I'm all about finding ways to make launches easier...whether it's creating a game, tricking myself out of procrastination, or finding ways to cut down on the amount of work...I'm constantly on the lookout for things that make my business and launch life easier.
I'm sharing 5 workflow hacks for launching your online course, program, or product.
If you want to learn how to simplify your launch communication, join me inside The Message Lab!
Enroll by May 12, 2022, at 5 pm Eastern, you'll also be invited to participate in a live Sprint/Implementation session that starts next week!
Hope to see you inside. :)
Launches can be incredibly exhausting.
But do they have to be this way?
What if launching could get easier?
And...what if everything you've been taught about launches is damaging yourself, your team, and your audience?
This special episode is a recent masterclass I created. I decided to share the meat of the class with you here on the podcast.
Want to watch the webinar instead? Click here to watch it on demand: https://annesamoilov.lpages.co/end-launch-exhaustion/
Today's episode talks about preparing to launch -- not all the tasks you have to check off your to-do list... but preparing for the energy it takes to launch in the first place!
Launches require a burst type of energy - and the people, companies, and teams who plan for the ramp-up phase... survive with fewer complaints, turnover, and make more money.
We'll talk about what this looks like for your audience, your team, and yourself including some simple actions you can take as you get closer to your launch!
If you want to dive deeper into the course and program launch process, download the Launch Roadmap here: https://annesamoilov.com/launch-roadmap
You'll also receive our private newsletter every week sharing tips, resources, and insights not shared anywhere else!
This week, we’re talking through the issue of getting more of the right people seeing your offers. Whether you’re promoting a webinar, a freebie, a new course…you want to know how to improve the number of people seeing the offer AND the number of people turning into customers.
It starts with a simple question and we’re going to dive into that today!
Now It's Your Turn
Look at something you’ve been sharing and see if you can tell what’s going on.
Do you need more traffic? Have traffic but it’s just not turning into buyers or subscribers?
If you're running an online business, you're likely using a set of tools like your email marketing provider and your website platform. Maybe you're using a course creation platform or social media scheduler. All of these tools can be amazing and help you automate parts of your business, but there may come a time when you want to try something new or find a better tool. Are you prepared to move if and when that day comes? If you're not sure, watch/listen today! #fearlesslaunchingshow
Today's episode is also available on YouTube: https://youtu.be/AcFCJkMjFLw
Get hands-on help, critique, support, and strategy as you create one simple system to launch your products & services inside The Launch Incubator™: https://annesamoilov.com/incubator
Watch my Free Masterclass on the steps to creating a profitable and life-changing launch: https://annesamoilov.com/masterclass
I can't wait to hear from you!
Today I want to talk about content — specifically, launch content leading up to and during (and after) your launch.
If you have ever felt at a loss for what to share during your launch, before your launch…and after… today’s great for you.
There are a few guidelines that I think will help you and ones that I live by as I’m creating content for each phase of my launches.
Want to learn more?
**In the workshop videos, you will hear me mention an exclusive, advanced private training - you can still access the recording of this private training by applying for your invitation on this page here:
This advanced VIP training is for those who are serious about creating one powerful launch system you can improve and grow each time you use it. The application has 2 main questions (plus your contact information) and takes less than 5 minutes to fill out, so don't wait!
Make sure to take a moment to connect with me and my team today to talk about your business, your next launch, your goals, and to answer any questions that come up for you while you go through this series of workshops.
We are here to answer any questions you have and make a plan for your next steps and reaching your goals.
Don’t be shy - send us a message today and tell us about your business, your goals and ask any questions you have.
Enjoy the workshop series and I’ll be looking for your application so we can send you an invite to the advanced private training too!
Today's special "replay" episode is all about the myths we believe and accept as facts about our business, ourselves, about our launches...and why need to shift those beliefs in order get to our "next level" or have that breakthrough.
Watch the original Facebook Live here: https://fb.watch/9YiZwnu0ty/
Would you like to shift out of the "launch to launch" cycle? How about using just one system to launch every offer and idea you have? We teach this and more in our advanced private training for people interested in the Launch Incubator program. Apply here for your personal invite to the training: https://annesamoilov.com/apply
When you think of automation in your launches, you might naturally think of setting up a funnel or having an evergreen webinar that sells your courses and programs.
But automation can and will make even your live launches more high touch.
Today, I'm sharing 5 automations to use the next time your planning a launch--especially if you want it to feel high touch and also NOT STRESSFUL.
If you're ready to go deeper and start building a launch system that works for your funnels, your 1:1 services, and/or your group programs, apply for an invite to my advanced private training here: https://annesamoilov.com/incubator
This is specifically for people who want to work with me in my Launch Incubator program, but also if you just want to know how to map out your business without needing to settle on just one offer!
Pop Quiz: What should you do after your launch?
(mark all that apply)
☐ Head to the beach for 2 weeks?
☐ Do a post-launch review?
☐ Make another offer?
☐ Go off the grid until you recover from the launch?
☐ Send a survey to people who didn't buy?
The one thing many people miss out on is making ANOTHER offer right after your launch. It sounds like adding more to an already exhausting process, but you can plan for this additional offer and make it PART of your launch.
Listen to this week's episode where I share 5 ways to boost your launch revenue and give you a cash injection...planning for this can turn around a launch that didn't go well and amplify a launch that does do well!
Apply for the Launch Incubator: https://annesamoilov.com/incubator
Recently I was considering changing the schedule of a new program release...yep, that's a nice way of saying, I was thinking of delaying my launch!
Here's what I discovered, the process I use to make this sometimes critical decision, and then what I eventually decided to do!
One more thing - I'm doing a free live private training NEXT WEEK, Friday, November 19th. I'll be covering the 3-part framework to improve your launches and finally having that breakthrough launch you've been working towards! Submit your application to attend this free training: https://annesamoilov.com/apply
I'll also be sharing the details of my completely revamped and brand new complete launch solution The Launch Incubator.
Hope to see you there!
Getting organized and staying organized during a launch is one of the single most important and challenging things to do. A launch hub is a perfect way to make sure you have everything you need at every stage of your launch.
But here's why we need a launch hub in the first place. You've got...
So. Many. Things.
At first glance, it might not seem like a problem.
As your team grows, as your relaunch multiple times, as your student enrollments increase, you’ll start to look for stuff...
Keep listening to learn what we include in the hub. It's the single most important system for your launch--one that you need if you're working alone or with a team!
Want to learn more about this system and get complete details on my brand new breakthrough launch system? Apply for an invite to our upcoming live private training: https://annesamoilov.com/incubator
Today we’re talking about how to use virtual events. They are one of the best ways to kick off any type of course launch.
Why are they so great? Well, virtual events give your audience a set period of time with you (hopefully live) to get to know you, experience how you teach, and hopefully come out on the other side accomplishing something.
Since they’ve been used FOREVER…in so many different industries—they are perfect no matter what your business is, if you’ve got a course, a physical product, or a service.
Head over here for some inspiration and additional articles: https://annesamoilov.com/virtual-events-launch-strategy
Do you offer bonuses during your launches?
If so, how confident are you that these bonuses add to your main offer? Do you feel like you’re picking willy nilly and just offering random things to add to the stack, hopefully adding value to your main offer?
If you’re not sure or the bonuses don’t really seem to have any effect on whether people buy or not, today’s episode is for you.
Here's your show notes/blog post: https://annesamoilov.com/offer-bonuses-during-your-launch/
Batching. This productivity practice allows you to do a bunch of like things at the same time. You can get more done with less effort...and it can actually be enjoyable.
Today, we're talking about 5 different levels of batching and how they are powerful strategies you can and should be using as you create content for your next launch.
If you want to go a step further and prep for your launch in the easiest most straightforward way--check out this free training: https://annesamoilov.com/trainings.
Get out your notebook, pen, your notes app, and start taking notes. There's a lot here!
Every launch is a system of pieces and moving parts that help you deliver an experience to your audience. Just like any other system you'd create, you should be able to revise, improve, and repeat this system so you're never starting from scratch.
Today's episode reveals 5 keys to a successful launch system. You can get started on these 5 keys today, no matter what your experience with launching a course or coaching program is!
Which keys do you need to create?
Getting ready to launch your course or coaching program? Then, you might be asking yourself if you're actually ready. Now, I've talked about this question a few times on the podcast, but here's a new raw perspective on the question and how to answer it no matter when it comes up!
Resources mentioned in this episode:
Getting Started Spotify Playlist
Free Workshop: annesamoilov.com/trainings
Launch Roadmap PDF: annesamoilov.com/launch-roadmap
Why 2021 is THE year to launch?
We’re at the end of January now. Maybe you set some goals for the year and January didn’t exactly turn out the way you thought it would. How are things going?
If you haven’t made progress toward your launch or finishing the course or getting moving on any level, ask yourself this…what do you need to do differently?
Today we're talking about 5 important shifts you'll need to make to launch this year.
Mentioned on today's show:
The Launch Lounge (free Facebook Group)
Launches are like Icebergs … there is so much you cannot see. You’ll never see it either!
Team, content, emails, tech, ads, communication, strategy….
There’s the surface strategy and there’s always going to be another layer of strategy under that.
One of the biggest misconceptions and bad habits I've seen new launchers do over and over again is to simplify their launch down to a list of pages, emails, and ads...with no thought to connecting with their audience. They've got all the visible pieces of their launch together, but below the surface, it's not connecting or connected to anyone.
If you enjoy today's episode and want a comprehensive but NOT COMPLEX launch process to follow, make sure to check out my free masterclass: https://annesamoilov.com/trainings
If you're curious how we can work together closely on your next launch, send me a message here: support @ annesamoilov.com
Today's episode explores 3 powerful reminders about improving our launches and that we have the power to improve even on the fly if we need to!
Even after making a perfect plan for your launch, there will likely come a time (especially during your open cart) where you'll start asking...how do we improve this? Can we improve this?
Check out one of my past episodes about this topic that also has a handy downloadable guide:
Theresa Reed, also known as the Tarot Lady...has grown her business with three values driving everything she does--
These might not seem like the latest and greatest strategies, but Theresa has made them work no matter what she launches.
We dive into how each of these plays out in her business and I hope our conversation inspires you to look for ways of doing something similar in your business.
Connect with Theresa:
Theresa on Instagram (watch her daily live streams)
We know the usual suspects that are to blame for failed launches--everything ranging from tech breakdowns to an offer that doesn’t fit the intended audience.
But there are some other ways we block our own success long before we open the doors to our programs. Today, I’m going to share some of the sneakiest ways we derail our own launches and marketing campaigns.
Whether you’re a new business owner, launching your first course, or you’re no stranger to launching at all...these are common things that happen during big projects, launches, and anything where you must deliver or complete by a specific date. No one is immune to these.
If you have a team, hand this episode to your launch manager or project manager!
Launch Incubator: https://annesamoilov.com/incubator
Free Launch Masterclass: https://annesamoilov.com/masterclass/
Have you ever wondered why your launch didn’t work...even after you download the complete checklist, do all the things, run all the ads, and can honestly say you’ve even written/sent multiple multiple closing day emails.
Today I’m going to share with you exactly what you were missing--even if you followed a perfect launch blueprint. Just like there are 2 sides to any story. There are 2 sides to launching.
Mentioned On Today's Episode
This week, we're going to talk about the dream of the streamlined and simple launch.
Which is funny, because it's so easy to make our launches harder than we need to.
Even though we try to keep things simple...it is so easy to make simple parts of the process and your launch harder than it needs to be.
It could be a mindset issue or block or some limiting belief--and you know what? It almost doesn’t matter why...because no matter what’s creating this need to layer on things to your launches, once you see how it feels for things to be simple, you will not want to go back to it.
But simplicity, streamlined, stress-free is possible. Let's dive in.
Full show notes and resources mentioned here: https://annesamoilov.com/273
This week we’re going to be talking about your IDEAL CUSTOMER… this is one of the first things you’ll do (hopefully) when you come up with your idea for a course or a coaching program or even a new service.
BUT..today we’re going to go beyond the ICA AND ANSWER THE QUESTION... I know who my Ideal Customer is NOW WHAT?
So, if you want to know how to turn your ideal customer into your actual customer, keep listening!
Mentioned in today's episode:
Episodes that cover getting to know your ideal customer:
How much time are you wasting before launches, trying to recreate what you did during your last launch or creating content/communication/stuff from scratch?
Today I’m sharing the #1 thing you should create right now to avoid all the headaches, stress, and overwhelm that people tell you launching causes.
No matter if you’re new to the launching game or you’ve been doing it for years, this is the one thing you should do before you launch again!
Spoiler alert: If there's one thing I suggest to all clients no matter what their size and experience, it's to do an inventory and then create an organized launch library or asset list.
This process can be overwhelming, so that's why I guide new members of the Launch Incubator (my small application-only group coaching program) through it before helping them create their launch plan.
Click here to learn more about the next Launch Incubator: https://annesamoilov.lpages.co/incubator/
Click here to watch my latest masterclass: https://annesamoilov.com/masterclass