In this episode, my guest is a confidence coach, social worker, and therapist Kate Crocco. We explore what it takes to be and STAY visible as you're building a business.
Visibility, while you're navigating the start-up phase of any project, is hard...add making mistakes, struggling with personal life challenges, juggling kids...it can all lead to overwhelm...
If you find yourself unable to stay consistent, visible, showing up on a regular basis...you'll see your revenue dip. It's as simple as that.
But how can we show up when things aren't perfect? Kate shares the tips and advice she uses to guide her clients to business/life success.
Connect with Kate:
Check out more resources here:
Today's episode takes you behind the scenes where you get to be a fly on the wall during a conversation between me and photographer Innis Casey. Innis has had a diverse creative career that has required him to connect easily with people, move into new environments confidently, and make fearless decisions throughout them all.
He pulls all of his connection skills together into every single thing he does--make his photography clients feel completely at ease, build trust quickly, and have a true sense of service no matter what he does!
If you'd like to book him for a shoot, make sure to reach out to him at https://inniscaseyphotography.com!
You can also connect with him on Instagram at https://instagram.com/inniscaseyphotography
Did the last online course you took transform your life in any way?
97% of people who sign up for courses and programs don’t finish them and get the results. This is a worrying statistic. Truth be told...if you're in this audience, then I know you.
You likely don't want to spend your precious time creating a course that people end up not finishing. You want to create an experience that'll give people unstoppable momentum.
But, how do you do that?
That's what we're exploring on today's episode of the podcast.
We are honored to have Marisa Murgatroyd shares the secrets of how to build courses that genuinely transform people. Marisa is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes. She helps people who teach online programs get better results for their students faster. Marisa has shown over 4000 students how to succeed online.
Are you ready to create courses that will truly change people? I thought so.
Getting your legal stuff in order is neither fun nor sexy, but is essential. Many entrepreneurs only get legal stuff in order when things are about to go wrong or only when things have already gone wrong.
Our guest today is here to help us understand what legal stuff we should have for our businesses and what the best time to have them in place is. We are excited to speak to have Annette Stepanian, a lawyer for creatives and entrepreneurs. From contract drafting, trademark registration to consulting.
According to Annette, it is advisable to have your legal stuff in place when starting your business. It ensures your business is well protected. For instance, can you imagine creating some content then someone comes and steals it? Would you like that?
Key Talking Points:
Key Quotes from the Episode
“Copying and pasting from samples they find on the Internet robs you the opportunity to really take ownership of your business and to architect it.”
Connect with Annette:
Need launch coaching and strategy? Check out my Launch Intensives
Want to learn the process of launching and join a nurturing community? Get on the waitlist for Fearless Launching
Building a customer avatar is an important step that every entrepreneur should go through. Many entrepreneurs avoid since it’s not a cake party. It’s time-consuming, and it calls for a lot of research.
Finding your ideal client is essential because it helps you serve them to your best. The sad truth is, your customer avatar keeps evolving, and you too have to keep growing.
Do you have a service/ product that you are about launch? Have you carried out a beta test?
In our episode today, we are honored to have Susan Goebel tell us all that we need to know on how to build a customer avatar. Susan works with Bioscience Experts helping them gain clarity on how to bring their vision to reality.
If you are wondering how you should go about identifying your ideal clients, this episode is for you. Susan breaks it down into simple, actionable steps. Listen in………
Key Points We Cover:
Memorable Quotes From The Episode:
“Before you get into a specific niche, make sure that somebody with a wallet is willing to pay for whatever that concept is.”
“If you can get one customer, then there's a lot you can learn about why that person purchased and how to get more of that same person and similar people to actually do the same thing.”
“When you involve your ideal customer or your potential customer in the whole development process. It just makes them feel like they, they have ownership of it.”
“Reflection time is very important.”
Connect With Susan:
Welcome to Season 2 of The Fearless Launching Podcast! Today, we’re talking about podcasts...specifically things to consider if you want to create a podcast, why we took an almost 3-month hiatus, and how to link your podcast to your products and services…
Important: If you want to be on one of our brand new hot-seat style episodes, get coaching from me, and are willing to be live on the podcast...stay tuned and get on my mailing list so you’ll know when we put the call out!
Screenshot your phone or another device where you’re listening today and share it on social. Tag me @annesamoilov and @fearlesslaunchingshow and let us know your 1 takeaway from today’s episode!
Visit my site for more details here: https://annesamoilov.com
Fearless Launching: https://fearlesslaunching.com
The Message Lab: https://annesamoilov.com/messagelabwait
Free Launch Roadmap: https://annesamoilov.com/launch-roadmap
Join our Free Facebook Group: https://facebook.com/groups/fearlesslaunchinglounge
We're often told to invest in your business, yourself, work on your mindset... Always be educating yourself. Be coachable. You may have been encouraged to join a mastermind group to lift and be lifted by your fellow members.
Over the years I've had some incredible mentors...
In today's episode, I'm sharing 8 lessons I learned as a result of investing in myself and my business. These are not lessons you might expect from being in any type of online group program...and they aren't the tangibles outcomes I expected!
I get personal here and you may be surprised to see that Anne isn't always the cheerful, positive, always pushing/planning, generous type! I'm willing to show these parts of myself to you...because I was willing to really look at myself and the things holding me back. I'm not proud of some of my reactions, but I know there was growth, because as soon as I started to acknowledge those shadow parts of myself...things changed.
I hope you'll also be inspired to take a look at yourself too!
Make sure to get on The Message Lab™ waitlist right now if you want to learn how to face yourself, share yourself, and then communicate with more clarity during your launches!
Boundaries give you and your people structure...and space. Set the expectations and you’ll avoid feeling trapped, feeling tired, drained, resentful.
Now, I have always prided myself on being close to the people I work with. I’ve been told time and again not to be friends with everyone...and I definitely am not close confidants with people, but I always meet people who I love on a personal level too!
But as I mentioned in a previous bonus, that’s something that weighed me down as things got harder and harder to manage in my personal life.
I’ve always maintained that people want this high touch...and I like to be the one to give it.
But I realized that not having boundaries means parts of my business, things I want to create, to improve, are sidelined...
So, here's how to set those boundaries and set them right now!
We cover the topic of boundaries and setting expectations with your clients/customers inside my upcoming program, The Message Lab.
Get on the waitlist here: https://annesamoilov.com/messagelabwait
Today's episode discusses growing a business, launching, serving your audience and so much more all while you are dealing with major crisis or change in your life.
We're not just talking about moving, selling your house, having a baby, or even getting married...we're talking about situations you may not share with the rest of the world...how to use the pain you might be experiencing to fuel your work...
This real, raw, completed bare bones episode shares my own work in progress transformation...and aims to show you have the capacity to grow your business. And yes it is possible to launch even during some of your darkest days. I've been there. I get what that feels like and I'm here to encourage you!
If you'd like to dig into the topic of communication, specifically all the content, messages, and communication to send out during your next launch - sign up for The Message Lab waitlist.
And reach out! Let me know how this resonates with you...
Launching requires confidence.
Confidence in yourself, your products, the results you deliver...and even confidence that you can help people!
People have different reactions to the fear of launching. You might not be able to squash those fears entirely, but there are 4 things you can do, skills you can build to allow you to actually launch (even if you’ve never done it before).
This week’s guest is Amy Latta, The Confidence Coach. She has some real, down to earth advice you can put in motion TODAY.
For full show notes, head on over to https://annesamoilov.com/228.
How do you feel about your business every single day?
Do you experience joy on a daily basis? Do you find joy even doing the day to day work in your business?
Today’s episode is an interview with a coach who helps people find their joy. Perfect right?
Now, you might think - how does this apply to my launches, my business...but let me tell you, finding your joy in the day to day is the critical difference between that feeling of success and the feeling like you’re not there yet.
So - if you’re ready to bring a little more joy into your business then keep listening!
For full show notes, head on over to https://annesamoilov.com/227.
How important is writing effective marketing and launch copy to your launch results?
If you’ve ever had trouble writing copy, creating a sales page, writing the emails, or simply figure out WHAT TO SAY…today’s episode is for you.
Writing marketing copy can be one of the most challenging parts of the entire launch process.
Why? Because it’s not something you just master and then you’re good to go.
It’s a practice you need to keep doing, keep getting better at, keep honing...all through your business.
That’s why many seasoned entrepreneurs and business owners hire expert copywriters to help them write their sales pages, their emails, and even their social media messages.
Today’s episode is a recent Facebook Live conversation with one of the smartest sales and launch copywriters I know!
Christine Blubaugh is also a second-time co-host on the podcast. When I find amazing people, I always try to keep working, collaborating with them….so I had to bring her back!
For full show notes, head on over to https://annesamoilov.com/226
Some of the best ideas are born from person traditions… things you never imagine will be a business.
That’s what happened with 32-year-old Sashee Chandran and her multi-million dollar tea startup.
If I were to ask you what “stage” of business you’re in...are you in the discovery or creation stage?
Are you in the “launch your business” stage? Or are you in the building phase?
My guest today has some ways for you to figure out where you are…
Michelle Ward, best known as the “When I Grow Up Coach” is joining the podcast today to talk about these stages and what we can learn even if we think we’re in the building phase!
Let's get started! For full show notes, head on over to https://annesamoilov.com/224
Are you ready to break some rules in your business?
Our guest has some urgent information to share with you.
His latest book is one that he has called urgent, mostly because it contains information that could be outdated in just a year or two...but right not it’s powerful, detailed, and he’s ready to challenge what you know to be true about building your business.
Today, we’re speaking to author Nathan Latka about his latest book, “How To Be A Capitalist Without Any Capital.”
Now, I listened to this book, I read the book too…why? I consumed it in both ways because there’s a lot of refreshing perspectives that I just couldn’t leave to one format…
Nathan challenges what lots of online teachers and strategists are encouraging all of us to do...
Whether you agree with him or not, you’ll be left asking a lot of questions and coming to your own conclusions instead of simply nodding your head and continuing to accept everything you hear.
Let’s dive in.
For full show notes and a transcript, head on over to https://annesamoilov.com/223
If you’re eager to launch your business, you might be thinking about all the things you’ll create, what your products will be, how you’ll serve your audience, your coaching packages… fonts, don’t forget about fonts...
But that’s not all.
Business means you’ve got something to offer to people for sale after all, right?
Today we’re going to hit the pause button and do a little rewind (possibly).
But before you go down the path of creating your products first, consider what business you’re building.
For full show notes, head on over to https://annesamoilov.com/222.
Thinking of creating a product-based business? Looking to add a physical product to your current digital offers?
If you’re not sure how to get started...today’s episode will show you what it takes even if you aren’t a designer, have never created a product before, or if you’re looking to add a product to your current digital line up.
We’re talking to Kristi Soomer founder of Encircled, an ethical clothing line based in Canada.
Before we dive into the conversation, ask yourself these questions:
-Do you have an idea for a product?
-What do you do first when creating a physical product steps?
-Do you need a website or blog?
-What’s the best way to get your product in front of people before you launch it?
-How do you design your product?
If you’ve been curious like I have been about creating a physical product business, this episode is for you! Kristi answers some of these questions while sharing her surprising story!
For full show notes, head on over to https://annesamoilov.com/221
Tell me if this sounds familiar.
You get an amazing idea for a product, course or something else you want to create and launch to the world. You start brainstorming all the amazing things … it literally comes pouring out of you.
Maybe right along with this brainstorm, you start talking to friends about it...because you are literally THAT excited.
Have you ever been so excited about your idea and then found out that it had already been done? Or maybe you knew that it was already done many times over, so you’ve spent years telling yourself, “Don’t you dare create that!” or “Don’t waste your time!”
Heck, I’ve had that same idea with my signature program Fearless Launching? How many people are teaching about launching, launch strategy, or some type of launching or even something related to launching? Let’s just say A LOT.
If you have experience this or are experiencing it right now, today’s episode is for you. You might just get you some simple tools to getting through those thoughts and creating something EVEN WHEN it’s being done by many other people.
For full show notes, head on over to https://annesamoilov.com/220.
Are you going to launch soon? Or are you launching right now?
Then, you know that there are a variety of tasks, moving technical pieces, and jobs that need to get done to make that launch happen.
Am I right?
Landing pages, sales page, video script, webinar slides, writing your email, scheduling social media, coming up with the overall strategy and plan…
We’re being called on a daily basis to be copywriters, graphic designers, business strategists, paid traffic experts, CEOs, bookkeepers, and so much more in our business!
It’s no wonder why it often takes a whole lot of patience, time, and humility to get our products, services, and big ideas launched to the world.
So today, I’m going to talk about 4 of those roles you’ll playing during your launch, whether you’re working alone or with a team.
These are roles that you will need to assume if you are working alone--and most of us do start completely solo.
If you’re curious about the 4 people you need to become during a launch, this week’s episode is for you!
For full show notes, head on over to annesamoilov.com/219.
If you’re launching soon, do you have your coming soon or waiting list page up?
If you do, but aren’t getting anyone signing up to be on your interest list, no worries...today’s episode is for you.
One of the first places experience you and your business (and the thing you’re launching) is on your waitlist.
As soon as you set an exact or rough launch date, your waitlist is the perfect place to send people who might be interested in your product.
I know this sounds simple.
We’ve all seen the “coming soon” pages. We’ve seen the “enrollment is closed” pages...and we know that this page can be an important way to make sure people raise their hands, show their interest…
So today, we’re going to talk about 6 SUPER SIMPLE WAYS to get people to sign up for your waitlist.
You can (and should) start add these to your to do list TODAY! For full show notes, head on over to annesamoilov.com/218.
Do you ever feel stuck in a rut in your business?
Day after day, week after week, you do the same things… never really trying anything new?
You’ve got your podcast and your webinars and your blog posts and your social. And not to say what you’ve got happening doesn’t work, but do you ever wonder if it could be better?
If you do wonder that, do you keep looking for that thing that will change, improve, or help you grow?
What about doing something slightly different--that doesn’t require you to change everything or hire anyone.
The best thing you can do is test something. Actually, start testing many things!!
That’s what we’re talking about today - why running tests is so important for your business.
So, if you’re ready to shake things up, today’s episode is for you.
For full show notes, head on over to annesamoilov.com/217.
What products do you want to create in your business?
If you’re not sure, today’s episode will give you some insights to help you decide.
Over the years, I’ve created many different types of offerings...some online courses, offline events, ebooks, coaching, memberships...and soon I’ll be diving into physical products.
For each type of offer there are ups and downs, challenges, and things to know before you invest a ton of time or energy.
When I took a look back at the various things I’ve offered (and how I’ve offered those things), I realized there were so many nuggets to share!
There’s something here for everyone.
While you’re listening, remember that there’s NO ONE WAY to do it! While you listen, ask yourself, what is right for you and your business.
For full show notes, head on over to annesamoilov.com/216.
How is your business going to look 5 years from now?
Even if you’re crystal clear on what you are creating, the people you want to help and the products you just KNOW you want to sell…
There’s a good chance things will change in ways you might not expect or anticipate.
And that’s what we’re talking about today on the podcast. Today’s guest and co-host has been in the Fearless Launching community since DAY 1.
She’s also someone who I’ve watched grow, evolve, re-invent herself...all while staying very clear on the vision for her business.
(and she’s seen all of my changes too!)
Catherine Just is a fine artist, photographer but more than that she’s someone who shows people how to welcome in huge transformation in their lives.
If you have been feeling stuck on what to launch first, overthinking getting something out to the world, or just can’t seem to get out of your own way to complete ANYTHING… this interview and conversation is for you.
For full show notes, head on over to annesamoilov.com/215.
Do you have a morning routine?
If you said yes, I’m curious exactly what you do.
If you’re anything like me, you’ve probably spent years, reaching for your phone, stumbling through the dark, mindlessly scrolling even before making coffee.
Whether that’s your email, social media, or your daily sales report...none of the above is a good way to start the day.
Those first critical moments in the morning are so important to your mental stamina, your mindset, the way you feel going through your day…
So, if you’re ready to harness the power of those half-dark moments (like I did), start feeling less anxious throughout the day, feel more energetic and just “on it” all day, today’s episode is for you.
We’re talking morning routines, but so much more…
For full show notes, head on over to annesamoilov.com/214.
Do you have an idea for a product, course, book or business?
If you’re in the dreaming phase where you’re considering all the options of how to get your idea into the world, today’s episode is for you.
I’m diving into the topic of product development (and improvement) with a woman I’ve worked with over the past few years...she’s a brilliant designer, but also pretty much is the only person I go to for tech questions.
Michelle Martello is my guest on the podcast today - but more than that, she’s my co-host as we dive into the topic of course creation, product development, what it really takes to create a first time product, how to launch, and so much more.
Whether you’re just getting started with your first product or you’re looking to improve an existing one, this conversation will spark some inspiration and ideas.
For full show notes, head on over to annesamoilov.com/213.