’re in the dreaming phase where you’re considering all the options of how to get your idea into the world, today’s episode is for you.

I’m diving into the topic of product development (and improvement) with a woman I’ve worked with over the past few years...she’s a brilliant designer, but also pretty much is the only person I go to for tech questions.

Michelle Martello is my guest on the podcast today - but more than that, she’s my co-host as we dive into the topic of course creation, product development, what it really takes to create a first time product, how to launch, and so much more.

Whether you’re just getting started with your first product or you’re looking to improve an existing one, this conversation will spark some inspiration and ideas.

For full show notes, head on over to

Jan 23, 2019

How much does it cost to launch? How much money do we REALLY need to get our online products, courses, and coaching programs into the hands of our ideal customers?

This is a question I received recently on a webinar…and just knew I wanted to share my answer with you here too!

If you’re getting ready to figure out how to launch your first product, course or coaching program, you might be wondering this…

If you’re developing a physical product you plan to launch online, please know there’s likely an additional process with its own set of costs associated with create a product.

Today - we’re going to focus on what you’re promoting, marketing, and launching online.

For full show notes, head on over to

Jan 18, 2019

Have you ever received feedback about your business or launch and weren’t sure exactly what to do with it?

Maybe you felt overwhelmed, or confused, or hurt...or ANGRY!

I think we’d all agree that feedback is important. But it can also be tough to deal with, tough to know the good from the bad…

Today we’re going to share my strategies for handling it all...including the process I force myself to follow every single time I get a download of information from anyone or anywhere.

Because, even if we know that feedback is important for our business, helps us grow and gives us new perspective on what we’re can often lead us to not taking any action.

No action equals no growth.

So, if you’ve got a launch coming up or are at a crossroads in your business or will likely be asking for advice from someone about either, this episode is for you.

For full show notes, head on over to

Jan 10, 2019

This is it.

The year.

Your breakout year. Your time.

Whether you say this to yourself every year or every day...

It’s time to take action now.

And I don’t mean planning your next launch or scheduling a webinar or ANYTHING LIKE THAT.

Those are one-time things.

Before you do ANY OF THAT, focus on how you show up every day for your audience…

Use this time of year to face, kickstart, and really make some changes.

If you’re ready to start building your platform, your brand, and be more visible, expand your audience...then I challenge you to make 4 simple promises to yourself (and your business).

For full show notes, head on over to

Dec 27, 2018

I want to talk about something I often avoid…because to be honest, I have an aversion to people who promise profit or revenue or any type of specific results.

If you’re listening and part of this community, I’m definitely here to make sure you prepare yourself and your business for launches — because preparation definitely leads to more profits.

That is proven. I’ve seen it time and again with the students in Fearless Launching and I’ve also supported my clients to be totally prepared for their launches.

So here’s what we’re going to cover in today’s episode:

  • First, I’m going to talk about the other drivers that will help you have more profitable launches…
  • Next we’ll talk about the elements of launches that can cause drops in profit or LESS revenue overall
  • How to make your launch budget - bid vs. actual
  • The importance of launch list and what it has to do with your profit

For full show notes, head on over to


Dec 13, 2018

Are you spending time reviewing what happened this in your business?

If the thought of going through all the numbers and creating a spreadsheet of data makes your skin crawl, this episode may be just enough!

I’ve got a simple process to share with you to review your launches, your overall business, and it’ll show you immediately what you need to focus on into the new year.

For full show notes, head on over to

Nov 22, 2018

How much time do you give yourself to prepare your launch?

When do you start thinking about the dates, deadlines, videos, webinars?

When do you start communicating with your audience to:

  • Make sure your offer is something they want (and want from you)
  • Connect with them and make sure you offer is something they are indeed struggling with

There are so many layers and moving pieces to an online product launch--especially ones that involve even one simple launch strategy--like say a 5-day challenge.

But for some reason, it might be still hard to tell when you should start mapping everything out!

So, today's episode answers this giving you 9 questions that you can ask yourself to help decide if you're ready to launch.

The only thing I'm giving away about these questions...

If you can say 'yes' to even just one, then spoiler alert, then you should get started right now!

For full show notes and to view the Facebook Live, head on over to

Nov 14, 2018

Launching your course or coaching program soon?

How do you choose the right launch strategy? How do you know what will get your offer in front of the right people?

You might be asking yourself one of these questions at some point as you start to plan out your next or first product launch.

So really - is there a best launch strategy? A best type of pre-launch content?

If you’re spending months stressing over our what your pre-launch content should be, today’s episode is for you.

So today we’re going to dive into the topic and help you figure out - how to choose the best one for your launch!


For full show notes, head on over to 

Nov 8, 2018

Be honest - do you ever feel like something is holding you back in your business?

No matter what your definition of success is - if you haven’t reached that - you might wonder when it’s going to happen for you.

And I think we can all get that…

Have you ever experienced that moment in your business when you look in the mirror and ask, “What am I doing wrong? What can I do better? Why isn’t this working???”

If so, today’s episode might be just what you need to hear.

Today, I’m sharing 3 things that could have easily derailed me multiple times...and why they ultimately didn’t and won’t ever.

For full show notes, head on over to

Nov 1, 2018

Have you ever felt like you were stuck in a repeating loop?

Like you just didn’t know what to do next? Maybe you’re overwhelmed? Maybe you’re just confused?

And if you could figure out what the problem was - you could take at least one step in the right direction…

Well, this often happens when we’re doing something new in our business...

When you’re creating an online course, a coaching program, maybe a new service you want to offer, or you’re developing any other type of product -- being stuck costs you time, money eventually, and a lot of frustration!

But there is a way out--even if it doesn’t look like it!

This is just a loop - and we can find the exit ramp together.

In today’s episode, we’ll explore some common launch loops people get stuck in and then how to exit ALL OF THEM.

For full show notes, head on over to

Oct 25, 2018

You’ve got a course, a coaching program, maybe a waitlist for both, you’ve been working day/night to create the content, to connect…

And you know you want to launch it -- soon.

So, you give yourself a pop quiz.

“Am I ready to launch?”

Sometimes it’s hard to answer this, right?

There are so many pieces to juggle, create and do before you launch anything!

What if you had a simple way to know FOR SURE that it was time to put those launch dates in your planner--ones you’d feel confident you could deliver on?

Well, today’s episode shares 3 simple specific questions to ask right now.

If you ARE working to get ready for a launch, today’s episode will give you the clarity you need.

For full show notes, head on over to

Oct 18, 2018

Does this sound familiar?

If you’re an online entrepreneur, you’re likely thinking about growing your email list, getting more traffic, building your platform, finding the right social media strategy…

And all of these have one thing in common.

You’re just looking to reach and connect with more real people.

It’s so easy to forget that last part - the real people.

And in our quest for automation, we even forget that there’s a more direct, often more powerful way to “engage” and “interact” with our ideal customers and potential partners.


Today’s guest is a short and documentary filmmaker who is building her audience and community by going back these basics…

So, if you’re struggling to build your audience or automate all the about you take a break from that and get a much needed reminder (like I did) of how important it is to BE with your peeps.

For full show notes, head on over to

Oct 11, 2018

Has this ever happened to you?

You finally set the date you’re going to unveil your product, your course, maybe your first online program to the world.

Feeling so ready do this.

But then the date comes and goes… so you push it back for real.

And then you keep pushing back the date.

Not just once. But twice. Maybe three times.

Now, there could be a real unavoidable reason for this and there often is, but it’s also possible something deeper is going on.

For full show notes + more, head on over to

Sep 27, 2018

I’m curious about something...

Actually a few things...

  • Are you a planner?
  • Do you plan things out, check off the boxes, and never miss a step?
  • Do you like to map out broad strokes without a ton of detail?
  • Do you find yourself taking action on something every single day?
  • Are there days/weeks/months in between your action (especially as it relates to what you want to launch)?
  • Do you often postpone your launches?
  • Have you never launched because you weren’t sure what to do first?

So, you don’t actually have to tell me the answers to these questions (unless you want to), do it for yourself.

Today’s 200th episode is one that dives in deep to how you can get better at not just planning (your launches, your life, your business), but how to get better at following, DOING, and completing the plan.

For full show notes, head on over to

Sep 20, 2018

It sounds like the dream scenario.

You build a small service based business, get so busy that your business is bursting at the seams…within a year you're at the six figure mark…and then within three years a simple shift in what you offer to your clients lands you with a seven figure business…

Sounds amazing, right?

Today's guest talks about her journey from starting an online business to now being a sought after Facebook Ads agency (but really, she does so much more).

You're going to love getting to know Emily Hirsh. Not only is her story full of lessons to consider as you grow your business, but she also drops some knowledge about running effective Facebook Ads campaigns.

Are you ready?

For full show notes, head on over to

Sep 6, 2018

Have you ever thought of creating a subscription box business?

Whether you’re an online business owner, a course creator, a physical business owner - offering a subscription box is a great way to add a high touch offering and one that brings in recurring revenue.

Today’s guest has built her own stationary and card subscription-based business from scratch.

She runs it mostly on her own. She curates the contents of each box, assembles all the boxes, ships everything too! Has two different types of boxes people can order and creates a beautiful experience no matter which one you choose!

So, if you’re interested in starting a new business, looking for a way to add a new type of offering to whatever you’re already doing, listen to my conversation with Danielle Nelson of Pretty By Post.

For full show notes, head on over to

Aug 30, 2018

Would you believe that self-awareness is your biggest (and often hidden) business super power?

How well do you know yourself? I don’t mean your likes, dislikes, dreams or your life story, but really do you know what makes you tick?

Today’s guest went on a journey to really figure out what made her tick in her business, how to avoid duplicating past negative workplace practices she’d experienced...and it led her to the Enneagram.

If you love personality tests of any kind, know your Myers Briggs type, your Strengthsfinder themes, then you’ll love today’s conversation with Kelsey Chapman.

For full show notes, head on over to

Aug 16, 2018

Let’s get real.

Sometimes it’s hard to know if you’re making progress on your business.

You show up week after week - publish the podcast, write the newsletter, host the webinar.

And even when you see more people paying attention, more likes, more people can feel a bit unclear.

Are you going in the right direction?

Are you saying and doing the right things?

Over the years I’ve seen many people beat themselves up for not being where they should be or being behind, I knew it was time to stop and share the story of a woman I’ve watched grow over the past several years.

When we dissected her journey, the things she’s accomplished, we could see plain as day how progress was happening all along - even in the “not big enough” moments that could have escaped her -- if she hadn’t been paying attention.

For full show notes, head on over to

Aug 16, 2018

The last time our guest was on the show, I received more emails than I expected...

I think people really connected with the idea of clutter and how it affects our daily life.

JoAnn Krall teaches entrepreneurs and regular ‘ole peeps who are doing various things in the world, how to organize their homes, businesses, and life. But today we’re talking about a problem that is near and dear to the hearts of anyone building a business online.

Information overload--in the form of paper or digital clutter.

How many of us can relate to the first days/months of learning how to start a blog, set up your Facebook Page, set up your business...and all those pdf downloads. Check your downloads folder on your computer now - and come clean with me.

How full is it and what’s in there?

For full show notes, head on over to



Aug 9, 2018

Today I wanted to rant a bit about a question I think hits the core of why most people get stuck on launching… They aren’t clear on what comes first. Is it the product? Is it the people? Or is it the process?

Today’s episode is going to be short - I think.

We’re going to talk about a topic I think we all need to be reminded of… a question really…

What comes first - the product, the people or the process? Or rather, what comes first the what, the who, or the how we’re going to do it?

First - I’ll rant a bit on the answer. Then, I’ll go over what to do no matter which one you’ve “got”.

For full show notes, head on over to

Aug 2, 2018

What is it email segmentation? Why should you use it? How to get started using it on your next launch?

That’s what we’re talking about on today’s episode of the podcast.

If you have an online business, or you’ve spent any time in the online world at all, then you’ve likely heard about the power of email marketing…you may have even heard of email segmentation.

And here’s why it’s so important…

Segmenting your email list is the best way to personalize the experience for each person in your audience.

But this isn’t just a launch strategy...

For full show notes, head on over to

Jul 26, 2018

In this week’s episode we’re talking to Cara Alwill Leyba. Cary is a master life coach, social media influencer, author, blogger, and podcaster...Her most recent book titled “Like She Owns The Place” dives into the topic of Confidence and why it’s the biggest gift you can give to yourself.

For full show notes, head on over to

Jul 9, 2018

Quick question for you…

Did you know that some of the most powerful launch strategies are ones you can pull off even if you are launching for the very first time?

Today’s episode dives into two strategies you can use that - don’t require a ton of technical knowledge or built in audience...AND can be built out as your business grows!

These strategies can be used together or separately to help you - build your audience, gain attention leading up to your launch, help you spread the word about what you’re launching, and then convert people into buyers.

Let’s dive in.

See full show notes at

Jul 5, 2018

It doesn't surprise me...

Depending on your business - you want more clients, or a better launch, or a more streamlined business.

Here's the thing.

You know all those things we learn and promptly ignore about business, when we’re getting started?

Like being specific, talking to one person, giving yourself time, understanding who your audience is and creating what they want?

They work and today’s guest has learned all of this and so much more of the past few years AND she's willing to share the journey with us today!

Meghan of is someone I’ve had the honor to work with over the past year inside one of my programs The Message Lab

I begged her to come on the podcast for a few reasons...The most important being that she’s got some solid advice on how to make your website speak loud and clear for you...Plus, she’s willing to share her own story and exactly what she’s done to make her own website do its job much better - and help her reach more of the right people and get more clients without doing tons of clarity sessions or consulting calls.

So, if you’re focusing on getting more people to your site, sign up for your mailing list or buy more products or work with you - you’ll definitely want to tune in today!

For full show notes, head on over to

Jun 28, 2018

Are you an artist or creative entrepreneur?

If you’ve ever felt overwhelmed, overworked, no time to create art, or do that thing your passionate about - it could be as simple as creating a few key systems in your business.

Now on the surface, the word systems might make your eyes glaze over. Systems definitely don’t immediately bring to mind creativity or flow…

But this week, my guest shares how she’s gained more time in her studio, painting, creating jewelry, coming up with new ideas… and it’s all because she found ways to create systems in her business.

Not a ton...just a few key ones that get the busy work of business off her plate quickly.

So, if whether you’d like more time in the studio creating art -- or maybe even just more time to yourself doing another activity, today’s episode is for you…

For more, head on over to

Jun 21, 2018

We often hear from people that we need to be consistently publishing content to our community in order to build trust.

But how much is enough?

Can we be consistent in some areas and then a little bit more fluid in others?

What happens when we go off the grid EVERYWHERE?

Are we damaging our businesses and brands by not being consistent?

That’s what we’re talking about on today’s episode.

For full show notes, head on over to



Jun 14, 2018

I’m not going to lie. I love analogies and puns. That’s why this week, I’m taking you into my brain to look at something I’m calling the “Layer Cake Launch Strategy”...

I think we’d all agree that launches have become multi-layered and often include one main launch strategy, surrounded by other LAYERS of social marketing. 

In today’s episode here’s what we cover:

  • What’s the most important thing to figure out where right now about your business before you launch
  • Why committing to a small number of social marketing activities leading up to your launch can dramatically increase the success of you any launch--your business, a new product, a rebranded blog, a coaching service or program.
  • Why the long game and where you want to go should be your main concern…
    How to get started creating your first layers now so you can find out what works
  • My favorite social platform and why I think it’s the best no matter what you end up using for your launches.
  • The final element to each layer you need to create before adding another one!
  • How long you should give yourself to test the effectiveness of a layer before moving on to the next tool, social platform or channel.

Show notes and full post here:

Jun 7, 2018

If you struggle staying focused or knowing what your priorities should be (as it relates to growing your business) - today I’m going to share why I set monthly themes AND why you should do the same.

Setting themes whether they are weekly, daily or even a monthly theme is great ways to regain that focus, feel less overwhelm, and wake up each day knowing exactly what to work on…

Let’s dive in.

For full show notes, head on over to

May 31, 2018

Communication challenges are something we all face in business from time to time, especially if we offer products & services to our audience.

The problem is simple.

We believe we’re not saying the right things to the right people at the right time or in the right way.

It always comes back to that!

In today’s episode, we’re going to walk through the 5 most common launch communication challenges, why they are happening and a few ways to lean in and handle them!

You’ll want to pay close attention to each challenge - once you identify where you struggle the most, you’ll be able to make some easy corrections and changes…

See the full show notes here:


May 24, 2018

What’s the most challenging part of putting a launch together? For me, it’s the sales page.

I love getting to know my audience, talking to each person one on one, really digging into what’s challenging each person. I LOVE connecting with people.

And yet - when I sit down to write the sales page for my online courses, I often freeze.

The blank page stares back at me literally challenging me to sound like a weirdo and show my true colors to the world.

Now, even though I have years of knowing my message and going through the process of writing sales page, this is the one thing that comes up every time I’m about to launch.

So - I’m bringing in the expert, because many of you have also reached out to me asking how a non-copywriter can create powerful sales messages.

Today’s guest is Christine Blubaugh - a sales copywriter who works with creative entrepreneurs, coaches, and course creators.

See the full show notes here:

May 17, 2018

Are you on online course or digital product creator?

If so, then listen up.

We all know that people aren’t finishing online courses. They are buying and buying and buying, but rarely getting through your content.

So, if you’ve ever wondered why people shell out their hard earned cash, seem really gung ho, but then either disappear after a few weeks of being hot & heavy in your Facebook group, you gotta listen to today’s episode.

Now there’s a lot of reasons this could be happening. And today we’re going to dive into this epidemic and come up with talk about the things you have control over and the things you don’t!

See more show notes at

May 10, 2018

You are so ready for this.

The dates are on the calendar. Team has been hired. Pages are being designed and developed. Everything is moving forward - and you feel great. Confident that you’ve thought of everything to make next launch a success.

You planned it out. Took the time. Talked to your ideal customers.

One of the best things you can do for yourself right now is to ask - Have I missed anything? Do I have all the information I need?

After years of working on launches of all sizes, I’ve seen steps get missed that impact the entire launch. These aren’t necessarily mistakes, but they do effect how smoothly things are running...and are often discovered after the doors are open--when things are a little harder to fix.

Today we’re talking about 5 key steps that are so easy to miss because we don’t see them as steps in the launch planning process.

See more show notes at

May 3, 2018

A few years ago I shared how I like to do two big reviews of my business. One mid-year business review and one at the end of the year.

Whether you’re just getting started in your business or you’ve been up and running for years, this one of those times when you get to reflect, pause and then make decisions about the next 3-6 months.

They can be invaluable to your growth. The more aware you are of what’s working, what’s not, what you said you were going to do vs. what you didn’t do...and what you ended up bringing

How has this year been going for you?

Are you happy with your progress so far? And is your business growing?

Let’s dig in and find out together:


Apr 26, 2018

Do you sell online products and courses?

If so, how many do you have for sale?

And how well are each of the products selling?

If you have multiple online products, courses, or services you offer and are starting to feel scattered, today’s episode is for you.

Because what our guest this week did has simplified her offerings, given her a clear ongoing marketing focus, and has allowed her to really connect and help her customers.

Now her business fits her life and has given her room to daydream about other projects if she wants to add them in.

Sound good? Do you want the same?

For full show notes, head on over to:

Apr 19, 2018

In this episode of the Fearless Launching Show, we kick off our brand new feature where we talk to a successful business owner about one of their most successful launches. We'll learn what made the launch so successful and also get their best tips on how to apply to your own launches. This week we're talking to Josh Stanton of Screw The Nine To Five. Check out the show notes at:

Apr 12, 2018

Do you ever feel like you’re piecing your business and marketing?

Here’s what I mean - do you find yourself constantly sidetracked by other people’s businesses and strategies?

Do you find yourself trying to insert them into your business, your promotions, and all the things you’re doing online to grow your business?

Today we’re going to talk about the different reasons you might be suffering from Shiny Object Syndrome, how to avoid or EMBRACE the distractions and stop allowing them to hijack our businesses and our launches!

See full show notes here:

Apr 5, 2018

Feedback. We all know it's important to get feedback from our clients, customers, and even from people who are not customers yet.

We're told to get to know our ideal customer, get to know what they are struggling with, what they need...

And then when they buy things from us, we are called to find out what results they achieved, so we can share their stories with others and begin the cycle of selling and serving.

Today, we're diving into the topic of feedback and different ways to get it from people in a respectful way...and at the right times!

For full show notes, check out

Mar 29, 2018

The past few weeks have called me to be calm in the face of things I cannot control.

Grace under pressure and uncertainty. Fearless under fire.

Now that we’re on the other side (mostly) of the solution, I am seeing all the lessons learned from such a common thing that can happen when you run an online business.

Websites go down. Servers get compromised. Information gets lost. But it’s not the end of the world. How we react is key...and I gotta pat myself on the back for being stressed but not losing my shizzle and sizzle.

Instead of going back to "business as usual" as if NOTHING happened, I decided to bottle up the lessons into a 4 Step Process...

Use this process to face ANY difficult or complex challenge you're facing in your business (or life)!

See full show notes here:

Mar 14, 2018

Ever have a week that left you feeling overwhelmed, behind or questioning – did I actually get anything done?

We all have. Sometimes it feels like productivity is a moving target.

But lately, with the help of this week’s guest, I’m reminded of all the things that happen when we stop pushing so hard, stop working so hard…

When we work less – we actually can achieve more.

But it’s not done simply by sitting back and doing nothing. It starts with some really key steps and then continues with a really interesting process along the way.

Now, I know that this might seem like a huge shift for you – especially if you’ve been following me, learning how to plan your launches, reach your ideal customers, and communicate more effectively…

But it’s actually not…listen/watch to hear why…and how to start manifesting more today.

For show notes and more, join us over here:

Mar 6, 2018

Let me ask you something…

How would you like to be more magnetic and attractive?

Not just in your daily personal life, but in your business. How would you like to put out products, webinars, do Facebook Lives...that attract more of the right people - people are so aligned with who you are and what you do that they can’t help but want to be around you.

If you’re not sure...ask yourself if you’ve ever felt oddly drawn to someone online - in your industry...a teacher, a business owner, a celebrity. There was something about them that drew you in...right?

We can all use more magnetism when we’re launching. Not so we can unnaturally pull people toward us but to make sure the people who do mesh with our message - find us, buy from us, and join our world!

But where do we get started?

Today’s guest is Sally Hope - creator of the Wild Heart Revolution and Life Coach, Yoga instructor, community building expert...and creator of the 40 day Meditation Challenge.

Listen now. See the full show notes here:


Feb 27, 2018

How many different income streams, creative pursuits, or straight up businesses are you juggling right now?

I guess it’s the nature of what I do and the places I go - but seems like so many people I’m meeting have not just one passion based business, but multiple things they are building.

Does it mean they’re distracted? Not focused enough to build one thing? Or has this “thing” evolved over the years?

Are you a multi-passionate entrepreneur?

Today’s episode is for you...

My guest today started her entrepreneurial journey as a blogger. She rocked her blogged for years and years and years until things started to change.

She then launched a business podcast for other creative blogging women…

But then - by “accident” discovered a totally separate passion that she decided to pursue and is quickly become her reason - her why…

Listen now!

See the full show notes here:

Feb 14, 2018

If you’ve ever caught yourself thinking or saying, "I am not ready to launch yet. I just don’t know enough."

This episode is for you.

One of the very first things I discover when working with many business owners (whether they are just getting started or are currently in business) is that many feel like they are really NOT ready to launch.

Does this sound like you?

If so, maybe you just need a few practice launches before you do a “real” one.

There is a spoiler alert here though… in the process of doing a practice, you’ll get over the hump of going the process, build confidence and experience a launch from start to finish.

Your practice launch is a test like all the other tests you’re doing in your business.

Calling it a test may take the pressure off until you realize something…

See the full show notes here:

Feb 6, 2018

Today’s encore replay-interview dives into the topic of success, productivity…with one of my favorite people in the world.

Marie Forleo and I talk about the 7 Key Things You Need To Do Whether You’re Just Starting Out or You’re Already In Business But Want To Grow!

I think we’re trained to believe that people only want new and fresh stuff...and while that might be true on some level, it’s the foundational work, it’s listening to that album you haven’t heard since college, it’s reconnecting with an old friend...that’s where you get to deepen your experience and cement your memory!

A few years ago I invited Marie Forleo onto the program - and at the time, I wasn’t working with her, but we’d stayed in touch since our days working on the first B-Schools together.

Cut to now and I’ve been fortunate enough to jump back into the B-School world, witness her amazing team, the heart and hard work they all do…

Today’s episode we talk about launching, workflow and really the things that NEVER change no matter if you’re launching for the 1st time or the 20th time. Success doesn’t change the process, especially if the process works.

As you’re listening, you may want to take notes, so pull out your notebook and go to it.

See the full show notes here:

Jan 31, 2018

Have you ever found yourself watching other people’s launches and wondered, how can I do THAT?

Well, today’s episode is for you.

A lot of people come to me with an idea of how they want to launch.

It’s usually because they’ve seen someone else do “something” - a type of launch or a type of event in their launch...and they want to use the same strategy.

Kinda feels like a hairstylist.

You know - people bringing me pictures of the cut or style they want, but not really knowing what it takes to maintain the style, do it themselves, how often it gets trimmed, and do I even need to mention that their hair texture might not be the same??

I digress.

This never surprises me because - if you’re running an online business of any kind, you have the opportunity to see tons of different businesses and how they promote, market and launch their products & services. You might buy products, you might just watch…

We are always watching.

See the full show notes here:

Jan 25, 2018

Let me ask you a question… and be honest with yourself...

Do you truly believe in yourself? Do you believe you have value to share? Do you believe you can figure out how to use all the online tools to deliver something to people you’ll call customers?

Do you think your ideas are worthy? Do you think you are good enough?

Do you think that you are experienced enough/pretty enough/the right age/etc. to impact people?

Do you think you can stick to a schedule or a plan? Are you confident you can deliver this week’s newsletter?

How do you react or respond when your “plan” goes off the rails? When you can’t do something on your own?

If you want to know why asking these questions is important to your next launch, listen today.

See the full show notes here:

Jan 18, 2018

Last week, I shared my personal case study of how I launched a beta for my new online program The Message Lab.

The one question that kept coming back from you was how much do I charge for my beta?

Should I charge for my beta? Or let people in for free?

If you have no clue how to price your beta program, you’ll want to listen today as I focus on three options to consider.

Spoiler alert: you’re still going to have to make the final call and pick the final price, but I’m hoping my advice gets you closer to your decision!

See the full show notes here:

Jan 10, 2018

One of the best ways to develop an online course or create and perfect a new product is to do a beta launch of it before you go live for the masses.

Even with a small audience, doing a beta launch - takes the pressure off, let’s you experiment with everything from the product all the way to how you get people interested in that product.

So, last summer…

I decided to create a brand new program...and instead of hiding out in a cave for 3 months to create it, I invited 18 people to go through the content with me, as I created WITH THEM.

So, I wasn’t sure I would share this story with you now...but honestly, when I was reviewing the beta I ran during the summer of 2017...not only how I felt about it, but what my participants gained, I realized now was a great time to share that with you.


See the full show notes here:


Jan 4, 2018

Look around you.

Chances are… you work from home and if you’re anything like me, your eyes went directly to the places that probably need a bit of uncluttering.

What do you see? Is there a ton of clutter? Stacks of paper? Dust?

The beginning of any year begs us to take stock of our lives, of our work...and look for ways to improve, clean things up and make a fresh start.

But there’s a bigger reason why it’s important to pay attention to our physical environment, especially if we’re launching, working and growing our businesses from home.

Clutter could be ruining your launches, causing you unnecessary stress and making you an unhealthy entrepreneur.

Today we’re talking to Joann Krall - a home and personal organizer who knows firsthand the impact of clutter. She’s made it her life mission to give people the tools to overcome clutter.

I had a feeling clutter wasn’t going to be just something you need to clean up before the in-laws come over...nope, in this episode we talk about the impact it can have on your launches, your productivity, your creativity...the way you work.

And if you work from home - this isn’t something you can just sweep under the rug if you care about the future of your business.

See the full show notes here:

Dec 27, 2017

The end of the year seems like a great time to create our top 10 lists!

But instead of sharing the top 10 list and being on my merry way, I knew it was important to share with you WHY and how you can do your own review.

What’s so darn important about knowing your top 10 podcasts, posts, videos...or top 9 Instagram posts?

It’s all about the themes.

We’ve already covered how to plan your year for success and reviewed your top launch lessons.

Today - we’re going to look at the top podcasts by download for the year.

See the full show notes here:

Dec 21, 2017

Last week I talked about some of the questions to ask yourself to do an end of the year review. So, today I thought it would be fun to gather some of the launch lessons you’ve shared with me!

As you listen to some of the most common lessons you sent me, ask yourself what you’ve learned this year, what you’ve yet to try - dig for the lessons that will change the way you launch your products and services in the new year.

Look for yourself in each of the lessons - and ask what you can apply to yourself. I’ve purposely picked ones that are universal and more evergreen so that they apply to a wide range of product launches.

See the full show notes and learn more about each contributor here:

Dec 14, 2017

2017 has been a doozy of a year.

How’d things go for you?

If you want to set your new year up to be any different,’s the time to get focused and set the year in motion before it starts.

But it doesn’t start by planning all the things you want to do...or filling in your calendar with the launches, the new products...not yet anyways.

First we need to acknowledge, measure and understand what happened this year.

Today's episode shares the secret to setting your new year up for massive success and fulfillment. 

See the full show notes and download the Launch Recovery Strategies PDF here:

Dec 7, 2017

You’re in the middle of a launch and you wonder, how do I get more people to pay attention, how do I make more sales? Whether everything is working but you know you can improve your launch OR nothing’s working and you’ve got to dig yourself out of that launch hole.... Today’s episode shares 5 simple strategies for improving WHATEVER is going on in your launch.

See the full show notes and download the Launch Recovery Strategies PDF here:

Nov 16, 2017

A few years ago when I was working on a bunch of different higher profile launches, I made a huge realization…there were some specific things people at all levels of business were doing.

At least outwardly.

No secrets.

Nothing extra fancy.

Just straight forward stuff really.

So, it’s easy to see how you might follow what you see and think - wow, I did exactly everything the same I did NOT get the same results. Yikes, what happened??

Well, today, I’m going to share some of those things that set big launches apart from ones that fall apart or fail.

Before we do that though - I think it’s important to say that failure comes in different forms. Your win is another person’s failure. Another person who thinks they had a stinky launch - you’d settle for ANY OLE DAY OF THE WEEK.

Listen in to learn the true performance indicators of a "good launch".


Nov 2, 2017

Today’s Episode:


Over the next couple of weeks I’m going to do a series about some of the simplest ways to have better launches. We all want to have those breakout launches, but these happen after having a series of better launches. These next couple of episodes are for those new to launching, but not new to online business. These episodes are also for those of you who may be tired and disillusioned, but still ready to dig in and really figure out what is going on.


This episode probably isn’t for those who have been launching for years who have done it all and seen it all. You probably won’t discover a shiny new tactic. Although, it doesn’t hurt to get back to basics. If you are just starting out and don’t have a business yet, then there are better training programs to get you started. By the end of these three episodes, you should have a complete picture of what it takes to have a successful launch at any stage of your business.


If you have the openness to go back, ask questions, and dig in you are someone who will have longevity. It’s time to take the same steps that people years ahead of you are taking. When it comes to taking online courses what should sway you are your behavior, beliefs, and ability to take action. It takes a mix of compassion, intuition, and practical know how to make someone an effective teacher and guide. Over the next few episodes, I commit to giving you launch insights that you will not normally get from other programs.


Today, we are going to talk about three ways we are killing our launch progress before it even starts and a few key shifts that could change everything. In the next episode, we will talk about the truth of having a profitable launch and avoiding those bad launches. Then, I’m going to share the five invisible but powerful steps that often get overlooked when we follow someone else’s done for you system or just copy someone else’s method.  


Show Notes


[12:45] Three ways we unintentionally kill our progress are self-talk, bumpers, and starting earlier. 
[13:07] Self-talk. Do you ever find yourself saying that this isn't really a real launch? How you talk about your launch will have an impact on your launch.
[13:49] Turn it around and talk positively about your launch and share your excitement. Put passion behind it, because if you say it isn't a real launch, it won't be. 
[15:32] Creating bumpers. Bumpers are things that give you stability. You can't ramp up your launch in one day. You have to adjust and go into launch training mode.
[16:41] Find the regular ritual activities that will impact your launch. You have to understand where you need to show up to talk to your audience. 
[17:00] Having a virtual assistant or a podcast editor is a bumper because they are waiting for you to give them stuff. Slowly but surely, think what your stamina is and what you can actually do. Give yourself exercises to build your stamina.
[17:57] Building your launch stamina also helps build your audience stamina.

[18:17] Rushing. When you rush around it seems like something is wrong. By starting earlier we improve our decision making ability. 
[19:58] Being stressed out your decision making is not so great. Make creative decisions way before the launch.
[20:27] You have to have an outline or a sketch of what you are doing. You can create during this time, but straight up decision making can be tough.
[21:19] If you have an idea for a launch, write it all out as much as you can. Get it all out while your brain is on charge.
[21:48] How do I create this plan if I don't know what the process is. We will talk about that in the last episode.
[22:26] Learn more at

[22:55] Are you guilty of calling what you do not real? What bumpers have you created for yourself to be launch ready? Are you prepared to stop rushing?


Links and Resources:

Webinar at The Free Launch Workshop

Oct 19, 2017

This week, I'm going to take you behind the scenes a bit. You see, I'm recording a special walkthrough of my Launch Workbook and Planner. All you have to do is go over to, download a copy, print it out and work through it right along with me. 

All launches start at the same place - and these 10 steps will help you get the SINGLE MOST IMPORTANT thing you need before you launch a new product, a new service or business... and that is Clarity.

If you've ever felt a little confused as to where to start, how to get organized and how to pull all the pieces together, join me today in taking this 1 step toward your launch. If you're launching in 6 weeks or more from now - THIS IS perfect for you! Even if you're launching in a few weeks, you may gain clarity and understanding and FINISH the work you've been putting off.

See you on the inside.


Also - if you like this episode and working through the workbook, Fearless Launching is now open for enrollment (as of the date of this recording). Check it out at:

Oct 12, 2017

Today’s episode is inspired by an interview I watched with Danny Meyer, a NYC based entrepreneur.  He’s known for his fine dining experiences as well as his popular Shake Shacks.

I’m paraphrasing but he spoke about giving people an amazing experience. The “easiest” way to do that is to figure out what they need to feel good. To feel important.

“Everyone walks in with a sign around their neck saying — make me feel important.”

Of course, there isn’t just one way to make people feel important.

As we’re building our businesses, we start to see what our peeps like and don’t like. On a universal level, people need, want and like two things - to felt heard and to feel important.

Today we talk about some of the ways we can make our soon to be customers, our past customers, and maybe even ourselves feel more important.

So I ask you today on this very very short episode of the podcast….

Instead of asking how to connect, reach your audience. How do I grow my list, get more sales…

Join me in asking…how can I make more people feel important?

Visit the show notes and share two things - what makes you feel important and heard? And - how can make others who do business with you or come to you for help feel important?

Oct 5, 2017

When you first start your business, you’re doing everything alone, so it goes without saying that you have to learn how to launch alone at the very early stages.

And that means you’re learning what to do, how to do it and trying to figure out WHEN to do it…
This can be fun for a period of time when you’re getting your feet wet, figuring out what your business is, who you serve, and what ideas get brought to those people. It can be kind of fun even.
You may even find yourself daydreaming and wondering when you’ll get to the point when you can finally get help.
But sometimes this alone phase can last awhile.

 So – do you wait until you can hire to launch something?

It’s kind of feels like the chicken or the egg… do you need to hire a team in order to launch? But wait – don’t you need to launch in order to hire?
And it doesn’t help knowing everyone’s always talking about the benefit of outsourcing, building a good team and nurturing them as you grow your company (me included by the way).
But how do you navigate that period of time BEFORE you are ready, prepared and have the resources to hire? 

Is it possible to launch alone? 

Sep 28, 2017

In this episode, we wrap up the series all about how to communicate more effectively by having some real, honest talk about how to connect with new people….by building rapport.

I was surfing through You Tube videos and came across this powerful one from Tony Robbins where he talks about this topic of Rapport…

You might think you don’t need to build rapport in order to gain new customers or clients, but rapport is the real thing people look to when they’re making the decision to buy from you. You might have the absolute perfect solution, but if they don’t either see themselves in you or aspire to be like you, they likely won’t buy from you!


Here’s what you can expect to find in this episode:

1) recap of the entire communication series

2) a personal story of why connection is so important to me

3) why you can’t rely solely on your words to communicate to your audience

4) 5 ways to build rapport online that you might already be using

5) Steps you can take to build rapport with a new audience


Mentioned In This Episode:

Re-listen to all the episodes in this series -

Episode 155

Episode 154

Episode 153

Episode 152


Sep 21, 2017

Many members of Fearless Launching have been asking about quizzes. Today’s show is all about quizzes and how to use them, create them, and incorporate them into a launch. I have recently seen online quizzes and online assessments used as part of some amazing launches, so it will be great to learn more.

Today’s guest is Josh Haynam from the the online quiz platform Interact. I have been taking quizzes as long as I can remember, and they are something that everyone can and should incorporate into their business and their launch or the lead up to their launch. Josh shares how Interact got started, what it is, and how everyone can incorporate quizzes into their online business.  


You can find Josh here:


Interact on LinkedIn

Interact on Facebook

Interact on Twitter @tryinteract

Josh Haynam on LinkedIn

Josh Haynam on Twitter @JHaynam

Interact Blog


Show Notes

[04:19] The history of quizzes and taking quizzes in pubs in the 1700s.
[04:50] How quizzes are a proven thing with a history of people liking them.

[05:11] Adapting a quiz to whatever subject you are promoting.

[06:15] The psychology of quizzes and how everyone is seeking self-awareness.
[06:50] How quizzes allow us to talk about ourselves and find out information about ourselves.

[09:30] Using quizzes to build interest level and give people what they want.

[11:07] How a quiz can be a tool to understand what message to share with consumers.

[13:14] Personalized marketing as opposed to traditional marketing and taking the time to ask people what they want.

[14:26] Educating as opposed to selling while aligning the interests of the customer.

[18:07] How Josh has created a massive amount of blog posts and guest posts. He has done the work to know how everything comes together.

[20:06] The process for creating quizzes with Interactive using templates. Then changes are made in the builder. Adding links and hooking up your email and then publishing and the quiz is ready to go.

[24:06] Selecting a template versus creating a very specific quiz from a blank menu.

[26:00] The upside tree analogy for starting with templates then diving in and customizing.

[27:56] How the templates are similar to WordPress themes when it comes to getting up and running, but they can be customized later.

[30:06] Cool things people are doing such as "What type of therapy dog are you?" or "What type of Red Cross volunteer are you?"

[34:33] The importance of timing and quiz creating before a launch. The Elephant Pants used the quiz to fund their Kickstarter campaign.

[36:39] How quizzes are a very shareable piece of content that can go viral.

[38:19] A listener challenge to create your first quiz.


Listener Challenge



Links and Resources:

Malcolm Gladwell

The Elephant Pants



Interact on LinkedIn

Interact on Facebook

Interact on Twitter @tryinteract

Josh Haynam on LinkedIn

Josh Haynam on Twitter @JHaynam

Interact Blog

Sep 14, 2017

Do you ever feel like you are struggling to reach the right people and the right amount of eyes. Making sales can be a struggle. Teaching what you do is one thing, but seeing where you actually need to improve is sometimes more difficult. If you want to improve the impact of the things that you are putting out into the world and get people to look at your product and buy from you, all you have to do is tell stories.

Stories are so important for getting your point across and showing why your product is unique, special and relevant to the buyer. Today, I am going to talk about six stories that you need to share before anyone buys from you. You don’t have to tell all six, and I’m not going to tell you what to say, but these are things that your customers need to hear before buying from you.


Show Notes

[04:17] The importance of telling stories and how well Vanessa Chase does it.

[04:52] How Anne read stories about people who have gotten great results with essential oils. Stories are social proof in a way that is not salesy.

[06:53] How stories are the future of selling.

[07:57] Story #1: The problem they have now and why they might be ready for the solution I have. The first critical story is to tell your customer that they are in the right place and why it is important to solve the problem.
[08:38] Take the time to find out who your customer is and what their most relevant challenge is.

[10:25] Story #2: Tell your own story and share what inspires you and why you created your product or service.

[14:51] Story #3: Before and after. How someone tried your product and learning something unexpected.
[15:40] Story #4: Before and after. A case study of how someone transformed as a result of one or more selling points of your program.
[16:03] Before and after stories are super powerful so be sure and look for these in your clients and customers.

[18:00] Story # 5: Someone who has tried everything else, but your program is the one that worked for them.

[21:46] Story #6: The potential future of the person who uses your product or works with you. The glimpse.

[23:00] Using hope and proof to promote and sell your product.
[23:40] Sharing the story of someone who has achieved their dream. These are inspiring stories that inspire the idea of this could be my future.


Now It’s Your Turn

  1. Write down one piece of content or story.
  2. Identify stories that you can tell to cover each of these archetypes.
  3. If you don't have a story ask your listeners for one.
  4. If you feature specific people let them know, so they can share


Links and Resources:

Vanessa Chase The Storytelling Non-profit

Strange & Charmed

Chalene Johnson

Change Your Brain, Change Your Life

Sep 7, 2017

It’s been awhile since I have talked about tools. Last week when I talked about underrated communication triggers, I mentioned a few tools that I was testing out and received a number of questions about those tools. So today, I am going to talk about tools that can help you make your communication more consistent without having the added stress of wondering what to say and when to say it.

One of the things that is so important is responding and creating that first touch. We aren’t always ready and waiting in front of the computer, so it is important to automate that first response. It’s also easy to get lost and lose track of all of the forms of social and other communication so having scheduling tools in place creates organization and consistency. Time management and batching go together, so I also talk about tools that allow work to be done in advance.


Show Notes

[05:59] Communicating about the content I am publishing and sharing.

[06:33] Creating more engagement on Facebook business pages using ManyChat and Facebook Live.

[07:56] Creating an entire communication path through Facebook.

[08:22] Focusing on lead generation through Facebook Live.

[09:07] Planning posts out in advance on Instagram with Planoly.

[10:19] The Planoly grid looks exactly like the Instagram grid along with features like discover.
[10:45] Using tailwind for scheduling Pinterest and Instagram marketing.

[11:30] Continual for posting videos to Instagram.

[12:17] The importance of email for communicating with people.
[12:50] Receiving less email, but still staying connected with multiple touch points.

[14:15] Using messaging capabilities through programs other than your email provider.

[16:43] Voice memos are another great format for connecting with people.
[17:35] Embedded Google forms on a contact page are a great way to get information.
[18:17] Trello for managing projects and communication.

[20:03] Try one new tool at a time and give yourself time to learn to use it.


Links and Resources:


Facebook Live










Wishlist member


Voice Memos

Google Forms


Aug 31, 2017

I am back after my move to Los Angeles. I am super excited to get back into it, and we have some really interesting episodes coming up. As we move into September, I know a lot of you are planning your launches right now. There is something about the fall that kind of feels like a new year with everyone planning their fourth quarters and new launches. Now is the time to get started in order to do the type of launch that you want to do.

We all know how important communication is. It can really help any part of your life or business. This is also a timely topic for me because I am creating a new beta program that focuses on communication and the type of communication that is necessary to have a successful launch. Today, I’m going to talk about four communication triggers that we all take for granted but are crucial for a successful launch.


Show Notes

[04:51] Adding a personal touch. The more often that we are the ones responding to people personally, the more they feel that we are speaking to them individually.

[07:07] Using a chatbot like ManyChat to respond to people right away especially on Facebook Messenger.

[10:48] People need a deadline in order to make a decision. Deadline funnel is a great tool for deadlines after sign ups.

[12:16] Deadlines, scarcity, and letting people know about deadlines helps people to make decisions.

[13:54] Consistency. The consistency of us showing up for our launch. It builds trust and reminds people that we are here for them.

[16:12] People count on publish dates it keeps them motivated and inspired.

[21:49] Tell your audience what to do.
[22:18] Use a personal touch and speak to your audience and be direct about what they need to do and when they need to do it. This shows you are willing to push them and teach them.

[25:16] Moving from being observed to being a teacher or coach.


Links and Resources:

Vicky Lashenko Mompreneur Show




Deadline Funnel

Launch Workbook & Planner

James Wedmore On What It Takes To Become An Amazing Teacher

Aug 17, 2017

There is a lot at stake when launching a new business venture. Entrepreneurs have a lot on the line including time, money, and emotions. Today, I’m going to do something a little different and talk about the darker side of launching. Understanding some of the more daunting things that can happen during a launch and knowing how to deal with them should make the challenge a little easier.

I talk about four of these challenges that can happen during a launch and how to approach each of these things. During a launch, you can experience a roller coaster of emotions, stress, and any number of issues that could affect your health, bank account, confidence, and motivation. I also share strategies that can help with these issues and coping with the demands of life and launching.


Show Notes

[04:11] How a launch can really push your limits when it comes to stress and physical and mental health.
[05:03] Preventing possible health issues by preparing in advance and getting rituals and systems in place for getting things done.

[08:01] How monetary loss can be a reality during a launch and being prepared and okay with that.

[09:10] Realizing that everything you have spent money on may not generate more money and detaching and managing expectations.

[12:21] Getting discouraged and wanting to quit after finishing a launch.
[16:24] How everything that you have learned is a teachable skill and it's up to others to use it or not.

[17:15] Problems that come up when life happens from changes in relationships, jobs, or any number of things.

[20:00] When life happens, it takes priority and other priorities may need to be juggled.


Links and Resources:

James Wedmore On What It Takes To Become An Amazing Teacher

The Secrets To Teaching What You Do (and Being Successful At it)

The Secret To Building Your Business Using Love Over Metrics

How To Work Harder Without Actually Working Harder To Grow Your Business

The Truth About Creating Systems In Your Business


Aug 10, 2017

Today’s show is going to be a teaching show. We are going to talk about two online program options you may want to consider if you are going to be an online coach or teacher. We are going to compare launching a signature program that may be delivered live once or twice a year and creating, maintaining, marketing and launching a membership style site.

Debbie Hodge is the owner and creator of the membership site Get it Scrapped which is a scrapbooking education website where she teaches layout, design, and storytelling.  She is also the author of the book Get It Scrapped!: Organize, Visualize, Create, and she has a premium priced online course called Teach What You Do where she teaches how to build online courses and the underlying online course business. Debbie shares her insights on starting membership sites and selling courses and the resulting workloads.  


You can find Debbie here:

Get it Scrapped

Get It Scrapped!: Organize, Visualize, Create

Get it Scrapped on Pinterest

Teach What You Do

Jump Start Your eCourse

eCourse Blueprint


Show Notes 

[03:29] How 2/3 of Debbie’s students teach creative topics.
[05:14] Starting teaching with chunks and series and building content up.

[06:10] Drawbacks of membership sites include the need to create constant content.

[07:27] Debbie's membership site offers a course a month.

[09:02] Content for Teach What You Do was created week by week by Debbie. This year she revamped the program. She also does coaching calls twice a month.

[11:29] Using older content to creating learning tracks.
[12:07] Membership sites require processes and support from other people.

[14:17] Getting people engaged with and using training in membership sites.

[16:27] Drawbacks of the 12 pay payment plan when people try to treat it like a membership.

[17:46] The price points for Debbie's online course.

[19:41] Being on your membership site and taking time when you don't have to be there.

[21:54] Ongoing promotion of membership models and having 5-day events or classes with guests and webinars and bonuses.

[23:12] Sending a discount offer with an older class as a bonus. Memberships aren't about huge numbers, but the numbers do need to be kept up.
[23:59] Debbie creates a video and runs ads to it and then uses retargeting for people who watched the video.

[25:22] Meeting people outside of your niche through social media.

[26:27] Sending videos out to lookalike audiences and chatbots.

[28:15] Debbie has plans to ramp things up and hope to get up to 1000 members.
[28:38] Promotion and funnels for Teach What You Sell

[29:35] Using Facebook live and retargeting for launches.

[30:25] The art of creating webinars.

[34:26] Time demands and struggles and not doing things the very last minute.

[35:03] Getting everything in place and having a great webinar and having something to work with and test.

[38:53] Starting a progressive series and making it assets for a membership site. Regular courses are a nice launching place for a membership.

[41:26] Advantages of getting a six-month fee and having members for six months.


Links and Resources:




Easy Webinar

Ever Webinar

Go To Webinar

Get it Scrapped

Get It Scrapped!: Organize, Visualize, Create

Get it Scrapped on Pinterest

Teach What You Do

Jump Start Your eCourse

eCourse Blueprint

Jul 27, 2017

Being an amazing teacher can make a difference in the lives of the people that the teacher has touched. Becoming an amazing teacher can be taught, but some people just have an innate ability to share knowledge in a way that  deeply resonates. Today’s guest is one such person. In fact, his wife who is trained as a teacher even thinks that his teaching abilities are exceptional.


James Wedmore is the Founder of Business By Design. He is a true leader and a true teacher who has helped me tremendously. James has always had a passion to teach. When he learns something he cares about, he pours that passion into his teaching. He began with an online bartending school, and moved on to his true passion which is teaching You Tube and video marketing. James is a teacher that really cares, and he tries to break complicated topics down into an understandable level while still keeping the information actionable enough the students will actually be able to use it.


In this episode, we talk about his love for teaching and his business, but we also learn how he discovered how important mindset is for entrepreneurs to be successful. Today, we talk about limiting beliefs, doubt, self-sabotage, and all of the mental, emotional, and spiritual aspects that need to be in alignment to succeed. Along with creating products and building a business around those products and more. 


You can find James here:

Business By Design

James Wedmore Training

James Wedmore on Facebook

Inner Circle Mastermind

The Mind Your Business Podcast


 Show Notes


[04:53] When James was in school if he learned something he was passionate about, he immediately wanted to share it with others.
[05:47] James first online business was an online bartending school. He would learn something and then teach it.
[06:24] James is most known for teaching You Tube and video marketing.
[06:50] He also went to film school, so this powerful medium was a great subject.

[07:29] He has created over 15 products about everything video related.

[08:06] Now he focuses on how to build a business teaching on Business By Design.

[08:37] The two sides to business include the technical how-tos and the mindset.

[12:22] How our conscious awareness is like a flashlight and we see a limited view.

[12:55] As we go through life, we tend to stop moving the flashlight around. This leads to filtering outside information.

[13:37] Looking for confirmation of what we already know or being willing to broaden our information.

[14:24] The shadow side to mastery.

[17:32] How awareness is the most important part of being coachable.

[19:43] The importance of intuition when making decisions.

[21:15] Coachability is about trying stuff on and then deciding to buy it.

[22:38] Having attachment for your own advice as a teacher.

[28:05] Challenging someone to be coachable is a great motivator for action.

[28:45] Distinctions between a coach and a teacher. A teacher is a teacher and coach is both.

[30:19] Blindspots are the things we don't know even exists. A coach can help identify the blind spots and suggest minor adjustments.

[32:37] How the transformation is in the transaction.

[36:35] How it is not bad to feel pressure to create an amazing product that adds value and more.

[41:14] Teaching is the transference of knowledge, but a coaching enables you to put that knowledge into practice through experience and action.

[43:49] People can be transformed through a launch without buying.

[45:41] Leaving an impact either way.

[47:07] How discoveries and breakthroughs come through action and experience.
[47:39] Having an absolute commitment and supporting a breakthrough year.

[49:18] Seeing each client as perfect. Nothing is wrong or broken.

[50:16] Speak to the higher part that is flawless and not mired in self-doubt.

[51:21] Detaching from yourself and your role. Don't say things to sound smart of look good. It's OK to say you don't know.
[52:32] As a coach, never rob your students of a lesson.

[53:27] Our answers have way less impact than if the student comes up with it themselves. Ask better questions.

[55:55] Entrepreneurs do not need permission unless you give it to yourself in the form of validation.

[01:02:16] Being a coach is about getting things more clear than they were before. Clarity, action, results.


Links and Resources:

Stitch Fix

Business By Design

James Wedmore Training

James Wedmore on Facebook

Inner Circle Mastermind

The Mind Your Business Podcast

Jul 20, 2017

Natasha Vorompiova is one of the OG members of Fearless Launching. She has also taught me a lot about the systems that our businesses need at different stages from day one to when we start expanding and hiring people. 

Natasha is a consultant and systems strategist who creates systems for growth oriented businesses. She is the woman behind Systems Rock where she helps clients establish systems for completing tasks with ease, marketing consistently, and onboarding effectively. Her past focus was on solo business owners, but now she focuses on businesses with small teams and helping the teams and the businesses grow.

We talk about having business systems in place and providing structure to allow team members to do their jobs effectively. We also talk about being an impact amplifier by amplifying the impact of each team member, so that the businesses impact is strengthened as it grows. Natasha has also graciously agreed to answer questions, so feel free to add your questions to the comment section.


You can find Natasha here:

Systems Rock

Natasha on Twitter @SystemsThatRock

Natasha on Facebook

Systematic Success


 Show Notes


[03:17] Natasha was in my very first Fearless Launching community. She is a woman who has her systems down.

[05:06] Natasha is a systems specialist and architect. Until recently she has been working for solo business owners.

[06:00] A few months ago she shifted her focus from solo business owners to business owners with small teams.

[06:51] As teams grow, the old ways of doing things stop working. Owners need to communicate as a team so that they aren't the bottleneck of their business.

[07:40] Natasha is an impact amplifier by allowing business owners to amplify the impact of every team member.

[08:14] How impact gets diluted without systems and structures in place. It holds people back and doesn't allow them to do the work that they can do.

[10:37] The evolution of her Systemic Success program prompted Natasha to begin focusing on teams and business growth.

[12:31] Owners with larger teams had a different set of challenges.

[13:54] Working with the larger and growing teams allows Natasha to have a greater impact.

[14:28] Her systems create an environment to enable teams to perform their best.

[15:41] Her clients may have something in the way that allows team members to reach and perform at their potential.

[16:45] Clients don't want to go through the hiring and firing process until they find a mind reader. This is where systems come into play.

[18:09] Natasha works with clients who have teams one-on-one and with their teams.

[22:05] Teaching business owners how to get out of the way of the team members. Having systems to support the team.

[22:53] Using proper document and project management tools. Allowing the business owner to step back and let things get done.

[25:16] Problems with implementing systems and an adjustment period to trust the system and handle the new free time.

[29:38] Establishing time management and balancing systems when starting out.

[30:15] As the business grows there will be client facing systems and relationship building and marketing systems.

[31:20] The last piece is the systems for the team such as communication, leadership, and teamwork.

[33:58] The magical number of three. When you triple your team you need to inspect your systems. After adding 3, 10, 30, or 100 people, you need to restructure your systems.

[39:07] Create systems for things you repeat in order to not waste time doing the same thing over and over.

[46:37] Communicate your vision so that your team will own it.


Links and Resources:

The Five Stages of Business Growth Todd Herman

How to Turn Any Process Into a System (It’s easier than you think!)


Systems Rock

Natasha on Twitter @SystemsThatRock

Natasha on Facebook

Systematic Success

Launch Systems Cheatsheet

Jul 13, 2017

We all want to get more done or work harder, so that we can grow our businesses, launch our products and services, and have a happier life, but we don’t actually want to work harder. If this is how you feel about building your business, you are going to love my chat with Business Coach and Consultant Jenny Shih. Her focus is on helping women start, grow, and streamline their online service based businesses.

What I love about the way Jenny works is that whatever she puts out into the world, she does it with high integrity, massive respect, and in a super solid way. People say they like having transparency in their businesses, but Jenny conducts her business in a respectful modest style that really stands out. She does things on her own terms with what is right for her life.


You can find Jenny here:

Jenny Shih Website

Jenny Shih on Facebook

Jenny Shih on LinkedIn

Jenny Shih on Twitter @jennyshih

Make It Work Online

Get Your First 1000 Subscribers

How to Make $10K Every Month


 Show Notes

[04:03] Jenny's focus is on people who provide services and want to market to a worldwide audience.

[04:33] Working smarter not harder and doing it on her own terms.

[04:49] Making It Work Online is the current program she is working on and she plans to systemize her business.

[06:46] Jenny refined her process working one-on-one, then she created her Make It Work Online group program.

[08:23] People learn how to create packages and what to charge and how to find clients.

[10:47] Jenny's launch process and how she strives for continual improvement.

[12:09] She launched her virtual group with a webinar and a 3 part video series.

[12:47] Each launch she tries something new and steps up the process for each launch.

[17:19] Using the principles and art of marketing in the 3 part video series to make it effective.

[19:18] How competitive the online world is and how much effort is required for a solid launch.

[20:12] Constantly raising the bar of marketing to stay relevant.

[25:31] Work is required to be successful, but be practical and smart about how you are going to work.

[26:15]Being smart and wise about delegation and what we work on and what we say no to.
[26:52] Have clear limits about how you are willing to work.

[28:28] Having the most lucrative use of your time.

[29:08] Understanding the big picture of your business and make the smart decisions. There is no one size fits all answer.

[33:35] Asking what is your ultimate goal?

[34:15] Asking what is the most urgent and then question that.

[35:53] Systematizing anything that can be systematized once you know it is worth having a system in place.

[41:08] How avoidance can make our work more difficult.

[44:48] Working smarter is about getting curious and asking the right questions.

[45:31] Asking what is important and why.

[48:31] Making conscious deliberate choices.


Links and Resources:

Jenny Shih Website

Jenny Shih on Facebook

Jenny Shih on LinkedIn

Jenny Shih on Twitter @jennyshih

Make It Work Online

Get Your First 1000 Subscribers

How to Make $10K Every Month

Why We Get Fat: And What to Do About It

DotCom Secrets: The Underground Playbook for Growing Your Company Online

America the Anxious: How Our Pursuit of Happiness Is Creating a Nation of Nervous Wrecks

The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph

Ego Is the Enemy

Where'd You Go, Bernadette: A Novel

Jun 29, 2017

Jadah Sellner first rolled onto the internet scene as co-founder of Simple Green Smoothies - which grew their audience very quickly in its first year in business. They attribute a lot of that success to how they built their community and tribe using Instagram and a 30 day challenge.

Cut to today - Jadah has started a new venture where she helps entrepreneurs build their own communities using metrics some may shrug off but have really been at the core of how she does everything.

In this episode we talk about:

▪Finding the best place to spotlight your talents so your audience can find you

▪What to do once you do find this “dance floor”

▪Love Metrics - What are they and why they are so important to your business?


Plus Jadah teases some of the things she’s working on including the following 2 projects:

We agreed this is a part one of a series of conversations with Jadah! Got questions on how to build your list once you’re dancing on your dance floor?

Visit -  to weigh in, live some love for Jadah, and tell us what else we should cover in the next installment of this inspiring conversation!

Jun 22, 2017

Ever wonder how to keep your customers (and subscribers) engaged in between launches?

If not, you should wonder - and make sure to keep your relationship strong. Because - Repeat Business Is EASIER to get than new business!

Once you have established a relationship with someone – especially with things like business coaching, personal training, very personal and intimate relationships are born.

Don’t take those relationships for granted. Keep it simple, but make sure to hit upon a few touchpoints in order to keep them happy (returning) customers).

Today we talk about 3 things your customers need to hear you say regularly – whether you’re launching or not!

Full show notes at:

If you’d like help with planning out your next launch, along with deciding how you’ll communicate leading up to that launch, join our upcoming live workshop here:

Jun 15, 2017

In this episode, you’ll learn all about creating a launch map...why it’s important to create a complete map, most important elements to include in a launch plan (or map), how far in advance to do it...and the huge opportunity you lose out on by NOT creating a full picture of your launch in advance.

Want a profitable launch?
Don’t fly by the seat of your pants. Create a launch map.

I’m going to help you create a fully fleshed out launch map. One that you’ll turn into your complete launch to do list.

Behind every successful launch I’ve worked, there’s been a clear, well-thought out plan. Before the product was finished. Before the partners were contacted. Before the open cart date was defined. Before the team was assembled. The launch plan and scheduled served as the bones for everything.

And, I’m teaching a live workshop at the end of June to help you assemble your own map.

So, if you’ve got at least 6-8 weeks before your next launch, carve out time, sit down with others doing the same thing, get support...and attend my workshop:

Plan With Me: Create Your Next Launch Map Live workshop happens on 6/30th

Sign up by Monday, June 19th for some extra bonuses!

You’ll find the full show notes at

Jun 8, 2017

Today’s episode is a question from YOU! Recently I received a request to help someone figure out which online course builder to I decided this was a great question to share with everyone who listens to the podcast.

If you are an online course creator looking to get their courses launched asap, this might just be your ticket...

If you aren’t terribly techy and have heard there are some easier ways to get your digital product created, don’t have a team or work with one person - then finding the right course builder could be just the thing to kickstart your business.

In this episode we talk about:

  1. Why you might be considering either switching to or looking for a place to house your product

  2. Your options for creating an online course - plugins, done for you, oh my

  3. Questions to ask before you settle on one platform to be your permanent product home

  4. Some deeper considerations when looking at companies that offer course creation software or plugins.

Also - if you want to dig deeper, we’ve got a bunch of resources pulled

together for you over on the blog.
Go get ‘em right here:

Jun 1, 2017

Welcome to another episode - I don’t know if it’s because people are really obsessed with this topic, maybe I am too... but I keep running across posts and posts and downloads and resources all about getting more traffic - to your blog, to your sales page, to your webinars, to your whatever.

And I won’t lie - I got sucked into it. It’s not the first time either.

A few years ago I was trying to create 3 different pieces of content each week. 1 video, 1 blog post, 1 podcast...

Until I said wait - too much. This is not getting me more traffic, more leads or more sales...

So I stopped and returned to an easier 1x a week publishing schedule.

Now - today, i’m going to share what I know about the myths of getting more traffic and some small but powerful actions to get you more eyes on what matters most.

We’ll talk about:

  • 8 traffic getting strategies for your podcast or blog or post
  • Understanding your reasons why for wanting traffic
  • Does more posting really equal more traffic?
  • Batching your traffic why into 90 day segments

Full show notes over at

May 25, 2017

Have you ever wanted to create something brand new in your business?

Of course you have!!!

Entrepreneurs and business owners are idea machines most of the time, right?

But do you really need to scratch the itch every single time you get that amazing OMG idea you know is going to catapult you into the history books?

Maybe. Annnnnd maybe not.

In today’s episode, we’re going to talk about:

  • How we create and why you might just need to get something out of your system
  • My 5 step guideline and process for creating new products
  • Questions to ask yourself as you’re getting those new ideas out of your head
  • Why you gotta be curious, ask questions, and also be completely detached… all while you’re pushing that new, exciting idea forward
  • How you can be part of my brand new signature program - which just opened applications for a public Beta.

Mentioned on the show:

Fearless Launching:

Apply For My Business Beta:

Full Show notes over on the blog:


May 18, 2017

This is episode 140 of the Fearless Launching Show...and today we’re talking about natural gifts - how your life leaves clues...and you’ll meet a woman who’s life left clues along the way. All she did was show up, do what came naturally to her and now she’s running a business that’s exciting, totally aligned and doesn’t even require a “real” launch.

We talk about her work at high profile fashion brands like Kitson LA and Forever how experiences there and a willingness to try new things opened up her excitement/obsession with social media.

Cut to today and she’s working for herself working with fashion brands and entrepreneurs...

Tracy Nour

Monthly trend forecast -

Social media management - from someone who understands trends and attention...

May 11, 2017

So - have you ever thought to yourself or questioned what to launch next.

What should you launch?

Now - some people have their signature program and it feels like they simply keep pumping out new courses, products, off shoots of products, and seem to literally have a never ending library and things they want to create.

If you’re not like that, then you’re in good company.

Honestly, while I might know a lot about a lot of topics and want to make physical things and really have tons of ideas… the act of making stuff is not a simple 1, 2, 3 all the time.

It can take a lot of energy.

It can take a lot of time.

And you can face a lot of  your personal demons just trying update a course. I know this for sure.

So what are your options?

We’ll explore a few different options that may be perfect for you if:

  • You’ve already got a program or product or service that you want to improve
  • You have zero products or services and are looking for a way to jumpstart your business.
  • You’re ready to start leveraging different streams of potential revenue for your business—some that don’t require you to deliver in order to make the moola!

Highlights discussed are all listed on the show notes page:

Want to know the essentials of any launch? Check out my free launch workshop which brings it back to the basics.

May 4, 2017

This is episode 138 of the Fearless Launching Show and today we’ve got Amanda Bruner co-owner of the Leather Quill Shoppe which specializes in leather hand made traveller’s notebooks named LeatherQuills the house to talk about starting your online shop. She takes us from Etsy beginnings to her own self-hosted online shop... So if you’re thinking of selling your own hand made items or have an e-commerce business of any kind, today’s episode is for you!

Mandy first started her online shop experience on Etsy. It was easy to set up, she was able to sell digital planning templates right away...and she did a lot of experimenting when she got started.

Here’s what we discuss in today’s episode:

  • Mandy’s beginnings and her tips for getting started on Etsy and why she still has a mini shop on the platform.

  • Mandy’s simple and no-nonsense communication and promotion style.

  • What she’s learned having her own shop - everything from customer service

    challenges to pricing to producing enough stock!

  • Her favorite way to promote her products.

  • What it’s like to work with her husband - who hand makes many of the products

    along side her, including the fountain pens he makes by hand!

    Check out the Leather Quill Shoppe store today and you’ll get 20% off just by putting in the code flsfriend - then you can send me the receipt for something extra to use inside! (diy, beauty, lifestyle) bathroom project that went viral -
    alexis giostra -

    Full show notes over at

Apr 27, 2017

Whether you’re first starting your coaching business, trying to figure out what your business will be or you know but you aren’t sure what to do with that information - today’s episode is for you.

Hillary shares her step by step process for really digging into what you do, what you know and who you are so you can figure out your purpose as a coach.

The great thing is she asks some key questions all business owners should be asking if they’re running online I think you’ll love this.

If you love our chat, check out her upcoming 3-day challenge (yes 3 day challenge right here!):

Sign up for Hilary’s upcoming 3-day live challenge here: superpower-challenge

Find out about her upcoming interview series too here: btce-2017

How To Turn Teachable Moments + Your Experience Into A Full Coaching Practice (podcast)
The Art of Discovering What You Should Be Launching (video)

Read more over at

Want to learn more about launching and create a custom experience for your unique business? Fearless Launching starts in just a few weeks. Make sure to sign up for our upcoming free workshop here:

Have a launch story of your own you’d like to share? Send me your pitch right here - and let me know a little bit more about you, your business, and what we can share together to the Fearless Launching community.

Apr 19, 2017

Launching can be a rough complex process...and it gets even more challenging when you’re trying to connect with an audience that typically likes to stay anonymous.

When I saw my good friend Kristoffer Carter launching his pilot program back in October 2016 called the New Sobriety, I knew two things.

A) That he would come on my show and talk about the launch ... because KC knows how to create an amazing experience.

B) He was launching something that I could see there might be some built in challenges around just by the mere topic.

So, today’s episode we talk about those things and also reveal what he did during his launch to make the first round a huge success and what he’s doing now to follow up on that. We cover:

  • How growing his community for this product & mission has differed and remained the same as any other “normal” launch.

  • What pricing lessons he learned during the launch and how he course corrected for some amazing results.

  • What the New Sobriety is all about and who it’s best suited for - the answer might surprise you.

  • KC’s “Linchpin Habit” strategy (he might not even see how genius this is!!).

  • Plus we dive into his launch numbers, and he tells us what’s in store for the

    program going forward!

    If you’d like to reach out to KC after today’s episode, make sure to contact him at

    You can also find all the references we made over on the blog at See you over there!

Apr 13, 2017

Are you preparing for a relaunch of your online course or digital project?

Maybe a challenge other online event you do on a regular basis?

Well I normally talk about the pieces you need to pull together to put your launch together, but what about DELIVERING what you promised?

Yes, marketing is important, but you’ve also got to be able to back it up with an amazing experience. It’s not enough to create a product that converts people to your customers or create content that converts have to be excited, ready, and reaching to create something that can transform people’s lives too...

This week I go into 6 of the main areas you’ll need to start asking questions (and answering them) in order to refresh your online course.

Visit for full show notes and a special download to go along with today's episode (plus one you can use for your next product relaunch.)

Apr 6, 2017

This is Episode 134 of the Fearless Launching Show. Today we’re talking about my step by step process for setting the right goals for your next launch.

Are you planning your launch?

Along with all the pieces you’ll need to “figure out” to execute a product launch, the one step I push all my students and myself to make are setting goals and making realistic revenue projections for the launch.

But how do you do set realistic goals if you’ve a) never launched and b) never sold anything before…

That’s what we’re going to be talking about in today’s episode of the Fearless Launching.

I’ll walk you through my 3 step process for setting launch goals that:

  1. Are based in reality
  2. Feel attainable
  3. Give you specific actionable steps
  4. Show you where you need improvement
  5. Inform all of your decisions about the launch

Let’s dive in because I want you to really think about this goal setting piece of your launch…

The first step is the most simple one but has a profound effect.

Read all the details, download your launch workbook and more over at

Mar 30, 2017

Let’s talk about how to use the Bullet Journaling system as a planning method to keep your business productivity high!

As any business owner knows, on a daily basis you can be hit with a multitude of tasks and information coming in from a variety of sources like your email, customers, employees, and even your own mind.

Add to that launches, promotions, and all that content creation…and you’ve got a recipe for entrepreneurial meltdown.

Want to avoid that meltdown?

So, one of the most important things a business owner can establish for themselves and their business is a system of organization to capture, process and execute on their daily tasks and incoming information. There are a lot of systems out there, some for those who prefer digital methods, and others for those who prefer analog pen and paper. Few systems, however, can bridge that gap, give you the flexibility to capture a variety of information in an organized way, and help you really get those important big picture items for your business done the way the bullet journal method can.

Full show notes with all resources mentioned over at:

Mar 23, 2017

When’s the last time you purchased an online program?

Sometime in the past year, you’ve been faced with the decision to buy, enroll or download some training course online or maybe you really wanted to go to a big event hosted by someone who really inspires you… and it bummed you out a little.

If you ever struggled to make a buying decision for a coach, an online course, a digital product, a real product, and know you’ll likely struggle with it again, you’ll want to listen to today’s episode.

Also - there’s huge value in getting clear about your on behaviors, turning the microscope on yourself in order to also see what your soon to be customers are going through as they decide to work or purchase from you!

Today’s episode will cover two topics -

  • 3 Questions to ask yourself before you buy anything
  • 5 Implementation Tips That Will Improve every single online course experience you have!

Make sure to read the full show notes over at and grab the resources I’ve provided you for you over there!

Mar 16, 2017

Pop Quiz...

What’s your communication strategy when you launch?

What do you communicate? Where do you communicate it? Where do you tell people about your launch? How often do you talk about launch leading up to the launch? Do you use email? Videos? Podcast?

Where you communicate, where you show up...matters.

And if you’re not watching the interaction and response during that time, you need to start doing it. Not only will you identify places you can drop, stop wasting time on, and focus more fully in the places where people are actually listening!

Today’s episode is all about having more conversations that sell and making sure you do the experimentation before you launch — so that your communication happens when, where, and exactly how often it needs to!

Make sure you listen to the episode and also sign up for the Launch Essentials Workshop to get started on your entire launch plan and strategy. http://

Links mentioned:
Hilary Rushford -
Camila Prada -
Miss Trenchcoat -

Mar 10, 2017

In today’s episode we’re talking about mistakes you may be making as a business owner that affect your business and all your product launches. These aren’t quick fix mistakes, but ones you can aim to get better at over time.

Take out your journal right now and make notes on anything that comes up for you personally. There’s no right or wrong way to approach these, only to work on shifting the way you handle launches, do business...and operate in the world.

  1. Checklist vs. Decision Making: There are lots of appropriate places and instances where checklists are valuable and work. And they do get you part of the way there with launches. But a checklist will not tell you why people aren’t buying. A checklist won’t tell you if you’ve done enough customer research or sent enough emails or got the tone right in your sales page or webinar presentation. You need to be able to ask questions, have thoughtful conversations and make decisions.

  2. Individual Tools vs. System: With the ever changing technology in our world, it’s no wonder that we’re always thinking about trying a new tool to. For example, process payments, manage tasks, house our products, deliver our products, promote our products. Truth is - the system of how you’re doing these things is more important than the specific tool. Learning how to pull together a set of tools into a working system is a better approach and why I teach a systems module in Fearless Launching. Grab my systems cheatsheet. Check show notes over at for a link to that cheatsheet!

  3. Changing Everything vs. Keeping What works: Doing a postmortem is one of those things that gets put off and literally put on the back burner as we get ready for our next thing. Plus - a good friend told me this about branding - that’s her area of expertise...that people get bored with their fonts/colors about the time that it’s gelling and makes sense with people! When it’s working - you’re likely going to get bored, but there’s no reason to throw out everything and can result in nothing working!!!

  4. Support - Are you getting help? Processing what’s going to happen in your launch is invaluable. Absolutely no one I know who’s gone above the 7 figure launch or revenue level has done so without hiring help. No one. You have to be willing to get that support. And if you need help with the above items especially, then it might be time to get a coach, hiring a launching manager...

If you’d like to go into more of these topics, I’ve just created a brand new launch workshop for you which really speaks to the foundation you can build for all of your launches...I’m telling you first because I know you’ll want to jump on it fresh - while it’s hot off the presses.

Here’s what we’re going to cover in this workshop:

  • The one place you’re wasting the most time and that could be the cause of all your launch problems..

  • Why knowing how to set your launch goals, sets you up for bigger success

  • My secret shortcut to creating my launch plan - great if you HATE planning

The key phases in your launch and the exact action steps you can take today.

Just head over to and it’ll be linked right there as well as on the sidebar on the blog.

That’s all for today - I hope you heard today’s message with love. I make these mistakes sometimes too - we’re human and we simply need a reminder every once in awhile!

Mar 2, 2017

Vicky Lashenko is the creator and host of a popular Facebook Live webshow called Mompreneur Show. She started the show back in 2016 and she just turned into a podcast!

I invited Vicky onto the show to talk about:

  • How she’s built her audience over the past year
  • What challenges she’s faced throughout the year
  • Her best advice for balancing her family life and business
  • Plans for the future
  • How to start your own show - whether it’s live or pre-recorded

Read the full notes over at

Feb 23, 2017

Are you a coach, consultant, VA, graphic artist, copywriter or a service provider?

This episode will help you create the packages and services people will be running to buy from you.

If you’ve ever struggled putting together the right mix of your skills or figuring out which of your talents to include/exclude in your packages, today’s episode will fix you right up. Whether you’re just starting out or looking to make your current offerings better, Becca Tracey of the Uncaged Life has the answers.

Full show notes over at:

Feb 17, 2017

Want to learn how to build your audience online? Listen and learn from a woman who's been doing it steadily over the past several years.

Today we're talking to Carrie Green founder of the Female Entrepreneur Association...first it was a place to share the stories of other women building their businesses and now as a platform for inspiring women along their business and entrepreneurial journeys.

I thought it would be great to ask her some questions about her top strategies for building her business and community...

  • We focused on the exact steps and strategies you's used and sticks to keep her Facebook page growing beyond 400k followers.
  • Platforms she's used and tried along the way
  • How, why and when she started Vlogging
  • The different responses she's received on all platforms she's tried
  • Her biggest piece of advice for others looking to "build their audience"

Carrie's book "She Means Business" comes out next week - so head over to Amazon now and pre-order it:


Feb 9, 2017

Have you ever hired a team or even one person to help you in your business?

No?’ve been doing everything yourself in your business for some time now. Longer than you really should have.

But it’s not because you haven’t tried to find people to help you.

You’ve been on,, and, but you haven’t felt very  “lucky” in your search for the right person or people yet.

First thing is this - hiring is not an easy process.

Second thing - you are not alone in struggling through that process.

Third thing -  it IS something you have to do at some point if you want to grow beyond a “job-replacement” business. (believe me - I know this from personal experience!)

Every business owner gets to the point of hiring in different ways. Some people start finding help from the second they start their business. Some people start with interns. Others do everything as long as they possibly can...

When is the right time to hire someone for your business? The answer is different for everyone.

That's what we're talking about on today's episode.

Full episode show notes located at:

Feb 3, 2017

This episode will give you some getting started advice you need to make sure you hire the right person for your Launch Manager.

As you know I’ve been managing launches for several years online and offline. Not only have I been involved with projects ranging from feature films, tv and video games but I’ve spent the past 6 years working as launch manager of some major online product launches.

People often tell you to hire a project manager - that will help.

But I get it when people meltdown, are unsure not only of -

  • How can i afford that
  • Where do I find someone
  • What qualities should I look for
  • What do I even give that person when they start
  • What will I do then?

In today’s podcast, I’ll talk to you about -

  • Why it’s so hard to find a good launch manager
  • The 3 things you can do to decide if you actually have to hire
  • An alternative to hiring a true launch manager
  • Qualities to look for in a launch manager
  • Questions you should ask someone who might be right in this role

If you've ever wanted to work on launches, need to hire someone or aren't sure if you could use the help of a launch manager, this episode is a great starting point!

Full show notes and resources available at:

Jan 26, 2017

If I were to ask you, who’s your audience, how would you answer?

The people who share the stories of their audience, past customers, current customers like they are relatives or old friends?

This is the one system I'm focusing on because typically I'm great at listening, watching, learning who people are and connecting with them...but truth is I'm not doing as much as could with the information.

That’s all started to change and I’d like you to join me and improve your own approach to understanding your audience.

Let’s dive into figuring out how to gather, understand and USE all the information FOR our audience.

Head to the show notes to the survey I talked about AND to get your research tracker download:



Jan 19, 2017

In today’s episode I’m going to talk you through how to choose the right tools to run your business… and we’re going to focus on the principles that will help you make any decision.

Warning - this isn’t a “who does what better”... or “you shouldn’t switch tools” or a “tools don’t make the launch” post…

Over the life of my business and I’m sure your’s as well, you’ll come across a lot of different solutions to help you do your work better, faster, easier...and ones that will cost you less money, more money…

My take on tools is simple…and I'm talking about it in depth....

Full show notes and resources mentioned over here:

What tools do you depend on to run your launches, manage your work and make your business organized!

Jan 13, 2017

Still haven’t planned out Q1 yet?

Didn’t attend a planning session or brainstorm or buy a planner or anything in November or December?

That’s okay - you’re not behind and you can still make a plan for an amazing quarter...even if it’s already started.

Here are 5 tips to making your plan and getting it going fast -

Full show notes at:


Jan 5, 2017

There's a funny thing about building a business...launching products, services, making money only....

Many times we'll be all about a revenue goal we want to hit or a number of subscribers we want to reach. How many people can we get to our webinars? What's our sales page conversion rate?

Are we so consumed by needing to reach the end result that we can't recognize the growth that happens in between.

This week - we wrap up the discussion of having a successful launch by talking about launching better, improving, and why that's JUST as important.

Full show notes over at



Dec 22, 2016

Part three of a 3 part series all about producing a successful launch - make sure to head back to episodes 118 and 119 to hear the top 2 ways to produce that amazing launch...

In today's final part of the series I dig in a little too deep (maybe) to how to plan your launch...

I keep hearing the same things…

There’s so much on my launch to do list.

How will I actually get it all done? And what’s your launch planning process, Anne?

If you’re working on your first or next product launch, you know that the launch to do list seems to grow exponentially…and almost daily.

It’s hard when it’s  your own growing list, but it’s even tougher when it’s a client’s list…

Now I talk about planning and scheduling A LOT, but I know that sometimes we all need to hear things repeated to us and in different ways.

I know…because I’m no different…there are times when I get overwhelmed with everything I want to do in a launch.

So, today I’m sharing a new jumping off point with you to get you started “handling” all the potentially overwhelming pieces of a launch.

Depending on who I’m working with or what I’m launching, this particular process might change slightly. I am not a rigid, plan it and do it type person. That said, there are some rules I do live by.

Show notes here:


Dec 15, 2016

Part 2 of our 3 part series on producing a successful launch - In this series I'm sharing the top 3 things you need to do, put in place or create in order to have a successful launch.  In fact - if you're missing even one of these, you will not achieve the results you're looking for when you put your work out to the world.

Listen to part one of this series here:

Rarely do I get to curate what I’ve created for you – you hear the podcasts when you want and may read a post long after it’s been published.

This series will pull some important moving parts of a launch together for you – so you don’t have to wade through information you may not need (yet).

So enjoy…the 3 key elements of a successful launch.

This series is specifically for you if:

If you’ve never launched a thing and know you will want to turn your blog into a business, start coaching people, create a course, produce an event … in 2017.

It’s also a PERFECT place to REVISIT when you’re reflecting on this year’s launches, ones that worked or didn’t…and to start again with new products you’ll create in the new year.

Part 2 is all about the essential systems you must have in place to make your launch a smashing you'll be setting your business up for stability and growth as well!

Click here to access all the episodes and show notes in this series:


Dec 8, 2016

It’s time…

...end of the year reflection-new-year-new-you mode…maybe a little filing, throwing ideas away, and binging on training we didn’t get to this year. Maybe you're even thinking about how to have a successful launch (if you didn't quite hit the mark this year).

So over the next few weeks, I’ve pulled together some of the most important content I’ve created and pulled it into a 3 part series.

Rarely do I get to curate what I’ve created for you - you hear the podcasts when you want and may read a post long after it’s been published.

This series will pull some important moving parts of a launch together for you - so you don’t have to wade through information you may not need (yet).

So enjoy…the 3 key elements of a successful launch.

This series is specifically for you if:

If you’ve never launched a thing and know you will want to turn your blog into a business, start coaching people, create a course, produce an event … in 2017.

It’s also a PERFECT place to REVISIT when you’re reflecting on this year’s launches, ones that worked or didn’t...and to start again with new products you’ll create in the new year.

You might be surprised where we get started…

Here’s what we’ll cover in part one:

  • What you can expect in this training series
  • Why learning to launch isn’t just a one time task
  • What being Fearless means… again (you might be surprised)

...and we’ll spend most of our time talking about the NUMERO UNO part of any launch.

So, let’s dive in.

Full show notes and resources at:

Nov 30, 2016

If you've ever suffered with list shame--not having enough people who've signed up for your email list or a lack of interaction with your mailing's episode is for you.

We'll talk about:

  • how to find other venues you can and should count as your list
  • what key questions you can ask yourself to determine if it's a place your "list" lives
  • why you still want to aim for sending people back to opt-in on your website
  • how to focus your energy, save time, and build stronger connections with your audience.

More details and the replay to our listbuilding webinar right here:

Full show notes over on

Nov 23, 2016

Building systems, routines and rituals in your business is an important part of building a successful business. When you create habits in your business, they become systems you don't have to figure out over and over again.

That's why I set the Top 3 everyday, do my weekly planning session, and also why I like to ask/answer and reflect on 3 Important Questions.

Today's short episode will share those questions, how to use them in a mastermind group, and why they are a great first regular routine to create for your business.

Launching isn't all about action - you have to build in time for reflection, acknowledging your wins, and challenging yourself to do NEW things.

Visit to leave your answers to these questions!

See you next week!

Nov 17, 2016

It's that time of the year when we're reflecting, planning, and when we're thinking about our vision for the next year.

What I've found over the last three months is that I've been really inspired by some very unexpected, dare I say random, things.

I wanted to share those with you today because they might be inspiring to you as well and all of them are things that you can either see, do or seek out yourself!

Some of these are actual items, some of them are things that hit my inbox--and will give you a good insight into where to go for new ideas or maybe like a new take on something that you already want to do.

Maybe you have an idea but you just don't know how to kind of put it in motion.

Show notes are coming soon, but I just had to get this out there to you!

Mentioned during the show is my 2nd Live Launch Mapping class >> happening this week!

After you listen, make your own list of things that have inspired you this fall and are still inspiring you!




Nov 10, 2016

Today’s podcast is a long time in the making…

If I told you how many people email me about choosing the right planner, I think you’d be surprised.

Or maybe not.

So today, I’m sharing which physical planners I’ve checked out, tried or will be trying in the new year.

This episode is perfect for you if if you’ve got an online business, love the look of paper planners, but wonder how practical they are for your business.

It’s a good question and the answer is not as cut & dry as you might think.

Click to read more now where you can watch the video, listen, and look at some more pictures/links of the planners discussed in this episode.


Nov 3, 2016

Today's episode - we dive into the whole topic of social proof.

Social proof is a way to show your audience that you have credibility and have been able to help other people get results in some way. You get to demonstrate your expertise through the way you help or serve other people.

The trick here is that social proof can be from people you've worked with. It could be people who have been through your program, past customers, whoever has been in your world and benefited from your experience. It could be someone who's bought something from you in the past or simply been a part of your audience and has gotten results from something FREE you've offered.

We talk a lot about social proof in Fearless Launching - which is open right now for enrollment if you're listening on November 2nd or 3rd. Visit: for all the details!

The doors close Friday night at Midnight - until then you can get in before the price increases, get the current and all upgrades, plus run through the live material with me in January. If you're someone who has considered hiring a launch manager, enroll here first -- we do the course twice per year and it's like having me on your team.

Full show notes over on


Oct 26, 2016

Shouldn’t come as a shocker here…

Most people have at least one thing that stops or delays them from doing what they really want.

When it comes to launching, the blocks can crop up the second we get an idea for a product, when we finish a product, when we talk to someone about it, and pretty much every single step up to and through the launch process.

I invited my friend Denise Duffield Thomas to have a conversation about these blocks, because she’s in the middle of her own launch right now for her long-running Money Bootcamp.

If you suspect you have some blocks holding you back from launching, today’s episode is for you.

Not sure? Delay and procrastination are huge signs of blocks. So get yourself over to our conversation.

Plus - if you like what Denise is teaching, check out her Money Bootcamp which is starting live next week….

Click here to make sure to check out her first Live Bootcamp in 3 years before her early bird pricing ends on October 27th!

Oct 19, 2016

Every launch begins with a conversation - doesn’t matter who you have it with.

It may be a coach. It might be your journal. Maybe a friend.

But you need to have this conversation.

It’s the step most systems, calls, programs, courses don’t really talk about.

There’s a checklist of things that starts somewhere between knowing who your audience is (important) and what they want to buy from you (uber important).

This is the mother of all kick off calls. The kick off before the team gets hired and before the partners get contacted...before any launch leak happens or a webinar is announced.

...I like to think of this conversation as more of a confessional...where you lay out your hopes, dreams, fears, and plans (if you’ve got them already) for the launch and why you’re doing it.

Don’t worry - it’s not a loosey goosey conversation...

Before we get into the specifics, something you should know--


Your launch convo must be had with someone who knows you and your business well. Coach, mastermind partner, business bestie. Someone who you can trust to let you share without the fear of judgement of any kind.

Because it’s a mix of specifics and elements that aren’t completely defined, it’s important someone can ask you the right questions and let you share whatever comes out.

I. Part one of the conversation will be talking, answering, getting clear on some of the more surface questions:

  1. What are you launching?
  2. Is it for your current audience?
  3. How did you discover they want this? What proof do you have they want this?
  4. When do you want to launch?
  5. Hmm, is that similar to any other product out there? Who are your direct competitors?
  6. Cool, good to do you plan to be different from them?

II. Part two of the conversation you’ll probably start working on some deeper details together - and you’ll either be writing it out as you talk or putting sticky notes on your calendar.

Grab the 10 steps you should go through in the Launch Workbook.

We’re still not all the way deep yet, though.

III. Part three is probably more important than everything you talk about.

Lots of people talk about the launch story or the launch narrative...but not really telling you how to create it.

So, it’s no wonder you kind of guess what the words launch story even mean in the first place!

I’ll go into depth on creating your launch story in an upcoming post, but for now, here’s how to create in the most easy, straightforward sense.

  1. Define all the marketing activities of the launch - video series? Blog series? Challenge? Webinar?
  2. Whether you’re using multiple channels, activities to lead to the open sales window or just one, consider your main theme - it’s how you’ll decide what content gets shared, what recurring promise or thread you’ll keep coming back to and it’ll really connect all the pieces.
  3. Another way to get to this theme - is to think of your overall vision and goal - the reason you have created this thing for other people. Your main belief behind it.

For example, Fearless Launching isn’t so much about being scared to launch but being prepared, curious and willing to revise in order TO launch… those things allow you to be Fearless. And so - I like to bring in these little touches throughout the launch--in emails….

Think to yourself - what does this thing I’ve created all come back to > what’s the narrative, the reason, the underlying belief and mission….how you got here or where you are now and why you’re doing this.

3 Ingredients To A Powerful Launch Story

There are three critical parts to a launch story….actually they’re more like layers really.

And I see them over and over and over again in my most successful client/student launches.

Pick the Visible Angle

This is the visible reason you are launching or something that will be easy to see and talk about every single time - you write a blog post or send out an email.

  1. Date/Time/Event related
  2. Personal life event related
  3. Theme related to the product
  4. Change in the industry

Pretty much anything you can think about as the “why you’re so pushed to do this launch right now” is okay. There is no wrong just have to keep it very clear as to why.

Let me give you a few specific current examples.

Fearless Launching is just about to kick of a special what I call “Closing Cuz We’re Upgrading” launch.

I must close the doors in order to finish building out our new home and all the new content for the program.

Instead of holding off until everything’s ready, I want to give you a chance to join the program right now - at the current pricing, get your upgrades for free, plus watch the before & after in progress. That’s the story this time around.

Describe Your Big Why

In addition to the surface reason you’re doing the launch - the more visible obvious reason...there’s usually at least one more narrative at play when you launch anything….

And this seemingly sub or lesser story is really the undercurrent which gets up close to the real reason your product even exists.

It gives your launch depth and meaning.

Simon Sinek talks about your why in his famous book “Start With Why” for a reason.

If you’re launch was an Iceberg - above the water would be the visible reason for the event...and below the water...well, we know that’s actually what anchors the iceberg…

If your time of the year is the surface reason for launching, your deeper why is that you know the time of year might trigger a certain emotion that you’re hoping to help people through….

This is the case if your product is business or personal related. We are emotional beings and it’s critical to understand that as humans we are emotional no matter what we do.

Don’t Break The Thread

The final ingredient in this whole story is understanding when to talk about the surface or the emotional part… when to lay it on thick and when to pull back.

Striking a balance between emotions, logistics, and practical reasons for someone to pay attention to what you’re offering is definitely something you get better at over time...and you never stop aiming to get better doing.

Understanding your audience is key to understanding when the thread is strong or weak or simply non-existent.

We go into this in more depth inside Fearless Launching, if you know you need help creating your story.

In the meantime, start today by doing the following.:

  1. Schedule time with a trusted person who knows your business & you. Ideally this person can give you feedback but mostly - they are there to ask you questions.
  2. Have part one of the conversation as described above.
  3. Download the Launch Workbook to start thinking about your launch
  4. Have part two of the conversation as described above.
  5. Brainstorm a surface reason and a deeper reason that you might want to launch!

Want to attend a special webinar to learn how to put your launch conversation to work and build your list for your launch? Click here to register and read all the details.

We’ll also be opening a very special promotion for Fearless Launching, so get to work on the steps above and you’ll be ready for us to start working on your launch together!

Oct 12, 2016

One of the best ways to improve the power of your products is to create them as if they are part of a course curriculum instead of just stand alone somewhat related products.

Here’s why this is important and the topic of today’s podcast.

You provide a clear path and roadmap to follow, which helps strengthen and grow your community.

You allow yourself time to choose what products you create and which products you’ll promote. Thus giving you more time and freedom to focus your creative efforts on what lights you up and making your work the best it can be.

Today’s episode will help you kind of do both and give you a strategy for improving revenue without slaving over a new or even an updated product. You can focus on what you deliver the best while still giving your customers more value.

I’ll be referencing a past article I wrote for the site Think Traffic - way back in 2012 and I’ll link it listen and then head over to that post!

It’s funny how you can pull wisdom from the archives…and it was especially relevant as I started to lay out the future for Fearless Launching -- not just as a stand alone course, but as a curriculum -- one that starts outside my doors!

So let’s dive in.

First - let’s talk about the way people usually create courses.

They come up with their first idea and do that...then they choose another topic that is relevant but necessarily related and they might create that.

Sometimes the courses will have some relation to the other, but rarely do you see them as a first or second or third step or having any order at all.

That’s why a curriculum really makes your entire product suite stronger and smarter.



Oct 5, 2016

You’re preparing for a launch…

If you have people helping you, are they as ready as you are to make it happen?

Today’s question, does your team know how to launch.

If you can’t say yes, it’s your responsibility to train them, to get them ready.

So, if you have a team, a VA, a project manager, maybe even just someone answering emails, then this episode will help you ensure your team has your back during your next launch.

Sep 28, 2016

You shouldn’t be surprised when you read this, but…

I look at the process of planning kind of like it’s writing in a journal. In fact, for me, planning is one of my deepest actions of self-care.

Over this past year, I’ve realized how “planning” even by writing what happened or what you want to happen and how you want to feel as you’re doing those things you’re planning...they matter.

I don’t usually come across quite as woo-woo as I might be today. But I’ve been thinking about this topic a lot recently.

It’s also the reason I want to share my #1 self-care tool which launched recently.

But whether you’re launching or just working on your daily business tasks, you need this.

Today's episode is about my #1 self care tool that I use every day and rely on heavily as I start working on launches (even other peoples).

[insert audio]

Sep 22, 2016

I don’t care who you are…

Communication can be challenging when you’re first starting your business or marketing new products.

You’re not sure what to say, when to say it, how to say…

And then there’s the question of sending emails and how many to send...and how often.

Overwhelm and worry can set in fast...all the sudden you’re unsure, insecure…

Add a launch to that anxiety and you’ve got a recipe...and you might feel immediate paralysis.

You’ll question every email you send, worry you’re scaring people away, get angry when people don’t respond and more!

Read the full blog post for this episode over here:

Sep 14, 2016

Have you ever felt like your business was going in reverse?


There are lots of reasons you might start entertaining this idea or wondering. Maybe...

  • Your last launch didn’t go so well
  • You feel bored
  • You’re not sure what to do next
  • Maybe you’re having a tough time getting back to work after a vacation or time off
  • Maybe your daily business just looks completely different than you “think” it should.

For me - the day to day of my business started to change...and it felt like all the sudden I was doing a lot of different activities… all making me happy, no dip in revenue...but definitely different from what I “thought” it would look like.

One of the biggest changes is that I started seeing more one-on-one clients and taking one-off short term projects. I don’t know about you, but I’ve had a different view of how business was supposed to grow in my head. Do one on one work, grow your following, when you’ve got enough interest, step back to more scaled offerings like online courses where you teach people.

I thought, wait a minute, is my business going backwards? Am I supposed to go from teaching one to teaching many in order to scale? Am I doing this in the wrong order?

Reach out to me with any questions at


Sep 7, 2016

Today's episode, we talk about how to create a launch marketing calendar for the next year. I'll share the seven questions you should ask and answer when trying to plan out the year of launches and marketing activities.

Rules of the game are simple - keep it simple, use what you've got now, leave room for new stuff. :)

Full show notes over at

Aug 31, 2016

If you've ever felt like your business or product is just not ready to launch...

Today we're going to talk about four practice launches that you can do before you think you're ready to launch.

Let's dive in and go through each one of these really quickly, give you the main elements you should practice in each type, and how to make sure they are worth you while.

A practice launch is a great way to get your feet wet, get your systems set up, understand the process, before you create your big blockbuster launch with videos, affiliates, webinars, and maybe even Facebook ads.

Show notes available and all resources available on



Aug 9, 2016

Today's episode we're going to talk about a few different ways that you can use to make an old product new again.


One of the reasons I'm doing this is because I find that people often just want to move on to their next project, their next great idea.


I think that that's awesome to come up with new ideas, but I also think there's major value in just keeping it simple and updating what's already working.


Now, this today is assuming you do have a product that has sold before.


Maybe it's just gotten a little stale for you, for your clients. Maybe you just aren't as excited about it anymore.

I'm going to talk about five today and a few bonus ones, but I find that sometimes just updating your work really helps you get more engaged in it and will help you have excitement when you're launching it.

Aug 1, 2016

Have you ever compared yourself or your business to someone else?

If you’re saying - no, I kind of don’t believe you….

Comparing yourself to others is a pretty natural and it’s also completely normal thing.

And today - I’m sharing why it can sometimes it actually can be a good thing and how you can leverage competition in order to grow your business. And I'm so passionate about this topic because I see a lot of people let competition dictate what they dare to launch, create, and share with their audience.

And I don't want that to be you!

Once you listen, if you're ready to start planning out your next launch, want to go a little deeper into this topic, check out my free launch toolkit. Download it right here:

Also - read the full show notes over at



Jul 19, 2016

If you're looking for a great way to decrease your launch to do list...keep reading...

How much was on your plate this week?

It wouldn't surprise me - if you’re running a business, planning a launch, seeing clients, probably a lot.

So what’s the one thing you can do to keep up?


Now reusing content in the simplest sense, means revising, republishing, or updating content that already exists. You can change the format of it - video or audio to text or vice versa!

But - imagine if you had a library of material to pull from - emails, graphics, blog content, videos, audios, or other training.

Well, there's a good chance you've already got some of this going already.

But if you're not's a great way to start create a library - for your next launch.

Read the full post on


Jul 5, 2016

Happy 100 Episodes Batman!

Today, I'm in a reflective mood where I look back at the top episodes, how my workflow has changed, and how I stay inspired to share new shows with you week after week.

We'll cover:

  • A quick recap of the top 5 episodes
  • my super simple podcast workflow
  • how I stay inspired - even if I'm not "feeling it"
  • the two key ways my podcast has impacted my business
  • How things will change & stay the same moving forward


Stay tuned for full show notes on

Jun 22, 2016

We’ve all had tough times in our business...

It’s knowing what to focus on a the right time...and today's episode is how I figured out what I needed to do to FIND that focus.

Last December, I was feeling a lot of angst about my business.

I wasn’t sure if I was bored. I wasn’t sure if I needed a break. I just knew that something was off.

At about the same time, Todd Herman's program The 90 Day Year was gearing up for it's first session of 2016.

Listen as I share exactly where I was in my business and why I knew this program would help me.

Full show notes will be available soon.

In the meantime, check out these resources mentioned:





Jun 14, 2016

In this episode, I talk about the 5 things that keep my business moving forward, whether I'm launching or not!

They are all practices that help you perform at your highest level, avoid overwhelm, and insure you never end your week feeling like you wasted a second or that you're falling behind.

Start these today - and also see the resources mentioned over on the blog:

Jun 8, 2016

Launching Soon?

Here is a simple 5 step promotion and strategy to start 6 weeks before you plan on open the doors to your online course or digital product.

While this is mostly geared toward those of you planning to launch online courses, digital products or coaching services...You can also apply this to physical product launches as well!

Why This Strategy Is So Important

This 5-step promotion helps you do a few key things and is non-skippable because it helps you do two important things:

  • Re-engage with your current subscribers and community members
  • Encourage new subscribers to join your list and have a chance to get to know them!

Full show notes over here:

Jun 1, 2016

Part two of my behind the scenes series...

Am I making the final switch to Convert Kit and Teachable or not?

Find out how things are going behind the scenes of this surprisingly big systems switch.

Stay tuned for more in the show notes:

May 24, 2016

If you've ever said you're not ready to launch...this episode might be for you.

If you're working on your website, rebranding, fixing something that you think doesn't  look might noodling to the point of no return.

Today's quick episode is a little rant about making your online digs the reason for not launching. Now, with so many tools (free and paid) at your disposal for creating landing pages, member's areas, kind of don't even need a website at first.

If you've got an offer ready to go for an audience that wants it...and all you're waiting for is a re-brand...think again. You are not off the hook.

Full show notes and tools/resources mentioned can be found at:

May 17, 2016

Today, we're talking to Nikki Elledge Brown...a University level professor turned Park Ranger turned Communication Stylist... While she's always had a knack and talent for communicating and helping others do that, Nikki only started her business a few short years ago.

Today we dig into topics like:

  • The breadcrumbs she followed to her current business...
  • What she learned working with over 160 one-on-one clients before she created her course.
  • Why did she end up making a course?
  • Why she doesn’t suggest creating the course as your selling it?
  • How long did it took her to create the course the first time out?

Visit Nikki over at:

See all mentioned resources and links over at :)



May 12, 2016

This week's special behind the scenes episode shares some of the latest changes I'm making in my business...If you've ever struggled to decide on which tools and systems to help you run your business, listen today...

Stay tuned for full show notes coming soon at

May 3, 2016

Today's episode is a bit of a departure from our normal topic.

Yes, we're still talking about what it takes to launch your ideas into the world, but today, we're talking to author Karan Bajaj about sabbaticals. The idea might seem romantic or somewhat like a glorified vacation, but as you'll discover, there's a lot of power in taking an intentional time away from the goals and busy-ness to make leaps of excellence.

Karan shares some practical advice on:

*Signs you need to schedule your first sabbatical now

*How he took his first YEAR LONG sabbatical from a corporate job

*Why he's kept doing these sabbaticals every 4 years (and how he'll keep them going even with two small children!)

Plus, he shares some easy to implement ways for everyone to start building their own muscle for this type of break.

Head over to here to purchase the book (which goes live TODAY, May 3rd, 2016:

Head over to the blog to read the full show notes:



Apr 26, 2016

If you’re able to turn an idea into something that gives tangible results to others, then you know you need to launch it.

First the good news is — the steps to getting your work out to the world and the right people is completely within your control and customizable for your business.

You don’t have to wait until you get 1,000 or 2,000 or more subscribers to prove you’ve made it.

There’s a process you can follow to launch your products, services, or new blog right now…and build to that level while you launch!

This process is called “Fearless Launching” and it only takes 6 key ingredients – 6 steps that you can apply today without a team, a big list, spending a ton of money or having all the answers!

Wanna know the secret recipe?

Today's episode we discuss the 6 completely UNAVOIDABLE Steps to Fearlessly Launching Your First Product.

Apr 20, 2016

Wish you had a business partner? Thinking of partnering with someone for an extended project or totally new business? This episode dives into the practical questions and things you should consider as you take the first it right. Be professional, take your partnership seriously! Full show notes with all resources mentioned over at:

Apr 14, 2016

Open up your email inbox right now and point out at least 5 things that you'd really like to NEVER see sent to you again. I'm sure you'd be able to find a few.

If you running a business online or offline, you're likely getting emails about how to run your business better, offering you new services, not to mention the emails that seem to warn you about some impending doom and you can't figure out are real or not.

In this episode, I talk about some of the emails I'm not loving and promise to never write again!!

Full show notes over at



Apr 8, 2016

Today I'm joined by partners and amazing women who joined forces less than a year ago to create a powerhouse, energetic, beautiful company that supports creative entrepreneurs as they start, grow, polish and evolve their businesses. Emylee and Abigail met last summer in an online Facebook group and after discovering their ideal customers were the same exact people, they bonded in a very scary-fast way...

But when you know something's right, you just go for it, and that's what they did. We're talking about how they made the transition from solopreneurs to partners plus what you might need to know before jumping into your own partnership!

Visit the site for full show notes:

Mar 24, 2016

Today's super short episode covers 3 unexpected launch killers... do yourself a favor and avoid thinking, doing, or paying attention to these three. Lock them out of your launch!

Feb 25, 2016

If you struggle getting projects off the ground--whether they are to create a new lead magnet for your website or even launch a new product...then you might just need to simplify your planning process! In today's episode I'm sharing my tried and true system for planning pretty much any project I want to complete.

Enjoy and visit the show notes over at :)



Jan 26, 2016

So, you’re getting ready to launch your first product … or maybe relaunch an existing one.

Regardless of what you’re planning to release to the world, you’re likely looking to achieve something we pretty much all want when we’re growing our business — income for our families, our lives, and to keep growing our business.

Many people I’ve helped launch usually talk about how they’d simply like to make consistent monthly income with their small business.

I know it sounds simple, but who else has ever said that they just want consistent, steady, ongoing income every single month?

We’ve already seen it’s a possibility. I’ve shared my own story of going from Day Job to Side Hustle to Full Time Biz. If you missed those posts – check them out over here and here.

It’s possible. I know that from my own experience, but I won’t lie. It’s not easy to get there. It doesn’t happen over night…and you can run into a lot of resistance along the way.

Maybe you’ve run into some of the same resistance.

Join me today as I share some of the biggest myths I believed that almost stopped me from ever launching...or feeling like I was worthy to launch!

Jan 25, 2016

You’ve decided that you want to launch something you’ve been creating in your head or actually working on for months now.

An ebook. A group coaching program. A new blog. An online course. A webinar. A Blog series. A completely new business. A shop. A new product.

But when’s the right time to actually launch something? When are you, your business and your ideal customers ready for you to launch?

Read the rest of the show notes here:

Sign up for the webinar mentioned in the show by texting launchclass to 44222

Jan 7, 2016

When you think of a launch, you probably think of a long list of tasks that need to get done...and who's going to have to do those...

Well, you're right, there are a ton of little things that need to be decided, delegated and done in order to launch a product or service (especially online). Along the way you may decide that you want to keep improving and perfecting all these pieces.

Nope! Not, we're going to think about creating a CBB list...Could BE Better. In order to ship, you need to know when to let go and get something out the door instead of waiting for perfection to be attained.

If it's not broken and does what it's supposed to...keep moving. Put the CBB on a list and come back later.

Here's why I love my CBB list!

Make sure to download my CBB tracker printable over on my site:

Dec 30, 2015

How often do you feel like you’re behind?


That somehow you’re late to the race, to the party...that you’re not moving fast enough or good enough...or enough period!


If you’ve ever felt that push, the anxiety, that feeling that you’re somehow not enough no matter what you do or how hard you push, then keep reading and listening!


I love momentum.


Momentum to me almost always feels like I’ve got so much amazing stuff to share that I can’t get it out fast enough… When I’m feeling momentum, I don’t get hung up on what I haven’t done yet, but I literally start taking massive action toward whatever big focus or goal I’m working toward.


Momentum in your business might feel like:


> your list is growing finally

> people are interacting with your social media

> people are emailing you

> you’re easily responding to every request you get

> you’re creating content without any “blank page syndrome”

> everything feels easy and flowing

> you’re finally spending time on the important things

> you’re making money and it doesn’t feel like you killed yourself for it


I’m telling you when things are buzzing along like this, running your business feels easier.

You might be rolling your eyes right now, but I’m telling you these things because there is a way to kickstart momentum.

Here are 5 ways to kickstart momentum ASAP!

Have a happy 2016!

Dec 23, 2015

Another year is coming to a close.

How did it go? Did your busy grow? Did it stay the same? Did you launch? Were you happy?

Perfect time to take stock of all the things in your business and life that happened. The good and the bad.

Because I always look for the lesson in whatever challenges me and my wins too, I sat down and thought of the biggest ones from 2015. They are likely not the first or last time I have talked or will talk about these lessons…

Running a business requires constant, ongoing improvement. So, here’s what I was reminded to improve every year. Again.

If you’ve ever wondered why you aren’t making a bigger splash, more money, growing at the pace you think you should, you might need to learn some of these lesson too. Read the full post here:

Dec 16, 2015

You’ve got this launching thing down.

You did your first product launch – not a lot of sales, but your list grew, you’re getting rave reviews about your program. You done good.

You are excited – a little pumped – and extremely proud of yourself. You feel like finallyyyy “you get it”.

But you’re feeling something else too.


You keep thinking, “I’m supposed to do this again?”


How are you supposed to turn back around and do another one? I mean really?
Another one? This year?

The emotional rocking that happens during a launch can’t really be understood until you go through it.  Putting yourself out there, putting your energy into a launch, being open to that success or failure. It’s draining on so many levels.

And – if it’s draining for you – it’s draining for your customers too.

But you can avoid launch exhaustion easily.

With what I like to call – A PLAN. (shocker, I know!)

Keep reading...


Dec 3, 2015

Spend any time on social media, reading blogs, going to webinars, listening to business summits and you’ll hear one thing over and over.

You’ve got to outsource to grow.

And the idea is fine - it’s true. You need to delegate many things in your business.

But there are others who prefer to go it alone as long as they can - until they literally MUST hire people to help them.

Is this the wrong approach?

I say no...and maybe yes.

Today’s episode of the Fearless Launching show, I talk about three different paths you might choose depending on how new you are to business, your budget, your time frame and your experience with launching.

Hopefully, by the end you’ll know whether you’ll do it all alone, hire out completely, or take my third preferred option.

Nov 24, 2015

I’ve joined forces with one of my business besties Alexis Giostra today…and we’ve been talking lately about the year coming to a close.

We know that if you’re like us, you’re thinking about ending the year on a high note, saying thanks to your audience and supporters, and making some more revenue for your business.

Now, I know Alexis is the queen of executing ideas…the way she can turn those ideas around is insane! Truth is – I think the reason why it’s so easy for her are the secrets I’m going to share with you today.

We are constantly throwing ideas back and forth about sales, marketing, content creation…and it turns out we were both mulling over holiday promotion and launch ideas. So, today’s post is a bit of a crash course in some of the secrets of all those holiday promotions you see.

Plus – it answers a question I get all the time – is there ever a bad time to launch? Like the holidays?

Read the post and check out the download here:

Nov 17, 2015

Ever thought of creating or launching a physical product

I have...and it shouldn’t surprise you that about a year ago I was entertaining the idea of launching a planner! After a few months of materials research, I made the decision to stop that process...and said, “nope”....I wasn’t ready to go down the road of manufacturing, choosing paper, testing, finding a printer.

Only a few short states away, my friend Briana who had been creating different types of products for years for her spa and massage clients (we’ll get into that in the episode)...was in the process of creating HER own planning that included dreaming as an integral part.

She and her husband co-created the Rituals For Living Dreambook + Planner to assist people ready to transform their lives into something free, happy, and successful.

Nov 10, 2015

Today's episode shares the story of Trivinia Barber and how she has grown Priority VA into one of the most respect VA "boutique" agency type companies supporting online entrepreneurs. She's done this all while still working in the trenches herself with online business owner Amy Porterfield. You'll hear how she knew she had to grow, when her husband came on board full time, and why she loves being a VA in a successful business while building her own business too!

Nov 4, 2015

Zach Spuckler and I start talking about launching without email and spend most of our time talking about the importance of selling through connection.

As you listen to today’s insightful interview, you’re not going to hear some fancy schmancy new tactic that you’ve never heard before or a super juicy “I’ve never heard that”...and that’s what makes our conversation so important.

We talk about:

  • What Zach started doing at 13 years old that planted the seeds for his current online business
  • His big a-ha while working in direct sales
  • Why he stepped back from his Vegan blog
  • Why his first product was NOT a Facebook Ads product
  • What he reminds people about success and failure on every single #Scope


Oct 14, 2015

Who doesn’t like a good story about a wrong turn that changed everything?

When you discover things “by accident” in your business, they seem like they were destined to happen, that all your decisions led to that one moment where things broke down and then exploded your business.

The truth about “moving the needle” in your business is this.

You can move anything unless you’re testing, trying, and acknowledging what works.

Launches are great times to try new things.

Oct 8, 2015

Listbuilding is one of those things you should be doing no matter if you're launching or not AND if you have an online based business.

Yes - reaching new people should be something you’re always, you can have ongoing list building activities and systems in place. That’s great. Keep those flowing.

That’s why my main focus in between launches is to keep reaching out to new people...finding new, effective ways to turn those into list building systems, and use tools like Leadpages to keep the whole thing easy for me!

So, if you’re leading up to a launch, want more of the right people to pay attention, and make more sales, today’s episode is for you.

Check out the main show notes over at:

Oct 1, 2015

What's your launch style?

Do you things the same every single launch? Shake it up? Do you use webinars?

If you haven't launched yet, then maybe you don't know!

In today's episode I'll share 7 models for you to dig into and pick/choose the elements that are right for you, your specific personality/strengths, and your business.

-Make sure to check out the PDF worksheet available on the post notes page at:

Sep 24, 2015

If you've ever planned a launch, you know how easy it is to get so focused on the project that the rest of your business gets put on the back burner. By adding recurring revenue streams to your business, launching becomes less stressful. You'll establish ongoing streams that support your growth, allow you to launch without having the worry that you're putting all your eggs in one basket. You'll be building a much needed foundation for your business simply by focusing one or two ways of generating ongoing recurring sales.

See the full show notes at:

Sep 17, 2015

Today, we’re continuing this conversation about working with people and why I believe if you have a clear way to communicate, collaborate, and invest in these people is so important.

There’s a better chance you’ll have a smooth running team during your launch and keep them long after!


And man, it takes forever to find those people, sometimes longer than we expect, right? So, let’s keep people once we find them!


In this episode I talk about:


  • Making that first investment in your business and hiring someone to help you

  • How to hire people and why it’s critical to get on board the hiring someone

  • Why even when you’re not creating something for sale, you still need help

  • What to do when you’re onboarding new hires

  • 3 ways to stay on track with your team

  • Tools to help your team collaborate and communicate better together


Plus you’ll find out why you can start all of these practices even if you don’t have a team yet...because really the habit, the system, the ritual only becomes easier to share with new people if you’ve got it together.

If you’ve been hanging around Periscope and on any of my latest scopes, then some of what I share may sound very familiar to you--since that’s what I’ve been talking about for the past week as I prep for a an all-new class I’m teaching on Training Your Launch Team.

Sep 10, 2015

How do you grow your business?

We hear about strategies to market your business better, building funnels that convert people into customers…

We know that we have to build our list, build the relationship with the people who sign up for our various free resources.

But what about team culture? Is it possible that the culture we create just by who we hire and how we work...can that lead to business growth too?

Ask companies like Zappos, AirBNB, and WeWork...and they’d likely answer a resounding yes.

Our guest on the podcast today is Josh Anderson who’s got experience with big development and sales teams at Microsoft and smaller, scrappier startups in the Seattle area.

Read the full show notes here:

Sep 3, 2015

If you’ve ever struggled to get your business organized, under control, or hired a VA that you literally couldn’t figure out what/how to delegate to them, this episode is for you!

Natasha Vorompiova has helped hundreds of entrepreneurs embrace systems in a practical, customized approach. Her two main tools of choice are Evernote and Asana. These also happen to my favorites too!

Read the full show notes at



Aug 20, 2015

In this episode, we speak to Fearless Launching scholarship winner Vanessa Chase about how she applied the simple, back to basics lessons in Fearless Launching to her own launch and managed to triple her launch goals!

The one thing she attributes to the success is really something she tells her own students to do, so knowing this, she dove in, did the work, and was able to surpass her modest goals for the launch.

Dive into her story and make sure to head over to the full show notes and how to contact her over on the blog:

Aug 14, 2015

Today's post shares some of the most common battles we fight or challenges you might face as an online entrepreneur.

Most of these battles happen on the inside, but can be managed when you let go of the fight, stick to a set of tools instead of constantly switching, and getting the right support!

Read the full show notes over here:



Aug 6, 2015

Today's SHORT episode talks about breathing new life into a neglected product. If you create online or digital products, when do you bring them back or keep them gone? This is especially relevant right now for me as I have re-discovered and gotten super excited about my White Space Solution ebook. Take a few minutes to listen now!

Visit all show notes here:

Jul 30, 2015

Whether it’s working out, taking classes, writing, running your business, everyone’s got a slightly different style of working and learning.

I know that for the most part I love to work in solitude and then peek my head out when I’m done to get the next step. Some of the best online learning experiences were ones where I had to show up every single day, though…

I’m curious now about your audience. How do they like to consume your content? Where do they consume it? Do they want to do it at their own pace, in the dead of night, on the beach?

Or do they want the camaraderie of the group, the class, the mastermind?

Today’s episode of the Fearless Launching explores this question and shares why it’s important for you to know as you go into your next launch.

read more:

Jul 23, 2015

Going evergreen is something I'm hearing a ton lately from people who are creating new products, new services...the end goal seems to be making something more automated and available all the time.

If you've ever wanted to know when to go evergreen with your digital products, listen to this episode!

Listen up and read the whole show notes over on: 

Jul 16, 2015

A behind the scenes look at the tools and tech I used to set up my new online shop but also the challenges along the way -- not your normal launch story.

Full show notes over at:

Jul 9, 2015

This quick episode shares a behind the scenes look at what happened to my website last week, what I did about it and why you should take proactive steps today to make sure you're protected during  your next launch!


Full show notes at:

Jul 2, 2015

So, probably 6 months ago - maybe longer even - I discovered a show called The Profit on CNBC which follows host Marcus Lemonis as he helped struggling business owners turn their businesses around. I found the show by accident and it immediately took over the top spot above Shark Tank and Undercover Boss… notice a theme there?

Now, of course, I love watching and learning how businesses grow, but after watching several episodes of this show, I realized why I was learning so much. He was using a framework and repeating it to me every single time. People. Process. Product.

Here's what we cover today:

  • 4 questions you can ask yourself to discover your own framework
  • Why a framework could be just what your business/product needs
  • Examples of online business owners and educators who are using powerful and simple frameworks to market, teach, and convert people into customers
  • Template frameworks that will inspire you to create your own

Visit: for full show notes and more episodes here:


Jun 25, 2015

You know me - I love pulling back the curtain, not just after a project or launch is finished, but literally as I’m doing something, testing something. Breaking down the how-to do it is what I do best.

So, today, I’m taking you behind the scenes of my own Instagram challenge, but decided I’d also help you create your plan for doing your own challenge.

Here’s what we cover:

  • The benefits to your business and your next launch of doing a challenge

  • All the different formats you can use to run your challenges

  • Why you can use a free challenge or event as your practice launch

  • Your before, during and after checklist

  • Ways to keep the whole production as low tech as possible

  • How and when to make an offer during a challenge

I go through a LOT in this episode and I think I may have literally sped through it quickly, so I’ve made a quick cheatsheet where I’ve even included a checklist of all the pieces I’ve created for my Instagram challenge. Use it as a starting point for your own online event.

Read the full show notes over on

Jun 19, 2015

In today’s episode, I’m sharing the exact strategies I’ve used and will use again to make sure my business survives the summer.

If you’re a mom, a dad, someone who just loves summer and finds it hard to work this time of year, you’ll love this episode.

Here’s what I have to say about it:

  • Why you can create a new consistency anytime you want (summer is great for many reasons)

  • What I consolidate to make it easier to work wherever I am

  • Why creating scheduled work shifts will help you schedule less

  • How to make sure your expectations match your output

  • Why summer revenue really goes down in the summer

Full show notes over on

Jun 11, 2015

You own a business. 

Maybe you have a team. Maybe you don’t.

If you’re making money from your business, you’ve got customers.

With all the challenges of running an online business the biggest one I can think of where people get in trouble and the reason why your business goes downhill are those related to your leadership skills.

So, if you have a business, plan to make money, want to build a community, and perhaps eventually have a team to help you run everything, then you are on the path to becoming a leader.

...Whether you like it or not.

That said, many people start businesses without having much practical experience in a leadership role anywhere in their life.

We’re thrown into the role of boss without a day behind the wheel ever!

So today’s episode covers some of the things you need to consider and be aware of as you set off to start, finish, deliver, launch...and take very intentional action every single day.

Read the full show notes over on:


Jun 4, 2015

1 year ago, I creatd a free course to promote my program Launch Walkthrough. Here's what happened over the past year plus some things I'm doing right now to update, improve and test the process.

This behind the scenes look and conversation will hopefully inspire you to create a sample of your own product.



May 28, 2015

If you’re building an online business, then you’ve likely seen or heard that upgrading to an email marketing provider or system is a must in order start making the big bucks.

Who knows why people actually believe that, but there are some really good reasons why you might want to switch to a more customizable marketing system.

But before we talk about my switch to Infusionsoft about 2 years ago, I want to make sure you know my stance on upgrading tools...

They are often not necessary or critical until they no longer work. I never suggest an upgrade or a tool/system change unless it’s going to revolutionize or fix a part of the business. And I definitely say no to upgrades that require you to move your entire list or marketing funnel right before a launch.

So knowing this, you may think my move to Infusionsoft was unnecessary, but the change falls under the “this revolutionized” my workflow and productivity. Plus, I did it at a time when a launch wasn’t imminent.

In this episode, you’ll learn:

  1. What led to my decision to switch email marketing providers

  2. Why Aweber no longer worked for me

  3. The main reasons I knew Infusionsoft was right for me

  4. Specific reasons and features that have kept me a customer.

Complete show notes at

May 21, 2015

Today's episode is my updated perspective on whether you should have a hard launch close date or stay open (offering your product or service indefinitely). 

You'll learn:

  • Benefits of having a hard close date
  • Benefits of keeping the doors open
  • Why having a mix of products that close or stay open could be the best thing to do for your business.
  • How to know what is right for your audience

Which do you prefer? Visit me over at:


May 14, 2015

Today's episode is all about how Fearless Launching has changed over the past 3 years...and how you might expect to update, grow, and evolve your own products and services.

In this episode I cover the 9 main areas where the products and launches have changed over time. You'll see that my first launch of the program really was a minimum viable launch from top to bottom...and that's what I encourage you to do.

Check out Fearless Launching now:

Full show notes are over at:

Thanks for listening and leave a comment or review if you enjoyed this episode and are a regular listener of the show!

-Anne :)

May 7, 2015

Today's episode is possibly the shortest ever for the history of The Fearless Launching Show where I share a few things happening and one you're invited to next week!


Fearless Launching:

Conversations That Sell (Free Webinar!)

Apr 30, 2015

In this personal episode, I share some pivotal moments in my life that have led me down the path to becoming a teacher, discovering that I was actually born launching, and embracing that by striving to be an example for other entpreneurs... for all the show notes

Apr 23, 2015

Today’s episode of the podcast, I’m going to share the 4 things many people are missing from their business and need to get rolling before they are ready to start planning their launch.

Some of the topics I cover:

  • 4 things that I always come back to when I’m having an “I don’t know what to focus on moment” in my business
  • Why consistent communication is only part of the equation
  • One system that should be in place the second you put your blog or website live
  • How communication must be happening first before you get
  • Your monthly task list to make sure you're ready to launch whenever you want
  • How to avoid loading your launch workload with a ton of writing
  • How you can borrow other people’s engaged audiences, but you should never depend on that

Want a chance to win a scholarship for the next round of Fearless Launching (starting on May 18th)???

Click over to the blog now for more details:

Apr 16, 2015

Brigitte Lyons is a media strategist with a passion for helping people get their messages out to the world. She created B - a boutique PR agency to work closely with cause based businesses and people who have something big and/or important to share with the world.

In this episode we talk about everything from her beginnings in the PR world, how she shifted her business from the group online course model to building her agency and working closely with clients...and she even shares her super simple ways to - find the right places to get "press", how to create content easily, and how far in advance you need to be planning your outreach if you want it to impact your launch.



Apr 9, 2015

Today's episode was recorded on my Iphone... I've been on vacation, doing a lot of mobile working...and it just happened this way! So, this week join the on the go episode and find out the Sales Strategies I love and the ones I'll never use (or not anytime soon!).

Read the complete show notes over at:

Apr 2, 2015

Raise your hand if you wish your email list was bigger?

I’m fairly certain almost everyone feels this way at pretty common intervals in their business. Logic tells us that a bigger list is in our favor to generate more sales, more clients, more people - more money.

And to some extent this is true. One way to increase revenue is to serve more people.

But is email the only way to reach more people?

My guest today has been in business a very short time, but she’s been building an audience since 2009.  No email list in the traditional sense.

Alexis Giostra (a.k.a. MissTrenchcoat) has built a thriving community that tells her every single week what they want in the comments on her YouTube Channel.

Not only that, she’s used the platform along with her other social media main squeeze to sell digital products and even launch her recent coaching program using nothing but these two platforms.

Sounds intriguing right?

If you’ve ever felt like you had no one to launch to or that you just weren’t into email marketing...well, you’ll love my interview with Alexis.

Visit the blog now for more information and how to connect with Alexis:

Mar 26, 2015

I’m pretty sure today’s guest and I are sisters separated at birth. She is all about helping people find and embrace their expertise...and figure out how to turn that into a profitable course. But more than that, my guest Jeanine Blackwell seems to be this amazing combination of support, strategy, and tactical execution.

See - literally, I keep saying, wait that’s me too!

Jeanine’s in the middle of a launch right now and she sat down to talk about figuring out what you should offer whether it’s your first, second, or third time out of the gate.

She asks the tough questions that you probably haven’t thought of or taken a step back to think about.

Are you avoiding one area of true expertise? What question does your course answer? What’s something your ideal customer will actually pay to solve?

We get into a whole bunch of topics including:

  • How to find your best offers?
  • What to do before jumping into the launch?
  • How to stop circling around your expertise and use it to create a course
  • Why we’re all somewhat unconscious of our competence in certain areas
  • What it takes to get your expertise & brilliance into the world
  • How to fight your natural inclination to diminish your gifts
  • How to find clarity and figure out where your sellable expertise lives
  • The only offers that get through the static of all the offers we see online
  • Why you should re-think giving people what they need
  • Why figuring out HOW your audience talks is just half of the equation
  • Some of the big mistakes to creating a course

And so much more!

Head back to

Mar 19, 2015

Look around at businesses online and offline - and it feels like some brands and companies are launching all the time.

But while you might see Starbucks, LuckyBrand Jeans and Kate Spade sending multiple “sales” emails every week… how much is too much when it comes to launching?

Should you launch all the time? Only every 6 months? Perhaps once a quarter?

And what exactly can you launch each time?

Today’s episode is a totally new style and feature this podcast recorded in my kitchen while I paced back and forth speaking into my iPhone.

I’ll be honest, there was another show in this slot today but I just had to get this question answered because it seems like I’ve been hearing people struggle to understand or figure out how to pace their launches.

Mar 12, 2015

In this episode, I share the primary tools I use for every phase of content creation -- whether it's for my blog, this podcast, my new channel on Youtube...coming up with the easiest tool set up is crucial to make sure I can get it all done!

We go through the brainstorm/planning phase, actual creation and workflow, and then finally discuss analyzing what's working and what's not.

Even if you are new to thinking about your blogging or podcasting as a strategy, this episode shares super simple and some fun tools that really work well together!

Check out the show notes for this episode and also check out others you may have missed:



Mar 5, 2015

Today's interview is with Carrie Green who founded an amazing organization to help women entrepreneurs feel less alone as they build their businesses.

The Female Entrepreneur Association is an online hub with the mission of inspiring and empowering women from around the world to turn their ideas into a reality, build successful businesses and live a life they love.

Carrie shares the story from idea through launching the associations signature product--The Member's Club...she really knows how to rock the perfect combination of knowledge, inspiration, and strategy...and I dare you to walk away without at least one nugget to grow your own business.

Feb 26, 2015

Are you in the habit of launching fast or at the last minute? Not a great habit, but if you're going to do it, here are three ways to make sure they are possible and profitable.

Feb 19, 2015

I sat down with business systems expert Val Geisler to see if we could find a new way to look at systems and maybe make the topic a little more appealing--especially to those of who are artists underneath it all.

We get into a whole bunch of topics including:

  • Why even though Val is a huge fan of beautiful things...she lets functional win when necessary.
  • 85% of Val’s decision making surrounds this one thing when choosing a tool in her business
  • What the “5 love languages” has to do with building systems and Val’s business
  • The main reason why you should you focus on your systems before you launch.
  • Val’s everyday system setup - the tools she goes back to again and again.
  • A sweet google mail hack that I should have known but did not!
  • The systems that usually need the most help for the majority of entrepreneurs.
  • Questions you need to keep asking yourself as your business evolves…
  • A surprising huge mistake that many new business owners are making - this one was shocking to me!
  • Thoughts on straddling two email service providers - why you’d do it, what are the challenges, and what are some other reasons you might do it!
  • Her secret to feeling more confident in her’s a person we both know and love.
  • our shared mantra and tweetable...about following blueprints and making systems.

For complete show notes and additional episodes, visit:

Feb 12, 2015

Last week we talked about how the work changes and doesn't change when you launch and relaunch your products and services. So, this week, I wanted to dive into the timeline of a launch. I'm always getting asked, okay what should I do next if I'm launching [insert date]? Listen to this new perspective on the timeline that might have you breathing a sigh of relief.

Episode 39 is a great place to go next after you listen to this one...because Marie shares a behind the scenes look at some of their timeline!


Feb 5, 2015

Today's episode demystifies what happens behind the scenes on a successful product launch and with a successful business. What changes in the day to day? Do we focus on the foundational pieces of starting a business? What's different and what stays the same as we grow our business?  Marie Forleo shares key insights and answers some of the most common questions about business and also highlights some of the key challenges she's faced over the past 6 years of building her B-School program to the popular program it is today.


Jan 29, 2015

One of the most frequently asked questions I get is when and how to start telling people about their product launch... How long before a product or service is available do you start leaking it out to people? This episode updates you on my launch leaking strategy...and I think you'll like it because it's au naturale!

Jan 22, 2015

Today’s guest on the podcast is Denise Duffield Thomas of She’s well known for her work helping women entrepreneurs make more

Denise and I get into a ton of topics fast…including:

  • What Denise is focused on this year in her business and why it’s nothing NEW
  • Who we both have learned to “cut through the crap” from…
  • Can you get to 6 figures by yourself or do you need a huge team?
  • Her first launch…
  • How she looks at over-delivering when you launch
  • The most common money blocks entrepreneurs face
  • Why launching brings up so much money resistance
  • How to get clear on your launch money goals
  • How she approaches launching and what she’s doing differently this year

Click over to the show notes for all the resources we talked about plus how to work with Denise inside her Money Bootcamp program.

Jan 15, 2015

They struggled for years and years trying to make the side hustle their main thing work -- to get the chance to finally do what they were passionate about.

That story is a common one in some for one or another for many entrepreneurs...even me! That side hustle keeps you ignited because you push, you struggle, you create, whatever it is… but it propels you forward.

What happens when you get out of that phase of needing a side hustle - when it becomes a full time hustle?

Today's episode covers this topic and more as I explore - 

  • why having a side hustle is important to most creative entrepreneurs
  • how starting passion projects can inject your business with renewed energy
  • gives your brain much needed break from your main business pursuit

And I also share three people who inspired me to start some side projects myself!


Jan 8, 2015

Are you ready to grow your business this year?


Do you know what it’s going to take?


Do you know what exactly you want to achieve?


Wanna know what you’ll have to give up (and take on) in order to get there?


You’ll get some insight, strategies and maybe a little inspiration to answer these questions for yourself.


Visit for the full show notes.

Jan 1, 2015

If there’s anything I know helps me improve and grow my business, it’s establishing better work habits. There’s only so many weeks I can wait until the last second to record a podcast, publish it, write the notes and get it up there in less than 24 hours.

I’ve got a 6 year old and a slightly short attention span.

And at the same time - I’ve got big goals. One of those was to make sure that I could commit to having a weekly podcast. Not every other week or every third week.

So, that’s what I dive into today in this shorter episode about how I got my podcast process back on track.

In this episode I also talk about:

  • The real reason I ended up skipping blogging for 2 months

  • Results of some of my blogging and podcast tests throughout 2014

  • How I plan to get all my publishing content

  • The simple question you can ask yourself about all that content you’re publishing

  • How I’m making the process even easier for myself

  • What happens when you finally have focus + establish a habit

  • Why I’m always evaluating what’s working and what’s not

Okay - let’s do this!

Dec 25, 2014

Who is running your business?

Can you say that YOU are?

Something I discovered this year is how many of my big business and life decisions are directly influenced by a few not so great forces.

The biggie is guilt.

Yup - Guilt has been my CFO on many occasion.

He’s allowed me to stay in jobs too long, in relationships too long, in friendships too long...and spending my energy on the wrong projects in my own business too...

And let’s get real - guilt is not a separate entity. It’s me.

I’ve been the one to allow the guilt to drive some of my biggest business delays and changes. And specifically I’ve:

  • stayed on people’s email lists because I felt guilty leaving and having them see me leave

  • said yes to projects that put my health and mental well-being in serious danger

  • said yes to jobs with destructive bosses (and even got hives in the process!)

  • avoided letting an employee go because I felt bad

  • didn’t do a number of promotions for my business because I felt guilty making the offer

Now, many of these are ancient history - they did NOT all happen this year, last year or even in the past 5 years...but they’ve left marks on me none the less.  

And only now am I staging the takeover of my own business.

If you’ve ever felt a little off after making a decision to work with someone or offer something, then there is something that’s driving the boat…and it might just be guilt.

Let’s dive in.

Dec 18, 2014

Do a search for creating useful content on google.

There’s enough opinion and education on the topic to make your head…

wait for it…


And that’s pretty much what my head’s been doing since I first heard this phrase.

Create useful content, Anne.

Waking me up in the middle of night.

Are you being USEFUL enough, Anne?

And off and on this whole year I’d look at other people’s content and wonder…

How the heck is THIS useful to the world?

I started pulling apart every blog post I’d see, challenging it to be useful to me, which is hilarious because as you know there’s a lot of useless but fun info on the internet.

And that’s when it hit me...about being useful...and why I wanted to dig in and discuss this moving target of being useful…

In this week’s episode, I explore:

  • What does being useful really mean in the context of your online business?

  • Who decides if something is useful or trashable?

  • Why is creating useful content a challenge to most online entrepreneurs?

  • And...what do you need to know about your audience in order to get even close to figuring out what is useful for them on any given day?

If you’ve ever wondered whether you’re being useful or not, listen to today’s episode of the Fearless Launching show and then leave me a comment below.

Ok let’s dive in!

Links To Dive Deeper Into This Topic

Launch Toolkit

Creating Social Substance (great article at the top of google's list!)

Ep. 30 - Planning For Success (planning is all about knowing what your people want and need)


Ep. 10 - How To Become A Better Teacher with Jennifer Louden (love Jen’s take on teaching, especially since that’s what all content really does - it teaches!)

Dec 10, 2014

Does your business feel good?

Do you enjoy most days doing what you do?

And how’s that launch making you feel?

Be honest.

Okay, I’ll go first.

Sometimes the answer is no. Not good at all.

But does that mean I’m doing something wrong?

Not necessarily.

Today, I’m going to share some truths about running a business, growing it online, and what you need to be prepared for when you’re launching...

There's a little good, a little not so good...but all real things you might (and probably will) experience if you're on this journey too!

My hope is that by hearing what your day to day life can be sometimes, you’ll be prepared for those not so great moments...

In this episode I talk about:

•The one thing that’s going to make it easier to handle the day job if you're building a business on the side.

•some of the most common "problems" and challenges you might face even if you're only working on your biz a few hours a week

•what you'll discover about yourself - and you might not like what you see!

•what to do when you get the "maybe I should get a job" blues

•how to avoid the slippery slow of envy and competition watching

•surprise wins that you better acknowledge when they happen

•amazing shift that happens when you realize you have nothing left to prove to anyone

•How do you handle all the ups and downs?

•What launches reveal about your business

Mentioned In This Episode:

FLS 001 : Feeling Trapped? How to become an entrepreneur while you’re working for someone else without losing your mind
FLS 029: Why Watching People Grow Is My Personal Business Bonus (and Guilty Pleasure)
Cupcake Royale
Start up Seattle
Tony Robbins
Nathalie Lussier

What You Should Do Right Now

You’ve got 2 things you can do right now – both require you to take one more action. If you'd be so kind and have a moment, I would so appreciate you even doing 1 of these...especially if you love the show and want to get featured on a future episode!

First thing – Jump over to itunes to rate and review the Fearless Launching show and help other people find it too!

Second thing – click here to listen to more episodes over on the show page.

[Tweet "You bring value. You DO have something to share. People WILL show up. #rememberthis @annesamoilov"]


Dec 4, 2014

It’s the end of the year and you may be making big plans for the new one.

And while I’m a huge fan of planning big things, pushing yourself to reach goals, launching the ideas that you’ve been sitting on for too long...I’m also curious…

And I like to be a detective in my business...especially when I’m planning.

I like to ask - What worked last year? And if it worked...can I do it again?

Today’s episode we dive into that topic and more. 

So - if you’re about to create your own marketing calendar for the new year, this one’s perfect for you.

Nov 26, 2014

Why is watching people grow my biggest bonus from running my own business?

For me ...watching people grow means I'm doing my job.

...And benefiting in some way from what I'm trying to teach or inspire.

You getting to witness this change, a spark, inspired action, and someone finally doing something they’ve been putting off.

So, I’m breaking with my usual interview or masterclass style to give you this heartfelt love note to some of the people that remind me every single day why I do what I do.

Visit: for the complete show notes.


Nov 19, 2014

We usually chat with people after their first launch - so we can get that story of what happened, how they felt, what they changed up going forward… but this time, I there was no need to time travel or dig into the archives.

Kristoffer Carter has been working like a madman behind the scenes of some of the most important creators online. I got to know him last year when we joined forces to support our dear friend Jonathan Fields launch Revolution U and then again as faculty members in Jonathan’s intense, life changing GLP Immersion program. 

But today - it’s all about Krissy.  Here’s just a peek at what we get into on this episode:

  • Who is responsible for me meeting Kristoffer Carter?

  • What he realized about launching from releasing his manifesto The Framework?

  • How his day job responded to the launch of his manifesto...

  • What personal practices help him prepare for launches (his own and other people’s)?

  • What the heck is he unleashing to the world THIS week?

We also dive into many topics that show how he lives his life from top to bottom - with a mission to be completely integrated, always practice radical introspection, and to make it his duty to have fun and rally people to have the best experience EVER.

Visit the show notes page to get all the resources and peeps we mentioned during the show over at:

Nov 12, 2014

What makes a brand a brand? 

Is it the pretty colors? The fancy font? The pictures? The words?

Our guest today shares some tips on creating and evolving your brand that don’t require you to change the look of things and she believes that a company’s branding happens in the brain first as an experience not just by the oohs and aahs we might utter when we see a new font.

Here’s what you’ll learn in this episode:

  • How Pamela got her start (and it wasn’t online)

  • Some reassuring tips from Pamela’s first launch

  • Her simple approach to finding the right blogs to guest post and 2 big sites where she nabbed recurring writing roles

  • The only type of launch Pamela likes to do...and she does it every single time she launches

  • Pace Smith’s Tier System for launching

  • How to figure out your brand message and why it’s so important for your next launch

  • The one thing that you gotta know before you pick colors, fonts or any other type of visual styles on your website.

Connect with Pamela Wilson:

Big Brand Marketing

Posts on Copyblogger

Posts on Constant Contact

Pamela on Twitter

Pamela on Facebook


Mentioned on the show:

Pace Smith

Kelly Kingman

Ebook Evolution (aff)


Constant Contact

Open office

Nov 6, 2014

Ever noticed how other people are running their businesses and wonder - how can I take a note from them and improve my business too?

Now I don’t mean you look at them and wonder - how I can BE like them. Or - why am I not as good as them? Or why can't MYYY business be THAT successful?

No, not envy.

I mean - really looking at the things they do every single day, every week, over and over again...and thinking hmmm maybe if I did those things I could improve my business too?

Over the last few weeks I’ve shared some business owners who taught me something about the way I want to run my own life (and business).

We looked at Amy Porterfield who shows by example how to be practical, take action, and keep things very simple and straightforward.

We featured Corbett Barr who believes in being useful and running a business with integrity at all times.

Then - last week we listened to Erika Lyremark who showed me the power of confidence and self-acceptance.

This week - we’ve got one more interview to point you to and that person has a little of all the first three in her. She’s been on the show before, but this interview was recorded back when she was taking the leap into the unknown and changing her business.

She leads by example always saying you can have the business you want - you get to choose. It’s your business, right?

I’m talking about Laura Roeder.

Check this final #TBT interview out where Laura talks about changing her business model when she first created a program back in July 2012.

Is there something in your business you want to change, but aren’t really sure if you should?

Listen to Laura and how she made her decision to change her own business.

In fact, check the show notes below and check out our interview from July 2014 where she talks about yet another venture she’s jumped into and succeeded. 

Get To Know Laura

LKR Social Media blog

LKR's on Twitter

LKR Social Mediai on Facebook

Show Notes

Meet Edgar (Laura's latest big business addition)


Oct 30, 2014

Ever wished you could find someone to help you whip your business into shape?


You know - someone who’d be honest and would call you on it when you were being completely off your rocker or kick you into motion if you were letting things slide?


Yeah, me too...which is precisely when I discovered and first worked with our featured business influencer.


Today’s episode features my #TBT interview with Erika Lyremark.  Erika has so much to teach women business owners about the power of confidence and the impact it can have on your business.


Here’s what we talked about:


  • Her dynamic and varied work experiences prepared her for starting her own business and have continued to be a big part of her business growth.

  • Some juicy details about her very first launch -- including pricing, her fears and getting support

  • Why Erika thinks it’s more important to gain confidence than to make money.

  • What Erika learned about hiring before you’re ready - and how that’s not always a good idea

  • Erika also shares how she likes to be an elegant hustler...and what that means!


Keep in mind that Erika’s business has evolved even more now - and if you’re curious how, I highly recommend checking her out...and being part of the next round of her signature program….which is so much more than the Morning Whip.

Connect with Erika

Erika’s website

Erika on Twitter

Erika on Facebook

Lyremark Business Design

Mentioned on the show

Dyana Valentine

What You Should Do Right Now

You’ve got 2 things you can do right now - both require you take action.  

First thing - Jump over to itunes to rate and review the Fearless Launching show and and help other people find it too!


Second thing - click here to listen to more episodes over on the show page.

Oct 16, 2014

Today I answer the question - who has been your biggest business influence and why?


There’s more than one answer to this question, so I decided to do a multi-part series featuring the people and also doing a bit of a throw back Thursday. These are interviews from the archives.


They are super relevant to anyone just starting out...because the common thread is...we all start somewhere.


The first person I’m featuring is Amy Porterfield. Amy and I met back in 2009 or 2010...I kind of can’t remember…we hit it off immediately on a personal level, but even though I’ve gotten to know her pretty well, I also watch how she grows her business. I’m so inspired by the way she is so direct and clear in everything she does. It’s easy to get kind of wishy washy when you’re starting your business...and Amy has always been that person who inspires me to be clear about what I do, who I do it for, and what drives me to keep doing it.  


Maybe it’s her family values, maybe it’s the way she gives it all during her courses…or maybe it’s because she’s so supportive of me… or all of that. But Amy has influenced me by reminding me to be practical and realistic.


Here are the topics we cover:

    • The truth about getting to 1,000 subscribers

    • Big lessons you’ll learn from making launch mistakes

    • How to find the right team for your budget

    • The importance of keeping momentum after a launch

Show Notes (People we and stuff we mentioned)

Tony Robbins

Harley Davidson

Traffic Geyser

Lewis Howes + Sean Malarkey

FB Influence

FB Marketing All-in-One for Dummies


What You Should Do Right Now


You’ve got 2 things you can do right now - both require you take action.  


First thing - Jump over to itunes to rate and review the Fearless Launching show and and help other people find it too!


Second thing - click here to listen to more episodes over on the show page.

Oct 9, 2014

This week - I’m doing things a little different and since I did a pretty meaty webinar a few weeks ago, I thought I’d edit it up for you and serve the best parts as a podcast.


Here’s what you’ll learn:


    The one area where you’re wasting the most time and that could be the cause of all your launch problems

    Why knowing how to set your launch goals, sets you up for bigger success

    The key phases in your launch and the exact action steps you can take today to make each one feel easy peasy.


No matter when you’re planning to launch - next month or next year, you’ll be able to take action during and after you listen to this episode.


If you want to hear and watch the whole webinar replay, you can jump over here right now and still grab it...I decided to leave it up for you, even though Fearless Launching closes this Friday, October 10th. Click the link below to watch it.
Show Notes (Stuff I mentioned)

Launch Essentials Workshop - webinar replay


LKR Social Media

Jonathan Fields

Leadpages (aff)

Infusionsoft (aff)

Fearless Launching

Jessica Kupferman’s workflow episode

She Podcasts (awesome podcast)

John Lee Dumas (Entrepreneur On Fire)


*Did I miss anything? I do that sometimes, so let me know and I’ll update the notes for you!

What You Should Do Right Now


You’ve got 2 things you can do right now - both require you take action. 


First thing - Jump over to itunes to rate and review the Fearless Launching show and and help other people find it too!


Second thing - click here to listen to more episodes over on the show page.

Oct 2, 2014

Sometimes we set out to do a new project in our business and reality sets in to what it really takes to make it happen.


Check out today’s Fearless Launching Show where I share:


  • My initial plan for the podcast

  • What I didn’t really plan for before launching

  • How I’m changing the show moving forward

  • The exact tweaks I’ll be making

  • And how you can hold me accountable


Spoiler alert: Weekly shows officially start TODAY and a renewed commitment to quality...

Sep 18, 2014

A few weeks ago - I got this email from Racheal Cook, friend, past client, and amazing entrepreneur.


Here’s what Racheal said:


Just wanted to reach out to let you know the results of the Fired Up + Focused Challenge that you helped me map out early this year. Basically... it's been the most awesome thing ever!


Since launching the challenge -


  • Email list has DOUBLED {all organically with only a few emails to my own list to kick it off and NO Facebook ads}

  • Converted 4.5% Challengers into PAID CLIENTS {previous launch strategy of 3-part video series converted less than 1.5%}

  • January 2014 was the best month EVER - over $75K! - between sold out CBD + mentorship clients

By the time I close out 2014, this challenge alone will have 3x my biz over last year.


I knew I had to bring Racheal back because I’ve worked with her a few different times for different reasons...once after becoming a new mom and then awhile later when she was ready to shake things up.


Here’s what we talked about today:


  • Racheal shares her previous launch strategy - and why she decided to change it

  • How long it took her to realize she wanted to improve sales and conversion

  • How we worked together and came up with the idea of the Fired Up and Focused Challenge

  • The shift she made and the exact results it has brought to her business and launches

  • What you need to know about testing, playing around, and changing things up in your business


Plus - she sums it all up to the biggest reason she’s had so much success this year (and it’s something you can start doing way before you launch)


Sep 11, 2014

Since I’ve spent the last few weeks talking about launches, how to launch alone, why launches aren’t working… I decided to switch things up and feature one of the stand out students in Fearless Launching. She is such a great example of what it takes to build an empire one launch at a time.


Theresa Reed is also known to many as The Tarot Lady…I just know her as a seriously bad ass entrepreneur…And to me this is a huge eye opener.  You wouldn’t think that someone who reads tarot cards for a living is such a shrewd business woman.


But she is.


Theresa joined Fearless Launching back in the early days and to be totally honest, I had no idea what I could possibly teach her.


Theresa is what I call a serial launcher, but she launches in a smart well thought out way.


She’s launched everything from live events to ecourses to group training...and earlier this year I was on her business focused monthly radio show Talking Shop which she does with Bri Saussy….and she provides a much needed service to other tarot professionals and other spiritually minded and aligned entrepreneurs.


In this packed 30 minutes you’ll learn:


  • What Theresa does at the core of her business and how that’s shifted over the past few years.

  • How she launched her first training courses after running a successful Tarot business for years.

  • The moment she knew she was ready to launch.

  • Her exact preparation strategy for every launch. (Secret sauce alert!)

  • The one she learned from Fearless Launching that never occurred to her to do but makes so much sense!

  • Theresa reveals her favorite favorite thing to launch and share and teach...

  • She talks about how she determines launch dates… the key is ease and avoiding mercury in retrograde.

And as a special treat…(you gotta stick around till the end) Theresa reveals some months coming up that are super hot months and good for most anyone to launch.


Leave comments for Theresa over on the blog - she just might be able to give you the date you should launch your next product!



Aug 25, 2014
Is it possible to launch alone?
Why yes it is…
This week we talk about the 5 secrets to launching alone. If you can handle these, then you can handle launching all by your lonesone.

Here’s what you’ll learn in this episode:

  • How you navigate the time before you have the resources to hire

  • 5 secrets you can take to the bank

  • Why your launch goals should be real

  • Tools to use when you're launching alone

  • I get real about the whole week of un-productivety that almost killed my launch

  • Questions you need to honestly ask yourself


Resources and Links Mentioned:





Word Swag  


Jul 30, 2014

Is your business growing or failing? How do you tell?

Where do you go for answers?

 I’ll tell you where - > here! This episode features Google Analytics and SEO expert Liz Lockard.  

 I met Liz way back in 2012 during one of the first rounds of Fearless Launching. 

 I was eager to get her on the show because I’ve been able to see her grow from a consulting business only to scaling her business with group training programs...literally from idea to launch and then beyond.  

 She’s been seen all over the web (and around Philly where she’s from) -- at LKR Social Media, Rise To The Top, Social Media Examiner and more… prepare yourself from some giggles...but in between we manage to cover a bunch of more serious and useful topics.

 This episode is jam packed.

Here’s what you’ll learn in this episode:

•Tricking yourself to launch (and to do many other things)

•Why a little pig makes me so happy

•How Liz got the knack for numbers and data, and all that stuff that makes    most people sick to their stomach

•What Liz thinks about trying to keep your SEO tuned exactly to Google algorith

•How to look at your data and know that your business is growing or at least on track

•What’s more wayyyy more important than watching page views

•On site and off site methods of “doing SEO” for your business website

•The #1 mistake that new business owners are doing when they try to SEO their website

 We do a lot of giggling for a chat about analytics and don’t be surprised, but I can assure you that we dig in deeper on strategies and tips to get you started with both analytics and SEO.

Jul 16, 2014

Here’s what you’ll learn in this episode:edgarapp.png


  • What or Who is Edgar?

  • How is Edgar different from other similar software like him?

  • The first thing Laura did once you decided she decided to create it

  • How did Laura come up with the idea?

  • What Laura learned about the process of developing software and how it differs from creating online programs?

Plus we talk about what seems to be the growing trend of online entrepreneurs who are developing software, apps, and other non info-product-y products.

Jun 25, 2014

Today’s episode features Erin Stutland.  I worked with Erin on her first launch of the Shrink Session workout and since then the program has grown like crazyyyyy.  


I pulled Erin into the launch lair to talk about her recent amazingness launch for Shrink Session and the free challenge that blew the roof off the launch...but what we ended up talking about was how Erin’s launched other programs, changed her business over time.


We talk fear, fun, and crushing it.  Enjoy and make sure to leave her a comment below!


Visit for more details.


May 29, 2014

Today’s episode features Hilary Rushford - style blogger, stylist, and now entrepreneurial guide + strategist...and author!

This lovely has so much energy and insight to give, even seasoned business owners have something to learn here.

What I think I like most about Hilary is her story and how real it is--the journey of discovering the corporate life was not for her and how she went on a mega self-learning business school pilgrimage to figure it all out.  She's driven, smart, and really funny too!

Here’s what you’ll learn in this episode:

  • How to and how to NOT launch a book
  • How far in advance did Hilary started prepping for the launch
  • The exact launch team that evolved during the launch + who she wishes she would’ve hired first
  • Why she chose to do an interview series + a blog tour as her prelaunch content
  • What she’d do differently if she could do it again
  • The types of products she sells + how she manages to serve two often different audiences
  • And...we crack the case and share our favorite brands (clothes, people) and why
May 14, 2014


Today’s show features entrepreneur Jessica Kupferman, podcast, mom, funny lady…and word of warning - we always have a ton of fun together, interrupt each other and generally like to make a joke if things get too serious.

She's obsessed with podcasting and sharing why your business needs a podcast... and specifically why more women need to do podcasts!

Here’s what goes down:

  • Jessica shares how she produces two shows per week (maybe more by the time this goes live!).
  • An impromptu brainstorm how to make the content workflow easier.
  • I also share my results with the podcast + she gives me a few tips.
  • How to be an introvert and still manage to talk to people all day long.
  • Find out what’s changed in her business over a full year of podcasting.
  • Why podcasting is so cool for building an audience of people you don’t know already!
  • Why we need more women podcasters!!

And you’ll hear Jessica go off on delegating, being interviewed, and helping me create the officially first NON-CLEAN interview, so grab your headphones for this one.

Apr 28, 2014

Listen in to this episode where I share:

  • how long in advance of a launch to run Facebook ads

  • what type of Facebook ad worked best for me

  • how long it took to see any results

  • what I didn’t know that I will do different next time

  • the exact leads brought in by 2 types of ads

...and I’ll also share my upcoming ads testing!

Also - visit the blog for more details on the tests and some screenshots of the actual ads I used:

Apr 14, 2014

Today's episode features Hillary Rubin, a Spiritual Life and Business Coach, creator of the coach training program The Art of Becoming A Coach, training program where she coaches coaches to create their unique style of coaching and birth a practice they love.

Hillary's been featured in The Los Angeles Times, Yoga Journal and The Daily She was named one of the top 25 Women Entrepreneurs to Love in 2012 and one of the top 50 Entrepreneurs to follow on Twitter in 2013 by

But let's get to the good stuff.

Mar 31, 2014

So, today’s episode we’re chatting with Jen Louden about her approach to teaching and how she’s created a program that dives deep into the topics of student engagement, the course creation process, and some hidden things that prevent people from sharing their goods in the first place.


Here’s what we cover in this episode:


  • The truth about getting people to learn  

  • The one thing you should do every single time you start a course to get people engaged quickly

  • I ask Jen to expand on why less is more when you’re creating a class of any kind

  • How to make sure people remember what you’re trying to teach them

  • How to structure your course for different levels of people

  • The ideal process of creating a class

Mar 21, 2014


Do you only take on projects that you’re “qualified” to do?

Would you accept a client or project or job where you weren’t technically trained to do it, but you knew you could learn?

If you’re willing to be totally honest with the people involved, these types of opportunities might be more available to you than you think.

And that’s just what happened to Kelly Kingman!

Read more over on the blog:

Mar 4, 2014

Being an entrepreneur is like being a detective.

You’re on the hunt for people who have the one big problem you solve.

So you try all different types of things to find these people.

You’re testing all sorts of ideas in your head, with your friends…teasing them out to the readers of your blog.

You’re looking for that worthwhile “thing” to launch or to put you on the map. Make you legit.

Truth is: getting any idea out into the world, takes thought, effort and so much more than someone making a move, clicking a button or saying yes.

So the mere act of launching gives you so much klout as a business owner (even internal klout counts).

Today’s episode of The Fearless Launching Show covers those lessons you can learn faster and more effectively when you launch an idea.

Read the full story:



Feb 25, 2014

We’ve all been there.

It’s the morning your launch opens.


You “un” redirect your sales page and excitedly send out the “we’re open” email.


Your preloaded social media messages trickle out during that first day. You wait - hopefully for the first, second, and third sales to come in.


And maybe you get some, maybe you don’t.


But - after that initial open - and perhaps a few more emails, maybe some other “launchy” content.  What do you do to make sure your launch isn’t a bust?

In today’s episode of the Fearless Launching Show I’ll be sharing 5 simple actions you can (and should take) if people aren’t buying your offering.

Feb 18, 2014

So if you’ve been reading my blog over the past 2 years, perhaps even following along with me over the lastfew weeks, in my newsletters, the podcast and even on social media – I stick to a few topics that I’m seriously passionate about.

I dive into the process of creating amazing online products, how to reach the right new people, and of course how to launch your products and services online.

But more than that – I get excited to share resources to help you build your business – anything that gives you a proven framework and then sets you up for an easier launch.

Marie Forleo’s B-School is one of only 2 programs I tell people to take before stepping into the Fearless Launching clubhouse.

Listen in my behind the scenes - very personal take on working inside B-School and being a student.

Plus - find out what I'm giving away to anyone who enrolls through my special affiliate link! 

Feb 12, 2014

If “keep doing something until it no longer works” is your motto - does that mean you shouldn’t make business changes and do the same exact thing until NOTHING’S working?

At what point do you decide to change things up?  Do you have to change everything?

If you’re not thinking about these questions, start today.

Jan 29, 2014

There’s this idea spreading around the online business landscape that says anyone can package up their knowledge and sell it.  And while that’s true – in order to stand out – it’s important that your training sticks with your students. Can you say that is true about your own product with complete confidence?  Do you know what your customers will remember after they leave your course, finish reading your book, or stop working with you?  Karen Sargeant of the Sunny Patio Project joins us today on the podcast to discuss...

Jan 22, 2014

A launch is a series of moving parts that can get complex and overlap.  Because of this - mistakes happen.


Even the absolutely flawless launch plan can end up slightly mangled.

Tech problems, systems breakdowns, team members who don’t deliver, team members that do deliver, team leaders that change their minds constantly… it’s all part of the process of launching.

Jan 20, 2014

Planning an online product launch is one of those things ya either love or avoid like the plague, or you just kind of don't do and then pay for later. Today - I'm going to share with you my secret launch planning mojo and I'm hope you'll nerd out with me on it.

Jan 15, 2014

Feeling trapped in your day job? Have a dream to break out and create your own business?  In today's episode of The Fearless Launching Show, I'll answer that hot little question "How do you become an entrepreneur while you're working for someone else and without losing your mind?" In part 1 of this kick off session of The Fearless Launching Show, you will hear the story of how I spent 3 years building a business on the side while working full time for Laura Roeder and helping her build her business.

Visit the show notes over at:

Jan 10, 2014

Visit us over here:

Finally unveiling the Fearless Launching show...Wanna know what it's all about? Take a listen and then visit the website to find out much more:

The Fearless Launching show is all about how to narrow in and get things done that matter to you - to build the things you dream about - when the odds are stacked against you - when it feels like everything is set to derail you - when your family seems to be conspiring to block your every move.

I created this place as a way to communicate with entrepreneurs building their business who need someone to stay accountable to, who may need some inspiration on a regular basis...and who simply want current, real details on what happens when you decide to do this whole “start a business” thing.

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