Launching can be a rough complex process...and it gets even more challenging when you’re trying to connect with an audience that typically likes to stay anonymous.
When I saw my good friend Kristoffer Carter launching his pilot program back in October 2016 called the New Sobriety, I knew two things.
A) That he would come on my show and talk about the launch ... because KC knows how to create an amazing experience.
B) He was launching something that I could see there might be some built in challenges around just by the mere topic.
So, today’s episode we talk about those things and also reveal what he did during his launch to make the first round a huge success and what he’s doing now to follow up on that. We cover:
How growing his community for this product & mission has differed and remained the same as any other “normal” launch.
What pricing lessons he learned during the launch and how he course corrected for some amazing results.
What the New Sobriety is all about and who it’s best suited for - the answer might surprise you.
KC’s “Linchpin Habit” strategy (he might not even see how genius this is!!).
Plus we dive into his launch numbers, and he tells us what’s in store for the
program going forward!
If you’d like to reach out to KC after today’s episode, make sure to contact him at thisepiclife.com
You can also find all the references we made over on the blog at annesamoilov.com/136 See you over there!
This is Episode 134 of the Fearless Launching Show. Today we’re talking about my step by step process for setting the right goals for your next launch.
Are you planning your launch?
Along with all the pieces you’ll need to “figure out” to execute a product launch, the one step I push all my students and myself to make are setting goals and making realistic revenue projections for the launch.
But how do you do set realistic goals if you’ve a) never launched and b) never sold anything before…
That’s what we’re going to be talking about in today’s episode of the Fearless Launching.
I’ll walk you through my 3 step process for setting launch goals that:
Let’s dive in because I want you to really think about this goal setting piece of your launch…
The first step is the most simple one but has a profound effect.
Read all the details, download your launch workbook and more over at annesamoilov.com/134
Let’s talk about how to use the Bullet Journaling system as a planning method to keep your business productivity high!
As any business owner knows, on a daily basis you can be hit with a multitude of tasks and information coming in from a variety of sources like your email, customers, employees, and even your own mind.
Add to that launches, promotions, and all that content creation…and you’ve got a recipe for entrepreneurial meltdown.
Want to avoid that meltdown?
So, one of the most important things a business owner can establish for themselves and their business is a system of organization to capture, process and execute on their daily tasks and incoming information. There are a lot of systems out there, some for those who prefer digital methods, and others for those who prefer analog pen and paper. Few systems, however, can bridge that gap, give you the flexibility to capture a variety of information in an organized way, and help you really get those important big picture items for your business done the way the bullet journal method can.
Full show notes with all resources mentioned over at: annesamoilov.com/133
When’s the last time you purchased an online program?
Sometime in the past year, you’ve been faced with the decision to buy, enroll or download some training course online or maybe you really wanted to go to a big event hosted by someone who really inspires you… and it bummed you out a little.
If you ever struggled to make a buying decision for a coach, an online course, a digital product, a real product, and know you’ll likely struggle with it again, you’ll want to listen to today’s episode.
Also - there’s huge value in getting clear about your on behaviors, turning the microscope on yourself in order to also see what your soon to be customers are going through as they decide to work or purchase from you!
Today’s episode will cover two topics -
Make sure to read the full show notes over at annesamoilov.com/132 and grab the resources I’ve provided you for you over there!
Today’s podcast is a long time in the making…
If I told you how many people email me about choosing the right planner, I think you’d be surprised.
Or maybe not.
So today, I’m sharing which physical planners I’ve checked out, tried or will be trying in the new year.
This episode is perfect for you if if you’ve got an online business, love the look of paper planners, but wonder how practical they are for your business.
It’s a good question and the answer is not as cut & dry as you might think.
Click to read more now where you can watch the video, listen, and look at some more pictures/links of the planners discussed in this episode.
Shouldn’t come as a shocker here…
Most people have at least one thing that stops or delays them from doing what they really want.
When it comes to launching, the blocks can crop up the second we get an idea for a product, when we finish a product, when we talk to someone about it, and pretty much every single step up to and through the launch process.
I invited my friend Denise Duffield Thomas to have a conversation about these blocks, because she’s in the middle of her own launch right now for her long-running Money Bootcamp.
If you suspect you have some blocks holding you back from launching, today’s episode is for you.
Not sure? Delay and procrastination are huge signs of blocks. So get yourself over to our conversation.
Plus - if you like what Denise is teaching, check out her Money Bootcamp which is starting live next week….
Click here to make sure to check out her first Live Bootcamp in 3 years before her early bird pricing ends on October 27th!
If you've ever felt like your business or product is just not ready to launch...
Today we're going to talk about four practice launches that you can do before you think you're ready to launch.
Let's dive in and go through each one of these really quickly, give you the main elements you should practice in each type, and how to make sure they are worth you while.
A practice launch is a great way to get your feet wet, get your systems set up, understand the process, before you create your big blockbuster launch with videos, affiliates, webinars, and maybe even Facebook ads.
Show notes available and all resources available on AnneSamoilov.com
Here is a simple 5 step promotion and strategy to start 6 weeks before you plan on open the doors to your online course or digital product.
While this is mostly geared toward those of you planning to launch online courses, digital products or coaching services...You can also apply this to physical product launches as well!
This 5-step promotion helps you do a few key things and is non-skippable because it helps you do two important things:
Full show notes over here: annesamoilov.com
You’ve got this launching thing down.
You did your first product launch – not a lot of sales, but your list grew, you’re getting rave reviews about your program. You done good.
You are excited – a little pumped – and extremely proud of yourself. You feel like finallyyyy “you get it”.
But you’re feeling something else too.
You keep thinking, “I’m supposed to do this again?”
How are you supposed to turn back around and do another one? I mean really?
Another one? This year?
The emotional rocking that happens during a launch can’t really be understood until you go through it. Putting yourself out there, putting your energy into a launch, being open to that success or failure. It’s draining on so many levels.
And – if it’s draining for you – it’s draining for your customers too.
But you can avoid launch exhaustion easily.
With what I like to call – A PLAN. (shocker, I know!)
Zach Spuckler and I start talking about launching without email and spend most of our time talking about the importance of selling through connection.
As you listen to today’s insightful interview, you’re not going to hear some fancy schmancy new tactic that you’ve never heard before or a super juicy “I’ve never heard that”...and that’s what makes our conversation so important.
We talk about:
In this episode, we speak to Fearless Launching scholarship winner Vanessa Chase about how she applied the simple, back to basics lessons in Fearless Launching to her own launch and managed to triple her launch goals!
The one thing she attributes to the success is really something she tells her own students to do, so knowing this, she dove in, did the work, and was able to surpass her modest goals for the launch.
Dive into her story and make sure to head over to the full show notes and how to contact her over on the blog: annesamoilov.com
You know me - I love pulling back the curtain, not just after a project or launch is finished, but literally as I’m doing something, testing something. Breaking down the how-to do it is what I do best.
So, today, I’m taking you behind the scenes of my own Instagram challenge, but decided I’d also help you create your plan for doing your own challenge.
Here’s what we cover:
The benefits to your business and your next launch of doing a challenge
All the different formats you can use to run your challenges
Why you can use a free challenge or event as your practice launch
Your before, during and after checklist
Ways to keep the whole production as low tech as possible
How and when to make an offer during a challenge
I go through a LOT in this episode and I think I may have literally sped through it quickly, so I’ve made a quick cheatsheet where I’ve even included a checklist of all the pieces I’ve created for my Instagram challenge. Use it as a starting point for your own online event.
Read the full show notes over on http://www.annesamoilov.com
If you’re building an online business, then you’ve likely seen or heard that upgrading to an email marketing provider or system is a must in order start making the big bucks.
Who knows why people actually believe that, but there are some really good reasons why you might want to switch to a more customizable marketing system.
But before we talk about my switch to Infusionsoft about 2 years ago, I want to make sure you know my stance on upgrading tools...
They are often not necessary or critical until they no longer work. I never suggest an upgrade or a tool/system change unless it’s going to revolutionize or fix a part of the business. And I definitely say no to upgrades that require you to move your entire list or marketing funnel right before a launch.
So knowing this, you may think my move to Infusionsoft was unnecessary, but the change falls under the “this revolutionized” my workflow and productivity. Plus, I did it at a time when a launch wasn’t imminent.
In this episode, you’ll learn:
What led to my decision to switch email marketing providers
Why Aweber no longer worked for me
The main reasons I knew Infusionsoft was right for me
Complete show notes at annesamoilov.com
In this personal episode, I share some pivotal moments in my life that have led me down the path to becoming a teacher, discovering that I was actually born launching, and embracing that by striving to be an example for other entpreneurs...
http://www.annesamoilov.com/show for all the show notes
It’s the end of the year and you may be making big plans for the new one.
And while I’m a huge fan of planning big things, pushing yourself to reach goals, launching the ideas that you’ve been sitting on for too long...I’m also curious…
And I like to be a detective in my business...especially when I’m planning.
I like to ask - What worked last year? And if it worked...can I do it again?
Today’s episode we dive into that topic and more.
So - if you’re about to create your own marketing calendar for the new year, this one’s perfect for you.
Today’s episode features Erin Stutland. I worked with Erin on her first launch of the Shrink Session workout and since then the program has grown like crazyyyyy.
I pulled Erin into the launch lair to talk about her recent amazingness launch for Shrink Session and the free challenge that blew the roof off the launch...but what we ended up talking about was how Erin’s launched other programs, changed her business over time.
We talk fear, fun, and crushing it. Enjoy and make sure to leave her a comment below!
Visit annesamoilov.com/show for more details.
Planning an online product launch is one of those things ya either love or avoid like the plague, or you just kind of don't do and then pay for later. Today - I'm going to share with you my secret launch planning mojo and I'm hope you'll nerd out with me on it.