Every launch is a system of pieces and moving parts that help you deliver an experience to your audience. Just like any other system you'd create, you should be able to revise, improve, and repeat this system so you're never starting from scratch.
Today's episode reveals 5 keys to a successful launch system. You can get started on these 5 keys today, no matter what your experience with launching a course or coaching program is!
Which keys do you need to create?
Resources:
Ever felt like you just don't know how to sell? You're launching your course, writing all the emails, getting people ready to enroll...and yet, the moment you have to ask for the sale...it just feels wrong.
Sales can feel really awkward, scary, and just weird...when you're first getting started in business. Today's episode shares some ideas to help you feel less weird about selling. The great side effect is that your audience and soon-to-be customers will also feel like it's more natural to work with you too!
Resources:
Getting ready to launch your course or coaching program? Then, you might be asking yourself if you're actually ready. Now, I've talked about this question a few times on the podcast, but here's a new raw perspective on the question and how to answer it no matter when it comes up!
Resources mentioned in this episode:
Other resources:
Getting Started Spotify Playlist
Free Workshop: annesamoilov.com/trainings
Launch Roadmap PDF: annesamoilov.com/launch-roadmap
In this episode, Jenna from Freedom Funnels shares her approach to create personalized, engaging chatbot messaging funnels that can help you build your audience, create more engagement, and even make more sales. She's sharing some simple ways to implement a messenger bot into your business!
Resources mentioned:
Free Quiz: https://chatbotsunlocked.com/quiz
Roadmap: https://chatbotsunlocked.com/roadmap
More resources: https://www.freedomfunnels.co/
Need some launch goodies?
Launch Workbook: https://annesamoilov.com/launch-workbook
Launch Roadmap: https://annesamoilov.com/launch-roadmap
Free Workshop: https://annesamoilov.com/trainings
Executive Coach, Business Mentor, Tedex Speaker Monikah Ogando shares the story of a surprising performance review that led to her starting her own business...and how it all led to a beta launch of her program Creator, Women Wealth and Worthiness™.
Connect with Monikah:
https://ceomastery.lpages.co/business-is-sacred/
https://www.instagram.com/monikahogando/
https://www.youtube.com/watch?v=wu7db2gVnDA
Today, we're talking to author Kelsey Chapman about her upcoming book all about the lessons she learned from her most important mentors.
We discuss how her business, her launching strategy/style has changed, what she's doing completely different now that she's launching a book, and of course, we dive into finding/being a mentor.
Order her book, get inspired to find or become a mentor:
What They Taught Me: Recognizing the Mentors Who Will Take You from Dream to Done: https://amzn.to/3aumO5f
Why 2021 is THE year to launch?
We’re at the end of January now. Maybe you set some goals for the year and January didn’t exactly turn out the way you thought it would. How are things going?
If you haven’t made progress toward your launch or finishing the course or getting moving on any level, ask yourself this…what do you need to do differently?
Today we're talking about 5 important shifts you'll need to make to launch this year.
Mentioned on today's show:
The Launch Lounge (free Facebook Group)
Launches are like Icebergs … there is so much you cannot see. You’ll never see it either!
Team, content, emails, tech, ads, communication, strategy….
There’s the surface strategy and there’s always going to be another layer of strategy under that.
One of the biggest misconceptions and bad habits I've seen new launchers do over and over again is to simplify their launch down to a list of pages, emails, and ads...with no thought to connecting with their audience. They've got all the visible pieces of their launch together, but below the surface, it's not connecting or connected to anyone.
If you enjoy today's episode and want a comprehensive but NOT COMPLEX launch process to follow, make sure to check out my free masterclass: https://annesamoilov.com/trainings
If you're curious how we can work together closely on your next launch, send me a message here: support @ annesamoilov.com
Today's episode explores 3 powerful reminders about improving our launches and that we have the power to improve even on the fly if we need to!
Even after making a perfect plan for your launch, there will likely come a time (especially during your open cart) where you'll start asking...how do we improve this? Can we improve this?
Check out one of my past episodes about this topic that also has a handy downloadable guide:
Behind The Scenes – How To Turnaround A Launch That’s Not Working [free pdf]
Also mentioned:
Ever wanted to make a big change in your business or focus and feel stuck or experience fear in starting that new thing?
This week, we’re talking to change expert and intuitive coach Deborah Ivanoff about this exact topic.
If you are feeling tired, worn out, stuck…maybe your business has gotten too heavy…
Here’s what we’re chatting about today:
Want to learn more about Deborah? Head over to deborahivanoff.com. She offers generous 30 minute getting to know you sessions!
Today’s guest is Michelle Dixon, a trauma specialist, and mindfulness healer. She’s also one of my Fearless Launching students and a member of my Launch Incubator.
She’s a trauma and healing specialist--who works with a unique process that gets to the heart of whatever is holding you back. She has a unique way of working with people that acknowledges people see whether they need just a mindset shift or something deeper.
In this episode you’ll learn:
And she tells us about her December Holiday Emotional Detox - a free retreat and minicourse you can sign up for - starting soon!
Connect With Michelle
Emotional detox for the holidays
In today's episode, I brought back Sophia Sunwoo of Ascent Strategy to talk about what happens AFTER you launch.
We talk about:
Here's how to connect with Sophia:
*Make sure to watch her online conference happening all week on Instagram!
Does any of the following apply to you?
You constantly second guess your decisions and actions. You waffle back and forth when you make a decision. you often consider or actually do change course. You deferring to other people's opinions and ideas to make decisions.
Flip-flopping. Believing and not believing at the same time. Wanting something but acting in ways that make it impossible to have. Self- sabotaging.
All of these are classic symptoms not trusting yourself.
It can cause major damage to your confidence, but also to your business. That's what we're talking about in today's episode.
Grab a notebook and journal as we go through today--there will be lots of reflection and work to do! (Time codes below for you!)
Time codes:
2:33 Why Trust Is Important - Especially In Business
4:00 What to know before we dive in and how to put this episode into action
5:22 Why we lose it or lose sight of it
17:04 How perfectionism plays into lack of trust
20:39 How to get it back
34:20 The science behind trusting yourself
38:54 Applying all of this to your next launch
Where to go from here?
If you enjoyed this conversation and want to go deeper, join me over in my free group The Lounge Lounge: https://facebook.com/groups/fearlesslaunchinglounge
Watch this free training to show you the simple process I use to launch my courses, programs, and services: https://annesamoilov.com/trainings
Download the Launch Roadmap - for a simple top-down view of the process to launch pretty much anything online. https://annesamoilov.com/launch-roadmap
In this episode, I'm talking with Nikki Groom--a business strategist, coach, and author of her first published book "A Power of Your Own." Nikki works with female entrepreneurs who not only want to create a profitable business but ones that make an impact too.
The theme of this episode is also - "Doing the best you can with what you've got."
So if you've ever stressed about meeting a launch deadline or wondering how the heck you can start a business, Nikki has so many insights to share with you.
Connect with Nikki here: https://nikkigroom.com
Check out Nikki's book here: https://amzn.to/31J6nP2
This week we're talking about why we're all seeking more simplicity--especially in our businesses, but why we may fight against the need to declutter and uncomplicate things.
Plus, I'm sharing 3 questions to ask yourself if you're not sure how to start simplifying the way you share your ideas, products, and services with the world.
Don't underestimate the power of creating a simple, streamlined launch process that you can repeat (and that you get to design yourself).
Mentioned on the podcast:
Theresa Reed, also known as the Tarot Lady...has grown her business with three values driving everything she does--
These might not seem like the latest and greatest strategies, but Theresa has made them work no matter what she launches.
We dive into how each of these plays out in her business and I hope our conversation inspires you to look for ways of doing something similar in your business.
Connect with Theresa:
Theresa on Instagram (watch her daily live streams)
A new season has started...
After 5 years of doing the podcast, this the first time I've changed more than just the podcast cover.
Here's why, what to expect, and how you can get involved.
Share a screenshot as you listen and we kick off this new chapter of our journey together.
Here's how we can connect:
Check out my free training: https://annesamoilov.com/trainings
Instagram: https://instagram.com/annesamoilov
Twitter: https://twitter.com/annesamoilov
Thanks for being a listener and stay tuned for moe!
So today, I wanted to talk about creating plans and then making progress…
For launches, for upcoming campaigns, for your new product, for a new business…
There are three things you need to know and do to make sure whatever you say you're going to do is something you CAN AND WILL make progress on.
Because if you make enough plans that don't come to fruition...you might start thinking...why bother? I’m not going to follow through anyway?
So this is what we need to do to make sure plans can actually be DONE.
Resources mentioned:
Planathon 2021 - starts soon and the free group is now open: https://annesamoilov.com/planathon2021
Find out more about Fearless Launching: https://annesamoilov.com/trainings
We hear it all the time...warnings to avoid the launch rollercoaster.
Is it completely true that we should worry and avoid the coaster at all costs? Should we build something that will never have natural dips?
Everyone on the interwebs, teaching you about running your business...about launching, talks about the launch roller coaster.
You know...you launch live and it’s up, maybe you make revenue, and then it dips and you make nothing…
It’s feast or famine.
But is this true?
Yes, and NO, it doesn’t have to be this way.
Today we’re going to dive into:
So, if you've ever worried you are on the launch roller coaster, I'm hoping this will give you a new way to appreciate it, embrace it as a phase of your business...and only part of your bigger vision.
Want to join me for a free live class? Reserve your seat here: https://annesamoilov.com/trainings
Mentioned in today's episode: 2 x 2 x 2 x 2 Launch Map Method
Today we’re speaking to Heidi Thompson who helps wedding professionals systematize, grow, and market their businesses.
We’re diving into some of the creative ways business owners are keeping their businesses going, why now is the best time to learn or enhance what you currently offer, and what you should be doing to improve your business even if you’re not in the wedding industry.
Sign up for her summit too: https://bookmoreweddingssummit.com
Today I’m taking you behind the scenes and encouraging you to step out of your launch bubble and pay attention to your business!
If you're knee-deep or heads down in the weeds preparing for a launch or creating a course or program...it's easy to let things slide in the other areas of your business.
This is why I’m doing a major clean up in other areas of my business this month, the process I'm using to make it happen, and why it's important!
DM me: https://instagram.com/annesamoilov
https://annesamoilov.com/launch-roadmap
https://annesamoilov.com/masterclass
We know the usual suspects that are to blame for failed launches--everything ranging from tech breakdowns to an offer that doesn’t fit the intended audience.
But there are some other ways we block our own success long before we open the doors to our programs. Today, I’m going to share some of the sneakiest ways we derail our own launches and marketing campaigns.
Whether you’re a new business owner, launching your first course, or you’re no stranger to launching at all...these are common things that happen during big projects, launches, and anything where you must deliver or complete by a specific date. No one is immune to these.
If you have a team, hand this episode to your launch manager or project manager!
Resources Mentioned:
Launch Incubator: https://annesamoilov.com/incubator
Free Launch Masterclass: https://annesamoilov.com/masterclass/
This is episode 276 of the Fearless Launching Show. Today we’re talking about that moment that happens for all online entrepreneurs where we ask the question -- do I really need another online course? Or do I need something more?"
This week I'm covering 5 actions you should take if you’re ready for something beyond an online course!
We all start needing to learn things. So we take the courses, we download things...and we get to work. Maybe we’re in this cycle of downloading and doing for years. At some point, I hear every single student and person I know utter the words, “ugh, I don’t think I need another course. I have plenty to apply right now.”
Resources:
Apply: https://annesamoilov.com/incubator
Watch: https://annesamoilov.com/masterclass
Have you ever wondered why your launch didn’t work...even after you download the complete checklist, do all the things, run all the ads, and can honestly say you’ve even written/sent multiple multiple closing day emails.
Today I’m going to share with you exactly what you were missing--even if you followed a perfect launch blueprint. Just like there are 2 sides to any story. There are 2 sides to launching.
Mentioned On Today's Episode
Get on the Waitlist for The Message Lab
We wait for a lot of things in our lives...the right time, the perfect conditions, when we're older, when we have more money, when we've got a house. And in our business, sometimes people wait for the sale, the call, the list to grow...for people to give us feedback (and social proof).
What if you have no social proof, testimonials, or case studies ... how are you going to sell your services or programs if no one can vouch for you?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Here are 3 ideas to inspire you to gather social proof even when you're creating something brand new!
Mentioned in today's episode:
How much should you charge for your beta program?
How to beta launch your next online course
The Launch Incubator (6-Month Mastermind)