If you've ever felt like your business or product is just not ready to launch...
Today we're going to talk about four practice launches that you can do before you think you're ready to launch.
Let's dive in and go through each one of these really quickly, give you the main elements you should practice in each type, and how to make sure they are worth you while.
A practice launch is a great way to get your feet wet, get your systems set up, understand the process, before you create your big blockbuster launch with videos, affiliates, webinars, and maybe even Facebook ads.
Show notes available and all resources available on AnneSamoilov.com
Here is a simple 5 step promotion and strategy to start 6 weeks before you plan on open the doors to your online course or digital product.
While this is mostly geared toward those of you planning to launch online courses, digital products or coaching services...You can also apply this to physical product launches as well!
This 5-step promotion helps you do a few key things and is non-skippable because it helps you do two important things:
Full show notes over here: annesamoilov.com
You’ve got this launching thing down.
You did your first product launch – not a lot of sales, but your list grew, you’re getting rave reviews about your program. You done good.
You are excited – a little pumped – and extremely proud of yourself. You feel like finallyyyy “you get it”.
But you’re feeling something else too.
You keep thinking, “I’m supposed to do this again?”
How are you supposed to turn back around and do another one? I mean really?
Another one? This year?
The emotional rocking that happens during a launch can’t really be understood until you go through it. Putting yourself out there, putting your energy into a launch, being open to that success or failure. It’s draining on so many levels.
And – if it’s draining for you – it’s draining for your customers too.
But you can avoid launch exhaustion easily.
With what I like to call – A PLAN. (shocker, I know!)
Zach Spuckler and I start talking about launching without email and spend most of our time talking about the importance of selling through connection.
As you listen to today’s insightful interview, you’re not going to hear some fancy schmancy new tactic that you’ve never heard before or a super juicy “I’ve never heard that”...and that’s what makes our conversation so important.
We talk about:
In this episode, we speak to Fearless Launching scholarship winner Vanessa Chase about how she applied the simple, back to basics lessons in Fearless Launching to her own launch and managed to triple her launch goals!
The one thing she attributes to the success is really something she tells her own students to do, so knowing this, she dove in, did the work, and was able to surpass her modest goals for the launch.
Dive into her story and make sure to head over to the full show notes and how to contact her over on the blog: annesamoilov.com
You know me - I love pulling back the curtain, not just after a project or launch is finished, but literally as I’m doing something, testing something. Breaking down the how-to do it is what I do best.
So, today, I’m taking you behind the scenes of my own Instagram challenge, but decided I’d also help you create your plan for doing your own challenge.
Here’s what we cover:
The benefits to your business and your next launch of doing a challenge
All the different formats you can use to run your challenges
Why you can use a free challenge or event as your practice launch
Your before, during and after checklist
Ways to keep the whole production as low tech as possible
How and when to make an offer during a challenge
I go through a LOT in this episode and I think I may have literally sped through it quickly, so I’ve made a quick cheatsheet where I’ve even included a checklist of all the pieces I’ve created for my Instagram challenge. Use it as a starting point for your own online event.
Read the full show notes over on http://www.annesamoilov.com
If you’re building an online business, then you’ve likely seen or heard that upgrading to an email marketing provider or system is a must in order start making the big bucks.
Who knows why people actually believe that, but there are some really good reasons why you might want to switch to a more customizable marketing system.
But before we talk about my switch to Infusionsoft about 2 years ago, I want to make sure you know my stance on upgrading tools...
They are often not necessary or critical until they no longer work. I never suggest an upgrade or a tool/system change unless it’s going to revolutionize or fix a part of the business. And I definitely say no to upgrades that require you to move your entire list or marketing funnel right before a launch.
So knowing this, you may think my move to Infusionsoft was unnecessary, but the change falls under the “this revolutionized” my workflow and productivity. Plus, I did it at a time when a launch wasn’t imminent.
In this episode, you’ll learn:
What led to my decision to switch email marketing providers
Why Aweber no longer worked for me
The main reasons I knew Infusionsoft was right for me
Complete show notes at annesamoilov.com
In this personal episode, I share some pivotal moments in my life that have led me down the path to becoming a teacher, discovering that I was actually born launching, and embracing that by striving to be an example for other entpreneurs...
http://www.annesamoilov.com/show for all the show notes
It’s the end of the year and you may be making big plans for the new one.
And while I’m a huge fan of planning big things, pushing yourself to reach goals, launching the ideas that you’ve been sitting on for too long...I’m also curious…
And I like to be a detective in my business...especially when I’m planning.
I like to ask - What worked last year? And if it worked...can I do it again?
Today’s episode we dive into that topic and more.
So - if you’re about to create your own marketing calendar for the new year, this one’s perfect for you.
Today’s episode features Erin Stutland. I worked with Erin on her first launch of the Shrink Session workout and since then the program has grown like crazyyyyy.
I pulled Erin into the launch lair to talk about her recent amazingness launch for Shrink Session and the free challenge that blew the roof off the launch...but what we ended up talking about was how Erin’s launched other programs, changed her business over time.
We talk fear, fun, and crushing it. Enjoy and make sure to leave her a comment below!
Visit annesamoilov.com/show for more details.
Planning an online product launch is one of those things ya either love or avoid like the plague, or you just kind of don't do and then pay for later. Today - I'm going to share with you my secret launch planning mojo and I'm hope you'll nerd out with me on it.