The Fearless Launching Show with Anne Samoilov

The Fearless Launching Show is a podcast for entrepreneurs who want to bring their most important ideas to the world. My mission is to help online entrepreneurs narrow in on their most important ideas, get things done that matter, to build the life and business they dream about.
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Jun 4, 2015

1 year ago, I creatd a free course to promote my program Launch Walkthrough. Here's what happened over the past year plus some things I'm doing right now to update, improve and test the process.

This behind the scenes look and conversation will hopefully inspire you to create a sample of your own product.



May 28, 2015

If you’re building an online business, then you’ve likely seen or heard that upgrading to an email marketing provider or system is a must in order start making the big bucks.

Who knows why people actually believe that, but there are some really good reasons why you might want to switch to a more customizable marketing system.

But before we talk about my switch to Infusionsoft about 2 years ago, I want to make sure you know my stance on upgrading tools...

They are often not necessary or critical until they no longer work. I never suggest an upgrade or a tool/system change unless it’s going to revolutionize or fix a part of the business. And I definitely say no to upgrades that require you to move your entire list or marketing funnel right before a launch.

So knowing this, you may think my move to Infusionsoft was unnecessary, but the change falls under the “this revolutionized” my workflow and productivity. Plus, I did it at a time when a launch wasn’t imminent.

In this episode, you’ll learn:

  1. What led to my decision to switch email marketing providers

  2. Why Aweber no longer worked for me

  3. The main reasons I knew Infusionsoft was right for me

  4. Specific reasons and features that have kept me a customer.

Complete show notes at

May 21, 2015

Today's episode is my updated perspective on whether you should have a hard launch close date or stay open (offering your product or service indefinitely). 

You'll learn:

  • Benefits of having a hard close date
  • Benefits of keeping the doors open
  • Why having a mix of products that close or stay open could be the best thing to do for your business.
  • How to know what is right for your audience

Which do you prefer? Visit me over at:


May 14, 2015

Today's episode is all about how Fearless Launching has changed over the past 3 years...and how you might expect to update, grow, and evolve your own products and services.

In this episode I cover the 9 main areas where the products and launches have changed over time. You'll see that my first launch of the program really was a minimum viable launch from top to bottom...and that's what I encourage you to do.

Check out Fearless Launching now:

Full show notes are over at:

Thanks for listening and leave a comment or review if you enjoyed this episode and are a regular listener of the show!

-Anne :)

May 7, 2015

Today's episode is possibly the shortest ever for the history of The Fearless Launching Show where I share a few things happening and one you're invited to next week!


Fearless Launching:

Conversations That Sell (Free Webinar!)

Apr 30, 2015

In this personal episode, I share some pivotal moments in my life that have led me down the path to becoming a teacher, discovering that I was actually born launching, and embracing that by striving to be an example for other entpreneurs... for all the show notes

Apr 23, 2015

Today’s episode of the podcast, I’m going to share the 4 things many people are missing from their business and need to get rolling before they are ready to start planning their launch.

Some of the topics I cover:

  • 4 things that I always come back to when I’m having an “I don’t know what to focus on moment” in my business
  • Why consistent communication is only part of the equation
  • One system that should be in place the second you put your blog or website live
  • How communication must be happening first before you get
  • Your monthly task list to make sure you're ready to launch whenever you want
  • How to avoid loading your launch workload with a ton of writing
  • How you can borrow other people’s engaged audiences, but you should never depend on that

Want a chance to win a scholarship for the next round of Fearless Launching (starting on May 18th)???

Click over to the blog now for more details:

Apr 16, 2015

Brigitte Lyons is a media strategist with a passion for helping people get their messages out to the world. She created B - a boutique PR agency to work closely with cause based businesses and people who have something big and/or important to share with the world.

In this episode we talk about everything from her beginnings in the PR world, how she shifted her business from the group online course model to building her agency and working closely with clients...and she even shares her super simple ways to - find the right places to get "press", how to create content easily, and how far in advance you need to be planning your outreach if you want it to impact your launch.



Apr 9, 2015

Today's episode was recorded on my Iphone... I've been on vacation, doing a lot of mobile working...and it just happened this way! So, this week join the on the go episode and find out the Sales Strategies I love and the ones I'll never use (or not anytime soon!).

Read the complete show notes over at:

Apr 2, 2015

Raise your hand if you wish your email list was bigger?

I’m fairly certain almost everyone feels this way at pretty common intervals in their business. Logic tells us that a bigger list is in our favor to generate more sales, more clients, more people - more money.

And to some extent this is true. One way to increase revenue is to serve more people.

But is email the only way to reach more people?

My guest today has been in business a very short time, but she’s been building an audience since 2009.  No email list in the traditional sense.

Alexis Giostra (a.k.a. MissTrenchcoat) has built a thriving community that tells her every single week what they want in the comments on her YouTube Channel.

Not only that, she’s used the platform along with her other social media main squeeze to sell digital products and even launch her recent coaching program using nothing but these two platforms.

Sounds intriguing right?

If you’ve ever felt like you had no one to launch to or that you just weren’t into email marketing...well, you’ll love my interview with Alexis.

Visit the blog now for more information and how to connect with Alexis:

Mar 26, 2015

I’m pretty sure today’s guest and I are sisters separated at birth. She is all about helping people find and embrace their expertise...and figure out how to turn that into a profitable course. But more than that, my guest Jeanine Blackwell seems to be this amazing combination of support, strategy, and tactical execution.

See - literally, I keep saying, wait that’s me too!

Jeanine’s in the middle of a launch right now and she sat down to talk about figuring out what you should offer whether it’s your first, second, or third time out of the gate.

She asks the tough questions that you probably haven’t thought of or taken a step back to think about.

Are you avoiding one area of true expertise? What question does your course answer? What’s something your ideal customer will actually pay to solve?

We get into a whole bunch of topics including:

  • How to find your best offers?
  • What to do before jumping into the launch?
  • How to stop circling around your expertise and use it to create a course
  • Why we’re all somewhat unconscious of our competence in certain areas
  • What it takes to get your expertise & brilliance into the world
  • How to fight your natural inclination to diminish your gifts
  • How to find clarity and figure out where your sellable expertise lives
  • The only offers that get through the static of all the offers we see online
  • Why you should re-think giving people what they need
  • Why figuring out HOW your audience talks is just half of the equation
  • Some of the big mistakes to creating a course

And so much more!

Head back to

Mar 19, 2015

Look around at businesses online and offline - and it feels like some brands and companies are launching all the time.

But while you might see Starbucks, LuckyBrand Jeans and Kate Spade sending multiple “sales” emails every week… how much is too much when it comes to launching?

Should you launch all the time? Only every 6 months? Perhaps once a quarter?

And what exactly can you launch each time?

Today’s episode is a totally new style and feature this podcast recorded in my kitchen while I paced back and forth speaking into my iPhone.

I’ll be honest, there was another show in this slot today but I just had to get this question answered because it seems like I’ve been hearing people struggle to understand or figure out how to pace their launches.

Mar 12, 2015

In this episode, I share the primary tools I use for every phase of content creation -- whether it's for my blog, this podcast, my new channel on Youtube...coming up with the easiest tool set up is crucial to make sure I can get it all done!

We go through the brainstorm/planning phase, actual creation and workflow, and then finally discuss analyzing what's working and what's not.

Even if you are new to thinking about your blogging or podcasting as a strategy, this episode shares super simple and some fun tools that really work well together!

Check out the show notes for this episode and also check out others you may have missed:



Mar 5, 2015

Today's interview is with Carrie Green who founded an amazing organization to help women entrepreneurs feel less alone as they build their businesses.

The Female Entrepreneur Association is an online hub with the mission of inspiring and empowering women from around the world to turn their ideas into a reality, build successful businesses and live a life they love.

Carrie shares the story from idea through launching the associations signature product--The Member's Club...she really knows how to rock the perfect combination of knowledge, inspiration, and strategy...and I dare you to walk away without at least one nugget to grow your own business.

Feb 26, 2015

Are you in the habit of launching fast or at the last minute? Not a great habit, but if you're going to do it, here are three ways to make sure they are possible and profitable.

Feb 19, 2015

I sat down with business systems expert Val Geisler to see if we could find a new way to look at systems and maybe make the topic a little more appealing--especially to those of who are artists underneath it all.

We get into a whole bunch of topics including:

  • Why even though Val is a huge fan of beautiful things...she lets functional win when necessary.
  • 85% of Val’s decision making surrounds this one thing when choosing a tool in her business
  • What the “5 love languages” has to do with building systems and Val’s business
  • The main reason why you should you focus on your systems before you launch.
  • Val’s everyday system setup - the tools she goes back to again and again.
  • A sweet google mail hack that I should have known but did not!
  • The systems that usually need the most help for the majority of entrepreneurs.
  • Questions you need to keep asking yourself as your business evolves…
  • A surprising huge mistake that many new business owners are making - this one was shocking to me!
  • Thoughts on straddling two email service providers - why you’d do it, what are the challenges, and what are some other reasons you might do it!
  • Her secret to feeling more confident in her’s a person we both know and love.
  • our shared mantra and tweetable...about following blueprints and making systems.

For complete show notes and additional episodes, visit:

Feb 12, 2015

Last week we talked about how the work changes and doesn't change when you launch and relaunch your products and services. So, this week, I wanted to dive into the timeline of a launch. I'm always getting asked, okay what should I do next if I'm launching [insert date]? Listen to this new perspective on the timeline that might have you breathing a sigh of relief.

Episode 39 is a great place to go next after you listen to this one...because Marie shares a behind the scenes look at some of their timeline!


Feb 5, 2015

Today's episode demystifies what happens behind the scenes on a successful product launch and with a successful business. What changes in the day to day? Do we focus on the foundational pieces of starting a business? What's different and what stays the same as we grow our business?  Marie Forleo shares key insights and answers some of the most common questions about business and also highlights some of the key challenges she's faced over the past 6 years of building her B-School program to the popular program it is today.


Jan 29, 2015

One of the most frequently asked questions I get is when and how to start telling people about their product launch... How long before a product or service is available do you start leaking it out to people? This episode updates you on my launch leaking strategy...and I think you'll like it because it's au naturale!

Jan 22, 2015

Today’s guest on the podcast is Denise Duffield Thomas of She’s well known for her work helping women entrepreneurs make more

Denise and I get into a ton of topics fast…including:

  • What Denise is focused on this year in her business and why it’s nothing NEW
  • Who we both have learned to “cut through the crap” from…
  • Can you get to 6 figures by yourself or do you need a huge team?
  • Her first launch…
  • How she looks at over-delivering when you launch
  • The most common money blocks entrepreneurs face
  • Why launching brings up so much money resistance
  • How to get clear on your launch money goals
  • How she approaches launching and what she’s doing differently this year

Click over to the show notes for all the resources we talked about plus how to work with Denise inside her Money Bootcamp program.

Jan 15, 2015

They struggled for years and years trying to make the side hustle their main thing work -- to get the chance to finally do what they were passionate about.

That story is a common one in some for one or another for many entrepreneurs...even me! That side hustle keeps you ignited because you push, you struggle, you create, whatever it is… but it propels you forward.

What happens when you get out of that phase of needing a side hustle - when it becomes a full time hustle?

Today's episode covers this topic and more as I explore - 

  • why having a side hustle is important to most creative entrepreneurs
  • how starting passion projects can inject your business with renewed energy
  • gives your brain much needed break from your main business pursuit

And I also share three people who inspired me to start some side projects myself!


Jan 8, 2015

Are you ready to grow your business this year?


Do you know what it’s going to take?


Do you know what exactly you want to achieve?


Wanna know what you’ll have to give up (and take on) in order to get there?


You’ll get some insight, strategies and maybe a little inspiration to answer these questions for yourself.


Visit for the full show notes.

Jan 1, 2015

If there’s anything I know helps me improve and grow my business, it’s establishing better work habits. There’s only so many weeks I can wait until the last second to record a podcast, publish it, write the notes and get it up there in less than 24 hours.

I’ve got a 6 year old and a slightly short attention span.

And at the same time - I’ve got big goals. One of those was to make sure that I could commit to having a weekly podcast. Not every other week or every third week.

So, that’s what I dive into today in this shorter episode about how I got my podcast process back on track.

In this episode I also talk about:

  • The real reason I ended up skipping blogging for 2 months

  • Results of some of my blogging and podcast tests throughout 2014

  • How I plan to get all my publishing content

  • The simple question you can ask yourself about all that content you’re publishing

  • How I’m making the process even easier for myself

  • What happens when you finally have focus + establish a habit

  • Why I’m always evaluating what’s working and what’s not

Okay - let’s do this!

Dec 25, 2014

Who is running your business?

Can you say that YOU are?

Something I discovered this year is how many of my big business and life decisions are directly influenced by a few not so great forces.

The biggie is guilt.

Yup - Guilt has been my CFO on many occasion.

He’s allowed me to stay in jobs too long, in relationships too long, in friendships too long...and spending my energy on the wrong projects in my own business too...

And let’s get real - guilt is not a separate entity. It’s me.

I’ve been the one to allow the guilt to drive some of my biggest business delays and changes. And specifically I’ve:

  • stayed on people’s email lists because I felt guilty leaving and having them see me leave

  • said yes to projects that put my health and mental well-being in serious danger

  • said yes to jobs with destructive bosses (and even got hives in the process!)

  • avoided letting an employee go because I felt bad

  • didn’t do a number of promotions for my business because I felt guilty making the offer

Now, many of these are ancient history - they did NOT all happen this year, last year or even in the past 5 years...but they’ve left marks on me none the less.  

And only now am I staging the takeover of my own business.

If you’ve ever felt a little off after making a decision to work with someone or offer something, then there is something that’s driving the boat…and it might just be guilt.

Let’s dive in.

Dec 18, 2014

Do a search for creating useful content on google.

There’s enough opinion and education on the topic to make your head…

wait for it…


And that’s pretty much what my head’s been doing since I first heard this phrase.

Create useful content, Anne.

Waking me up in the middle of night.

Are you being USEFUL enough, Anne?

And off and on this whole year I’d look at other people’s content and wonder…

How the heck is THIS useful to the world?

I started pulling apart every blog post I’d see, challenging it to be useful to me, which is hilarious because as you know there’s a lot of useless but fun info on the internet.

And that’s when it hit me...about being useful...and why I wanted to dig in and discuss this moving target of being useful…

In this week’s episode, I explore:

  • What does being useful really mean in the context of your online business?

  • Who decides if something is useful or trashable?

  • Why is creating useful content a challenge to most online entrepreneurs?

  • And...what do you need to know about your audience in order to get even close to figuring out what is useful for them on any given day?

If you’ve ever wondered whether you’re being useful or not, listen to today’s episode of the Fearless Launching show and then leave me a comment below.

Ok let’s dive in!

Links To Dive Deeper Into This Topic

Launch Toolkit

Creating Social Substance (great article at the top of google's list!)

Ep. 30 - Planning For Success (planning is all about knowing what your people want and need)


Ep. 10 - How To Become A Better Teacher with Jennifer Louden (love Jen’s take on teaching, especially since that’s what all content really does - it teaches!)

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