The Fearless Launching Show with Anne Samoilov

The Fearless Launching Show is a podcast for entrepreneurs who want to bring their most important ideas to the world. My mission is to help online entrepreneurs narrow in on their most important ideas, get things done that matter, to build the life and business they dream about.
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Aug 20, 2015

In this episode, we speak to Fearless Launching scholarship winner Vanessa Chase about how she applied the simple, back to basics lessons in Fearless Launching to her own launch and managed to triple her launch goals!

The one thing she attributes to the success is really something she tells her own students to do, so knowing this, she dove in, did the work, and was able to surpass her modest goals for the launch.

Dive into her story and make sure to head over to the full show notes and how to contact her over on the blog:

Aug 14, 2015

Today's post shares some of the most common battles we fight or challenges you might face as an online entrepreneur.

Most of these battles happen on the inside, but can be managed when you let go of the fight, stick to a set of tools instead of constantly switching, and getting the right support!

Read the full show notes over here:



Aug 6, 2015

Today's SHORT episode talks about breathing new life into a neglected product. If you create online or digital products, when do you bring them back or keep them gone? This is especially relevant right now for me as I have re-discovered and gotten super excited about my White Space Solution ebook. Take a few minutes to listen now!

Visit all show notes here:

Jul 30, 2015

Whether it’s working out, taking classes, writing, running your business, everyone’s got a slightly different style of working and learning.

I know that for the most part I love to work in solitude and then peek my head out when I’m done to get the next step. Some of the best online learning experiences were ones where I had to show up every single day, though…

I’m curious now about your audience. How do they like to consume your content? Where do they consume it? Do they want to do it at their own pace, in the dead of night, on the beach?

Or do they want the camaraderie of the group, the class, the mastermind?

Today’s episode of the Fearless Launching explores this question and shares why it’s important for you to know as you go into your next launch.

read more:

Jul 23, 2015

Going evergreen is something I'm hearing a ton lately from people who are creating new products, new services...the end goal seems to be making something more automated and available all the time.

If you've ever wanted to know when to go evergreen with your digital products, listen to this episode!

Listen up and read the whole show notes over on: 

Jul 16, 2015

A behind the scenes look at the tools and tech I used to set up my new online shop but also the challenges along the way -- not your normal launch story.

Full show notes over at:

Jul 9, 2015

This quick episode shares a behind the scenes look at what happened to my website last week, what I did about it and why you should take proactive steps today to make sure you're protected during  your next launch!


Full show notes at:

Jul 2, 2015

So, probably 6 months ago - maybe longer even - I discovered a show called The Profit on CNBC which follows host Marcus Lemonis as he helped struggling business owners turn their businesses around. I found the show by accident and it immediately took over the top spot above Shark Tank and Undercover Boss… notice a theme there?

Now, of course, I love watching and learning how businesses grow, but after watching several episodes of this show, I realized why I was learning so much. He was using a framework and repeating it to me every single time. People. Process. Product.

Here's what we cover today:

  • 4 questions you can ask yourself to discover your own framework
  • Why a framework could be just what your business/product needs
  • Examples of online business owners and educators who are using powerful and simple frameworks to market, teach, and convert people into customers
  • Template frameworks that will inspire you to create your own

Visit: for full show notes and more episodes here:


Jun 25, 2015

You know me - I love pulling back the curtain, not just after a project or launch is finished, but literally as I’m doing something, testing something. Breaking down the how-to do it is what I do best.

So, today, I’m taking you behind the scenes of my own Instagram challenge, but decided I’d also help you create your plan for doing your own challenge.

Here’s what we cover:

  • The benefits to your business and your next launch of doing a challenge

  • All the different formats you can use to run your challenges

  • Why you can use a free challenge or event as your practice launch

  • Your before, during and after checklist

  • Ways to keep the whole production as low tech as possible

  • How and when to make an offer during a challenge

I go through a LOT in this episode and I think I may have literally sped through it quickly, so I’ve made a quick cheatsheet where I’ve even included a checklist of all the pieces I’ve created for my Instagram challenge. Use it as a starting point for your own online event.

Read the full show notes over on

Jun 19, 2015

In today’s episode, I’m sharing the exact strategies I’ve used and will use again to make sure my business survives the summer.

If you’re a mom, a dad, someone who just loves summer and finds it hard to work this time of year, you’ll love this episode.

Here’s what I have to say about it:

  • Why you can create a new consistency anytime you want (summer is great for many reasons)

  • What I consolidate to make it easier to work wherever I am

  • Why creating scheduled work shifts will help you schedule less

  • How to make sure your expectations match your output

  • Why summer revenue really goes down in the summer

Full show notes over on

Jun 11, 2015

You own a business. 

Maybe you have a team. Maybe you don’t.

If you’re making money from your business, you’ve got customers.

With all the challenges of running an online business the biggest one I can think of where people get in trouble and the reason why your business goes downhill are those related to your leadership skills.

So, if you have a business, plan to make money, want to build a community, and perhaps eventually have a team to help you run everything, then you are on the path to becoming a leader.

...Whether you like it or not.

That said, many people start businesses without having much practical experience in a leadership role anywhere in their life.

We’re thrown into the role of boss without a day behind the wheel ever!

So today’s episode covers some of the things you need to consider and be aware of as you set off to start, finish, deliver, launch...and take very intentional action every single day.

Read the full show notes over on:


Jun 4, 2015

1 year ago, I creatd a free course to promote my program Launch Walkthrough. Here's what happened over the past year plus some things I'm doing right now to update, improve and test the process.

This behind the scenes look and conversation will hopefully inspire you to create a sample of your own product.



May 28, 2015

If you’re building an online business, then you’ve likely seen or heard that upgrading to an email marketing provider or system is a must in order start making the big bucks.

Who knows why people actually believe that, but there are some really good reasons why you might want to switch to a more customizable marketing system.

But before we talk about my switch to Infusionsoft about 2 years ago, I want to make sure you know my stance on upgrading tools...

They are often not necessary or critical until they no longer work. I never suggest an upgrade or a tool/system change unless it’s going to revolutionize or fix a part of the business. And I definitely say no to upgrades that require you to move your entire list or marketing funnel right before a launch.

So knowing this, you may think my move to Infusionsoft was unnecessary, but the change falls under the “this revolutionized” my workflow and productivity. Plus, I did it at a time when a launch wasn’t imminent.

In this episode, you’ll learn:

  1. What led to my decision to switch email marketing providers

  2. Why Aweber no longer worked for me

  3. The main reasons I knew Infusionsoft was right for me

  4. Specific reasons and features that have kept me a customer.

Complete show notes at

May 21, 2015

Today's episode is my updated perspective on whether you should have a hard launch close date or stay open (offering your product or service indefinitely). 

You'll learn:

  • Benefits of having a hard close date
  • Benefits of keeping the doors open
  • Why having a mix of products that close or stay open could be the best thing to do for your business.
  • How to know what is right for your audience

Which do you prefer? Visit me over at:


May 14, 2015

Today's episode is all about how Fearless Launching has changed over the past 3 years...and how you might expect to update, grow, and evolve your own products and services.

In this episode I cover the 9 main areas where the products and launches have changed over time. You'll see that my first launch of the program really was a minimum viable launch from top to bottom...and that's what I encourage you to do.

Check out Fearless Launching now:

Full show notes are over at:

Thanks for listening and leave a comment or review if you enjoyed this episode and are a regular listener of the show!

-Anne :)

May 7, 2015

Today's episode is possibly the shortest ever for the history of The Fearless Launching Show where I share a few things happening and one you're invited to next week!


Fearless Launching:

Conversations That Sell (Free Webinar!)

Apr 30, 2015

In this personal episode, I share some pivotal moments in my life that have led me down the path to becoming a teacher, discovering that I was actually born launching, and embracing that by striving to be an example for other entpreneurs... for all the show notes

Apr 23, 2015

Today’s episode of the podcast, I’m going to share the 4 things many people are missing from their business and need to get rolling before they are ready to start planning their launch.

Some of the topics I cover:

  • 4 things that I always come back to when I’m having an “I don’t know what to focus on moment” in my business
  • Why consistent communication is only part of the equation
  • One system that should be in place the second you put your blog or website live
  • How communication must be happening first before you get
  • Your monthly task list to make sure you're ready to launch whenever you want
  • How to avoid loading your launch workload with a ton of writing
  • How you can borrow other people’s engaged audiences, but you should never depend on that

Want a chance to win a scholarship for the next round of Fearless Launching (starting on May 18th)???

Click over to the blog now for more details:

Apr 16, 2015

Brigitte Lyons is a media strategist with a passion for helping people get their messages out to the world. She created B - a boutique PR agency to work closely with cause based businesses and people who have something big and/or important to share with the world.

In this episode we talk about everything from her beginnings in the PR world, how she shifted her business from the group online course model to building her agency and working closely with clients...and she even shares her super simple ways to - find the right places to get "press", how to create content easily, and how far in advance you need to be planning your outreach if you want it to impact your launch.



Apr 9, 2015

Today's episode was recorded on my Iphone... I've been on vacation, doing a lot of mobile working...and it just happened this way! So, this week join the on the go episode and find out the Sales Strategies I love and the ones I'll never use (or not anytime soon!).

Read the complete show notes over at:

Apr 2, 2015

Raise your hand if you wish your email list was bigger?

I’m fairly certain almost everyone feels this way at pretty common intervals in their business. Logic tells us that a bigger list is in our favor to generate more sales, more clients, more people - more money.

And to some extent this is true. One way to increase revenue is to serve more people.

But is email the only way to reach more people?

My guest today has been in business a very short time, but she’s been building an audience since 2009.  No email list in the traditional sense.

Alexis Giostra (a.k.a. MissTrenchcoat) has built a thriving community that tells her every single week what they want in the comments on her YouTube Channel.

Not only that, she’s used the platform along with her other social media main squeeze to sell digital products and even launch her recent coaching program using nothing but these two platforms.

Sounds intriguing right?

If you’ve ever felt like you had no one to launch to or that you just weren’t into email marketing...well, you’ll love my interview with Alexis.

Visit the blog now for more information and how to connect with Alexis:

Mar 26, 2015

I’m pretty sure today’s guest and I are sisters separated at birth. She is all about helping people find and embrace their expertise...and figure out how to turn that into a profitable course. But more than that, my guest Jeanine Blackwell seems to be this amazing combination of support, strategy, and tactical execution.

See - literally, I keep saying, wait that’s me too!

Jeanine’s in the middle of a launch right now and she sat down to talk about figuring out what you should offer whether it’s your first, second, or third time out of the gate.

She asks the tough questions that you probably haven’t thought of or taken a step back to think about.

Are you avoiding one area of true expertise? What question does your course answer? What’s something your ideal customer will actually pay to solve?

We get into a whole bunch of topics including:

  • How to find your best offers?
  • What to do before jumping into the launch?
  • How to stop circling around your expertise and use it to create a course
  • Why we’re all somewhat unconscious of our competence in certain areas
  • What it takes to get your expertise & brilliance into the world
  • How to fight your natural inclination to diminish your gifts
  • How to find clarity and figure out where your sellable expertise lives
  • The only offers that get through the static of all the offers we see online
  • Why you should re-think giving people what they need
  • Why figuring out HOW your audience talks is just half of the equation
  • Some of the big mistakes to creating a course

And so much more!

Head back to

Mar 19, 2015

Look around at businesses online and offline - and it feels like some brands and companies are launching all the time.

But while you might see Starbucks, LuckyBrand Jeans and Kate Spade sending multiple “sales” emails every week… how much is too much when it comes to launching?

Should you launch all the time? Only every 6 months? Perhaps once a quarter?

And what exactly can you launch each time?

Today’s episode is a totally new style and feature this podcast recorded in my kitchen while I paced back and forth speaking into my iPhone.

I’ll be honest, there was another show in this slot today but I just had to get this question answered because it seems like I’ve been hearing people struggle to understand or figure out how to pace their launches.

Mar 12, 2015

In this episode, I share the primary tools I use for every phase of content creation -- whether it's for my blog, this podcast, my new channel on Youtube...coming up with the easiest tool set up is crucial to make sure I can get it all done!

We go through the brainstorm/planning phase, actual creation and workflow, and then finally discuss analyzing what's working and what's not.

Even if you are new to thinking about your blogging or podcasting as a strategy, this episode shares super simple and some fun tools that really work well together!

Check out the show notes for this episode and also check out others you may have missed:



Mar 5, 2015

Today's interview is with Carrie Green who founded an amazing organization to help women entrepreneurs feel less alone as they build their businesses.

The Female Entrepreneur Association is an online hub with the mission of inspiring and empowering women from around the world to turn their ideas into a reality, build successful businesses and live a life they love.

Carrie shares the story from idea through launching the associations signature product--The Member's Club...she really knows how to rock the perfect combination of knowledge, inspiration, and strategy...and I dare you to walk away without at least one nugget to grow your own business.

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