The Fearless Launching Show with Anne Samoilov

The Fearless Launching Show is a podcast for entrepreneurs who want to bring their most important ideas to the world. Get hands-on help, critique, support, and strategy as you create one simple system to launch your products & services inside The Launch Incubator™:
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Now displaying: 2020
Dec 2, 2020

Ever wanted to make a big change in your business or focus and feel stuck or experience fear in starting that new thing?

This week, we’re talking to change expert and intuitive coach Deborah Ivanoff about this exact topic.

If you are feeling tired, worn out, stuck…maybe your business has gotten too heavy…

Here’s what we’re chatting about today:

  • Your first question we need to answer before we can expect to move forward
  • How trauma and negative life experiences play into making change
  • How to learn the tools we need to deal with things like a pandemic, divorce, sudden changes in our lives
  • Why Clarity is so important (and it’s an ongoing evolution)
  • Behind the scenes into Deborah's intuitive coaching process 

Want to learn more about Deborah? Head over to She offers generous 30 minute getting to know you sessions!


Nov 18, 2020

Today’s guest is Michelle Dixon, a trauma specialist, and mindfulness healer. She’s also one of my Fearless Launching students and a member of my Launch Incubator.

She’s a trauma and healing specialist--who works with a unique process that gets to the heart of whatever is holding you back. She has a unique way of working with people that acknowledges people see whether they need just a mindset shift or something deeper.

In this episode you’ll learn:

  • How Michelle started her business in the healing and trauma space
  • Her unique perspective on healing, mindset, and success
  • What Fearless really means
  • How to know if you need a simple shift or something deeper
  • Why she speaks out about trauma and suffering without any shame
  • One simple thing you can start doing today if you feel stuck in any area of your life (say money, relationships, love, health)
  • Questions you can ask yourself to take a personal inventory in the area you feel stuck

And she tells us about her December Holiday Emotional Detox - a free retreat and minicourse you can sign up for - starting soon!

Click here to sign up

Connect With Michelle

Emotional detox for the holidays

Free Making Sense of Trauma Roadmap

Michelle on Instagram

Nov 11, 2020

In today's episode, I brought back Sophia Sunwoo of Ascent Strategy to talk about what happens AFTER you launch.

We talk about:

  • how she does her launch debrief
  • questions she asks herself to know whether the launch was a success or failure
  • why deep reflection time is how she kicks off the debrief
  • things you can learn every single time you launch

Here's how to connect with Sophia:

Ascent Strategy 

Sophia on Instagram

*Make sure to watch her online conference happening all week on Instagram!


Nov 3, 2020

Does any of the following apply to you?

You constantly second guess your decisions and actions. You waffle back and forth when you make a decision. you often consider or actually do change course. You deferring to other people's opinions and ideas to make decisions.

Flip-flopping. Believing and not believing at the same time.  Wanting something but acting in ways that make it impossible to have. Self- sabotaging.  

All of these are classic symptoms not trusting yourself.

It can cause major damage to your confidence, but also to your business. That's what we're talking about in today's episode.

Grab a notebook and journal as we go through today--there will be lots of reflection and work to do! (Time codes below for you!)

Time codes:

2:33 Why Trust Is Important - Especially In Business

4:00 What to know before we dive in and how to put this episode into action

5:22 Why we lose it or lose sight of it

17:04 How perfectionism plays into lack of trust

20:39 How to get it back

34:20 The science behind trusting yourself

38:54 Applying all of this to your next launch

Where to go from here?

If you enjoyed this conversation and want to go deeper, join me over in my free group The Lounge Lounge:

Watch this free training to show you the simple process I use to launch my courses, programs, and services:

Download the Launch Roadmap - for a simple top-down view of the process to launch pretty much anything online.




Oct 26, 2020

In this episode, I'm talking with Nikki Groom--a business strategist, coach, and author of her first published book "A Power of Your Own." Nikki works with female entrepreneurs who not only want to create a profitable business but ones that make an impact too.

The theme of this episode is also - "Doing the best you can with what you've got." 

So if you've ever stressed about meeting a launch deadline or wondering how the heck you can start a business, Nikki has so many insights to share with you.

Connect with Nikki here:

Check out Nikki's book here:


Oct 20, 2020

This week we're talking about why we're all seeking more simplicity--especially in our businesses, but why we may fight against the need to declutter and uncomplicate things.

Plus, I'm sharing 3 questions to ask yourself if you're not sure how to start simplifying the way you share your ideas, products, and services with the world. 

Don't underestimate the power of creating a simple, streamlined launch process that you can repeat (and that you get to design yourself).

Mentioned on the podcast: 


Launch Planner

Oct 12, 2020

Theresa Reed, also known as the Tarot Lady...has grown her business with three values driving everything she does--

  1. Serving
  2. Showing up
  3. Consistency

These might not seem like the latest and greatest strategies, but Theresa has made them work no matter what she launches.

We dive into how each of these plays out in her business and I hope our conversation inspires you to look for ways of doing something similar in your business.

Connect with Theresa:

Theresa's Website

Theresa on Instagram (watch her daily live streams)

Theresa on Twitter

Oct 12, 2020

A new season has started...

After 5 years of doing the podcast, this the first time I've changed more than just the podcast cover.

Here's why, what to expect, and how you can get involved.

Share a screenshot as you listen and we kick off this new chapter of our journey together.

Here's how we can connect:

Check out my free training:



Thanks for being a listener and stay tuned for moe!

Sep 21, 2020

So today, I wanted to talk about creating plans and then making progress…

For launches, for upcoming campaigns, for your new product, for a new business…

There are three things you need to know and do to make sure whatever you say you're going to do is something you CAN AND WILL make progress on.

Because if you make enough plans that don't come to might start thinking...why bother? I’m not going to follow through anyway?

So this is what we need to do to make sure plans can actually be DONE.

Resources mentioned:

Planathon 2021 - starts soon and the free group is now open:

Find out more about Fearless Launching:



Sep 14, 2020

We hear it all the time...warnings to avoid the launch rollercoaster.

Is it completely true that we should worry and avoid the coaster at all costs? Should we build something that will never have natural dips?

Everyone on the interwebs, teaching you about running your business...about launching, talks about the launch roller coaster.

You launch live and it’s up, maybe you make revenue, and then it dips and you make nothing…

It’s feast or famine.

But is this true?

Yes, and NO, it doesn’t have to be this way.

Today we’re going to dive into:

  1. The launch roller coaster - what is it, who experiences it and why!
  2. Why people are telling you this is not a good thing to be on EVER if you want a sustainable business that brings in consistent income
  3. How to build your business theme park

So, if you've ever worried you are on the launch roller coaster, I'm hoping this will give you a new way to appreciate it, embrace it as a phase of your business...and only part of your bigger vision.

Want to join me for a free live class? Reserve your seat here:

Mentioned in today's episode: 2 x 2 x 2 x 2 Launch Map Method


Sep 8, 2020

Today we’re speaking to Heidi Thompson who helps wedding professionals systematize, grow, and market their businesses.

We’re diving into some of the creative ways business owners are keeping their businesses going, why now is the best time to learn or enhance what you currently offer, and what you should be doing to improve your business even if you’re not in the wedding industry.

Sign up for her summit too:


Aug 24, 2020

Today I’m taking you behind the scenes and encouraging you to step out of your launch bubble and pay attention to your business!

If you're knee-deep or heads down in the weeds preparing for a launch or creating a course or's easy to let things slide in the other areas of your business.

This is why I’m doing a major clean up in other areas of my business this month, the process I'm using to make it happen, and why it's important!

DM me:


Aug 18, 2020

We know the usual suspects that are to blame for failed launches--everything ranging from tech breakdowns to an offer that doesn’t fit the intended audience.

But there are some other ways we block our own success long before we open the doors to our programs. Today, I’m going to share some of the sneakiest ways we derail our own launches and marketing campaigns.

Whether you’re a new business owner, launching your first course, or you’re no stranger to launching at all...these are common things that happen during big projects, launches, and anything where you must deliver or complete by a specific date. No one is immune to these.

If you have a team, hand this episode to your launch manager or project manager!

Resources Mentioned:

Launch Incubator:

Free Launch Masterclass:

Aug 10, 2020

This is episode 276 of the Fearless Launching Show. Today we’re talking about that moment that happens for all online entrepreneurs where we ask the question -- do I really need another online course? Or do I need something more?"

This week I'm covering 5 actions you should take if you’re ready for something beyond an online course!

We all start needing to learn things. So we take the courses, we download things...and we get to work. Maybe we’re in this cycle of downloading and doing for years. At some point, I hear every single student and person I know utter the words, “ugh, I don’t think I need another course. I have plenty to apply right now.”







Aug 3, 2020

Have you ever wondered why your launch didn’t work...even after you download the complete checklist, do all the things, run all the ads, and can honestly say you’ve even written/sent multiple multiple closing day emails. 

Today I’m going to share with you exactly what you were missing--even if you followed a perfect launch blueprint. Just like there are 2 sides to any story. There are 2 sides to launching.

Mentioned On Today's Episode

The Launch Incubator

Free Laser Launch Sessions

Fearless Launching

Get on the Waitlist for The Message Lab


Jul 27, 2020

We wait for a lot of things in our lives...the right time, the perfect conditions, when we're older, when we have more money, when we've got a house. And in our business, sometimes people wait for the sale, the call, the list to grow...for people to give us feedback (and social proof).

What if you have no social proof, testimonials, or case studies ... how are you going to sell your services or programs if no one can vouch for you?
Here are 3 ideas to inspire you to gather social proof even when you're creating something brand new!

Mentioned in today's episode:

How much should you charge for your beta program?

How to beta launch your next online course

The Launch Incubator (6-Month Mastermind)

Jul 20, 2020

This week, we're going to talk about the dream of the streamlined and simple launch.

Which is funny, because it's so easy to make our launches harder than we need to.

Even though we try to keep things is so easy to make simple parts of the process and your launch harder than it needs to be.

It could be a mindset issue or block or some limiting belief--and you know what? It almost doesn’t matter why...because no matter what’s creating this need to layer on things to your launches, once you see how it feels for things to be simple, you will not want to go back to it.

But simplicity, streamlined, stress-free is possible. Let's dive in.

Full show notes and resources mentioned here:


Jul 13, 2020

Raise your hand if you’ve ever experienced one of these launch challenges…

  • Something didn’t work or simply BROKE during a launch – a tool, a person, a strategy
  • You struggled to find the right person to help you set up your launch or new course
  • You couldn’t decide what course builder or email platform to use
  • You didn’t give yourself enough time

And if any of the above has happened, then you may have thought…

Launches are hard. Launches are crazy-making. Launches are overwhelming and stressful. Why do I do this to myself over and over again?

But it doesn't have to be this way.

If you're ready to have an easier time launching, look no further than the systems, people, and tools you use to make your launch happen!

Full show notes here:

Mentioned On Today's Episode

Launch systems cheat sheet 

Online Business Resources I Recommend

Linchpin by Seth Godin

Double Double by Cameron Herold

E-Myth by Michael Gerber

Ultimate Guide To Hiring The Best Virtual Team

Jul 6, 2020

This week we’re going to be talking about your IDEAL CUSTOMER… this is one of the first things you’ll do (hopefully) when you come up with your idea for a course or a coaching program or even a new service. we’re going to go beyond the ICA AND ANSWER THE QUESTION... I know who my Ideal Customer is NOW WHAT?

So, if you want to know how to turn your ideal customer into your actual customer, keep listening!

Mentioned in today's episode:

The Launch Incubator - applications open soon

Episodes that cover getting to know your ideal customer:

Changing your customer avatar 

Finding Your Ideal Customer

What's Your Ideal Customer's Biggest Problem?

My Customer Research Process

Jun 29, 2020

How much time are you wasting before launches, trying to recreate what you did during your last launch or creating content/communication/stuff from scratch?

Today I’m sharing the #1 thing you should create right now to avoid all the headaches, stress, and overwhelm that people tell you launching causes.

No matter if you’re new to the launching game or you’ve been doing it for years, this is the one thing you should do before you launch again!

Spoiler alert: If there's one thing I suggest to all clients no matter what their size and experience, it's to do an inventory and then create an organized launch library or asset list.

This process can be overwhelming, so that's why I guide new members of the Launch Incubator (my small application-only group coaching program) through it before helping them create their launch plan.

Click here to learn more about the next Launch Incubator:

Click here to watch my latest masterclass:


Jun 14, 2020

In this episode, we're talking when it's time to say goodbye, to a product, a service, a course, a business...something you might be doing or selling in your business.

Letting go, being flexible, knowing when something isn't working for you...these are key skills of being an entrepreneur.

But with all the coaching available on the internet, you might not know when it's time to stop or shift focus to something else.

This episode features some of the listeners of this podcast. Make sure to go say hi to them over on Instagram:

Desiree East

Lynndee Lebeau

Michelle Dixon

Elizabeth Calderara

Joann Krall

Joyce Washington

Bonnie Frank

I'd love to hear from you! If you have a question, a suggestion for an episode or just want to say hello, leave me a message here:

May 28, 2020

Whether you're dreaming about your first launch or you're more probably know that mistakes will happen.

Today's episodes reviews some of the most common mistakes you might make at every stage of your business!

If you want to learn more ways to improve your launch by looking at the potential downfalls, well, my friend I've got you covered! 

Over the years I've identified different things you might be challenged with, mistakes you might make--the visible ones and the more internal mistakes.


May 15, 2020

Have you ever launched to crickets? I mean, no one on your launch one waiting to say, "me, me, me!"

Today's episode is a pulled for a recent Facebook Live all about ListBuilding for your Launch.

Here's what we cover:

*6 mistakes everyone can make and fix in the same day
*How long before your launch you should be building your list
*The truth about the size of your list and making more sales
...and a little rant about getting out of your own way...

Learn more about Fearless Launching here:

Watch the full Facebook Live here:

Let us know if you listened and if you want to keep the conversation going, head over to Facebook and join our free Facebook Group:


Apr 20, 2020

Do you have an online course you've been launching or selling for awhile? Have you updated it recently?

Whether your answer is yes or no, it's important to review the content in your program regularly...if for nothing else than to confirm everything you share is relevant!

So, today, we're diving into this process that I've used on my own products, on client products, and where you can get started on your online course today.

Download the free launch roadmap:

Download the free launch planner/workbook:

Want to learn more about Fearless Launching? Visit this page and find out when we will open again:


Apr 19, 2020

Today we're going to be talking about why I break my launch into four phases.

If you'd like to go deep into these 4 phases, make sure to sign up for my webinar:

First, before I plan anything and before I get started on the work...before I even really fully think through the launch, I break it, I break it apart into four different phases.

There are four really good reasons why I do that. I wanted to share that with you today because I know a lot of people, whether it's a difficult time in your family's life or in the world or you're just struggling just to get things done and be consistent, or maybe you're afraid you won't get everything done.

I find that when I break my launch into these four phases, it helps on so many different levels.

So I wanted to share that with you today so that you could start making progress. If there's anything that I want for you more than within actually anything else, it's just that feeling that you're making progress every single day.

Want to dive deeper into these phases and get coaching and personalized strategy? DM me so I can tell you how!

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