The Fearless Launching Show with Anne Samoilov

The Fearless Launching Show is a podcast for entrepreneurs who want to bring their most important ideas to the world. My mission is to help online entrepreneurs narrow in on their most important ideas, get things done that matter, to build the life and business they dream about.
RSS Feed Subscribe in Apple Podcasts







All Episodes
Now displaying: Category: general
Jul 27, 2017

Being an amazing teacher can make a difference in the lives of the people that the teacher has touched. Becoming an amazing teacher can be taught, but some people just have an innate ability to share knowledge in a way that  deeply resonates. Today’s guest is one such person. In fact, his wife who is trained as a teacher even thinks that his teaching abilities are exceptional.


James Wedmore is the Founder of Business By Design. He is a true leader and a true teacher who has helped me tremendously. James has always had a passion to teach. When he learns something he cares about, he pours that passion into his teaching. He began with an online bartending school, and moved on to his true passion which is teaching You Tube and video marketing. James is a teacher that really cares, and he tries to break complicated topics down into an understandable level while still keeping the information actionable enough the students will actually be able to use it.


In this episode, we talk about his love for teaching and his business, but we also learn how he discovered how important mindset is for entrepreneurs to be successful. Today, we talk about limiting beliefs, doubt, self-sabotage, and all of the mental, emotional, and spiritual aspects that need to be in alignment to succeed. Along with creating products and building a business around those products and more. 


You can find James here:

Business By Design

James Wedmore Training

James Wedmore on Facebook

Inner Circle Mastermind

The Mind Your Business Podcast


 Show Notes


[04:53] When James was in school if he learned something he was passionate about, he immediately wanted to share it with others.
[05:47] James first online business was an online bartending school. He would learn something and then teach it.
[06:24] James is most known for teaching You Tube and video marketing.
[06:50] He also went to film school, so this powerful medium was a great subject.

[07:29] He has created over 15 products about everything video related.

[08:06] Now he focuses on how to build a business teaching on Business By Design.

[08:37] The two sides to business include the technical how-tos and the mindset.

[12:22] How our conscious awareness is like a flashlight and we see a limited view.

[12:55] As we go through life, we tend to stop moving the flashlight around. This leads to filtering outside information.

[13:37] Looking for confirmation of what we already know or being willing to broaden our information.

[14:24] The shadow side to mastery.

[17:32] How awareness is the most important part of being coachable.

[19:43] The importance of intuition when making decisions.

[21:15] Coachability is about trying stuff on and then deciding to buy it.

[22:38] Having attachment for your own advice as a teacher.

[28:05] Challenging someone to be coachable is a great motivator for action.

[28:45] Distinctions between a coach and a teacher. A teacher is a teacher and coach is both.

[30:19] Blindspots are the things we don't know even exists. A coach can help identify the blind spots and suggest minor adjustments.

[32:37] How the transformation is in the transaction.

[36:35] How it is not bad to feel pressure to create an amazing product that adds value and more.

[41:14] Teaching is the transference of knowledge, but a coaching enables you to put that knowledge into practice through experience and action.

[43:49] People can be transformed through a launch without buying.

[45:41] Leaving an impact either way.

[47:07] How discoveries and breakthroughs come through action and experience.
[47:39] Having an absolute commitment and supporting a breakthrough year.

[49:18] Seeing each client as perfect. Nothing is wrong or broken.

[50:16] Speak to the higher part that is flawless and not mired in self-doubt.

[51:21] Detaching from yourself and your role. Don't say things to sound smart of look good. It's OK to say you don't know.
[52:32] As a coach, never rob your students of a lesson.

[53:27] Our answers have way less impact than if the student comes up with it themselves. Ask better questions.

[55:55] Entrepreneurs do not need permission unless you give it to yourself in the form of validation.

[01:02:16] Being a coach is about getting things more clear than they were before. Clarity, action, results.


Links and Resources:

Stitch Fix

Business By Design

James Wedmore Training

James Wedmore on Facebook

Inner Circle Mastermind

The Mind Your Business Podcast

Jul 20, 2017

Natasha Vorompiova is one of the OG members of Fearless Launching. She has also taught me a lot about the systems that our businesses need at different stages from day one to when we start expanding and hiring people. 

Natasha is a consultant and systems strategist who creates systems for growth oriented businesses. She is the woman behind Systems Rock where she helps clients establish systems for completing tasks with ease, marketing consistently, and onboarding effectively. Her past focus was on solo business owners, but now she focuses on businesses with small teams and helping the teams and the businesses grow.

We talk about having business systems in place and providing structure to allow team members to do their jobs effectively. We also talk about being an impact amplifier by amplifying the impact of each team member, so that the businesses impact is strengthened as it grows. Natasha has also graciously agreed to answer questions, so feel free to add your questions to the comment section.


You can find Natasha here:

Systems Rock

Natasha on Twitter @SystemsThatRock

Natasha on Facebook

Systematic Success


 Show Notes


[03:17] Natasha was in my very first Fearless Launching community. She is a woman who has her systems down.

[05:06] Natasha is a systems specialist and architect. Until recently she has been working for solo business owners.

[06:00] A few months ago she shifted her focus from solo business owners to business owners with small teams.

[06:51] As teams grow, the old ways of doing things stop working. Owners need to communicate as a team so that they aren't the bottleneck of their business.

[07:40] Natasha is an impact amplifier by allowing business owners to amplify the impact of every team member.

[08:14] How impact gets diluted without systems and structures in place. It holds people back and doesn't allow them to do the work that they can do.

[10:37] The evolution of her Systemic Success program prompted Natasha to begin focusing on teams and business growth.

[12:31] Owners with larger teams had a different set of challenges.

[13:54] Working with the larger and growing teams allows Natasha to have a greater impact.

[14:28] Her systems create an environment to enable teams to perform their best.

[15:41] Her clients may have something in the way that allows team members to reach and perform at their potential.

[16:45] Clients don't want to go through the hiring and firing process until they find a mind reader. This is where systems come into play.

[18:09] Natasha works with clients who have teams one-on-one and with their teams.

[22:05] Teaching business owners how to get out of the way of the team members. Having systems to support the team.

[22:53] Using proper document and project management tools. Allowing the business owner to step back and let things get done.

[25:16] Problems with implementing systems and an adjustment period to trust the system and handle the new free time.

[29:38] Establishing time management and balancing systems when starting out.

[30:15] As the business grows there will be client facing systems and relationship building and marketing systems.

[31:20] The last piece is the systems for the team such as communication, leadership, and teamwork.

[33:58] The magical number of three. When you triple your team you need to inspect your systems. After adding 3, 10, 30, or 100 people, you need to restructure your systems.

[39:07] Create systems for things you repeat in order to not waste time doing the same thing over and over.

[46:37] Communicate your vision so that your team will own it.


Links and Resources:

The Five Stages of Business Growth Todd Herman

How to Turn Any Process Into a System (It’s easier than you think!)


Systems Rock

Natasha on Twitter @SystemsThatRock

Natasha on Facebook

Systematic Success

Launch Systems Cheatsheet

Jul 13, 2017

We all want to get more done or work harder, so that we can grow our businesses, launch our products and services, and have a happier life, but we don’t actually want to work harder. If this is how you feel about building your business, you are going to love my chat with Business Coach and Consultant Jenny Shih. Her focus is on helping women start, grow, and streamline their online service based businesses.

What I love about the way Jenny works is that whatever she puts out into the world, she does it with high integrity, massive respect, and in a super solid way. People say they like having transparency in their businesses, but Jenny conducts her business in a respectful modest style that really stands out. She does things on her own terms with what is right for her life.


You can find Jenny here:

Jenny Shih Website

Jenny Shih on Facebook

Jenny Shih on LinkedIn

Jenny Shih on Twitter @jennyshih

Make It Work Online

Get Your First 1000 Subscribers

How to Make $10K Every Month


 Show Notes

[04:03] Jenny's focus is on people who provide services and want to market to a worldwide audience.

[04:33] Working smarter not harder and doing it on her own terms.

[04:49] Making It Work Online is the current program she is working on and she plans to systemize her business.

[06:46] Jenny refined her process working one-on-one, then she created her Make It Work Online group program.

[08:23] People learn how to create packages and what to charge and how to find clients.

[10:47] Jenny's launch process and how she strives for continual improvement.

[12:09] She launched her virtual group with a webinar and a 3 part video series.

[12:47] Each launch she tries something new and steps up the process for each launch.

[17:19] Using the principles and art of marketing in the 3 part video series to make it effective.

[19:18] How competitive the online world is and how much effort is required for a solid launch.

[20:12] Constantly raising the bar of marketing to stay relevant.

[25:31] Work is required to be successful, but be practical and smart about how you are going to work.

[26:15]Being smart and wise about delegation and what we work on and what we say no to.
[26:52] Have clear limits about how you are willing to work.

[28:28] Having the most lucrative use of your time.

[29:08] Understanding the big picture of your business and make the smart decisions. There is no one size fits all answer.

[33:35] Asking what is your ultimate goal?

[34:15] Asking what is the most urgent and then question that.

[35:53] Systematizing anything that can be systematized once you know it is worth having a system in place.

[41:08] How avoidance can make our work more difficult.

[44:48] Working smarter is about getting curious and asking the right questions.

[45:31] Asking what is important and why.

[48:31] Making conscious deliberate choices.


Links and Resources:

Jenny Shih Website

Jenny Shih on Facebook

Jenny Shih on LinkedIn

Jenny Shih on Twitter @jennyshih

Make It Work Online

Get Your First 1000 Subscribers

How to Make $10K Every Month

Why We Get Fat: And What to Do About It

DotCom Secrets: The Underground Playbook for Growing Your Company Online

America the Anxious: How Our Pursuit of Happiness Is Creating a Nation of Nervous Wrecks

The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph

Ego Is the Enemy

Where'd You Go, Bernadette: A Novel

Jun 29, 2017

Jadah Sellner first rolled onto the internet scene as co-founder of Simple Green Smoothies - which grew their audience very quickly in its first year in business. They attribute a lot of that success to how they built their community and tribe using Instagram and a 30 day challenge.

Cut to today - Jadah has started a new venture where she helps entrepreneurs build their own communities using metrics some may shrug off but have really been at the core of how she does everything.

In this episode we talk about:

▪Finding the best place to spotlight your talents so your audience can find you

▪What to do once you do find this “dance floor”

▪Love Metrics - What are they and why they are so important to your business?


Plus Jadah teases some of the things she’s working on including the following 2 projects:

We agreed this is a part one of a series of conversations with Jadah! Got questions on how to build your list once you’re dancing on your dance floor?

Visit -  to weigh in, live some love for Jadah, and tell us what else we should cover in the next installment of this inspiring conversation!

Jun 22, 2017

Ever wonder how to keep your customers (and subscribers) engaged in between launches?

If not, you should wonder - and make sure to keep your relationship strong. Because - Repeat Business Is EASIER to get than new business!

Once you have established a relationship with someone – especially with things like business coaching, personal training, very personal and intimate relationships are born.

Don’t take those relationships for granted. Keep it simple, but make sure to hit upon a few touchpoints in order to keep them happy (returning) customers).

Today we talk about 3 things your customers need to hear you say regularly – whether you’re launching or not!

Full show notes at:

If you’d like help with planning out your next launch, along with deciding how you’ll communicate leading up to that launch, join our upcoming live workshop here:

Jun 15, 2017

In this episode, you’ll learn all about creating a launch map...why it’s important to create a complete map, most important elements to include in a launch plan (or map), how far in advance to do it...and the huge opportunity you lose out on by NOT creating a full picture of your launch in advance.

Want a profitable launch?
Don’t fly by the seat of your pants. Create a launch map.

I’m going to help you create a fully fleshed out launch map. One that you’ll turn into your complete launch to do list.

Behind every successful launch I’ve worked, there’s been a clear, well-thought out plan. Before the product was finished. Before the partners were contacted. Before the open cart date was defined. Before the team was assembled. The launch plan and scheduled served as the bones for everything.

And, I’m teaching a live workshop at the end of June to help you assemble your own map.

So, if you’ve got at least 6-8 weeks before your next launch, carve out time, sit down with others doing the same thing, get support...and attend my workshop:

Plan With Me: Create Your Next Launch Map Live workshop happens on 6/30th

Sign up by Monday, June 19th for some extra bonuses!

You’ll find the full show notes at

Jun 8, 2017

Today’s episode is a question from YOU! Recently I received a request to help someone figure out which online course builder to I decided this was a great question to share with everyone who listens to the podcast.

If you are an online course creator looking to get their courses launched asap, this might just be your ticket...

If you aren’t terribly techy and have heard there are some easier ways to get your digital product created, don’t have a team or work with one person - then finding the right course builder could be just the thing to kickstart your business.

In this episode we talk about:

  1. Why you might be considering either switching to or looking for a place to house your product

  2. Your options for creating an online course - plugins, done for you, oh my

  3. Questions to ask before you settle on one platform to be your permanent product home

  4. Some deeper considerations when looking at companies that offer course creation software or plugins.

Also - if you want to dig deeper, we’ve got a bunch of resources pulled

together for you over on the blog.
Go get ‘em right here:

Jun 1, 2017

Welcome to another episode - I don’t know if it’s because people are really obsessed with this topic, maybe I am too... but I keep running across posts and posts and downloads and resources all about getting more traffic - to your blog, to your sales page, to your webinars, to your whatever.

And I won’t lie - I got sucked into it. It’s not the first time either.

A few years ago I was trying to create 3 different pieces of content each week. 1 video, 1 blog post, 1 podcast...

Until I said wait - too much. This is not getting me more traffic, more leads or more sales...

So I stopped and returned to an easier 1x a week publishing schedule.

Now - today, i’m going to share what I know about the myths of getting more traffic and some small but powerful actions to get you more eyes on what matters most.

We’ll talk about:

  • 8 traffic getting strategies for your podcast or blog or post
  • Understanding your reasons why for wanting traffic
  • Does more posting really equal more traffic?
  • Batching your traffic why into 90 day segments

Full show notes over at

May 18, 2017

This is episode 140 of the Fearless Launching Show...and today we’re talking about natural gifts - how your life leaves clues...and you’ll meet a woman who’s life left clues along the way. All she did was show up, do what came naturally to her and now she’s running a business that’s exciting, totally aligned and doesn’t even require a “real” launch.

We talk about her work at high profile fashion brands like Kitson LA and Forever how experiences there and a willingness to try new things opened up her excitement/obsession with social media.

Cut to today and she’s working for herself working with fashion brands and entrepreneurs...

Tracy Nour

Monthly trend forecast -

Social media management - from someone who understands trends and attention...

May 11, 2017

So - have you ever thought to yourself or questioned what to launch next.

What should you launch?

Now - some people have their signature program and it feels like they simply keep pumping out new courses, products, off shoots of products, and seem to literally have a never ending library and things they want to create.

If you’re not like that, then you’re in good company.

Honestly, while I might know a lot about a lot of topics and want to make physical things and really have tons of ideas… the act of making stuff is not a simple 1, 2, 3 all the time.

It can take a lot of energy.

It can take a lot of time.

And you can face a lot of  your personal demons just trying update a course. I know this for sure.

So what are your options?

We’ll explore a few different options that may be perfect for you if:

  • You’ve already got a program or product or service that you want to improve
  • You have zero products or services and are looking for a way to jumpstart your business.
  • You’re ready to start leveraging different streams of potential revenue for your business—some that don’t require you to deliver in order to make the moola!

Highlights discussed are all listed on the show notes page:

Want to know the essentials of any launch? Check out my free launch workshop which brings it back to the basics.

May 4, 2017

This is episode 138 of the Fearless Launching Show and today we’ve got Amanda Bruner co-owner of the Leather Quill Shoppe which specializes in leather hand made traveller’s notebooks named LeatherQuills the house to talk about starting your online shop. She takes us from Etsy beginnings to her own self-hosted online shop... So if you’re thinking of selling your own hand made items or have an e-commerce business of any kind, today’s episode is for you!

Mandy first started her online shop experience on Etsy. It was easy to set up, she was able to sell digital planning templates right away...and she did a lot of experimenting when she got started.

Here’s what we discuss in today’s episode:

  • Mandy’s beginnings and her tips for getting started on Etsy and why she still has a mini shop on the platform.

  • Mandy’s simple and no-nonsense communication and promotion style.

  • What she’s learned having her own shop - everything from customer service

    challenges to pricing to producing enough stock!

  • Her favorite way to promote her products.

  • What it’s like to work with her husband - who hand makes many of the products

    along side her, including the fountain pens he makes by hand!

    Check out the Leather Quill Shoppe store today and you’ll get 20% off just by putting in the code flsfriend - then you can send me the receipt for something extra to use inside! (diy, beauty, lifestyle) bathroom project that went viral -
    alexis giostra -

    Full show notes over at

Apr 27, 2017

Whether you’re first starting your coaching business, trying to figure out what your business will be or you know but you aren’t sure what to do with that information - today’s episode is for you.

Hillary shares her step by step process for really digging into what you do, what you know and who you are so you can figure out your purpose as a coach.

The great thing is she asks some key questions all business owners should be asking if they’re running online I think you’ll love this.

If you love our chat, check out her upcoming 3-day challenge (yes 3 day challenge right here!):

Sign up for Hilary’s upcoming 3-day live challenge here: superpower-challenge

Find out about her upcoming interview series too here: btce-2017

How To Turn Teachable Moments + Your Experience Into A Full Coaching Practice (podcast)
The Art of Discovering What You Should Be Launching (video)

Read more over at

Want to learn more about launching and create a custom experience for your unique business? Fearless Launching starts in just a few weeks. Make sure to sign up for our upcoming free workshop here:

Have a launch story of your own you’d like to share? Send me your pitch right here - and let me know a little bit more about you, your business, and what we can share together to the Fearless Launching community.

Apr 19, 2017

Launching can be a rough complex process...and it gets even more challenging when you’re trying to connect with an audience that typically likes to stay anonymous.

When I saw my good friend Kristoffer Carter launching his pilot program back in October 2016 called the New Sobriety, I knew two things.

A) That he would come on my show and talk about the launch ... because KC knows how to create an amazing experience.

B) He was launching something that I could see there might be some built in challenges around just by the mere topic.

So, today’s episode we talk about those things and also reveal what he did during his launch to make the first round a huge success and what he’s doing now to follow up on that. We cover:

  • How growing his community for this product & mission has differed and remained the same as any other “normal” launch.

  • What pricing lessons he learned during the launch and how he course corrected for some amazing results.

  • What the New Sobriety is all about and who it’s best suited for - the answer might surprise you.

  • KC’s “Linchpin Habit” strategy (he might not even see how genius this is!!).

  • Plus we dive into his launch numbers, and he tells us what’s in store for the

    program going forward!

    If you’d like to reach out to KC after today’s episode, make sure to contact him at

    You can also find all the references we made over on the blog at See you over there!

Apr 6, 2017

This is Episode 134 of the Fearless Launching Show. Today we’re talking about my step by step process for setting the right goals for your next launch.

Are you planning your launch?

Along with all the pieces you’ll need to “figure out” to execute a product launch, the one step I push all my students and myself to make are setting goals and making realistic revenue projections for the launch.

But how do you do set realistic goals if you’ve a) never launched and b) never sold anything before…

That’s what we’re going to be talking about in today’s episode of the Fearless Launching.

I’ll walk you through my 3 step process for setting launch goals that:

  1. Are based in reality
  2. Feel attainable
  3. Give you specific actionable steps
  4. Show you where you need improvement
  5. Inform all of your decisions about the launch

Let’s dive in because I want you to really think about this goal setting piece of your launch…

The first step is the most simple one but has a profound effect.

Read all the details, download your launch workbook and more over at

Mar 30, 2017

Let’s talk about how to use the Bullet Journaling system as a planning method to keep your business productivity high!

As any business owner knows, on a daily basis you can be hit with a multitude of tasks and information coming in from a variety of sources like your email, customers, employees, and even your own mind.

Add to that launches, promotions, and all that content creation…and you’ve got a recipe for entrepreneurial meltdown.

Want to avoid that meltdown?

So, one of the most important things a business owner can establish for themselves and their business is a system of organization to capture, process and execute on their daily tasks and incoming information. There are a lot of systems out there, some for those who prefer digital methods, and others for those who prefer analog pen and paper. Few systems, however, can bridge that gap, give you the flexibility to capture a variety of information in an organized way, and help you really get those important big picture items for your business done the way the bullet journal method can.

Full show notes with all resources mentioned over at:

Mar 23, 2017

When’s the last time you purchased an online program?

Sometime in the past year, you’ve been faced with the decision to buy, enroll or download some training course online or maybe you really wanted to go to a big event hosted by someone who really inspires you… and it bummed you out a little.

If you ever struggled to make a buying decision for a coach, an online course, a digital product, a real product, and know you’ll likely struggle with it again, you’ll want to listen to today’s episode.

Also - there’s huge value in getting clear about your on behaviors, turning the microscope on yourself in order to also see what your soon to be customers are going through as they decide to work or purchase from you!

Today’s episode will cover two topics -

  • 3 Questions to ask yourself before you buy anything
  • 5 Implementation Tips That Will Improve every single online course experience you have!

Make sure to read the full show notes over at and grab the resources I’ve provided you for you over there!

Nov 10, 2016

Today’s podcast is a long time in the making…

If I told you how many people email me about choosing the right planner, I think you’d be surprised.

Or maybe not.

So today, I’m sharing which physical planners I’ve checked out, tried or will be trying in the new year.

This episode is perfect for you if if you’ve got an online business, love the look of paper planners, but wonder how practical they are for your business.

It’s a good question and the answer is not as cut & dry as you might think.

Click to read more now where you can watch the video, listen, and look at some more pictures/links of the planners discussed in this episode.


Oct 26, 2016

Shouldn’t come as a shocker here…

Most people have at least one thing that stops or delays them from doing what they really want.

When it comes to launching, the blocks can crop up the second we get an idea for a product, when we finish a product, when we talk to someone about it, and pretty much every single step up to and through the launch process.

I invited my friend Denise Duffield Thomas to have a conversation about these blocks, because she’s in the middle of her own launch right now for her long-running Money Bootcamp.

If you suspect you have some blocks holding you back from launching, today’s episode is for you.

Not sure? Delay and procrastination are huge signs of blocks. So get yourself over to our conversation.

Plus - if you like what Denise is teaching, check out her Money Bootcamp which is starting live next week….

Click here to make sure to check out her first Live Bootcamp in 3 years before her early bird pricing ends on October 27th!

Aug 31, 2016

If you've ever felt like your business or product is just not ready to launch...

Today we're going to talk about four practice launches that you can do before you think you're ready to launch.

Let's dive in and go through each one of these really quickly, give you the main elements you should practice in each type, and how to make sure they are worth you while.

A practice launch is a great way to get your feet wet, get your systems set up, understand the process, before you create your big blockbuster launch with videos, affiliates, webinars, and maybe even Facebook ads.

Show notes available and all resources available on



Jun 8, 2016

Launching Soon?

Here is a simple 5 step promotion and strategy to start 6 weeks before you plan on open the doors to your online course or digital product.

While this is mostly geared toward those of you planning to launch online courses, digital products or coaching services...You can also apply this to physical product launches as well!

Why This Strategy Is So Important

This 5-step promotion helps you do a few key things and is non-skippable because it helps you do two important things:

  • Re-engage with your current subscribers and community members
  • Encourage new subscribers to join your list and have a chance to get to know them!

Full show notes over here:

Dec 16, 2015

You’ve got this launching thing down.

You did your first product launch – not a lot of sales, but your list grew, you’re getting rave reviews about your program. You done good.

You are excited – a little pumped – and extremely proud of yourself. You feel like finallyyyy “you get it”.

But you’re feeling something else too.


You keep thinking, “I’m supposed to do this again?”


How are you supposed to turn back around and do another one? I mean really?
Another one? This year?

The emotional rocking that happens during a launch can’t really be understood until you go through it.  Putting yourself out there, putting your energy into a launch, being open to that success or failure. It’s draining on so many levels.

And – if it’s draining for you – it’s draining for your customers too.

But you can avoid launch exhaustion easily.

With what I like to call – A PLAN. (shocker, I know!)

Keep reading...


Nov 4, 2015

Zach Spuckler and I start talking about launching without email and spend most of our time talking about the importance of selling through connection.

As you listen to today’s insightful interview, you’re not going to hear some fancy schmancy new tactic that you’ve never heard before or a super juicy “I’ve never heard that”...and that’s what makes our conversation so important.

We talk about:

  • What Zach started doing at 13 years old that planted the seeds for his current online business
  • His big a-ha while working in direct sales
  • Why he stepped back from his Vegan blog
  • Why his first product was NOT a Facebook Ads product
  • What he reminds people about success and failure on every single #Scope


Aug 20, 2015

In this episode, we speak to Fearless Launching scholarship winner Vanessa Chase about how she applied the simple, back to basics lessons in Fearless Launching to her own launch and managed to triple her launch goals!

The one thing she attributes to the success is really something she tells her own students to do, so knowing this, she dove in, did the work, and was able to surpass her modest goals for the launch.

Dive into her story and make sure to head over to the full show notes and how to contact her over on the blog:

Jun 25, 2015

You know me - I love pulling back the curtain, not just after a project or launch is finished, but literally as I’m doing something, testing something. Breaking down the how-to do it is what I do best.

So, today, I’m taking you behind the scenes of my own Instagram challenge, but decided I’d also help you create your plan for doing your own challenge.

Here’s what we cover:

  • The benefits to your business and your next launch of doing a challenge

  • All the different formats you can use to run your challenges

  • Why you can use a free challenge or event as your practice launch

  • Your before, during and after checklist

  • Ways to keep the whole production as low tech as possible

  • How and when to make an offer during a challenge

I go through a LOT in this episode and I think I may have literally sped through it quickly, so I’ve made a quick cheatsheet where I’ve even included a checklist of all the pieces I’ve created for my Instagram challenge. Use it as a starting point for your own online event.

Read the full show notes over on

May 28, 2015

If you’re building an online business, then you’ve likely seen or heard that upgrading to an email marketing provider or system is a must in order start making the big bucks.

Who knows why people actually believe that, but there are some really good reasons why you might want to switch to a more customizable marketing system.

But before we talk about my switch to Infusionsoft about 2 years ago, I want to make sure you know my stance on upgrading tools...

They are often not necessary or critical until they no longer work. I never suggest an upgrade or a tool/system change unless it’s going to revolutionize or fix a part of the business. And I definitely say no to upgrades that require you to move your entire list or marketing funnel right before a launch.

So knowing this, you may think my move to Infusionsoft was unnecessary, but the change falls under the “this revolutionized” my workflow and productivity. Plus, I did it at a time when a launch wasn’t imminent.

In this episode, you’ll learn:

  1. What led to my decision to switch email marketing providers

  2. Why Aweber no longer worked for me

  3. The main reasons I knew Infusionsoft was right for me

  4. Specific reasons and features that have kept me a customer.

Complete show notes at

« Previous 1 2 3 4 5 Next »