Do you ever feel like you are struggling to reach the right people and the right amount of eyes. Making sales can be a struggle. Teaching what you do is one thing, but seeing where you actually need to improve is sometimes more difficult. If you want to improve the impact of the things that you are putting out into the world and get people to look at your product and buy from you, all you have to do is tell stories.
Stories are so important for getting your point across and showing why your product is unique, special and relevant to the buyer. Today, I am going to talk about six stories that you need to share before anyone buys from you. You don’t have to tell all six, and I’m not going to tell you what to say, but these are things that your customers need to hear before buying from you.
[04:17] The importance of telling stories and how well Vanessa Chase does it.
[04:52] How Anne read stories about people who have gotten great results with essential oils. Stories are social proof in a way that is not salesy.
[06:53] How stories are the future of selling.
[07:57] Story #1: The problem they have now and why they might be ready for the solution I have. The first critical story is to tell your customer that they are in the right place and why it is important to solve the problem.
[08:38] Take the time to find out who your customer is and what their most relevant challenge is.
[10:25] Story #2: Tell your own story and share what inspires you and why you created your product or service.
[14:51] Story #3: Before and after. How someone tried your product and learning something unexpected.
[15:40] Story #4: Before and after. A case study of how someone transformed as a result of one or more selling points of your program.
[16:03] Before and after stories are super powerful so be sure and look for these in your clients and customers.
[18:00] Story # 5: Someone who has tried everything else, but your program is the one that worked for them.
[21:46] Story #6: The potential future of the person who uses your product or works with you. The glimpse.
[23:00] Using hope and proof to promote and sell your product.
[23:40] Sharing the story of someone who has achieved their dream. These are inspiring stories that inspire the idea of this could be my future.
Now It’s Your Turn
Links and Resources:
It’s been awhile since I have talked about tools. Last week when I talked about underrated communication triggers, I mentioned a few tools that I was testing out and received a number of questions about those tools. So today, I am going to talk about tools that can help you make your communication more consistent without having the added stress of wondering what to say and when to say it.
One of the things that is so important is responding and creating that first touch. We aren’t always ready and waiting in front of the computer, so it is important to automate that first response. It’s also easy to get lost and lose track of all of the forms of social and other communication so having scheduling tools in place creates organization and consistency. Time management and batching go together, so I also talk about tools that allow work to be done in advance.
[05:59] Communicating about the content I am publishing and sharing.
[06:33] Creating more engagement on Facebook business pages using ManyChat and Facebook Live.
[07:56] Creating an entire communication path through Facebook.
[08:22] Focusing on lead generation through Facebook Live.
[09:07] Planning posts out in advance on Instagram with Planoly.
[10:19] The Planoly grid looks exactly like the Instagram grid along with features like discover.
[10:45] Using tailwind for scheduling Pinterest and Instagram marketing.
[11:30] Continual for posting videos to Instagram.
[12:17] The importance of email for communicating with people.
[12:50] Receiving less email, but still staying connected with multiple touch points.
[14:15] Using messaging capabilities through programs other than your email provider.
[16:43] Voice memos are another great format for connecting with people.
[17:35] Embedded Google forms on a contact page are a great way to get information.
[18:17] Trello for managing projects and communication.
[20:03] Try one new tool at a time and give yourself time to learn to use it.
Links and Resources:
I am back after my move to Los Angeles. I am super excited to get back into it, and we have some really interesting episodes coming up. As we move into September, I know a lot of you are planning your launches right now. There is something about the fall that kind of feels like a new year with everyone planning their fourth quarters and new launches. Now is the time to get started in order to do the type of launch that you want to do.
We all know how important communication is. It can really help any part of your life or business. This is also a timely topic for me because I am creating a new beta program that focuses on communication and the type of communication that is necessary to have a successful launch. Today, I’m going to talk about four communication triggers that we all take for granted but are crucial for a successful launch.
[04:51] Adding a personal touch. The more often that we are the ones responding to people personally, the more they feel that we are speaking to them individually.
[07:07] Using a chatbot like ManyChat to respond to people right away especially on Facebook Messenger.
[10:48] People need a deadline in order to make a decision. Deadline funnel is a great tool for deadlines after sign ups.
[12:16] Deadlines, scarcity, and letting people know about deadlines helps people to make decisions.
[13:54] Consistency. The consistency of us showing up for our launch. It builds trust and reminds people that we are here for them.
[16:12] People count on publish dates it keeps them motivated and inspired.
[21:49] Tell your audience what to do.
[22:18] Use a personal touch and speak to your audience and be direct about what they need to do and when they need to do it. This shows you are willing to push them and teach them.
[25:16] Moving from being observed to being a teacher or coach.
Links and Resources:
There is a lot at stake when launching a new business venture. Entrepreneurs have a lot on the line including time, money, and emotions. Today, I’m going to do something a little different and talk about the darker side of launching. Understanding some of the more daunting things that can happen during a launch and knowing how to deal with them should make the challenge a little easier.
I talk about four of these challenges that can happen during a launch and how to approach each of these things. During a launch, you can experience a roller coaster of emotions, stress, and any number of issues that could affect your health, bank account, confidence, and motivation. I also share strategies that can help with these issues and coping with the demands of life and launching.
[04:11] How a launch can really push your limits when it comes to stress and physical and mental health.
[05:03] Preventing possible health issues by preparing in advance and getting rituals and systems in place for getting things done.
[08:01] How monetary loss can be a reality during a launch and being prepared and okay with that.
[09:10] Realizing that everything you have spent money on may not generate more money and detaching and managing expectations.
[12:21] Getting discouraged and wanting to quit after finishing a launch.
[16:24] How everything that you have learned is a teachable skill and it's up to others to use it or not.
[17:15] Problems that come up when life happens from changes in relationships, jobs, or any number of things.
[20:00] When life happens, it takes priority and other priorities may need to be juggled.
Links and Resources:
Today’s show is going to be a teaching show. We are going to talk about two online program options you may want to consider if you are going to be an online coach or teacher. We are going to compare launching a signature program that may be delivered live once or twice a year and creating, maintaining, marketing and launching a membership style site.
Debbie Hodge is the owner and creator of the membership site Get it Scrapped which is a scrapbooking education website where she teaches layout, design, and storytelling. She is also the author of the book Get It Scrapped!: Organize, Visualize, Create, and she has a premium priced online course called Teach What You Do where she teaches how to build online courses and the underlying online course business. Debbie shares her insights on starting membership sites and selling courses and the resulting workloads.
You can find Debbie here:
[03:29] How 2/3 of Debbie’s students teach creative topics.
[05:14] Starting teaching with chunks and series and building content up.
[06:10] Drawbacks of membership sites include the need to create constant content.
[07:27] Debbie's membership site offers a course a month.
[09:02] Content for Teach What You Do was created week by week by Debbie. This year she revamped the program. She also does coaching calls twice a month.
[11:29] Using older content to creating learning tracks.
[12:07] Membership sites require processes and support from other people.
[14:17] Getting people engaged with and using training in membership sites.
[16:27] Drawbacks of the 12 pay payment plan when people try to treat it like a membership.
[17:46] The price points for Debbie's online course.
[19:41] Being on your membership site and taking time when you don't have to be there.
[21:54] Ongoing promotion of membership models and having 5-day events or classes with guests and webinars and bonuses.
[23:12] Sending a discount offer with an older class as a bonus. Memberships aren't about huge numbers, but the numbers do need to be kept up.
[23:59] Debbie creates a video and runs ads to it and then uses retargeting for people who watched the video.
[25:22] Meeting people outside of your niche through social media.
[26:27] Sending videos out to lookalike audiences and chatbots.
[28:15] Debbie has plans to ramp things up and hope to get up to 1000 members.
[28:38] Promotion and funnels for Teach What You Sell
[29:35] Using Facebook live and retargeting for launches.
[30:25] The art of creating webinars.
[34:26] Time demands and struggles and not doing things the very last minute.
[35:03] Getting everything in place and having a great webinar and having something to work with and test.
[38:53] Starting a progressive series and making it assets for a membership site. Regular courses are a nice launching place for a membership.
[41:26] Advantages of getting a six-month fee and having members for six months.
Links and Resources:
Being an amazing teacher can make a difference in the lives of the people that the teacher has touched. Becoming an amazing teacher can be taught, but some people just have an innate ability to share knowledge in a way that deeply resonates. Today’s guest is one such person. In fact, his wife who is trained as a teacher even thinks that his teaching abilities are exceptional.
James Wedmore is the Founder of Business By Design. He is a true leader and a true teacher who has helped me tremendously. James has always had a passion to teach. When he learns something he cares about, he pours that passion into his teaching. He began with an online bartending school, and moved on to his true passion which is teaching You Tube and video marketing. James is a teacher that really cares, and he tries to break complicated topics down into an understandable level while still keeping the information actionable enough the students will actually be able to use it.
In this episode, we talk about his love for teaching and his business, but we also learn how he discovered how important mindset is for entrepreneurs to be successful. Today, we talk about limiting beliefs, doubt, self-sabotage, and all of the mental, emotional, and spiritual aspects that need to be in alignment to succeed. Along with creating products and building a business around those products and more.
You can find James here:
[04:53] When James was in school if he learned something he was passionate about, he immediately wanted to share it with others.
[05:47] James first online business was an online bartending school. He would learn something and then teach it.
[06:24] James is most known for teaching You Tube and video marketing.
[06:50] He also went to film school, so this powerful medium was a great subject.
[07:29] He has created over 15 products about everything video related.
[08:06] Now he focuses on how to build a business teaching on Business By Design.
[08:37] The two sides to business include the technical how-tos and the mindset.
[12:22] How our conscious awareness is like a flashlight and we see a limited view.
[12:55] As we go through life, we tend to stop moving the flashlight around. This leads to filtering outside information.
[13:37] Looking for confirmation of what we already know or being willing to broaden our information.
[14:24] The shadow side to mastery.
[17:32] How awareness is the most important part of being coachable.
[19:43] The importance of intuition when making decisions.
[21:15] Coachability is about trying stuff on and then deciding to buy it.
[22:38] Having attachment for your own advice as a teacher.
[28:05] Challenging someone to be coachable is a great motivator for action.
[28:45] Distinctions between a coach and a teacher. A teacher is a teacher and coach is both.
[30:19] Blindspots are the things we don't know even exists. A coach can help identify the blind spots and suggest minor adjustments.
[32:37] How the transformation is in the transaction.
[36:35] How it is not bad to feel pressure to create an amazing product that adds value and more.
[41:14] Teaching is the transference of knowledge, but a coaching enables you to put that knowledge into practice through experience and action.
[43:49] People can be transformed through a launch without buying.
[45:41] Leaving an impact either way.
[47:07] How discoveries and breakthroughs come through action and experience.
[47:39] Having an absolute commitment and supporting a breakthrough year.
[49:18] Seeing each client as perfect. Nothing is wrong or broken.
[50:16] Speak to the higher part that is flawless and not mired in self-doubt.
[51:21] Detaching from yourself and your role. Don't say things to sound smart of look good. It's OK to say you don't know.
[52:32] As a coach, never rob your students of a lesson.
[53:27] Our answers have way less impact than if the student comes up with it themselves. Ask better questions.
[55:55] Entrepreneurs do not need permission unless you give it to yourself in the form of validation.
[01:02:16] Being a coach is about getting things more clear than they were before. Clarity, action, results.
Links and Resources:
Natasha Vorompiova is one of the OG members of Fearless Launching. She has also taught me a lot about the systems that our businesses need at different stages from day one to when we start expanding and hiring people.
Natasha is a consultant and systems strategist who creates systems for growth oriented businesses. She is the woman behind Systems Rock where she helps clients establish systems for completing tasks with ease, marketing consistently, and onboarding effectively. Her past focus was on solo business owners, but now she focuses on businesses with small teams and helping the teams and the businesses grow.
We talk about having business systems in place and providing structure to allow team members to do their jobs effectively. We also talk about being an impact amplifier by amplifying the impact of each team member, so that the businesses impact is strengthened as it grows. Natasha has also graciously agreed to answer questions, so feel free to add your questions to the comment section.
You can find Natasha here:
[03:17] Natasha was in my very first Fearless Launching community. She is a woman who has her systems down.
[05:06] Natasha is a systems specialist and architect. Until recently she has been working for solo business owners.
[06:00] A few months ago she shifted her focus from solo business owners to business owners with small teams.
[06:51] As teams grow, the old ways of doing things stop working. Owners need to communicate as a team so that they aren't the bottleneck of their business.
[07:40] Natasha is an impact amplifier by allowing business owners to amplify the impact of every team member.
[08:14] How impact gets diluted without systems and structures in place. It holds people back and doesn't allow them to do the work that they can do.
[10:37] The evolution of her Systemic Success program prompted Natasha to begin focusing on teams and business growth.
[12:31] Owners with larger teams had a different set of challenges.
[13:54] Working with the larger and growing teams allows Natasha to have a greater impact.
[14:28] Her systems create an environment to enable teams to perform their best.
[15:41] Her clients may have something in the way that allows team members to reach and perform at their potential.
[16:45] Clients don't want to go through the hiring and firing process until they find a mind reader. This is where systems come into play.
[18:09] Natasha works with clients who have teams one-on-one and with their teams.
[22:05] Teaching business owners how to get out of the way of the team members. Having systems to support the team.
[22:53] Using proper document and project management tools. Allowing the business owner to step back and let things get done.
[25:16] Problems with implementing systems and an adjustment period to trust the system and handle the new free time.
[29:38] Establishing time management and balancing systems when starting out.
[30:15] As the business grows there will be client facing systems and relationship building and marketing systems.
[31:20] The last piece is the systems for the team such as communication, leadership, and teamwork.
[33:58] The magical number of three. When you triple your team you need to inspect your systems. After adding 3, 10, 30, or 100 people, you need to restructure your systems.
[39:07] Create systems for things you repeat in order to not waste time doing the same thing over and over.
[46:37] Communicate your vision so that your team will own it.
Links and Resources:
We all want to get more done or work harder, so that we can grow our businesses, launch our products and services, and have a happier life, but we don’t actually want to work harder. If this is how you feel about building your business, you are going to love my chat with Business Coach and Consultant Jenny Shih. Her focus is on helping women start, grow, and streamline their online service based businesses.
What I love about the way Jenny works is that whatever she puts out into the world, she does it with high integrity, massive respect, and in a super solid way. People say they like having transparency in their businesses, but Jenny conducts her business in a respectful modest style that really stands out. She does things on her own terms with what is right for her life.
You can find Jenny here:
[04:03] Jenny's focus is on people who provide services and want to market to a worldwide audience.
[04:33] Working smarter not harder and doing it on her own terms.
[04:49] Making It Work Online is the current program she is working on and she plans to systemize her business.
[06:46] Jenny refined her process working one-on-one, then she created her Make It Work Online group program.
[08:23] People learn how to create packages and what to charge and how to find clients.
[10:47] Jenny's launch process and how she strives for continual improvement.
[12:09] She launched her virtual group with a webinar and a 3 part video series.
[12:47] Each launch she tries something new and steps up the process for each launch.
[17:19] Using the principles and art of marketing in the 3 part video series to make it effective.
[19:18] How competitive the online world is and how much effort is required for a solid launch.
[20:12] Constantly raising the bar of marketing to stay relevant.
[25:31] Work is required to be successful, but be practical and smart about how you are going to work.
[26:15]Being smart and wise about delegation and what we work on and what we say no to.
[26:52] Have clear limits about how you are willing to work.
[28:28] Having the most lucrative use of your time.
[29:08] Understanding the big picture of your business and make the smart decisions. There is no one size fits all answer.
[33:35] Asking what is your ultimate goal?
[34:15] Asking what is the most urgent and then question that.
[35:53] Systematizing anything that can be systematized once you know it is worth having a system in place.
[41:08] How avoidance can make our work more difficult.
[44:48] Working smarter is about getting curious and asking the right questions.
[45:31] Asking what is important and why.
[48:31] Making conscious deliberate choices.
Links and Resources:
Jadah Sellner first rolled onto the internet scene as co-founder of Simple Green Smoothies - which grew their audience very quickly in its first year in business. They attribute a lot of that success to how they built their community and tribe using Instagram and a 30 day challenge.
Cut to today - Jadah has started a new venture where she helps entrepreneurs build their own communities using metrics some may shrug off but have really been at the core of how she does everything.
In this episode we talk about:
▪Finding the best place to spotlight your talents so your audience can find you
▪What to do once you do find this “dance floor”
▪Love Metrics - What are they and why they are so important to your business?
Plus Jadah teases some of the things she’s working on including the following 2 projects:
We agreed this is a part one of a series of conversations with Jadah! Got questions on how to build your list once you’re dancing on your dance floor?
Visit - http://annesamoilov.com/146 to weigh in, live some love for Jadah, and tell us what else we should cover in the next installment of this inspiring conversation!
Ever wonder how to keep your customers (and subscribers) engaged in between launches?
If not, you should wonder - and make sure to keep your relationship strong. Because - Repeat Business Is EASIER to get than new business!
Once you have established a relationship with someone – especially with things like business coaching, personal training, very personal and intimate relationships are born.
Don’t take those relationships for granted. Keep it simple, but make sure to hit upon a few touchpoints in order to keep them happy (returning) customers).
Today we talk about 3 things your customers need to hear you say regularly – whether you’re launching or not!
Full show notes at: annesamoilov.com/145
If you’d like help with planning out your next launch, along with deciding how you’ll communicate leading up to that launch, join our upcoming live workshop here: http://www.planwithmeclass.com
In this episode, you’ll learn all about creating a launch map...why it’s important to create a complete map, most important elements to include in a launch plan (or map), how far in advance to do it...and the huge opportunity you lose out on by NOT creating a full picture of your launch in advance.
Want a profitable launch?
Don’t fly by the seat of your pants. Create a launch map.
I’m going to help you create a fully fleshed out launch map. One that you’ll turn into your complete launch to do list.
Behind every successful launch I’ve worked, there’s been a clear, well-thought out plan. Before the product was finished. Before the partners were contacted. Before the open cart date was defined. Before the team was assembled. The launch plan and scheduled served as the bones for everything.
And, I’m teaching a live workshop at the end of June to help you assemble your own map.
So, if you’ve got at least 6-8 weeks before your next launch, carve out time, sit down with others doing the same thing, get support...and attend my workshop:
Plan With Me: Create Your Next Launch Map Live workshop happens on 6/30th
Sign up by Monday, June 19th for some extra bonuses!
You’ll find the full show notes at annesamoilov.com/144
Today’s episode is a question from YOU! Recently I received a request to help someone figure out which online course builder to use...so I decided this was a great question to share with everyone who listens to the podcast.
If you are an online course creator looking to get their courses launched asap, this might just be your ticket...
If you aren’t terribly techy and have heard there are some easier ways to get your digital product created, don’t have a team or work with one person - then finding the right course builder could be just the thing to kickstart your business.
In this episode we talk about:
Why you might be considering either switching to or looking for a place to house your product
Your options for creating an online course - plugins, done for you, oh my
Questions to ask before you settle on one platform to be your permanent product home
Some deeper considerations when looking at companies that offer course creation software or plugins.
Also - if you want to dig deeper, we’ve got a bunch of resources pulled
Welcome to another episode - I don’t know if it’s because people are really obsessed with this topic, maybe I am too... but I keep running across posts and posts and downloads and resources all about getting more traffic - to your blog, to your sales page, to your webinars, to your whatever.
And I won’t lie - I got sucked into it. It’s not the first time either.
A few years ago I was trying to create 3 different pieces of content each week. 1 video, 1 blog post, 1 podcast...
Until I said wait - too much. This is not getting me more traffic, more leads or more sales...
So I stopped and returned to an easier 1x a week publishing schedule.
Now - today, i’m going to share what I know about the myths of getting more traffic and some small but powerful actions to get you more eyes on what matters most.
We’ll talk about:
Full show notes over at annesamoilov.com.
Have you ever wanted to create something brand new in your business?
Of course you have!!!
Entrepreneurs and business owners are idea machines most of the time, right?
But do you really need to scratch the itch every single time you get that amazing OMG idea you know is going to catapult you into the history books?
Maybe. Annnnnd maybe not.
In today’s episode, we’re going to talk about:
Mentioned on the show:
Fearless Launching: http://www.fearlesslaunching.com
Apply For My Business Beta: http://www.annesamoilov.com/beta-2017
Full Show notes over on the blog: http://www.annesamoilov.com/141
This is episode 140 of the Fearless Launching Show...and today we’re talking about natural gifts - how your life leaves clues...and you’ll meet a woman who’s life left clues along the way. All she did was show up, do what came naturally to her and now she’s running a business that’s exciting, totally aligned and doesn’t even require a “real” launch.
We talk about her work at high profile fashion brands like Kitson LA and Forever 21...plus how experiences there and a willingness to try new things opened up her excitement/obsession with social media.
Cut to today and she’s working for herself working with fashion brands and entrepreneurs...
Monthly trend forecast - http://www.shejustknows.com/trend-forecast/
Social media management - from someone who understands trends and attention... http://www.shejustknows.com/social-media/
So - have you ever thought to yourself or questioned what to launch next.
What should you launch?
Now - some people have their signature program and it feels like they simply keep pumping out new courses, products, off shoots of products, and seem to literally have a never ending library and things they want to create.
If you’re not like that, then you’re in good company.
Honestly, while I might know a lot about a lot of topics and want to make physical things and really have tons of ideas… the act of making stuff is not a simple 1, 2, 3 all the time.
It can take a lot of energy.
It can take a lot of time.
And you can face a lot of your personal demons just trying update a course. I know this for sure.
So what are your options?
We’ll explore a few different options that may be perfect for you if:
Highlights discussed are all listed on the show notes page: annesamoilov.com/139
Want to know the essentials of any launch? Check out my free launch workshop which brings it back to the basics. freelaunchworkshop.com
This is episode 138 of the Fearless Launching Show and today we’ve got Amanda Bruner co-owner of the Leather Quill Shoppe which specializes in leather hand made traveller’s notebooks named LeatherQuills ....in the house to talk about starting your online shop. She takes us from Etsy beginnings to her own self-hosted online shop... So if you’re thinking of selling your own hand made items or have an e-commerce business of any kind, today’s episode is for you!
Mandy first started her online shop experience on Etsy. It was easy to set up, she was able to sell digital planning templates right away...and she did a lot of experimenting when she got started.
Here’s what we discuss in today’s episode:
Mandy’s beginnings and her tips for getting started on Etsy and why she still has a mini shop on the platform.
Mandy’s simple and no-nonsense communication and promotion style.
What she’s learned having her own shop - everything from customer service
challenges to pricing to producing enough stock!
Her favorite way to promote her products.
What it’s like to work with her husband - who hand makes many of the products
along side her, including the fountain pens he makes by hand!
Check out the Leather Quill Shoppe store today and you’ll get 20% off just by putting in the code flsfriend - then you can send me the receipt for something extra to use inside!
leatherquillshoppe.com mandyjeanchic.com (diy, beauty, lifestyle) bathroom project that went viral -
alexis giostra -
Full show notes over at annesamoilov.com/138
Whether you’re first starting your coaching business, trying to figure out what your business will be or you know but you aren’t sure what to do with that information - today’s episode is for you.
Hillary shares her step by step process for really digging into what you do, what you know and who you are so you can figure out your purpose as a coach.
The great thing is she asks some key questions all business owners should be asking if they’re running online businesses...so I think you’ll love this.
If you love our chat, check out her upcoming 3-day challenge (yes 3 day challenge right here!):
Sign up for Hilary’s upcoming 3-day live challenge here: http://www.annesamoilov.com/ superpower-challenge
Find out about her upcoming interview series too here: http://www.annesamoilov.com/ btce-2017
How To Turn Teachable Moments + Your Experience Into A Full Coaching Practice (podcast)
The Art of Discovering What You Should Be Launching (video)
Read more over at http://www.annesamoilov.com/137
Want to learn more about launching and create a custom experience for your unique business? Fearless Launching starts in just a few weeks. Make sure to sign up for our upcoming free workshop here: freelaunchworkshop.com
Have a launch story of your own you’d like to share? Send me your pitch right here - email@example.com and let me know a little bit more about you, your business, and what we can share together to the Fearless Launching community.
Launching can be a rough complex process...and it gets even more challenging when you’re trying to connect with an audience that typically likes to stay anonymous.
When I saw my good friend Kristoffer Carter launching his pilot program back in October 2016 called the New Sobriety, I knew two things.
A) That he would come on my show and talk about the launch ... because KC knows how to create an amazing experience.
B) He was launching something that I could see there might be some built in challenges around just by the mere topic.
So, today’s episode we talk about those things and also reveal what he did during his launch to make the first round a huge success and what he’s doing now to follow up on that. We cover:
How growing his community for this product & mission has differed and remained the same as any other “normal” launch.
What pricing lessons he learned during the launch and how he course corrected for some amazing results.
What the New Sobriety is all about and who it’s best suited for - the answer might surprise you.
KC’s “Linchpin Habit” strategy (he might not even see how genius this is!!).
Plus we dive into his launch numbers, and he tells us what’s in store for the
program going forward!
If you’d like to reach out to KC after today’s episode, make sure to contact him at thisepiclife.com
You can also find all the references we made over on the blog at annesamoilov.com/136 See you over there!
Are you preparing for a relaunch of your online course or digital project?
Maybe a challenge other online event you do on a regular basis?
Well I normally talk about the pieces you need to pull together to put your launch together, but what about DELIVERING what you promised?
Yes, marketing is important, but you’ve also got to be able to back it up with an amazing experience. It’s not enough to create a product that converts people to your customers or create content that converts people...you have to be excited, ready, and reaching to create something that can transform people’s lives too...
This week I go into 6 of the main areas you’ll need to start asking questions (and answering them) in order to refresh your online course.
Visit annesamoilov.com/135 for full show notes and a special download to go along with today's episode (plus one you can use for your next product relaunch.)
This is Episode 134 of the Fearless Launching Show. Today we’re talking about my step by step process for setting the right goals for your next launch.
Are you planning your launch?
Along with all the pieces you’ll need to “figure out” to execute a product launch, the one step I push all my students and myself to make are setting goals and making realistic revenue projections for the launch.
But how do you do set realistic goals if you’ve a) never launched and b) never sold anything before…
That’s what we’re going to be talking about in today’s episode of the Fearless Launching.
I’ll walk you through my 3 step process for setting launch goals that:
Let’s dive in because I want you to really think about this goal setting piece of your launch…
The first step is the most simple one but has a profound effect.
Read all the details, download your launch workbook and more over at annesamoilov.com/134
Let’s talk about how to use the Bullet Journaling system as a planning method to keep your business productivity high!
As any business owner knows, on a daily basis you can be hit with a multitude of tasks and information coming in from a variety of sources like your email, customers, employees, and even your own mind.
Add to that launches, promotions, and all that content creation…and you’ve got a recipe for entrepreneurial meltdown.
Want to avoid that meltdown?
So, one of the most important things a business owner can establish for themselves and their business is a system of organization to capture, process and execute on their daily tasks and incoming information. There are a lot of systems out there, some for those who prefer digital methods, and others for those who prefer analog pen and paper. Few systems, however, can bridge that gap, give you the flexibility to capture a variety of information in an organized way, and help you really get those important big picture items for your business done the way the bullet journal method can.
Full show notes with all resources mentioned over at: annesamoilov.com/133
When’s the last time you purchased an online program?
Sometime in the past year, you’ve been faced with the decision to buy, enroll or download some training course online or maybe you really wanted to go to a big event hosted by someone who really inspires you… and it bummed you out a little.
If you ever struggled to make a buying decision for a coach, an online course, a digital product, a real product, and know you’ll likely struggle with it again, you’ll want to listen to today’s episode.
Also - there’s huge value in getting clear about your on behaviors, turning the microscope on yourself in order to also see what your soon to be customers are going through as they decide to work or purchase from you!
Today’s episode will cover two topics -
Make sure to read the full show notes over at annesamoilov.com/132 and grab the resources I’ve provided you for you over there!
What’s your communication strategy when you launch?
What do you communicate? Where do you communicate it? Where do you tell people about your launch? How often do you talk about launch leading up to the launch? Do you use email? Videos? Podcast?
Where you communicate, where you show up...matters.
And if you’re not watching the interaction and response during that time, you need to start doing it. Not only will you identify places you can drop, stop wasting time on, and focus more fully in the places where people are actually listening!
Today’s episode is all about having more conversations that sell and making sure you do the experimentation before you launch — so that your communication happens when, where, and exactly how often it needs to!
Make sure you listen to the episode and also sign up for the Launch Essentials Workshop to get started on your entire launch plan and strategy. http:// www.freelaunchworkshop.com
In today’s episode we’re talking about mistakes you may be making as a business owner that affect your business and all your product launches. These aren’t quick fix mistakes, but ones you can aim to get better at over time.
Take out your journal right now and make notes on anything that comes up for you personally. There’s no right or wrong way to approach these, only to work on shifting the way you handle launches, do business...and operate in the world.
Checklist vs. Decision Making: There are lots of appropriate places and instances where checklists are valuable and work. And they do get you part of the way there with launches. But a checklist will not tell you why people aren’t buying. A checklist won’t tell you if you’ve done enough customer research or sent enough emails or got the tone right in your sales page or webinar presentation. You need to be able to ask questions, have thoughtful conversations and make decisions.
Individual Tools vs. System: With the ever changing technology in our world, it’s no wonder that we’re always thinking about trying a new tool to. For example, process payments, manage tasks, house our products, deliver our products, promote our products. Truth is - the system of how you’re doing these things is more important than the specific tool. Learning how to pull together a set of tools into a working system is a better approach and why I teach a systems module in Fearless Launching. Grab my systems cheatsheet. Check show notes over at http://www.annesamoilov.com/130 for a link to that cheatsheet!
Changing Everything vs. Keeping What works: Doing a postmortem is one of those things that gets put off and literally put on the back burner as we get ready for our next thing. Plus - a good friend told me this about branding - that’s her area of expertise...that people get bored with their fonts/colors about the time that it’s gelling and makes sense with people! When it’s working - you’re likely going to get bored, but there’s no reason to throw out everything and can result in nothing working!!!
Support - Are you getting help? Processing what’s going to happen in your launch is invaluable. Absolutely no one I know who’s gone above the 7 figure launch or revenue level has done so without hiring help. No one. You have to be willing to get that support. And if you need help with the above items especially, then it might be time to get a coach, hiring a launching manager...
If you’d like to go into more of these topics, I’ve just created a brand new launch workshop for you which really speaks to the foundation you can build for all of your launches...I’m telling you first because I know you’ll want to jump on it fresh - while it’s hot off the presses.
Here’s what we’re going to cover in this workshop:
The one place you’re wasting the most time and that could be the cause of all your launch problems..
Why knowing how to set your launch goals, sets you up for bigger success
My secret shortcut to creating my launch plan - great if you HATE planning
The key phases in your launch and the exact action steps you can take today.
Just head over to http://www.annesamoilov.com/130 and it’ll be linked right there as well as on the sidebar on the blog.
That’s all for today - I hope you heard today’s message with love. I make these mistakes sometimes too - we’re human and we simply need a reminder every once in awhile!