There’s this idea spreading around the online business landscape that says anyone can package up their knowledge and sell it. And while that’s true – in order to stand out – it’s important that your training sticks with your students. Can you say that is true about your own product with complete confidence? Do you know what your customers will remember after they leave your course, finish reading your book, or stop working with you? Karen Sargeant of the Sunny Patio Project joins us today on the podcast to discuss...