How important is writing effective marketing and launch copy to your launch results?
If you’ve ever had trouble writing copy, creating a sales page, writing the emails, or simply figure out WHAT TO SAY…today’s episode is for you.
Writing marketing copy can be one of the most challenging parts of the entire launch process.
Why? Because it’s not something you just master and then you’re good to go.
It’s a practice you need to keep doing, keep getting better at, keep honing...all through your business.
That’s why many seasoned entrepreneurs and business owners hire expert copywriters to help them write their sales pages, their emails, and even their social media messages.
Today’s episode is a recent Facebook Live conversation with one of the smartest sales and launch copywriters I know!
Christine Blubaugh is also a second-time co-host on the podcast. When I find amazing people, I always try to keep working, collaborating with them….so I had to bring her back!
For full show notes, head on over to https://annesamoilov.com/226
Some of the best ideas are born from person traditions… things you never imagine will be a business.
That’s what happened with 32-year-old Sashee Chandran and her multi-million dollar tea startup.
If I were to ask you what “stage” of business you’re in...are you in the discovery or creation stage?
Are you in the “launch your business” stage? Or are you in the building phase?
My guest today has some ways for you to figure out where you are…
Michelle Ward, best known as the “When I Grow Up Coach” is joining the podcast today to talk about these stages and what we can learn even if we think we’re in the building phase!
Let's get started! For full show notes, head on over to https://annesamoilov.com/224
Are you ready to break some rules in your business?
Our guest has some urgent information to share with you.
His latest book is one that he has called urgent, mostly because it contains information that could be outdated in just a year or two...but right not it’s powerful, detailed, and he’s ready to challenge what you know to be true about building your business.
Today, we’re speaking to author Nathan Latka about his latest book, “How To Be A Capitalist Without Any Capital.”
Now, I listened to this book, I read the book too…why? I consumed it in both ways because there’s a lot of refreshing perspectives that I just couldn’t leave to one format…
Nathan challenges what lots of online teachers and strategists are encouraging all of us to do...
Whether you agree with him or not, you’ll be left asking a lot of questions and coming to your own conclusions instead of simply nodding your head and continuing to accept everything you hear.
Let’s dive in.
For full show notes and a transcript, head on over to https://annesamoilov.com/223
If you’re eager to launch your business, you might be thinking about all the things you’ll create, what your products will be, how you’ll serve your audience, your coaching packages… fonts, don’t forget about fonts...
But that’s not all.
Business means you’ve got something to offer to people for sale after all, right?
Today we’re going to hit the pause button and do a little rewind (possibly).
But before you go down the path of creating your products first, consider what business you’re building.
For full show notes, head on over to https://annesamoilov.com/222.
Thinking of creating a product-based business? Looking to add a physical product to your current digital offers?
If you’re not sure how to get started...today’s episode will show you what it takes even if you aren’t a designer, have never created a product before, or if you’re looking to add a product to your current digital line up.
We’re talking to Kristi Soomer founder of Encircled, an ethical clothing line based in Canada.
Before we dive into the conversation, ask yourself these questions:
-Do you have an idea for a product?
-What do you do first when creating a physical product steps?
-Do you need a website or blog?
-What’s the best way to get your product in front of people before you launch it?
-How do you design your product?
If you’ve been curious like I have been about creating a physical product business, this episode is for you! Kristi answers some of these questions while sharing her surprising story!
For full show notes, head on over to https://annesamoilov.com/221
Tell me if this sounds familiar.
You get an amazing idea for a product, course or something else you want to create and launch to the world. You start brainstorming all the amazing things … it literally comes pouring out of you.
Maybe right along with this brainstorm, you start talking to friends about it...because you are literally THAT excited.
Have you ever been so excited about your idea and then found out that it had already been done? Or maybe you knew that it was already done many times over, so you’ve spent years telling yourself, “Don’t you dare create that!” or “Don’t waste your time!”
Heck, I’ve had that same idea with my signature program Fearless Launching? How many people are teaching about launching, launch strategy, or some type of launching or even something related to launching? Let’s just say A LOT.
If you have experience this or are experiencing it right now, today’s episode is for you. You might just get you some simple tools to getting through those thoughts and creating something EVEN WHEN it’s being done by many other people.
For full show notes, head on over to https://annesamoilov.com/220.
Are you going to launch soon? Or are you launching right now?
Then, you know that there are a variety of tasks, moving technical pieces, and jobs that need to get done to make that launch happen.
Am I right?
Landing pages, sales page, video script, webinar slides, writing your email, scheduling social media, coming up with the overall strategy and plan…
We’re being called on a daily basis to be copywriters, graphic designers, business strategists, paid traffic experts, CEOs, bookkeepers, and so much more in our business!
It’s no wonder why it often takes a whole lot of patience, time, and humility to get our products, services, and big ideas launched to the world.
So today, I’m going to talk about 4 of those roles you’ll playing during your launch, whether you’re working alone or with a team.
These are roles that you will need to assume if you are working alone--and most of us do start completely solo.
If you’re curious about the 4 people you need to become during a launch, this week’s episode is for you!
For full show notes, head on over to annesamoilov.com/219.
If you’re launching soon, do you have your coming soon or waiting list page up?
If you do, but aren’t getting anyone signing up to be on your interest list, no worries...today’s episode is for you.
One of the first places experience you and your business (and the thing you’re launching) is on your waitlist.
As soon as you set an exact or rough launch date, your waitlist is the perfect place to send people who might be interested in your product.
I know this sounds simple.
We’ve all seen the “coming soon” pages. We’ve seen the “enrollment is closed” pages...and we know that this page can be an important way to make sure people raise their hands, show their interest…
So today, we’re going to talk about 6 SUPER SIMPLE WAYS to get people to sign up for your waitlist.
You can (and should) start add these to your to do list TODAY! For full show notes, head on over to annesamoilov.com/218.
Do you ever feel stuck in a rut in your business?
Day after day, week after week, you do the same things… never really trying anything new?
You’ve got your podcast and your webinars and your blog posts and your social. And not to say what you’ve got happening doesn’t work, but do you ever wonder if it could be better?
If you do wonder that, do you keep looking for that thing that will change, improve, or help you grow?
What about doing something slightly different--that doesn’t require you to change everything or hire anyone.
The best thing you can do is test something. Actually, start testing many things!!
That’s what we’re talking about today - why running tests is so important for your business.
So, if you’re ready to shake things up, today’s episode is for you.
For full show notes, head on over to annesamoilov.com/217.
What products do you want to create in your business?
If you’re not sure, today’s episode will give you some insights to help you decide.
Over the years, I’ve created many different types of offerings...some online courses, offline events, ebooks, coaching, memberships...and soon I’ll be diving into physical products.
For each type of offer there are ups and downs, challenges, and things to know before you invest a ton of time or energy.
When I took a look back at the various things I’ve offered (and how I’ve offered those things), I realized there were so many nuggets to share!
There’s something here for everyone.
While you’re listening, remember that there’s NO ONE WAY to do it! While you listen, ask yourself, what is right for you and your business.
For full show notes, head on over to annesamoilov.com/216.
How is your business going to look 5 years from now?
Even if you’re crystal clear on what you are creating, the people you want to help and the products you just KNOW you want to sell…
There’s a good chance things will change in ways you might not expect or anticipate.
And that’s what we’re talking about today on the podcast. Today’s guest and co-host has been in the Fearless Launching community since DAY 1.
She’s also someone who I’ve watched grow, evolve, re-invent herself...all while staying very clear on the vision for her business.
(and she’s seen all of my changes too!)
Catherine Just is a fine artist, photographer but more than that she’s someone who shows people how to welcome in huge transformation in their lives.
If you have been feeling stuck on what to launch first, overthinking getting something out to the world, or just can’t seem to get out of your own way to complete ANYTHING… this interview and conversation is for you.
For full show notes, head on over to annesamoilov.com/215.
Do you have a morning routine?
If you said yes, I’m curious exactly what you do.
If you’re anything like me, you’ve probably spent years, reaching for your phone, stumbling through the dark, mindlessly scrolling even before making coffee.
Whether that’s your email, social media, or your daily sales report...none of the above is a good way to start the day.
Those first critical moments in the morning are so important to your mental stamina, your mindset, the way you feel going through your day…
So, if you’re ready to harness the power of those half-dark moments (like I did), start feeling less anxious throughout the day, feel more energetic and just “on it” all day, today’s episode is for you.
We’re talking morning routines, but so much more…
For full show notes, head on over to annesamoilov.com/214.
Do you have an idea for a product, course, book or business?
If you’re in the dreaming phase where you’re considering all the options of how to get your idea into the world, today’s episode is for you.
I’m diving into the topic of product development (and improvement) with a woman I’ve worked with over the past few years...she’s a brilliant designer, but also pretty much is the only person I go to for tech questions.
Michelle Martello is my guest on the podcast today - but more than that, she’s my co-host as we dive into the topic of course creation, product development, what it really takes to create a first time product, how to launch, and so much more.
Whether you’re just getting started with your first product or you’re looking to improve an existing one, this conversation will spark some inspiration and ideas.
For full show notes, head on over to annesamoilov.com/213.
How much does it cost to launch? How much money do we REALLY need to get our online products, courses, and coaching programs into the hands of our ideal customers?
This is a question I received recently on a webinar…and just knew I wanted to share my answer with you here too!
If you’re getting ready to figure out how to launch your first product, course or coaching program, you might be wondering this…
If you’re developing a physical product you plan to launch online, please know there’s likely an additional process with its own set of costs associated with create a product.
Today - we’re going to focus on what you’re promoting, marketing, and launching online.
For full show notes, head on over to annesamoilov.com/212.
Have you ever received feedback about your business or launch and weren’t sure exactly what to do with it?
Maybe you felt overwhelmed, or confused, or hurt...or ANGRY!
I think we’d all agree that feedback is important. But it can also be tough to deal with, tough to know the good from the bad…
Today we’re going to share my strategies for handling it all...including the process I force myself to follow every single time I get a download of information from anyone or anywhere.
Because, even if we know that feedback is important for our business, helps us grow and gives us new perspective on what we’re doing...it can often lead us to not taking any action.
No action equals no growth.
So, if you’ve got a launch coming up or are at a crossroads in your business or will likely be asking for advice from someone about either, this episode is for you.
For full show notes, head on over to annesamoilov.com/211.
This is it.
Your breakout year. Your time.
Whether you say this to yourself every year or every day...
It’s time to take action now.
And I don’t mean planning your next launch or scheduling a webinar or ANYTHING LIKE THAT.
Those are one-time things.
Before you do ANY OF THAT, focus on how you show up every day for your audience…
Use this time of year to face, kickstart, and really make some changes.
If you’re ready to start building your platform, your brand, and be more visible, expand your audience...then I challenge you to make 4 simple promises to yourself (and your business).
For full show notes, head on over to annesamoilov.com/210.
I want to talk about something I often avoid…because to be honest, I have an aversion to people who promise profit or revenue or any type of specific results.
If you’re listening and part of this community, I’m definitely here to make sure you prepare yourself and your business for launches — because preparation definitely leads to more profits.
That is proven. I’ve seen it time and again with the students in Fearless Launching and I’ve also supported my clients to be totally prepared for their launches.
So here’s what we’re going to cover in today’s episode:
For full show notes, head on over to AnneSamoilov.com/209.
Are you spending time reviewing what happened this in your business?
If the thought of going through all the numbers and creating a spreadsheet of data makes your skin crawl, this episode may be just enough!
I’ve got a simple process to share with you to review your launches, your overall business, and it’ll show you immediately what you need to focus on into the new year.
For full show notes, head on over to AnneSamoilov.com/208.
How much time do you give yourself to prepare your launch?
When do you start thinking about the dates, deadlines, videos, webinars?
When do you start communicating with your audience to:
There are so many layers and moving pieces to an online product launch--especially ones that involve even one simple launch strategy--like say a 5-day challenge.
But for some reason, it might be still hard to tell when you should start mapping everything out!
So, today's episode answers this question...by giving you 9 questions that you can ask yourself to help decide if you're ready to launch.
The only thing I'm giving away about these questions...
If you can say 'yes' to even just one, then spoiler alert, then you should get started right now!
For full show notes and to view the Facebook Live, head on over to AnneSamoilov.com/207.
Launching your course or coaching program soon?
How do you choose the right launch strategy? How do you know what will get your offer in front of the right people?
You might be asking yourself one of these questions at some point as you start to plan out your next or first product launch.
So really - is there a best launch strategy? A best type of pre-launch content?
If you’re spending months stressing over our what your pre-launch content should be, today’s episode is for you.
So today we’re going to dive into the topic and help you figure out - how to choose the best one for your launch!
For full show notes, head on over to annesamoilov.com/206.
Be honest - do you ever feel like something is holding you back in your business?
No matter what your definition of success is - if you haven’t reached that - you might wonder when it’s going to happen for you.
And I think we can all get that…
Have you ever experienced that moment in your business when you look in the mirror and ask, “What am I doing wrong? What can I do better? Why isn’t this working???”
If so, today’s episode might be just what you need to hear.
Today, I’m sharing 3 things that could have easily derailed me multiple times...and why they ultimately didn’t and won’t ever.
For full show notes, head on over to annesamoilov.com/205.
Have you ever felt like you were stuck in a repeating loop?
Like you just didn’t know what to do next? Maybe you’re overwhelmed? Maybe you’re just confused?
And if you could figure out what the problem was - you could take at least one step in the right direction…
Well, this often happens when we’re doing something new in our business...
When you’re creating an online course, a coaching program, maybe a new service you want to offer, or you’re developing any other type of product -- being stuck costs you time, money eventually, and a lot of frustration!
But there is a way out--even if it doesn’t look like it!
This is just a loop - and we can find the exit ramp together.
In today’s episode, we’ll explore some common launch loops people get stuck in and then how to exit ALL OF THEM.
For full show notes, head on over to AnneSamoilov.com/204.
You’ve got a course, a coaching program, maybe a waitlist for both, you’ve been working day/night to create the content, to connect…
And you know you want to launch it -- soon.
So, you give yourself a pop quiz.
“Am I ready to launch?”
Sometimes it’s hard to answer this, right?
There are so many pieces to juggle, create and do before you launch anything!
What if you had a simple way to know FOR SURE that it was time to put those launch dates in your planner--ones you’d feel confident you could deliver on?
Well, today’s episode shares 3 simple specific questions to ask right now.
If you ARE working to get ready for a launch, today’s episode will give you the clarity you need.
For full show notes, head on over to Annesamoilov.com/203
Does this sound familiar?
If you’re an online entrepreneur, you’re likely thinking about growing your email list, getting more traffic, building your platform, finding the right social media strategy…
And all of these have one thing in common.
You’re just looking to reach and connect with more real people.
It’s so easy to forget that last part - the real people.
And in our quest for automation, we even forget that there’s a more direct, often more powerful way to “engage” and “interact” with our ideal customers and potential partners.
Today’s guest is a short and documentary filmmaker who is building her audience and community by going back these basics…
So, if you’re struggling to build your audience or automate all the things...how about you take a break from that and get a much needed reminder (like I did) of how important it is to BE with your peeps.
For full show notes, head on over to annesamoilov.com/202.