A few weeks ago - I got this email from Racheal Cook, friend, past client, and amazing entrepreneur.
Here’s what Racheal said:
Just wanted to reach out to let you know the results of the Fired Up + Focused Challenge that you helped me map out early this year. Basically... it's been the most awesome thing ever!
Since launching the challenge -
Email list has DOUBLED {all organically with only a few emails to my own list to kick it off and NO Facebook ads}
Converted 4.5% Challengers into PAID CLIENTS {previous launch strategy of 3-part video series converted less than 1.5%}
January 2014 was the best month EVER - over $75K! - between sold out CBD + mentorship clients
By the time I close out 2014, this challenge alone will have 3x my biz over last year.
I knew I had to bring Racheal back because I’ve worked with her a few different times for different reasons...once after becoming a new mom and then awhile later when she was ready to shake things up.
Here’s what we talked about today:
Racheal shares her previous launch strategy - and why she decided to change it
How long it took her to realize she wanted to improve sales and conversion
How we worked together and came up with the idea of the Fired Up and Focused Challenge
The shift she made and the exact results it has brought to her business and launches
What you need to know about testing, playing around, and changing things up in your business
Plus - she sums it all up to the biggest reason she’s had so much success this year (and it’s something you can start doing way before you launch)
Since I’ve spent the last few weeks talking about launches, how to launch alone, why launches aren’t working… I decided to switch things up and feature one of the stand out students in Fearless Launching. She is such a great example of what it takes to build an empire one launch at a time.
Theresa Reed is also known to many as The Tarot Lady…I just know her as a seriously bad ass entrepreneur…And to me this is a huge eye opener. You wouldn’t think that someone who reads tarot cards for a living is such a shrewd business woman.
But she is.
Theresa joined Fearless Launching back in the early days and to be totally honest, I had no idea what I could possibly teach her.
Theresa is what I call a serial launcher, but she launches in a smart well thought out way.
She’s launched everything from live events to ecourses to group training...and earlier this year I was on her business focused monthly radio show Talking Shop which she does with Bri Saussy….and she provides a much needed service to other tarot professionals and other spiritually minded and aligned entrepreneurs.
In this packed 30 minutes you’ll learn:
What Theresa does at the core of her business and how that’s shifted over the past few years.
How she launched her first training courses after running a successful Tarot business for years.
The moment she knew she was ready to launch.
Her exact preparation strategy for every launch. (Secret sauce alert!)
The one she learned from Fearless Launching that never occurred to her to do but makes so much sense!
Theresa reveals her favorite favorite thing to launch and share and teach...
She talks about how she determines launch dates… the key is ease and avoiding mercury in retrograde.
And as a special treat…(you gotta stick around till the end) Theresa reveals some months coming up that are super hot months and good for most anyone to launch.
Leave comments for Theresa over on the blog - she just might be able to give you the date you should launch your next product!