The Fearless Launching Show with Anne Samoilov

The Fearless Launching Show is a podcast for entrepreneurs who want to bring their most important ideas to the world. My mission is to help online entrepreneurs narrow in on their most important ideas, get things done that matter, to build the life and business they dream about.
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Apr 4, 2019

Tell me if this sounds familiar.

You get an amazing idea for a product, course or something else you want to create and launch to the world. You start brainstorming all the amazing things … it literally comes pouring out of you.

Maybe right along with this brainstorm, you start talking to friends about it...because you are literally THAT excited.

Have you ever been so excited about your idea and then found out that it had already been done? Or maybe you knew that it was already done many times over, so you’ve spent years telling yourself, “Don’t you dare create that!” or “Don’t waste your time!”

Heck, I’ve had that same idea with my signature program Fearless Launching? How many people are teaching about launching, launch strategy, or some type of launching or even something related to launching? Let’s just say A LOT.

If you have experience this or are experiencing it right now, today’s episode is for you. You might just get you some simple tools to getting through those thoughts and creating something EVEN WHEN it’s being done by many other people.

For full show notes, head on over to

Jan 26, 2017

If I were to ask you, who’s your audience, how would you answer?

The people who share the stories of their audience, past customers, current customers like they are relatives or old friends?

This is the one system I'm focusing on because typically I'm great at listening, watching, learning who people are and connecting with them...but truth is I'm not doing as much as could with the information.

That’s all started to change and I’d like you to join me and improve your own approach to understanding your audience.

Let’s dive into figuring out how to gather, understand and USE all the information FOR our audience.

Head to the show notes to the survey I talked about AND to get your research tracker download:



Jan 5, 2017

There's a funny thing about building a business...launching products, services, making money only....

Many times we'll be all about a revenue goal we want to hit or a number of subscribers we want to reach. How many people can we get to our webinars? What's our sales page conversion rate?

Are we so consumed by needing to reach the end result that we can't recognize the growth that happens in between.

This week - we wrap up the discussion of having a successful launch by talking about launching better, improving, and why that's JUST as important.

Full show notes over at



Nov 30, 2016

If you've ever suffered with list shame--not having enough people who've signed up for your email list or a lack of interaction with your mailing's episode is for you.

We'll talk about:

  • how to find other venues you can and should count as your list
  • what key questions you can ask yourself to determine if it's a place your "list" lives
  • why you still want to aim for sending people back to opt-in on your website
  • how to focus your energy, save time, and build stronger connections with your audience.

More details and the replay to our listbuilding webinar right here:

Full show notes over on

Oct 12, 2016

One of the best ways to improve the power of your products is to create them as if they are part of a course curriculum instead of just stand alone somewhat related products.

Here’s why this is important and the topic of today’s podcast.

You provide a clear path and roadmap to follow, which helps strengthen and grow your community.

You allow yourself time to choose what products you create and which products you’ll promote. Thus giving you more time and freedom to focus your creative efforts on what lights you up and making your work the best it can be.

Today’s episode will help you kind of do both and give you a strategy for improving revenue without slaving over a new or even an updated product. You can focus on what you deliver the best while still giving your customers more value.

I’ll be referencing a past article I wrote for the site Think Traffic - way back in 2012 and I’ll link it listen and then head over to that post!

It’s funny how you can pull wisdom from the archives…and it was especially relevant as I started to lay out the future for Fearless Launching -- not just as a stand alone course, but as a curriculum -- one that starts outside my doors!

So let’s dive in.

First - let’s talk about the way people usually create courses.

They come up with their first idea and do that...then they choose another topic that is relevant but necessarily related and they might create that.

Sometimes the courses will have some relation to the other, but rarely do you see them as a first or second or third step or having any order at all.

That’s why a curriculum really makes your entire product suite stronger and smarter.



Sep 14, 2016

Have you ever felt like your business was going in reverse?


There are lots of reasons you might start entertaining this idea or wondering. Maybe...

  • Your last launch didn’t go so well
  • You feel bored
  • You’re not sure what to do next
  • Maybe you’re having a tough time getting back to work after a vacation or time off
  • Maybe your daily business just looks completely different than you “think” it should.

For me - the day to day of my business started to change...and it felt like all the sudden I was doing a lot of different activities… all making me happy, no dip in revenue...but definitely different from what I “thought” it would look like.

One of the biggest changes is that I started seeing more one-on-one clients and taking one-off short term projects. I don’t know about you, but I’ve had a different view of how business was supposed to grow in my head. Do one on one work, grow your following, when you’ve got enough interest, step back to more scaled offerings like online courses where you teach people.

I thought, wait a minute, is my business going backwards? Am I supposed to go from teaching one to teaching many in order to scale? Am I doing this in the wrong order?

Reach out to me with any questions at


Aug 1, 2016

Have you ever compared yourself or your business to someone else?

If you’re saying - no, I kind of don’t believe you….

Comparing yourself to others is a pretty natural and it’s also completely normal thing.

And today - I’m sharing why it can sometimes it actually can be a good thing and how you can leverage competition in order to grow your business. And I'm so passionate about this topic because I see a lot of people let competition dictate what they dare to launch, create, and share with their audience.

And I don't want that to be you!

Once you listen, if you're ready to start planning out your next launch, want to go a little deeper into this topic, check out my free launch toolkit. Download it right here:

Also - read the full show notes over at



Jun 22, 2016

We’ve all had tough times in our business...

It’s knowing what to focus on a the right time...and today's episode is how I figured out what I needed to do to FIND that focus.

Last December, I was feeling a lot of angst about my business.

I wasn’t sure if I was bored. I wasn’t sure if I needed a break. I just knew that something was off.

At about the same time, Todd Herman's program The 90 Day Year was gearing up for it's first session of 2016.

Listen as I share exactly where I was in my business and why I knew this program would help me.

Full show notes will be available soon.

In the meantime, check out these resources mentioned:





May 17, 2016

Today, we're talking to Nikki Elledge Brown...a University level professor turned Park Ranger turned Communication Stylist... While she's always had a knack and talent for communicating and helping others do that, Nikki only started her business a few short years ago.

Today we dig into topics like:

  • The breadcrumbs she followed to her current business...
  • What she learned working with over 160 one-on-one clients before she created her course.
  • Why did she end up making a course?
  • Why she doesn’t suggest creating the course as your selling it?
  • How long did it took her to create the course the first time out?

Visit Nikki over at:

See all mentioned resources and links over at :)



May 12, 2016

This week's special behind the scenes episode shares some of the latest changes I'm making in my business...If you've ever struggled to decide on which tools and systems to help you run your business, listen today...

Stay tuned for full show notes coming soon at

Apr 14, 2016

Open up your email inbox right now and point out at least 5 things that you'd really like to NEVER see sent to you again. I'm sure you'd be able to find a few.

If you running a business online or offline, you're likely getting emails about how to run your business better, offering you new services, not to mention the emails that seem to warn you about some impending doom and you can't figure out are real or not.

In this episode, I talk about some of the emails I'm not loving and promise to never write again!!

Full show notes over at



Feb 25, 2016

If you struggle getting projects off the ground--whether they are to create a new lead magnet for your website or even launch a new product...then you might just need to simplify your planning process! In today's episode I'm sharing my tried and true system for planning pretty much any project I want to complete.

Enjoy and visit the show notes over at :)



Dec 23, 2015

Another year is coming to a close.

How did it go? Did your busy grow? Did it stay the same? Did you launch? Were you happy?

Perfect time to take stock of all the things in your business and life that happened. The good and the bad.

Because I always look for the lesson in whatever challenges me and my wins too, I sat down and thought of the biggest ones from 2015. They are likely not the first or last time I have talked or will talk about these lessons…

Running a business requires constant, ongoing improvement. So, here’s what I was reminded to improve every year. Again.

If you’ve ever wondered why you aren’t making a bigger splash, more money, growing at the pace you think you should, you might need to learn some of these lesson too. Read the full post here:

Sep 24, 2015

If you've ever planned a launch, you know how easy it is to get so focused on the project that the rest of your business gets put on the back burner. By adding recurring revenue streams to your business, launching becomes less stressful. You'll establish ongoing streams that support your growth, allow you to launch without having the worry that you're putting all your eggs in one basket. You'll be building a much needed foundation for your business simply by focusing one or two ways of generating ongoing recurring sales.

See the full show notes at:

Sep 3, 2015

If you’ve ever struggled to get your business organized, under control, or hired a VA that you literally couldn’t figure out what/how to delegate to them, this episode is for you!

Natasha Vorompiova has helped hundreds of entrepreneurs embrace systems in a practical, customized approach. Her two main tools of choice are Evernote and Asana. These also happen to my favorites too!

Read the full show notes at



Aug 14, 2015

Today's post shares some of the most common battles we fight or challenges you might face as an online entrepreneur.

Most of these battles happen on the inside, but can be managed when you let go of the fight, stick to a set of tools instead of constantly switching, and getting the right support!

Read the full show notes over here:



Jul 16, 2015

A behind the scenes look at the tools and tech I used to set up my new online shop but also the challenges along the way -- not your normal launch story.

Full show notes over at:

Jul 9, 2015

This quick episode shares a behind the scenes look at what happened to my website last week, what I did about it and why you should take proactive steps today to make sure you're protected during  your next launch!


Full show notes at:

Jul 2, 2015

So, probably 6 months ago - maybe longer even - I discovered a show called The Profit on CNBC which follows host Marcus Lemonis as he helped struggling business owners turn their businesses around. I found the show by accident and it immediately took over the top spot above Shark Tank and Undercover Boss… notice a theme there?

Now, of course, I love watching and learning how businesses grow, but after watching several episodes of this show, I realized why I was learning so much. He was using a framework and repeating it to me every single time. People. Process. Product.

Here's what we cover today:

  • 4 questions you can ask yourself to discover your own framework
  • Why a framework could be just what your business/product needs
  • Examples of online business owners and educators who are using powerful and simple frameworks to market, teach, and convert people into customers
  • Template frameworks that will inspire you to create your own

Visit: for full show notes and more episodes here:


Jun 19, 2015

In today’s episode, I’m sharing the exact strategies I’ve used and will use again to make sure my business survives the summer.

If you’re a mom, a dad, someone who just loves summer and finds it hard to work this time of year, you’ll love this episode.

Here’s what I have to say about it:

  • Why you can create a new consistency anytime you want (summer is great for many reasons)

  • What I consolidate to make it easier to work wherever I am

  • Why creating scheduled work shifts will help you schedule less

  • How to make sure your expectations match your output

  • Why summer revenue really goes down in the summer

Full show notes over on

Jun 4, 2015

1 year ago, I creatd a free course to promote my program Launch Walkthrough. Here's what happened over the past year plus some things I'm doing right now to update, improve and test the process.

This behind the scenes look and conversation will hopefully inspire you to create a sample of your own product.



May 14, 2015

Today's episode is all about how Fearless Launching has changed over the past 3 years...and how you might expect to update, grow, and evolve your own products and services.

In this episode I cover the 9 main areas where the products and launches have changed over time. You'll see that my first launch of the program really was a minimum viable launch from top to bottom...and that's what I encourage you to do.

Check out Fearless Launching now:

Full show notes are over at:

Thanks for listening and leave a comment or review if you enjoyed this episode and are a regular listener of the show!

-Anne :)

Apr 16, 2015

Brigitte Lyons is a media strategist with a passion for helping people get their messages out to the world. She created B - a boutique PR agency to work closely with cause based businesses and people who have something big and/or important to share with the world.

In this episode we talk about everything from her beginnings in the PR world, how she shifted her business from the group online course model to building her agency and working closely with clients...and she even shares her super simple ways to - find the right places to get "press", how to create content easily, and how far in advance you need to be planning your outreach if you want it to impact your launch.



Apr 9, 2015

Today's episode was recorded on my Iphone... I've been on vacation, doing a lot of mobile working...and it just happened this way! So, this week join the on the go episode and find out the Sales Strategies I love and the ones I'll never use (or not anytime soon!).

Read the complete show notes over at:

Mar 5, 2015

Today's interview is with Carrie Green who founded an amazing organization to help women entrepreneurs feel less alone as they build their businesses.

The Female Entrepreneur Association is an online hub with the mission of inspiring and empowering women from around the world to turn their ideas into a reality, build successful businesses and live a life they love.

Carrie shares the story from idea through launching the associations signature product--The Member's Club...she really knows how to rock the perfect combination of knowledge, inspiration, and strategy...and I dare you to walk away without at least one nugget to grow your own business.

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