The Fearless Launching Show with Anne Samoilov

The Fearless Launching Show is a podcast for entrepreneurs who want to bring their most important ideas to the world. My mission is to help online entrepreneurs narrow in on their most important ideas, get things done that matter, to build the life and business they dream about.
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Jul 26, 2018

In this week’s episode we’re talking to Cara Alwill Leyba. Cary is a master life coach, social media influencer, author, blogger, and podcaster...Her most recent book titled “Like She Owns The Place” dives into the topic of Confidence and why it’s the biggest gift you can give to yourself.

For full show notes, head on over to

Jul 9, 2018

Quick question for you…

Did you know that some of the most powerful launch strategies are ones you can pull off even if you are launching for the very first time?

Today’s episode dives into two strategies you can use that - don’t require a ton of technical knowledge or built in audience...AND can be built out as your business grows!

These strategies can be used together or separately to help you - build your audience, gain attention leading up to your launch, help you spread the word about what you’re launching, and then convert people into buyers.

Let’s dive in.

See full show notes at

Jul 5, 2018

It doesn't surprise me...

Depending on your business - you want more clients, or a better launch, or a more streamlined business.

Here's the thing.

You know all those things we learn and promptly ignore about business, when we’re getting started?

Like being specific, talking to one person, giving yourself time, understanding who your audience is and creating what they want?

They work and today’s guest has learned all of this and so much more of the past few years AND she's willing to share the journey with us today!

Meghan of is someone I’ve had the honor to work with over the past year inside one of my programs The Message Lab

I begged her to come on the podcast for a few reasons...The most important being that she’s got some solid advice on how to make your website speak loud and clear for you...Plus, she’s willing to share her own story and exactly what she’s done to make her own website do its job much better - and help her reach more of the right people and get more clients without doing tons of clarity sessions or consulting calls.

So, if you’re focusing on getting more people to your site, sign up for your mailing list or buy more products or work with you - you’ll definitely want to tune in today!

For full show notes, head on over to

Jun 28, 2018

Are you an artist or creative entrepreneur?

If you’ve ever felt overwhelmed, overworked, no time to create art, or do that thing your passionate about - it could be as simple as creating a few key systems in your business.

Now on the surface, the word systems might make your eyes glaze over. Systems definitely don’t immediately bring to mind creativity or flow…

But this week, my guest shares how she’s gained more time in her studio, painting, creating jewelry, coming up with new ideas… and it’s all because she found ways to create systems in her business.

Not a ton...just a few key ones that get the busy work of business off her plate quickly.

So, if whether you’d like more time in the studio creating art -- or maybe even just more time to yourself doing another activity, today’s episode is for you…

For more, head on over to

Jun 21, 2018

We often hear from people that we need to be consistently publishing content to our community in order to build trust.

But how much is enough?

Can we be consistent in some areas and then a little bit more fluid in others?

What happens when we go off the grid EVERYWHERE?

Are we damaging our businesses and brands by not being consistent?

That’s what we’re talking about on today’s episode.

For full show notes, head on over to



Jun 14, 2018

I’m not going to lie. I love analogies and puns. That’s why this week, I’m taking you into my brain to look at something I’m calling the “Layer Cake Launch Strategy”...

I think we’d all agree that launches have become multi-layered and often include one main launch strategy, surrounded by other LAYERS of social marketing. 

In today’s episode here’s what we cover:

  • What’s the most important thing to figure out where right now about your business before you launch
  • Why committing to a small number of social marketing activities leading up to your launch can dramatically increase the success of you any launch--your business, a new product, a rebranded blog, a coaching service or program.
  • Why the long game and where you want to go should be your main concern…
    How to get started creating your first layers now so you can find out what works
  • My favorite social platform and why I think it’s the best no matter what you end up using for your launches.
  • The final element to each layer you need to create before adding another one!
  • How long you should give yourself to test the effectiveness of a layer before moving on to the next tool, social platform or channel.

Show notes and full post here:

Jun 7, 2018

If you struggle staying focused or knowing what your priorities should be (as it relates to growing your business) - today I’m going to share why I set monthly themes AND why you should do the same.

Setting themes whether they are weekly, daily or even a monthly theme is great ways to regain that focus, feel less overwhelm, and wake up each day knowing exactly what to work on…

Let’s dive in.

For full show notes, head on over to

May 31, 2018

Communication challenges are something we all face in business from time to time, especially if we offer products & services to our audience.

The problem is simple.

We believe we’re not saying the right things to the right people at the right time or in the right way.

It always comes back to that!

In today’s episode, we’re going to walk through the 5 most common launch communication challenges, why they are happening and a few ways to lean in and handle them!

You’ll want to pay close attention to each challenge - once you identify where you struggle the most, you’ll be able to make some easy corrections and changes…

See the full show notes here:


May 24, 2018

What’s the most challenging part of putting a launch together? For me, it’s the sales page.

I love getting to know my audience, talking to each person one on one, really digging into what’s challenging each person. I LOVE connecting with people.

And yet - when I sit down to write the sales page for my online courses, I often freeze.

The blank page stares back at me literally challenging me to sound like a weirdo and show my true colors to the world.

Now, even though I have years of knowing my message and going through the process of writing sales page, this is the one thing that comes up every time I’m about to launch.

So - I’m bringing in the expert, because many of you have also reached out to me asking how a non-copywriter can create powerful sales messages.

Today’s guest is Christine Blubaugh - a sales copywriter who works with creative entrepreneurs, coaches, and course creators.

See the full show notes here:

May 17, 2018

Are you on online course or digital product creator?

If so, then listen up.

We all know that people aren’t finishing online courses. They are buying and buying and buying, but rarely getting through your content.

So, if you’ve ever wondered why people shell out their hard earned cash, seem really gung ho, but then either disappear after a few weeks of being hot & heavy in your Facebook group, you gotta listen to today’s episode.

Now there’s a lot of reasons this could be happening. And today we’re going to dive into this epidemic and come up with talk about the things you have control over and the things you don’t!

See more show notes at

May 10, 2018

You are so ready for this.

The dates are on the calendar. Team has been hired. Pages are being designed and developed. Everything is moving forward - and you feel great. Confident that you’ve thought of everything to make next launch a success.

You planned it out. Took the time. Talked to your ideal customers.

One of the best things you can do for yourself right now is to ask - Have I missed anything? Do I have all the information I need?

After years of working on launches of all sizes, I’ve seen steps get missed that impact the entire launch. These aren’t necessarily mistakes, but they do effect how smoothly things are running...and are often discovered after the doors are open--when things are a little harder to fix.

Today we’re talking about 5 key steps that are so easy to miss because we don’t see them as steps in the launch planning process.

See more show notes at

May 3, 2018

A few years ago I shared how I like to do two big reviews of my business. One mid-year business review and one at the end of the year.

Whether you’re just getting started in your business or you’ve been up and running for years, this one of those times when you get to reflect, pause and then make decisions about the next 3-6 months.

They can be invaluable to your growth. The more aware you are of what’s working, what’s not, what you said you were going to do vs. what you didn’t do...and what you ended up bringing

How has this year been going for you?

Are you happy with your progress so far? And is your business growing?

Let’s dig in and find out together:


Apr 26, 2018

Do you sell online products and courses?

If so, how many do you have for sale?

And how well are each of the products selling?

If you have multiple online products, courses, or services you offer and are starting to feel scattered, today’s episode is for you.

Because what our guest this week did has simplified her offerings, given her a clear ongoing marketing focus, and has allowed her to really connect and help her customers.

Now her business fits her life and has given her room to daydream about other projects if she wants to add them in.

Sound good? Do you want the same?

For full show notes, head on over to:

Apr 19, 2018

In this episode of the Fearless Launching Show, we kick off our brand new feature where we talk to a successful business owner about one of their most successful launches. We'll learn what made the launch so successful and also get their best tips on how to apply to your own launches. This week we're talking to Josh Stanton of Screw The Nine To Five. Check out the show notes at:

Apr 12, 2018

Do you ever feel like you’re piecing your business and marketing?

Here’s what I mean - do you find yourself constantly sidetracked by other people’s businesses and strategies?

Do you find yourself trying to insert them into your business, your promotions, and all the things you’re doing online to grow your business?

Today we’re going to talk about the different reasons you might be suffering from Shiny Object Syndrome, how to avoid or EMBRACE the distractions and stop allowing them to hijack our businesses and our launches!

See full show notes here:

Apr 5, 2018

Feedback. We all know it's important to get feedback from our clients, customers, and even from people who are not customers yet.

We're told to get to know our ideal customer, get to know what they are struggling with, what they need...

And then when they buy things from us, we are called to find out what results they achieved, so we can share their stories with others and begin the cycle of selling and serving.

Today, we're diving into the topic of feedback and different ways to get it from people in a respectful way...and at the right times!

For full show notes, check out

Mar 29, 2018

The past few weeks have called me to be calm in the face of things I cannot control.

Grace under pressure and uncertainty. Fearless under fire.

Now that we’re on the other side (mostly) of the solution, I am seeing all the lessons learned from such a common thing that can happen when you run an online business.

Websites go down. Servers get compromised. Information gets lost. But it’s not the end of the world. How we react is key...and I gotta pat myself on the back for being stressed but not losing my shizzle and sizzle.

Instead of going back to "business as usual" as if NOTHING happened, I decided to bottle up the lessons into a 4 Step Process...

Use this process to face ANY difficult or complex challenge you're facing in your business (or life)!

See full show notes here:

Mar 14, 2018

Ever have a week that left you feeling overwhelmed, behind or questioning – did I actually get anything done?

We all have. Sometimes it feels like productivity is a moving target.

But lately, with the help of this week’s guest, I’m reminded of all the things that happen when we stop pushing so hard, stop working so hard…

When we work less – we actually can achieve more.

But it’s not done simply by sitting back and doing nothing. It starts with some really key steps and then continues with a really interesting process along the way.

Now, I know that this might seem like a huge shift for you – especially if you’ve been following me, learning how to plan your launches, reach your ideal customers, and communicate more effectively…

But it’s actually not…listen/watch to hear why…and how to start manifesting more today.

For show notes and more, join us over here:

Mar 6, 2018

Let me ask you something…

How would you like to be more magnetic and attractive?

Not just in your daily personal life, but in your business. How would you like to put out products, webinars, do Facebook Lives...that attract more of the right people - people are so aligned with who you are and what you do that they can’t help but want to be around you.

If you’re not sure...ask yourself if you’ve ever felt oddly drawn to someone online - in your industry...a teacher, a business owner, a celebrity. There was something about them that drew you in...right?

We can all use more magnetism when we’re launching. Not so we can unnaturally pull people toward us but to make sure the people who do mesh with our message - find us, buy from us, and join our world!

But where do we get started?

Today’s guest is Sally Hope - creator of the Wild Heart Revolution and Life Coach, Yoga instructor, community building expert...and creator of the 40 day Meditation Challenge.

Listen now. See the full show notes here:


Feb 27, 2018

How many different income streams, creative pursuits, or straight up businesses are you juggling right now?

I guess it’s the nature of what I do and the places I go - but seems like so many people I’m meeting have not just one passion based business, but multiple things they are building.

Does it mean they’re distracted? Not focused enough to build one thing? Or has this “thing” evolved over the years?

Are you a multi-passionate entrepreneur?

Today’s episode is for you...

My guest today started her entrepreneurial journey as a blogger. She rocked her blogged for years and years and years until things started to change.

She then launched a business podcast for other creative blogging women…

But then - by “accident” discovered a totally separate passion that she decided to pursue and is quickly become her reason - her why…

Listen now!

See the full show notes here:

Feb 14, 2018

If you’ve ever caught yourself thinking or saying, "I am not ready to launch yet. I just don’t know enough."

This episode is for you.

One of the very first things I discover when working with many business owners (whether they are just getting started or are currently in business) is that many feel like they are really NOT ready to launch.

Does this sound like you?

If so, maybe you just need a few practice launches before you do a “real” one.

There is a spoiler alert here though… in the process of doing a practice, you’ll get over the hump of going the process, build confidence and experience a launch from start to finish.

Your practice launch is a test like all the other tests you’re doing in your business.

Calling it a test may take the pressure off until you realize something…

See the full show notes here:

Feb 6, 2018

Today’s encore replay-interview dives into the topic of success, productivity…with one of my favorite people in the world.

Marie Forleo and I talk about the 7 Key Things You Need To Do Whether You’re Just Starting Out or You’re Already In Business But Want To Grow!

I think we’re trained to believe that people only want new and fresh stuff...and while that might be true on some level, it’s the foundational work, it’s listening to that album you haven’t heard since college, it’s reconnecting with an old friend...that’s where you get to deepen your experience and cement your memory!

A few years ago I invited Marie Forleo onto the program - and at the time, I wasn’t working with her, but we’d stayed in touch since our days working on the first B-Schools together.

Cut to now and I’ve been fortunate enough to jump back into the B-School world, witness her amazing team, the heart and hard work they all do…

Today’s episode we talk about launching, workflow and really the things that NEVER change no matter if you’re launching for the 1st time or the 20th time. Success doesn’t change the process, especially if the process works.

As you’re listening, you may want to take notes, so pull out your notebook and go to it.

See the full show notes here:

Jan 31, 2018

Have you ever found yourself watching other people’s launches and wondered, how can I do THAT?

Well, today’s episode is for you.

A lot of people come to me with an idea of how they want to launch.

It’s usually because they’ve seen someone else do “something” - a type of launch or a type of event in their launch...and they want to use the same strategy.

Kinda feels like a hairstylist.

You know - people bringing me pictures of the cut or style they want, but not really knowing what it takes to maintain the style, do it themselves, how often it gets trimmed, and do I even need to mention that their hair texture might not be the same??

I digress.

This never surprises me because - if you’re running an online business of any kind, you have the opportunity to see tons of different businesses and how they promote, market and launch their products & services. You might buy products, you might just watch…

We are always watching.

See the full show notes here:

Jan 25, 2018

Let me ask you a question… and be honest with yourself...

Do you truly believe in yourself? Do you believe you have value to share? Do you believe you can figure out how to use all the online tools to deliver something to people you’ll call customers?

Do you think your ideas are worthy? Do you think you are good enough?

Do you think that you are experienced enough/pretty enough/the right age/etc. to impact people?

Do you think you can stick to a schedule or a plan? Are you confident you can deliver this week’s newsletter?

How do you react or respond when your “plan” goes off the rails? When you can’t do something on your own?

If you want to know why asking these questions is important to your next launch, listen today.

See the full show notes here:

Jan 18, 2018

Last week, I shared my personal case study of how I launched a beta for my new online program The Message Lab.

The one question that kept coming back from you was how much do I charge for my beta?

Should I charge for my beta? Or let people in for free?

If you have no clue how to price your beta program, you’ll want to listen today as I focus on three options to consider.

Spoiler alert: you’re still going to have to make the final call and pick the final price, but I’m hoping my advice gets you closer to your decision!

See the full show notes here:

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