Getting your legal stuff in order is neither fun nor sexy, but is essential. Many entrepreneurs only get legal stuff in order when things are about to go wrong or only when things have already gone wrong.
Our guest today is here to help us understand what legal stuff we should have for our businesses and what the best time to have them in place is. We are excited to speak to have Annette Stepanian, a lawyer for creatives and entrepreneurs. From contract drafting, trademark registration to consulting.
According to Annette, it is advisable to have your legal stuff in place when starting your business. It ensures your business is well protected. For instance, can you imagine creating some content then someone comes and steals it? Would you like that?
Key Talking Points:
Key Quotes from the Episode
“Copying and pasting from samples they find on the Internet robs you the opportunity to really take ownership of your business and to architect it.”
Connect with Annette:
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Building a customer avatar is an important step that every entrepreneur should go through. Many entrepreneurs avoid since it’s not a cake party. It’s time-consuming, and it calls for a lot of research.
Finding your ideal client is essential because it helps you serve them to your best. The sad truth is, your customer avatar keeps evolving, and you too have to keep growing.
Do you have a service/ product that you are about launch? Have you carried out a beta test?
In our episode today, we are honored to have Susan Goebel tell us all that we need to know on how to build a customer avatar. Susan works with Bioscience Experts helping them gain clarity on how to bring their vision to reality.
If you are wondering how you should go about identifying your ideal clients, this episode is for you. Susan breaks it down into simple, actionable steps. Listen in………
Key Points We Cover:
Memorable Quotes From The Episode:
“Before you get into a specific niche, make sure that somebody with a wallet is willing to pay for whatever that concept is.”
“If you can get one customer, then there's a lot you can learn about why that person purchased and how to get more of that same person and similar people to actually do the same thing.”
“When you involve your ideal customer or your potential customer in the whole development process. It just makes them feel like they, they have ownership of it.”
“Reflection time is very important.”
Connect With Susan:
Welcome to Season 2 of The Fearless Launching Podcast! Today, we’re talking about podcasts...specifically things to consider if you want to create a podcast, why we took an almost 3-month hiatus, and how to link your podcast to your products and services…
Important: If you want to be on one of our brand new hot-seat style episodes, get coaching from me, and are willing to be live on the podcast...stay tuned and get on my mailing list so you’ll know when we put the call out!
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