A behind the scenes look at the tools and tech I used to set up my new online shop but also the challenges along the way -- not your normal launch story.
Full show notes over at: http://www.annesamoilov.com/behind-the-scenes-setting-up-your-online-shop/
This quick episode shares a behind the scenes look at what happened to my website last week, what I did about it and why you should take proactive steps today to make sure you're protected during your next launch!
Full show notes at: annesamoilov.com
So, probably 6 months ago - maybe longer even - I discovered a show called The Profit on CNBC which follows host Marcus Lemonis as he helped struggling business owners turn their businesses around. I found the show by accident and it immediately took over the top spot above Shark Tank and Undercover Boss… notice a theme there?
Now, of course, I love watching and learning how businesses grow, but after watching several episodes of this show, I realized why I was learning so much. He was using a framework and repeating it to me every single time. People. Process. Product.
Here's what we cover today:
Visit: http://www.annesamoilov.com for full show notes and more episodes here: http://www.annesamoilov.com/show
You know me - I love pulling back the curtain, not just after a project or launch is finished, but literally as I’m doing something, testing something. Breaking down the how-to do it is what I do best.
So, today, I’m taking you behind the scenes of my own Instagram challenge, but decided I’d also help you create your plan for doing your own challenge.
Here’s what we cover:
The benefits to your business and your next launch of doing a challenge
All the different formats you can use to run your challenges
Why you can use a free challenge or event as your practice launch
Your before, during and after checklist
Ways to keep the whole production as low tech as possible
How and when to make an offer during a challenge
I go through a LOT in this episode and I think I may have literally sped through it quickly, so I’ve made a quick cheatsheet where I’ve even included a checklist of all the pieces I’ve created for my Instagram challenge. Use it as a starting point for your own online event.
Read the full show notes over on http://www.annesamoilov.com
In today’s episode, I’m sharing the exact strategies I’ve used and will use again to make sure my business survives the summer.
If you’re a mom, a dad, someone who just loves summer and finds it hard to work this time of year, you’ll love this episode.
Here’s what I have to say about it:
Why you can create a new consistency anytime you want (summer is great for many reasons)
What I consolidate to make it easier to work wherever I am
Why creating scheduled work shifts will help you schedule less
How to make sure your expectations match your output
Why summer revenue really goes down in the summer
Full show notes over on annesamoilov.com/show
You own a business.
Maybe you have a team. Maybe you don’t.
If you’re making money from your business, you’ve got customers.
With all the challenges of running an online business the biggest one I can think of where people get in trouble and the reason why your business goes downhill are those related to your leadership skills.
So, if you have a business, plan to make money, want to build a community, and perhaps eventually have a team to help you run everything, then you are on the path to becoming a leader.
...Whether you like it or not.
That said, many people start businesses without having much practical experience in a leadership role anywhere in their life.
We’re thrown into the role of boss without a day behind the wheel ever!
So today’s episode covers some of the things you need to consider and be aware of as you set off to start, finish, deliver, launch...and take very intentional action every single day.
Read the full show notes over on: http://www.annesamoilov.com
1 year ago, I creatd a free course to promote my program Launch Walkthrough. Here's what happened over the past year plus some things I'm doing right now to update, improve and test the process.
This behind the scenes look and conversation will hopefully inspire you to create a sample of your own product.
If you’re building an online business, then you’ve likely seen or heard that upgrading to an email marketing provider or system is a must in order start making the big bucks.
Who knows why people actually believe that, but there are some really good reasons why you might want to switch to a more customizable marketing system.
But before we talk about my switch to Infusionsoft about 2 years ago, I want to make sure you know my stance on upgrading tools...
They are often not necessary or critical until they no longer work. I never suggest an upgrade or a tool/system change unless it’s going to revolutionize or fix a part of the business. And I definitely say no to upgrades that require you to move your entire list or marketing funnel right before a launch.
So knowing this, you may think my move to Infusionsoft was unnecessary, but the change falls under the “this revolutionized” my workflow and productivity. Plus, I did it at a time when a launch wasn’t imminent.
In this episode, you’ll learn:
What led to my decision to switch email marketing providers
Why Aweber no longer worked for me
The main reasons I knew Infusionsoft was right for me
Complete show notes at annesamoilov.com
Today's episode is my updated perspective on whether you should have a hard launch close date or stay open (offering your product or service indefinitely).
Which do you prefer? Visit me over at: http://www.annesamoilov.com
Today's episode is all about how Fearless Launching has changed over the past 3 years...and how you might expect to update, grow, and evolve your own products and services.
In this episode I cover the 9 main areas where the products and launches have changed over time. You'll see that my first launch of the program really was a minimum viable launch from top to bottom...and that's what I encourage you to do.
Check out Fearless Launching now: http://www.fearlesslaunching.com
Full show notes are over at: http://www.annesamoilov.com
Thanks for listening and leave a comment or review if you enjoyed this episode and are a regular listener of the show!
Today's episode is possibly the shortest ever for the history of The Fearless Launching Show where I share a few things happening and one you're invited to next week!
Conversations That Sell (Free Webinar!)
In this personal episode, I share some pivotal moments in my life that have led me down the path to becoming a teacher, discovering that I was actually born launching, and embracing that by striving to be an example for other entpreneurs...
http://www.annesamoilov.com/show for all the show notes
Today’s episode of the podcast, I’m going to share the 4 things many people are missing from their business and need to get rolling before they are ready to start planning their launch.
Some of the topics I cover:
Want a chance to win a scholarship for the next round of Fearless Launching (starting on May 18th)???
Click over to the blog now for more details: http://www.annesamoilov.com/do-this-to-get-ready-to-launch/
Brigitte Lyons is a media strategist with a passion for helping people get their messages out to the world. She created B - a boutique PR agency to work closely with cause based businesses and people who have something big and/or important to share with the world.
In this episode we talk about everything from her beginnings in the PR world, how she shifted her business from the group online course model to building her agency and working closely with clients...and she even shares her super simple ways to - find the right places to get "press", how to create content easily, and how far in advance you need to be planning your outreach if you want it to impact your launch.
Today's episode was recorded on my Iphone... I've been on vacation, doing a lot of mobile working...and it just happened this way! So, this week join the on the go episode and find out the Sales Strategies I love and the ones I'll never use (or not anytime soon!).
Read the complete show notes over at: http://www.annesamoilov.com
Raise your hand if you wish your email list was bigger?
I’m fairly certain almost everyone feels this way at pretty common intervals in their business. Logic tells us that a bigger list is in our favor to generate more sales, more clients, more people - more money.
And to some extent this is true. One way to increase revenue is to serve more people.
But is email the only way to reach more people?
My guest today has been in business a very short time, but she’s been building an audience since 2009. No email list in the traditional sense.
Alexis Giostra (a.k.a. MissTrenchcoat) has built a thriving community that tells her every single week what they want in the comments on her YouTube Channel.
Not only that, she’s used the platform along with her other social media main squeeze to sell digital products and even launch her recent coaching program using nothing but these two platforms.
Sounds intriguing right?
If you’ve ever felt like you had no one to launch to or that you just weren’t into email marketing...well, you’ll love my interview with Alexis.
Visit the blog now for more information and how to connect with Alexis: http://www.annesamoilov.com/launch-without-sending-email
I’m pretty sure today’s guest and I are sisters separated at birth. She is all about helping people find and embrace their expertise...and figure out how to turn that into a profitable course. But more than that, my guest Jeanine Blackwell seems to be this amazing combination of support, strategy, and tactical execution.
See - literally, I keep saying, wait that’s me too!
Jeanine’s in the middle of a launch right now and she sat down to talk about figuring out what you should offer whether it’s your first, second, or third time out of the gate.
She asks the tough questions that you probably haven’t thought of or taken a step back to think about.
Are you avoiding one area of true expertise? What question does your course answer? What’s something your ideal customer will actually pay to solve?
We get into a whole bunch of topics including:
And so much more!
Look around at businesses online and offline - and it feels like some brands and companies are launching all the time.
But while you might see Starbucks, LuckyBrand Jeans and Kate Spade sending multiple “sales” emails every week… how much is too much when it comes to launching?
Should you launch all the time? Only every 6 months? Perhaps once a quarter?
And what exactly can you launch each time?
Today’s episode is a totally new style and feature this podcast recorded in my kitchen while I paced back and forth speaking into my iPhone.
I’ll be honest, there was another show in this slot today but I just had to get this question answered because it seems like I’ve been hearing people struggle to understand or figure out how to pace their launches.
In this episode, I share the primary tools I use for every phase of content creation -- whether it's for my blog, this podcast, my new channel on Youtube...coming up with the easiest tool set up is crucial to make sure I can get it all done!
We go through the brainstorm/planning phase, actual creation and workflow, and then finally discuss analyzing what's working and what's not.
Even if you are new to thinking about your blogging or podcasting as a strategy, this episode shares super simple and some fun tools that really work well together!
Check out the show notes for this episode and also check out others you may have missed: http://www.annesamoilov.com/show
Today's interview is with Carrie Green who founded an amazing organization to help women entrepreneurs feel less alone as they build their businesses.
The Female Entrepreneur Association is an online hub with the mission of inspiring and empowering women from around the world to turn their ideas into a reality, build successful businesses and live a life they love.
Carrie shares the story from idea through launching the associations signature product--The Member's Club...she really knows how to rock the perfect combination of knowledge, inspiration, and strategy...and I dare you to walk away without at least one nugget to grow your own business.
Are you in the habit of launching fast or at the last minute? Not a great habit, but if you're going to do it, here are three ways to make sure they are possible and profitable.
I sat down with business systems expert Val Geisler to see if we could find a new way to look at systems and maybe make the topic a little more appealing--especially to those of who are artists underneath it all.
We get into a whole bunch of topics including:
For complete show notes and additional episodes, visit: http://www.annesamoilov.com/show
Last week we talked about how the work changes and doesn't change when you launch and relaunch your products and services. So, this week, I wanted to dive into the timeline of a launch. I'm always getting asked, okay what should I do next if I'm launching [insert date]? Listen to this new perspective on the timeline that might have you breathing a sigh of relief.
Episode 39 is a great place to go next after you listen to this one...because Marie shares a behind the scenes look at some of their timeline!
Today's episode demystifies what happens behind the scenes on a successful product launch and with a successful business. What changes in the day to day? Do we focus on the foundational pieces of starting a business? What's different and what stays the same as we grow our business? Marie Forleo shares key insights and answers some of the most common questions about business and also highlights some of the key challenges she's faced over the past 6 years of building her B-School program to the popular program it is today.
One of the most frequently asked questions I get is when and how to start telling people about their product launch... How long before a product or service is available do you start leaking it out to people? This episode updates you on my launch leaking strategy...and I think you'll like it because it's au naturale!