Theresa Reed, also known as the Tarot Lady...has grown her business with three values driving everything she does--
These might not seem like the latest and greatest strategies, but Theresa has made them work no matter what she launches.
We dive into how each of these plays out in her business and I hope our conversation inspires you to look for ways of doing something similar in your business.
Connect with Theresa:
Theresa on Instagram (watch her daily live streams)
A new season has started...
After 5 years of doing the podcast, this the first time I've changed more than just the podcast cover.
Here's why, what to expect, and how you can get involved.
Share a screenshot as you listen and we kick off this new chapter of our journey together.
Here's how we can connect:
Check out my free training: https://annesamoilov.com/trainings
Thanks for being a listener and stay tuned for moe!
So today, I wanted to talk about creating plans and then making progress…
For launches, for upcoming campaigns, for your new product, for a new business…
There are three things you need to know and do to make sure whatever you say you're going to do is something you CAN AND WILL make progress on.
Because if you make enough plans that don't come to fruition...you might start thinking...why bother? I’m not going to follow through anyway?
So this is what we need to do to make sure plans can actually be DONE.
Planathon 2021 - starts soon and the free group is now open: https://annesamoilov.com/planathon2021
Find out more about Fearless Launching: https://annesamoilov.com/trainings
We hear it all the time...warnings to avoid the launch rollercoaster.
Is it completely true that we should worry and avoid the coaster at all costs? Should we build something that will never have natural dips?
Everyone on the interwebs, teaching you about running your business...about launching, talks about the launch roller coaster.
You know...you launch live and it’s up, maybe you make revenue, and then it dips and you make nothing…
It’s feast or famine.
But is this true?
Yes, and NO, it doesn’t have to be this way.
Today we’re going to dive into:
So, if you've ever worried you are on the launch roller coaster, I'm hoping this will give you a new way to appreciate it, embrace it as a phase of your business...and only part of your bigger vision.
Want to join me for a free live class? Reserve your seat here: https://annesamoilov.com/trainings
Mentioned in today's episode: 2 x 2 x 2 x 2 Launch Map Method
Today we’re speaking to Heidi Thompson who helps wedding professionals systematize, grow, and market their businesses.
We’re diving into some of the creative ways business owners are keeping their businesses going, why now is the best time to learn or enhance what you currently offer, and what you should be doing to improve your business even if you’re not in the wedding industry.
Sign up for her summit too: https://bookmoreweddingssummit.com
Today I’m taking you behind the scenes and encouraging you to step out of your launch bubble and pay attention to your business!
If you're knee-deep or heads down in the weeds preparing for a launch or creating a course or program...it's easy to let things slide in the other areas of your business.
This is why I’m doing a major clean up in other areas of my business this month, the process I'm using to make it happen, and why it's important!
We know the usual suspects that are to blame for failed launches--everything ranging from tech breakdowns to an offer that doesn’t fit the intended audience.
But there are some other ways we block our own success long before we open the doors to our programs. Today, I’m going to share some of the sneakiest ways we derail our own launches and marketing campaigns.
Whether you’re a new business owner, launching your first course, or you’re no stranger to launching at all...these are common things that happen during big projects, launches, and anything where you must deliver or complete by a specific date. No one is immune to these.
If you have a team, hand this episode to your launch manager or project manager!
Launch Incubator: https://annesamoilov.com/incubator
Free Launch Masterclass: https://annesamoilov.com/masterclass/
This is episode 276 of the Fearless Launching Show. Today we’re talking about that moment that happens for all online entrepreneurs where we ask the question -- do I really need another online course? Or do I need something more?"
This week I'm covering 5 actions you should take if you’re ready for something beyond an online course!
We all start needing to learn things. So we take the courses, we download things...and we get to work. Maybe we’re in this cycle of downloading and doing for years. At some point, I hear every single student and person I know utter the words, “ugh, I don’t think I need another course. I have plenty to apply right now.”
Have you ever wondered why your launch didn’t work...even after you download the complete checklist, do all the things, run all the ads, and can honestly say you’ve even written/sent multiple multiple closing day emails.
Today I’m going to share with you exactly what you were missing--even if you followed a perfect launch blueprint. Just like there are 2 sides to any story. There are 2 sides to launching.
Mentioned On Today's Episode
We wait for a lot of things in our lives...the right time, the perfect conditions, when we're older, when we have more money, when we've got a house. And in our business, sometimes people wait for the sale, the call, the list to grow...for people to give us feedback (and social proof).
What if you have no social proof, testimonials, or case studies ... how are you going to sell your services or programs if no one can vouch for you?
Here are 3 ideas to inspire you to gather social proof even when you're creating something brand new!
Mentioned in today's episode:
The Launch Incubator (6-Month Mastermind)
This week, we're going to talk about the dream of the streamlined and simple launch.
Which is funny, because it's so easy to make our launches harder than we need to.
Even though we try to keep things simple...it is so easy to make simple parts of the process and your launch harder than it needs to be.
It could be a mindset issue or block or some limiting belief--and you know what? It almost doesn’t matter why...because no matter what’s creating this need to layer on things to your launches, once you see how it feels for things to be simple, you will not want to go back to it.
But simplicity, streamlined, stress-free is possible. Let's dive in.
Full show notes and resources mentioned here: https://annesamoilov.com/273
Raise your hand if you’ve ever experienced one of these launch challenges…
And if any of the above has happened, then you may have thought…
Launches are hard. Launches are crazy-making. Launches are overwhelming and stressful. Why do I do this to myself over and over again?
But it doesn't have to be this way.
If you're ready to have an easier time launching, look no further than the systems, people, and tools you use to make your launch happen!
Full show notes here: https://annesamoilov.com/272
This week we’re going to be talking about your IDEAL CUSTOMER… this is one of the first things you’ll do (hopefully) when you come up with your idea for a course or a coaching program or even a new service.
BUT..today we’re going to go beyond the ICA AND ANSWER THE QUESTION... I know who my Ideal Customer is NOW WHAT?
So, if you want to know how to turn your ideal customer into your actual customer, keep listening!
Mentioned in today's episode:
Episodes that cover getting to know your ideal customer:
How much time are you wasting before launches, trying to recreate what you did during your last launch or creating content/communication/stuff from scratch?
Today I’m sharing the #1 thing you should create right now to avoid all the headaches, stress, and overwhelm that people tell you launching causes.
No matter if you’re new to the launching game or you’ve been doing it for years, this is the one thing you should do before you launch again!
Spoiler alert: If there's one thing I suggest to all clients no matter what their size and experience, it's to do an inventory and then create an organized launch library or asset list.
This process can be overwhelming, so that's why I guide new members of the Launch Incubator (my small application-only group coaching program) through it before helping them create their launch plan.
Click here to learn more about the next Launch Incubator: https://annesamoilov.lpages.co/incubator/
Click here to watch my latest masterclass: https://annesamoilov.com/masterclass
In this episode, we're talking when it's time to say goodbye, to a product, a service, a course, a business...something you might be doing or selling in your business.
Letting go, being flexible, knowing when something isn't working for you...these are key skills of being an entrepreneur.
But with all the coaching available on the internet, you might not know when it's time to stop or shift focus to something else.
This episode features some of the listeners of this podcast. Make sure to go say hi to them over on Instagram:
I'd love to hear from you! If you have a question, a suggestion for an episode or just want to say hello, leave me a message here: https://speakpipe.com/annesamoilov
Whether you're dreaming about your first launch or you're more experienced...you probably know that mistakes will happen.
Today's episodes reviews some of the most common mistakes you might make at every stage of your business!
If you want to learn more ways to improve your launch by looking at the potential downfalls, well, my friend I've got you covered!
Over the years I've identified different things you might be challenged with, mistakes you might make--the visible ones and the more internal mistakes.
Have you ever launched to crickets? I mean, no one on your launch waitlist...no one waiting to say, "me, me, me!"
Today's episode is a pulled for a recent Facebook Live all about ListBuilding for your Launch.
Here's what we cover:
*6 mistakes everyone can make and fix in the same day
*How long before your launch you should be building your list
*The truth about the size of your list and making more sales
...and a little rant about getting out of your own way...
Learn more about Fearless Launching here: https://annesamoilov.com/fl-may-2020
Watch the full Facebook Live here: https://www.facebook.com/AnneSamoilov/videos/219231532830820/
Let us know if you listened and if you want to keep the conversation going, head over to Facebook and join our free Facebook Group: https://facebook.com/groups/fearlesslaunchinglounge
Do you have an online course you've been launching or selling for awhile? Have you updated it recently?
Whether your answer is yes or no, it's important to review the content in your program regularly...if for nothing else than to confirm everything you share is relevant!
So, today, we're diving into this process that I've used on my own products, on client products, and where you can get started on your online course today.
Download the free launch roadmap: https://annesamoilov.com/launch-roadmap
Download the free launch planner/workbook: https://bit.ly/launch-planner
Want to learn more about Fearless Launching? Visit this page and find out when we will open again: https://fearlesslaunching.com
Today we're going to be talking about why I break my launch into four phases.
If you'd like to go deep into these 4 phases, make sure to sign up for my webinar: https://annesamoilov.com/masterclass
First, before I plan anything and before I get started on the work...before I even really fully think through the launch, I break it, I break it apart into four different phases.
There are four really good reasons why I do that. I wanted to share that with you today because I know a lot of people, whether it's a difficult time in your family's life or in the world or you're just struggling just to get things done and be consistent, or maybe you're afraid you won't get everything done.
I find that when I break my launch into these four phases, it helps on so many different levels.
So I wanted to share that with you today so that you could start making progress. If there's anything that I want for you more than within actually anything else, it's just that feeling that you're making progress every single day.
Want to dive deeper into these phases and get coaching and personalized strategy? DM me so I can tell you how!
Today's episode is for you if you find yourself comparing yourself or your business to what other people are doing in their businesses.
Read the post and dive deeper here: http://www.annesamoilov.com/launch-comparison-game/
Imagine this: you’re planning your launch, getting things done, feeling great about your progress and then it sneaks up on you...the launch comparison monster.
You’re handling your business … you not only feel effective, but you are also actually BEING effective.
Then along comes a bump in the road you didn’t expect.
Someone who’s a few steps ahead - or let’s be honest - a few years ahead of you in terms of where your business is - how beautiful their launch looks, just everything about them is the better version of where you are...or at least that’s how it feels.
This episode is brought to you by my free masterclass about how to stay focused and 4-part method for having a successful launch: https://annesamoilov.com/masterclass
Launches can be kinda scary…
We've all seen the ones that are wildly successful and launches that don't work at all.
The pie in the sky dream launch stories followed by complete dead in the water disasters.
And both make you want to run for the hills and never utter the word launch–much less actually try to launch something of your own.
But if you haven't launched yet – you should know something. Launches often don't work.
If you are just starting your business, trying to gather the courage to launch your first product or service, you might be wondering why launches seem to work for only part of the time…or maybe they just work for a small majority of people.
If you liked this and want to make your launches better, sign up for the masterclass: https://annesamoilov.com/masterclass
Get on the Fearless Launching waitlist - we're doing the program live very very soon: https://fearlesslaunching.com
Today I'm sharing a mantra that I created over 10 years ago when I wrote/launched my first product - The White Space Solution ebook.
Scroll down to get a reserve a free copy of the latest edition - free from now through April 2020.
Have you ever felt squeezed in your life or business? Unable to move? Completely stuck?
If you're reading this around the time I'm publishing this, then there's a good chance you do feel this way...we're all connected by that global issue of being stuck at home, paused in our work, maybe looking to start something new.
If this is you, I get it. Sometimes it can be a challenge to set yourself free or move at all.
Over 10 years ago now, I launched my very first book called The White Space Solution...and recently I took it back out to look over the concepts, see if I could apply it to the crazy global situation happening right now.
Because truthfully, I’ve been feeling all of the feelings and this as tapped into so many parts of me that I haven’t looked at for a long time.
Life can be demanding, overwhelming, and filled to the brim with the good and the bad along with your health, relationships, work, play, children, and all those things on your to-do lists that keep getting pushed off to someday.
Want a free pdf version of the latest edition? Submit your email address here and I'll send it to you personally (via email) https://forms.gle/y3p53ADSxdCSTgjU6
Today's episode is all about how to experiment better in your business...this even applies to your launches too.
In February, I hosted a very informal Launch Love challenge...the plan was to post videos on IGTV and then repurpose those as short podcast episodes.
There were 4 main places that could have made the entire experiment more successful help me reach more of you!
Listen in as I share my honest account of the month, the challenge, and what I'm doing moving forward.
Mentioned on this episode:
Apply for the next Launch Incubator here: https://annesamoilov.lpages.co/incubator/
Download the challenge guidebook here: https://bit.ly/launchlovechallenge
Watch my free on-demand webinar here: https://annesamoilov.com/masterclass
The simple practice that makes launching so. much. easier.
Taking inventory is something you normally want to do before you start working on your launch, but in reality, you may end up discovering the inventory as you go along.
Make a list of everything you might consider something you can use for your launch.
Your inventory should consist of THREE types of “assets” - you may find these already existing in your business. *People - Includes team, affiliates, business partners, collaborators, biz besties *Content - Includes blog content, podcasts, videos, facebook lives, any content *Systems - Includes your tools, your process for doing things, even your payment process
Often people try to create everything from scratch when it’s not necessary.
Sometimes you’ll have the exact people, you’ve already created all the content, and you’re currently using all the systems you need to execute a launch.
Don’t give yourself more work than you need to do!
Time to do your own inventory right now.
Download the complete challenge guidebook now for more questions you can ask to complete your inventory: https://bit.ly/launchlovechallenge
Repurposing your content is probably the best thing in the world you can do.
Repurpose doesn’t mean a straight cut and paste...but it does mean you get to use the exact content in a different format.
Not only will this save you loads of time, but it’ll allow your best content to be consumed in different ways. And of course, this means that you get to reach more people.
Go back to your inventory of all the content assets you identified. Pick 3 things you can repurpose.
Create a new format/media version of that content.
Maybe a blog post becomes an Instagram image and post. Maybe a video becomes a blog post.
Maybe a podcast becomes content for a Facebook Live. (Yes, you’re allowed to do this!) Download your free challenge guidebook here: https://bit.ly/launchlovechallenge
Watch the video here: https://www.instagram.com/tv/B9Ue_WbJRaF/