Who is running your business?
Can you say that YOU are?
Something I discovered this year is how many of my big business and life decisions are directly influenced by a few not so great forces.
The biggie is guilt.
Yup - Guilt has been my CFO on many occasion.
He’s allowed me to stay in jobs too long, in relationships too long, in friendships too long...and spending my energy on the wrong projects in my own business too...
And let’s get real - guilt is not a separate entity. It’s me.
I’ve been the one to allow the guilt to drive some of my biggest business delays and changes. And specifically I’ve:
stayed on people’s email lists because I felt guilty leaving and having them see me leave
said yes to projects that put my health and mental well-being in serious danger
said yes to jobs with destructive bosses (and even got hives in the process!)
avoided letting an employee go because I felt bad
didn’t do a number of promotions for my business because I felt guilty making the offer
Now, many of these are ancient history - they did NOT all happen this year, last year or even in the past 5 years...but they’ve left marks on me none the less.
And only now am I staging the takeover of my own business.
If you’ve ever felt a little off after making a decision to work with someone or offer something, then there is something that’s driving the boat…and it might just be guilt.
Let’s dive in.
Do a search for creating useful content on google.
There’s enough opinion and education on the topic to make your head…
wait for it…
Explode.
And that’s pretty much what my head’s been doing since I first heard this phrase.
Create useful content, Anne.
Waking me up in the middle of night.
Are you being USEFUL enough, Anne?
And off and on this whole year I’d look at other people’s content and wonder…
How the heck is THIS useful to the world?
I started pulling apart every blog post I’d see, challenging it to be useful to me, which is hilarious because as you know there’s a lot of useless but fun info on the internet.
And that’s when it hit me...about being useful...and why I wanted to dig in and discuss this moving target of being useful…
In this week’s episode, I explore:
What does being useful really mean in the context of your online business?
Who decides if something is useful or trashable?
Why is creating useful content a challenge to most online entrepreneurs?
And...what do you need to know about your audience in order to get even close to figuring out what is useful for them on any given day?
If you’ve ever wondered whether you’re being useful or not, listen to today’s episode of the Fearless Launching show and then leave me a comment below.
Ok let’s dive in!
Creating Social Substance (great article at the top of google's list!)
Ep. 30 - Planning For Success (planning is all about knowing what your people want and need)
Ep. 10 - How To Become A Better Teacher with Jennifer Louden (love Jen’s take on teaching, especially since that’s what all content really does - it teaches!)
Does your business feel good?
Do you enjoy most days doing what you do?
And how’s that launch making you feel?
Be honest.
Okay, I’ll go first.
Sometimes the answer is no. Not good at all.
But does that mean I’m doing something wrong?
Not necessarily.
Today, I’m going to share some truths about running a business, growing it online, and what you need to be prepared for when you’re launching...
There's a little good, a little not so good...but all real things you might (and probably will) experience if you're on this journey too!
My hope is that by hearing what your day to day life can be sometimes, you’ll be prepared for those not so great moments...
In this episode I talk about:
•The one thing that’s going to make it easier to handle the day job if you're building a business on the side.
•some of the most common "problems" and challenges you might face even if you're only working on your biz a few hours a week
•what you'll discover about yourself - and you might not like what you see!
•what to do when you get the "maybe I should get a job" blues
•how to avoid the slippery slow of envy and competition watching
•surprise wins that you better acknowledge when they happen
•amazing shift that happens when you realize you have nothing left to prove to anyone
•How do you handle all the ups and downs?
•What launches reveal about your business
Mentioned In This Episode:
FLS 001 : Feeling Trapped? How to become an entrepreneur while you’re working for someone else without losing your mind FLS 029: Why Watching People Grow Is My Personal Business Bonus (and Guilty Pleasure) Leadpages Cupcake Royale Start up Seattle Tony Robbins Nathalie Lussier
What You Should Do Right Now
You’ve got 2 things you can do right now – both require you to take one more action. If you'd be so kind and have a moment, I would so appreciate you even doing 1 of these...especially if you love the show and want to get featured on a future episode!
First thing – Jump over to itunes to rate and review the Fearless Launching show and help other people find it too!
Second thing – click here to listen to more episodes over on the show page.
[Tweet "You bring value. You DO have something to share. People WILL show up. #rememberthis @annesamoilov"]
It’s the end of the year and you may be making big plans for the new one.
And while I’m a huge fan of planning big things, pushing yourself to reach goals, launching the ideas that you’ve been sitting on for too long...I’m also curious…
And I like to be a detective in my business...especially when I’m planning.
I like to ask - What worked last year? And if it worked...can I do it again?
Today’s episode we dive into that topic and more.
So - if you’re about to create your own marketing calendar for the new year, this one’s perfect for you.