What’s your communication strategy when you launch?
What do you communicate? Where do you communicate it? Where do you tell people about your launch? How often do you talk about launch leading up to the launch? Do you use email? Videos? Podcast?
Where you communicate, where you show up...matters.
And if you’re not watching the interaction and response during that time, you need to start doing it. Not only will you identify places you can drop, stop wasting time on, and focus more fully in the places where people are actually listening!
Today’s episode is all about having more conversations that sell and making sure you do the experimentation before you launch — so that your communication happens when, where, and exactly how often it needs to!
Make sure you listen to the episode and also sign up for the Launch Essentials Workshop to get started on your entire launch plan and strategy. http:// www.freelaunchworkshop.com
In today’s episode we’re talking about mistakes you may be making as a business owner that affect your business and all your product launches. These aren’t quick fix mistakes, but ones you can aim to get better at over time.
Take out your journal right now and make notes on anything that comes up for you personally. There’s no right or wrong way to approach these, only to work on shifting the way you handle launches, do business...and operate in the world.
Checklist vs. Decision Making: There are lots of appropriate places and instances where checklists are valuable and work. And they do get you part of the way there with launches. But a checklist will not tell you why people aren’t buying. A checklist won’t tell you if you’ve done enough customer research or sent enough emails or got the tone right in your sales page or webinar presentation. You need to be able to ask questions, have thoughtful conversations and make decisions.
Individual Tools vs. System: With the ever changing technology in our world, it’s no wonder that we’re always thinking about trying a new tool to. For example, process payments, manage tasks, house our products, deliver our products, promote our products. Truth is - the system of how you’re doing these things is more important than the specific tool. Learning how to pull together a set of tools into a working system is a better approach and why I teach a systems module in Fearless Launching. Grab my systems cheatsheet. Check show notes over at http://www.annesamoilov.com/130 for a link to that cheatsheet!
Changing Everything vs. Keeping What works: Doing a postmortem is one of those things that gets put off and literally put on the back burner as we get ready for our next thing. Plus - a good friend told me this about branding - that’s her area of expertise...that people get bored with their fonts/colors about the time that it’s gelling and makes sense with people! When it’s working - you’re likely going to get bored, but there’s no reason to throw out everything and can result in nothing working!!!
Support - Are you getting help? Processing what’s going to happen in your launch is invaluable. Absolutely no one I know who’s gone above the 7 figure launch or revenue level has done so without hiring help. No one. You have to be willing to get that support. And if you need help with the above items especially, then it might be time to get a coach, hiring a launching manager...
If you’d like to go into more of these topics, I’ve just created a brand new launch workshop for you which really speaks to the foundation you can build for all of your launches...I’m telling you first because I know you’ll want to jump on it fresh - while it’s hot off the presses.
Here’s what we’re going to cover in this workshop:
The one place you’re wasting the most time and that could be the cause of all your launch problems..
Why knowing how to set your launch goals, sets you up for bigger success
My secret shortcut to creating my launch plan - great if you HATE planning
The key phases in your launch and the exact action steps you can take today.
Just head over to http://www.annesamoilov.com/130 and it’ll be linked right there as well as on the sidebar on the blog.
That’s all for today - I hope you heard today’s message with love. I make these mistakes sometimes too - we’re human and we simply need a reminder every once in awhile!
Vicky Lashenko is the creator and host of a popular Facebook Live webshow called Mompreneur Show. She started the show back in 2016 and she just turned into a podcast!
I invited Vicky onto the show to talk about:
Read the full notes over at annesamoilov.com/129
Are you a coach, consultant, VA, graphic artist, copywriter or a service provider?
This episode will help you create the packages and services people will be running to buy from you.
If you’ve ever struggled putting together the right mix of your skills or figuring out which of your talents to include/exclude in your packages, today’s episode will fix you right up. Whether you’re just starting out or looking to make your current offerings better, Becca Tracey of the Uncaged Life has the answers.
Full show notes over at: annesamoilov.com/128
Want to learn how to build your audience online? Listen and learn from a woman who's been doing it steadily over the past several years.
Today we're talking to Carrie Green founder of the Female Entrepreneur Association...first it was a place to share the stories of other women building their businesses and now as a platform for inspiring women along their business and entrepreneurial journeys.
I thought it would be great to ask her some questions about her top strategies for building her business and community...
Carrie's book "She Means Business" comes out next week - so head over to Amazon now and pre-order it: annesamoilov.com/carrie
Have you ever hired a team or even one person to help you in your business?
Maybe...you’ve been doing everything yourself in your business for some time now. Longer than you really should have.
But it’s not because you haven’t tried to find people to help you.
First thing is this - hiring is not an easy process.
Second thing - you are not alone in struggling through that process.
Third thing - it IS something you have to do at some point if you want to grow beyond a “job-replacement” business. (believe me - I know this from personal experience!)
Every business owner gets to the point of hiring in different ways. Some people start finding help from the second they start their business. Some people start with interns. Others do everything as long as they possibly can...
That's what we're talking about on today's episode.
Full episode show notes located at: annesamoilov.com/126
This episode will give you some getting started advice you need to make sure you hire the right person for your Launch Manager.
As you know I’ve been managing launches for several years online and offline. Not only have I been involved with projects ranging from feature films, tv and video games but I’ve spent the past 6 years working as launch manager of some major online product launches.
People often tell you to hire a project manager - that will help.
But I get it when people meltdown, are unsure not only of -
In today’s podcast, I’ll talk to you about -
If you've ever wanted to work on launches, need to hire someone or aren't sure if you could use the help of a launch manager, this episode is a great starting point!
Full show notes and resources available at: annesamoilov.com/125
If I were to ask you, who’s your audience, how would you answer?
The people who share the stories of their audience, past customers, current customers like they are relatives or old friends?
This is the one system I'm focusing on because typically I'm great at listening, watching, learning who people are and connecting with them...but truth is I'm not doing as much as could with the information.
That’s all started to change and I’d like you to join me and improve your own approach to understanding your audience.
Let’s dive into figuring out how to gather, understand and USE all the information FOR our audience.
Head to the show notes to the survey I talked about AND to get your research tracker download:
In today’s episode I’m going to talk you through how to choose the right tools to run your business… and we’re going to focus on the principles that will help you make any decision.
Warning - this isn’t a “who does what better”... or “you shouldn’t switch tools” or a “tools don’t make the launch” post…
Over the life of my business and I’m sure your’s as well, you’ll come across a lot of different solutions to help you do your work better, faster, easier...and ones that will cost you less money, more money…
My take on tools is simple…and I'm talking about it in depth....
Full show notes and resources mentioned over here: www.annesamoilov.com/123
What tools do you depend on to run your launches, manage your work and make your business organized!
Still haven’t planned out Q1 yet?
Didn’t attend a planning session or brainstorm or buy a planner or anything in November or December?
That’s okay - you’re not behind and you can still make a plan for an amazing quarter...even if it’s already started.
Here are 5 tips to making your plan and getting it going fast -
Full show notes at: http://www.annesamoilov.com/122
There's a funny thing about building a business...launching products, services, making money only....
Many times we'll be all about a revenue goal we want to hit or a number of subscribers we want to reach. How many people can we get to our webinars? What's our sales page conversion rate?
Are we so consumed by needing to reach the end result that we can't recognize the growth that happens in between.
This week - we wrap up the discussion of having a successful launch by talking about launching better, improving, and why that's JUST as important.
Full show notes over at annesamoilov.com
Part three of a 3 part series all about producing a successful launch - make sure to head back to episodes 118 and 119 to hear the top 2 ways to produce that amazing launch...
In today's final part of the series I dig in a little too deep (maybe) to how to plan your launch...
I keep hearing the same things…
There’s so much on my launch to do list.
How will I actually get it all done? And what’s your launch planning process, Anne?
If you’re working on your first or next product launch, you know that the launch to do list seems to grow exponentially…and almost daily.
It’s hard when it’s your own growing list, but it’s even tougher when it’s a client’s list…
Now I talk about planning and scheduling A LOT, but I know that sometimes we all need to hear things repeated to us and in different ways.
I know…because I’m no different…there are times when I get overwhelmed with everything I want to do in a launch.
So, today I’m sharing a new jumping off point with you to get you started “handling” all the potentially overwhelming pieces of a launch.
Depending on who I’m working with or what I’m launching, this particular process might change slightly. I am not a rigid, plan it and do it type person. That said, there are some rules I do live by.
Show notes here: http://www.annesamoilov.com/launch-planning-process
Part 2 of our 3 part series on producing a successful launch - In this series I'm sharing the top 3 things you need to do, put in place or create in order to have a successful launch. In fact - if you're missing even one of these, you will not achieve the results you're looking for when you put your work out to the world.
Listen to part one of this series here: http://www.annesamoilov.com/produce-successful-launch-series
Rarely do I get to curate what I’ve created for you – you hear the podcasts when you want and may read a post long after it’s been published.
This series will pull some important moving parts of a launch together for you – so you don’t have to wade through information you may not need (yet).
So enjoy…the 3 key elements of a successful launch.
This series is specifically for you if:
If you’ve never launched a thing and know you will want to turn your blog into a business, start coaching people, create a course, produce an event … in 2017.
It’s also a PERFECT place to REVISIT when you’re reflecting on this year’s launches, ones that worked or didn’t…and to start again with new products you’ll create in the new year.
Part 2 is all about the essential systems you must have in place to make your launch a smashing success...plus you'll be setting your business up for stability and growth as well!
Click here to access all the episodes and show notes in this series:
...end of the year reflection-new-year-new-you mode…maybe a little filing, throwing ideas away, and binging on training we didn’t get to this year. Maybe you're even thinking about how to have a successful launch (if you didn't quite hit the mark this year).
So over the next few weeks, I’ve pulled together some of the most important content I’ve created and pulled it into a 3 part series.
Rarely do I get to curate what I’ve created for you - you hear the podcasts when you want and may read a post long after it’s been published.
This series will pull some important moving parts of a launch together for you - so you don’t have to wade through information you may not need (yet).
So enjoy…the 3 key elements of a successful launch.
This series is specifically for you if:
If you’ve never launched a thing and know you will want to turn your blog into a business, start coaching people, create a course, produce an event … in 2017.
It’s also a PERFECT place to REVISIT when you’re reflecting on this year’s launches, ones that worked or didn’t...and to start again with new products you’ll create in the new year.
You might be surprised where we get started…
Here’s what we’ll cover in part one:
...and we’ll spend most of our time talking about the NUMERO UNO part of any launch.
So, let’s dive in.
Full show notes and resources at: http://www.annesamoilov.com/produce-successful-launch-series/
If you've ever suffered with list shame--not having enough people who've signed up for your email list or a lack of interaction with your mailing list...today's episode is for you.
We'll talk about:
More details and the replay to our listbuilding webinar right here: freelaunchingclass.com
Full show notes over on annesamoilov.com
Building systems, routines and rituals in your business is an important part of building a successful business. When you create habits in your business, they become systems you don't have to figure out over and over again.
That's why I set the Top 3 everyday, do my weekly planning session, and also why I like to ask/answer and reflect on 3 Important Questions.
Today's short episode will share those questions, how to use them in a mastermind group, and why they are a great first regular routine to create for your business.
Launching isn't all about action - you have to build in time for reflection, acknowledging your wins, and challenging yourself to do NEW things.
Visit annesamoilov.com to leave your answers to these questions!
See you next week!
It's that time of the year when we're reflecting, planning, and when we're thinking about our vision for the next year.
What I've found over the last three months is that I've been really inspired by some very unexpected, dare I say random, things.
I wanted to share those with you today because they might be inspiring to you as well and all of them are things that you can either see, do or seek out yourself!
Some of these are actual items, some of them are things that hit my inbox--and will give you a good insight into where to go for new ideas or maybe like a new take on something that you already want to do.
Maybe you have an idea but you just don't know how to kind of put it in motion.
Show notes are coming soon, but I just had to get this out there to you!
Mentioned during the show is my 2nd Live Launch Mapping class >> http://www.planwithmeclass.com happening this week!
After you listen, make your own list of things that have inspired you this fall and are still inspiring you!
Today’s podcast is a long time in the making…
If I told you how many people email me about choosing the right planner, I think you’d be surprised.
Or maybe not.
So today, I’m sharing which physical planners I’ve checked out, tried or will be trying in the new year.
This episode is perfect for you if if you’ve got an online business, love the look of paper planners, but wonder how practical they are for your business.
It’s a good question and the answer is not as cut & dry as you might think.
Click to read more now where you can watch the video, listen, and look at some more pictures/links of the planners discussed in this episode.
Today's episode - we dive into the whole topic of social proof.
Social proof is a way to show your audience that you have credibility and have been able to help other people get results in some way. You get to demonstrate your expertise through the way you help or serve other people.
The trick here is that social proof can be from people you've worked with. It could be people who have been through your program, past customers, whoever has been in your world and benefited from your experience. It could be someone who's bought something from you in the past or simply been a part of your audience and has gotten results from something FREE you've offered.
We talk a lot about social proof in Fearless Launching - which is open right now for enrollment if you're listening on November 2nd or 3rd. Visit: http://www.fearlesslaunching.com for all the details!
The doors close Friday night at Midnight - until then you can get in before the price increases, get the current and all upgrades, plus run through the live material with me in January. If you're someone who has considered hiring a launch manager, enroll here first -- we do the course twice per year and it's like having me on your team.
Full show notes over on http://www.annesamoilov.com
Shouldn’t come as a shocker here…
Most people have at least one thing that stops or delays them from doing what they really want.
When it comes to launching, the blocks can crop up the second we get an idea for a product, when we finish a product, when we talk to someone about it, and pretty much every single step up to and through the launch process.
I invited my friend Denise Duffield Thomas to have a conversation about these blocks, because she’s in the middle of her own launch right now for her long-running Money Bootcamp.
If you suspect you have some blocks holding you back from launching, today’s episode is for you.
Not sure? Delay and procrastination are huge signs of blocks. So get yourself over to our conversation.
Plus - if you like what Denise is teaching, check out her Money Bootcamp which is starting live next week….
Click here to make sure to check out her first Live Bootcamp in 3 years before her early bird pricing ends on October 27th!
Every launch begins with a conversation - doesn’t matter who you have it with.
It may be a coach. It might be your journal. Maybe a friend.
But you need to have this conversation.
It’s the step most systems, calls, programs, courses don’t really talk about.
There’s a checklist of things that starts somewhere between knowing who your audience is (important) and what they want to buy from you (uber important).
This is the mother of all kick off calls. The kick off before the team gets hired and before the partners get contacted...before any launch leak happens or a webinar is announced.
...I like to think of this conversation as more of a confessional...where you lay out your hopes, dreams, fears, and plans (if you’ve got them already) for the launch and why you’re doing it.
Don’t worry - it’s not a loosey goosey conversation...
Before we get into the specifics, something you should know--
Your launch convo must be had with someone who knows you and your business well. Coach, mastermind partner, business bestie. Someone who you can trust to let you share without the fear of judgement of any kind.
Because it’s a mix of specifics and elements that aren’t completely defined, it’s important someone can ask you the right questions and let you share whatever comes out.
I. Part one of the conversation will be talking, answering, getting clear on some of the more surface questions:
II. Part two of the conversation you’ll probably start working on some deeper details together - and you’ll either be writing it out as you talk or putting sticky notes on your calendar.
Grab the 10 steps you should go through in the Launch Workbook.
We’re still not all the way deep yet, though.
III. Part three is probably more important than everything you talk about.
Lots of people talk about the launch story or the launch narrative...but not really telling you how to create it.
So, it’s no wonder you kind of guess what the words launch story even mean in the first place!
I’ll go into depth on creating your launch story in an upcoming post, but for now, here’s how to create in the most easy, straightforward sense.
For example, Fearless Launching isn’t so much about being scared to launch but being prepared, curious and willing to revise in order TO launch… those things allow you to be Fearless. And so - I like to bring in these little touches throughout the launch--in emails….
Think to yourself - what does this thing I’ve created all come back to > what’s the narrative, the reason, the underlying belief and mission….how you got here or where you are now and why you’re doing this.
There are three critical parts to a launch story….actually they’re more like layers really.
And I see them over and over and over again in my most successful client/student launches.
This is the visible reason you are launching or something that will be easy to see and talk about every single time - you write a blog post or send out an email.
Pretty much anything you can think about as the “why you’re so pushed to do this launch right now” is okay. There is no wrong answer...you just have to keep it very clear as to why.
Let me give you a few specific current examples.
Fearless Launching is just about to kick of a special what I call “Closing Cuz We’re Upgrading” launch.
I must close the doors in order to finish building out our new home and all the new content for the program.
Instead of holding off until everything’s ready, I want to give you a chance to join the program right now - at the current pricing, get your upgrades for free, plus watch the before & after in progress. That’s the story this time around.
In addition to the surface reason you’re doing the launch - the more visible obvious reason...there’s usually at least one more narrative at play when you launch anything….
And this seemingly sub or lesser story is really the undercurrent which gets up close to the real reason your product even exists.
It gives your launch depth and meaning.
Simon Sinek talks about your why in his famous book “Start With Why” for a reason.
If you’re launch was an Iceberg - above the water would be the visible reason for the event...and below the water...well, we know that’s actually what anchors the iceberg…
If your time of the year is the surface reason for launching, your deeper why is that you know the time of year might trigger a certain emotion that you’re hoping to help people through….
This is the case if your product is business or personal related. We are emotional beings and it’s critical to understand that as humans we are emotional no matter what we do.
The final ingredient in this whole story is understanding when to talk about the surface or the emotional part… when to lay it on thick and when to pull back.
Striking a balance between emotions, logistics, and practical reasons for someone to pay attention to what you’re offering is definitely something you get better at over time...and you never stop aiming to get better doing.
Understanding your audience is key to understanding when the thread is strong or weak or simply non-existent.
We go into this in more depth inside Fearless Launching, if you know you need help creating your story.
In the meantime, start today by doing the following.:
We’ll also be opening a very special promotion for Fearless Launching, so get to work on the steps above and you’ll be ready for us to start working on your launch together!
One of the best ways to improve the power of your products is to create them as if they are part of a course curriculum instead of just stand alone somewhat related products.
Here’s why this is important and the topic of today’s podcast.
You provide a clear path and roadmap to follow, which helps strengthen and grow your community.
You allow yourself time to choose what products you create and which products you’ll promote. Thus giving you more time and freedom to focus your creative efforts on what lights you up and making your work the best it can be.
Today’s episode will help you kind of do both and give you a strategy for improving revenue without slaving over a new or even an updated product. You can focus on what you deliver the best while still giving your customers more value.
I’ll be referencing a past article I wrote for the site Think Traffic - way back in 2012 and I’ll link it below...so listen and then head over to that post!
It’s funny how you can pull wisdom from the archives…and it was especially relevant as I started to lay out the future for Fearless Launching -- not just as a stand alone course, but as a curriculum -- one that starts outside my doors!
So let’s dive in.
First - let’s talk about the way people usually create courses.
They come up with their first idea and do that...then they choose another topic that is relevant but necessarily related and they might create that.
Sometimes the courses will have some relation to the other, but rarely do you see them as a first or second or third step or having any order at all.
That’s why a curriculum really makes your entire product suite stronger and smarter.
Read more at annesamoilov.com
You’re preparing for a launch…
If you have people helping you, are they as ready as you are to make it happen?
Today’s question, does your team know how to launch.
If you can’t say yes, it’s your responsibility to train them, to get them ready.
So, if you have a team, a VA, a project manager, maybe even just someone answering emails, then this episode will help you ensure your team has your back during your next launch.
You shouldn’t be surprised when you read this, but…
I look at the process of planning kind of like it’s writing in a journal. In fact, for me, planning is one of my deepest actions of self-care.
Over this past year, I’ve realized how “planning” even by writing what happened or what you want to happen and how you want to feel as you’re doing those things you’re planning...they matter.
I don’t usually come across quite as woo-woo as I might be today. But I’ve been thinking about this topic a lot recently.
It’s also the reason I want to share my #1 self-care tool which launched recently.
But whether you’re launching or just working on your daily business tasks, you need this.
Today's episode is about my #1 self care tool that I use every day and rely on heavily as I start working on launches (even other peoples).
I don’t care who you are…
Communication can be challenging when you’re first starting your business or marketing new products.
You’re not sure what to say, when to say it, how to say…
And then there’s the question of sending emails and how many to send...and how often.
Overwhelm and worry can set in fast...all the sudden you’re unsure, insecure…
Add a launch to that anxiety and you’ve got a recipe...and you might feel immediate paralysis.
You’ll question every email you send, worry you’re scaring people away, get angry when people don’t respond and more!
Read the full blog post for this episode over here: